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Meet Asher 👋

Today, we’re launching the first film in our Proud to Wear My Yellows series with the @RNLI - shining a light on the people behind the kit. The volunteers who make it possible for others to enjoy the water, knowing someone is always ready to help.

From the heart of London to the front line of the River Thames, he’s part of a new generation answering the call.

For Asher, it started with a passion for the water and a desire to give back to the London community that shaped him. Now, he lives, works and volunteers on the same river he grew up by, serving on the crew at Tower Lifeboat Station - RNLI's busiest station in the UK.

Wearing his Yellows means “pride in your crew, trust in your training and confidence in the kit that helps keep you safe in the most demanding conditions."

🎥 Watch Asher’s story.

May is home to Mayday - a month of celebrating our partner, RNLI, and raising vital funds so they can keep saving lives at sea.

🎥 @lloydimages

Hiking and via ferrata in the Hermida Valley, the longest gorge in Spain, stretching over 25 km of dramatic rock walls and wild landscapes ⛰️

Starting directly from the village of La Hermida, the route combines hiking with the La Hermida Via Ferrata, featuring a total elevation gain of 320 m. Highlights along the way include two suspension bridges — one rising nearly 100 m above the ground — as well as several caves offering spectacular panoramic views.

A place where adventure, height, and nature come together 🙌

📷 @cobyfenix

📍 Sharing a trail less traveled in the Coast Mountains

📍 Sharing a trail less traveled in the Coast Mountains

Summer adventures, loading...

Designed to embrace the wonder of nature. Trusted by those who know it best. Spring Summer 2026 starts now - learn more at the link in our bio.

Featuring:
@Norway_Mountain_Guides
@espenmykle
@sofiekrauss
@cecilievalinen

A month ago, this Spanish team set out on a new expedition into the Caucasus mountains in Georgia 🏔️ — a wild, vast, and still largely unexplored playground for ski touring. A project shaped by scale, challenge, and true exploration.

Long, technical lines and demanding conditions pushed them from day one, in an environment where every move mattered and decisions had to be made with precision. Despite the complexity and risk, the project stands as a powerful example of trust, teamwork, and the drive to go further.

We’re proud to support this journey — here’s a first glimpse of the project. The full documentary drops this fall 🤟

📷 @javi_alonso_teresa

Some journeys stay with you long after the last turn ✨

Snowdrift started as a simple idea — bringing women together to do what we love most. But somewhere between the sea and the mountains of Northern Norway, it became something more. A shared challenge. A shift in mindset. A reminder of what happens when we step outside our comfort zones — together.

Seven days, one boat, endless daylight, and a team of women pushing, supporting, and lifting each other through every climb, every doubt, every breakthrough. Because it was never just about the lines we rode, but about the strength we found in each other along the way.

Different paths, same passion. And out there, where mountains meet the sea, we learned to trust ourselves a little more — and each other even more. Here’s to chasing what calls you, embracing the unknown, and finding your flow along the way.

To see the full Snowdrift story, check out the documentary on @wearethesnowdrifters 🙌

📷 @wearethesnowdrifters

What does it take to kite-ski across an entire continent? ⛷️ 🪁
@heidisevestre details the steps it took to plan, prepare, and take on this record breaking trip 🤯

🏔️ **Spearhead Traverse Information** 🏔️

A classic line through complex terrain in the Coast Range of British Columbia, Canada
🧭if you need more info send me a message@jfplouffe

⏰ Should you do it in 1 or 3 days?!
⛷️ 35–40 km
🏔️ 1700–2300 m of elevation gain, depending on how many peaks you climb.
🪢 Technical and great Fitness
🧭 Around 10–14 glaciers, multiple cols, and endless views

Download maps on Gaia and plan your route carefully. Know your exits and have Plan B and C ready beforehand.

✅✅suggested kit for **1-day push** and **3-day traverse**

🌠 **1-Day Push**
✅ Transceiver, probe, shovel, ~32L pack
✅ Glacier gear + rope (adjust length of rope depending on # of people in your group)
✅ Repair kit, first aid kit, hypothermia kit, headlamp
✅ Hellyhansen Puffy pants + jacket, extra base layer top, toque, hat, sunglasses, shell, 2 sets of gloves, helmet
✅ Radio, GPS/communication device, emergency bivy
✅ Electrolytes, plenty of quick food + favorite snacks, sunscreen, thermos with broth
✅ Skins, ski crampons, glop stopper, ice axe. Boot Crampons.

