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Scholar grounded the Ritual product with #photorealistic accuracy, ensuring every detail of the product is represented with precision, while building a world entirely around the signature sunburst yellow. Swipe through the images and take a closer look at the finer details. 👀✨

#Design #Health #Animation #Comp

Scholar grounded the Ritual product with #photorealistic accuracy, ensuring every detail of the product is represented with precision, while building a world entirely around the signature sunburst yellow. Swipe through the images and take a closer look at the finer details. 👀✨

#Design #Health #Animation #Comp

Scholar grounded the Ritual product with #photorealistic accuracy, ensuring every detail of the product is represented with precision, while building a world entirely around the signature sunburst yellow. Swipe through the images and take a closer look at the finer details. 👀✨

#Design #Health #Animation #Comp

Scholar grounded the Ritual product with #photorealistic accuracy, ensuring every detail of the product is represented with precision, while building a world entirely around the signature sunburst yellow. Swipe through the images and take a closer look at the finer details. 👀✨

#Design #Health #Animation #Comp

Scholar grounded the Ritual product with #photorealistic accuracy, ensuring every detail of the product is represented with precision, while building a world entirely around the signature sunburst yellow. Swipe through the images and take a closer look at the finer details. 👀✨

#Design #Health #Animation #Comp

Scholar grounded the Ritual product with #photorealistic accuracy, ensuring every detail of the product is represented with precision, while building a world entirely around the signature sunburst yellow. Swipe through the images and take a closer look at the finer details. 👀✨

#Design #Health #Animation #Comp

When it came to our Ritual campaign - The challenge was making everything feel effortless. The motion, the timing, the focus shifts, they all had to work together so the clarity felt natural, not forced.

Capsules move with controlled, satisfying rhythm, carried by meticulously crafted keyframes that weave momentum from shot to shot. The result is a cohesive system where clarity isn’t just stated — it’s revealed.

#health #ritual #design #animation #photorealistic

When it came to our Ritual campaign - The challenge was making everything feel effortless. The motion, the timing, the focus shifts, they all had to work together so the clarity felt natural, not forced.

Capsules move with controlled, satisfying rhythm, carried by meticulously crafted keyframes that weave momentum from shot to shot. The result is a cohesive system where clarity isn’t just stated — it’s revealed.

#health #ritual #design #animation #photorealistic

When it came to our Ritual campaign - The challenge was making everything feel effortless. The motion, the timing, the focus shifts, they all had to work together so the clarity felt natural, not forced.

Capsules move with controlled, satisfying rhythm, carried by meticulously crafted keyframes that weave momentum from shot to shot. The result is a cohesive system where clarity isn’t just stated — it’s revealed.

#health #ritual #design #animation #photorealistic

When it came to our Ritual campaign - The challenge was making everything feel effortless. The motion, the timing, the focus shifts, they all had to work together so the clarity felt natural, not forced.

Capsules move with controlled, satisfying rhythm, carried by meticulously crafted keyframes that weave momentum from shot to shot. The result is a cohesive system where clarity isn’t just stated — it’s revealed.

#health #ritual #design #animation #photorealistic

When it came to our Ritual campaign - The challenge was making everything feel effortless. The motion, the timing, the focus shifts, they all had to work together so the clarity felt natural, not forced.

Capsules move with controlled, satisfying rhythm, carried by meticulously crafted keyframes that weave momentum from shot to shot. The result is a cohesive system where clarity isn’t just stated — it’s revealed.

#health #ritual #design #animation #photorealistic

When it came to our Ritual campaign - The challenge was making everything feel effortless. The motion, the timing, the focus shifts, they all had to work together so the clarity felt natural, not forced.

Capsules move with controlled, satisfying rhythm, carried by meticulously crafted keyframes that weave momentum from shot to shot. The result is a cohesive system where clarity isn’t just stated — it’s revealed.

#health #ritual #design #animation #photorealistic

“Let’s be clear.” 💛✌️

These simple words allowed Scholar to craft a film that enhances Ritual’s belief that the future of health is clear into focus.

Ritual products are formulated by scientists, using key clinically backed ingredients in research-recommended dosages.

We anchored everything around the idea of clarity — not just as a message, but as a visual behavior. The way elements move from soft haze into focus became the foundation for the entire piece.

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

The spotlight isn’t just on. It’s blinding.✨

Highlighting heart, grit and a rebellious trove of games and developers, we brought the energy of Google Play to the stage showing the Game Developers Conference what it means to be Ready to Play.

Swipe through and explore moments from our latest campaign. You’ll become energized with early animation, comp and lighting passes along the way. ⚡️

#GooglePlay #Gaming #BTS #AnimationTest #VFX

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Upgraded with energized editorial, gamified transitions and standout titles from across the Google Play landscape… This campaign fused the scale of Google Play with the precision of a player-first message, whether it be to those crafting or controlling the games. 🤯🎮✨

#VFX #Gaming #GooglePlay #LiveAction #Technology

Are you Ready to Play? 👀💥

Taking the stage at Game Developers Conference 2026, Google Play, Scholar and our legendary partners at Omelet channeled the 2-billion-strong playerbase and innovative spirit of Google Play into a blazing cinematic spotlight trained squarely on developers, redefining what an industry showcase can be.

Blending emerging technology and meticulous #VFX, Scholar brought game key art into a dimensional, stadium-like space brought to life with light from any angle.

With elements shot at Scholar Studios in Los Angeles, we approached the #LiveAction production like a playground. Using our stage, in-house gear, and lighting inspired by Google’s brand identity, we created a dynamic environment designed to capture the spark of creation and the thrill of gameplay.

#Gaming #Creative #GooglePlay

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

Knowing that the primary deliverables for our Dentastix campaign were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny and be enjoyed on social media.

Achieving the tactile, realistic texture of the bacteria and felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.

#Design #Dentastix #CG #Texture #DogsOfOnstagram

We loved the opportunity to build a style for Dentastix that felt playful and tactile, where even the bacteria had personality. It lets us lean into that sweet spot where ‘ew’ becomes ‘aww.’ 🥺

When it came to translating our designs into animation, we relied on a low frame rate, a subtle displacement and a simplified motion language to capture the classic stop motion -tactile feel.

Swipe to explore some of the early storyboard designs by lead designer @jinakwondesign

We loved the opportunity to build a style for Dentastix that felt playful and tactile, where even the bacteria had personality. It lets us lean into that sweet spot where ‘ew’ becomes ‘aww.’ 🥺

When it came to translating our designs into animation, we relied on a low frame rate, a subtle displacement and a simplified motion language to capture the classic stop motion -tactile feel.

Swipe to explore some of the early storyboard designs by lead designer @jinakwondesign

We loved the opportunity to build a style for Dentastix that felt playful and tactile, where even the bacteria had personality. It lets us lean into that sweet spot where ‘ew’ becomes ‘aww.’ 🥺

When it came to translating our designs into animation, we relied on a low frame rate, a subtle displacement and a simplified motion language to capture the classic stop motion -tactile feel.

Swipe to explore some of the early storyboard designs by lead designer @jinakwondesign

We loved the opportunity to build a style for Dentastix that felt playful and tactile, where even the bacteria had personality. It lets us lean into that sweet spot where ‘ew’ becomes ‘aww.’ 🥺

When it came to translating our designs into animation, we relied on a low frame rate, a subtle displacement and a simplified motion language to capture the classic stop motion -tactile feel.

Swipe to explore some of the early storyboard designs by lead designer @jinakwondesign

We loved the opportunity to build a style for Dentastix that felt playful and tactile, where even the bacteria had personality. It lets us lean into that sweet spot where ‘ew’ becomes ‘aww.’ 🥺

When it came to translating our designs into animation, we relied on a low frame rate, a subtle displacement and a simplified motion language to capture the classic stop motion -tactile feel.

Swipe to explore some of the early storyboard designs by lead designer @jinakwondesign

We loved the opportunity to build a style for Dentastix that felt playful and tactile, where even the bacteria had personality. It lets us lean into that sweet spot where ‘ew’ becomes ‘aww.’ 🥺

When it came to translating our designs into animation, we relied on a low frame rate, a subtle displacement and a simplified motion language to capture the classic stop motion -tactile feel.

Swipe to explore some of the early storyboard designs by lead designer @jinakwondesign

When the Dentastix brief landed in our inbox, we were ecstatic to start chewing on it. 🐶🦠✨

Through a variety of assets, ranging from billboards and prints to social media animations, we explored the world of stop-motion wool art through the eyes of CG.

To achieve the “fuzzy mouth” feeling we took a deep dive into CG felt and its look development - from the simplified silhouettes and the detailed threads, to the curated lighting which brought it all to life.

#CG #Process #Dentastix #InstagramDog #Design

When the Dentastix brief landed in our inbox, we were ecstatic to start chewing on it. 🐶🦠✨

Through a variety of assets, ranging from billboards and prints to social media animations, we explored the world of stop-motion wool art through the eyes of CG.

To achieve the “fuzzy mouth” feeling we took a deep dive into CG felt and its look development - from the simplified silhouettes and the detailed threads, to the curated lighting which brought it all to life.

#CG #Process #Dentastix #InstagramDog #Design

When the Dentastix brief landed in our inbox, we were ecstatic to start chewing on it. 🐶🦠✨

Through a variety of assets, ranging from billboards and prints to social media animations, we explored the world of stop-motion wool art through the eyes of CG.

To achieve the “fuzzy mouth” feeling we took a deep dive into CG felt and its look development - from the simplified silhouettes and the detailed threads, to the curated lighting which brought it all to life.

#CG #Process #Dentastix #InstagramDog #Design

When the Dentastix brief landed in our inbox, we were ecstatic to start chewing on it. 🐶🦠✨

Through a variety of assets, ranging from billboards and prints to social media animations, we explored the world of stop-motion wool art through the eyes of CG.

To achieve the “fuzzy mouth” feeling we took a deep dive into CG felt and its look development - from the simplified silhouettes and the detailed threads, to the curated lighting which brought it all to life.

#CG #Process #Dentastix #InstagramDog #Design

When the Dentastix brief landed in our inbox, we were ecstatic to start chewing on it. 🐶🦠✨

Through a variety of assets, ranging from billboards and prints to social media animations, we explored the world of stop-motion wool art through the eyes of CG.

To achieve the “fuzzy mouth” feeling we took a deep dive into CG felt and its look development - from the simplified silhouettes and the detailed threads, to the curated lighting which brought it all to life.

#CG #Process #Dentastix #InstagramDog #Design

For our second Topstep spot we saw the opportunity to use the city as our playground. 😎🌇🎥

Filming in Downtown Los Angeles helped capture the visceral energy of a lively cityscape and ground our edit in realism.

Take a look at some of the highlights in our latest BTS Reel!

#Topstep #BehindtheScenes #LiveAction #Production #LosAngeles

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

FX are the core of the Topstep campaign, so it was important to make sure every building window felt real, in world, and representative of the platform UI.

Swipe through and discover some of our favorite detailed moments from the Topstep ‘See Opportunity’ world. 🌇✨

#Topstep #SuperBowlAd #CG #UI #LiveAction

Some call it noise. You call it potential.💥

With our finger on the pulse throughout the entire process, we were able to craft two Topstep Campaigns that complimented each other while having their own unique introduction to the future of the Topstep brand.

Take a look at ‘See Opportunity,’ filmed in the heart of downtown Los Angeles and on set.

#Topstep #UI #LiveAction #PostProduction