🌠 **3-Day Traverse**
Same as above, but I use a ~42L pack and skip the emergency bivy.
✅2 extra socks, one more base layer kit, puffy winter boots!
✅ 4-season tent or tarp (Nemo Tent❤️)
✅ Nemo Winter sleeping bag + insulated mat
✅ Jetboil + 1 gas canister, thermos, utensils
✅ Quick dinners, good lunches, coffee, plenty of snacks, solid breakfasts, electrolyte (Tenacle)

For more questions — or to hire a guide — send me a message 👊

🏔️ **Spearhead Traverse Information** 🏔️

A classic line through complex terrain in the Coast Range of British Columbia, Canada
🧭if you need more info send me a message@jfplouffe

⏰ Should you do it in 1 or 3 days?!
⛷️ 35–40 km
🏔️ 1700–2300 m of elevation gain, depending on how many peaks you climb.
🪢 Technical and great Fitness
🧭 Around 10–14 glaciers, multiple cols, and endless views

Download maps on Gaia and plan your route carefully. Know your exits and have Plan B and C ready beforehand.

✅✅suggested kit for **1-day push** and **3-day traverse**

🌠 **1-Day Push**
✅ Transceiver, probe, shovel, ~32L pack
✅ Glacier gear + rope (adjust length of rope depending on # of people in your group)
✅ Repair kit, first aid kit, hypothermia kit, headlamp
✅ Hellyhansen Puffy pants + jacket, extra base layer top, toque, hat, sunglasses, shell, 2 sets of gloves, helmet
✅ Radio, GPS/communication device, emergency bivy
✅ Electrolytes, plenty of quick food + favorite snacks, sunscreen, thermos with broth
✅ Skins, ski crampons, glop stopper, ice axe. Boot Crampons.

🌠 **3-Day Traverse**
Same as above, but I use a ~42L pack and skip the emergency bivy.
✅2 extra socks, one more base layer kit, puffy winter boots!
✅ 4-season tent or tarp (Nemo Tent❤️)
✅ Nemo Winter sleeping bag + insulated mat
✅ Jetboil + 1 gas canister, thermos, utensils
✅ Quick dinners, good lunches, coffee, plenty of snacks, solid breakfasts, electrolyte (Tenacle)

For more questions — or to hire a guide — send me a message 👊

🏔️ **Spearhead Traverse Information** 🏔️

A classic line through complex terrain in the Coast Range of British Columbia, Canada
🧭if you need more info send me a message@jfplouffe

⏰ Should you do it in 1 or 3 days?!
⛷️ 35–40 km
🏔️ 1700–2300 m of elevation gain, depending on how many peaks you climb.
🪢 Technical and great Fitness
🧭 Around 10–14 glaciers, multiple cols, and endless views

Download maps on Gaia and plan your route carefully. Know your exits and have Plan B and C ready beforehand.

✅✅suggested kit for **1-day push** and **3-day traverse**

🌠 **1-Day Push**
✅ Transceiver, probe, shovel, ~32L pack
✅ Glacier gear + rope (adjust length of rope depending on # of people in your group)
✅ Repair kit, first aid kit, hypothermia kit, headlamp
✅ Hellyhansen Puffy pants + jacket, extra base layer top, toque, hat, sunglasses, shell, 2 sets of gloves, helmet
✅ Radio, GPS/communication device, emergency bivy
✅ Electrolytes, plenty of quick food + favorite snacks, sunscreen, thermos with broth
✅ Skins, ski crampons, glop stopper, ice axe. Boot Crampons.

🌠 **3-Day Traverse**
Same as above, but I use a ~42L pack and skip the emergency bivy.
✅2 extra socks, one more base layer kit, puffy winter boots!
✅ 4-season tent or tarp (Nemo Tent❤️)
✅ Nemo Winter sleeping bag + insulated mat
✅ Jetboil + 1 gas canister, thermos, utensils
✅ Quick dinners, good lunches, coffee, plenty of snacks, solid breakfasts, electrolyte (Tenacle)

For more questions — or to hire a guide — send me a message 👊

🏔️ **Spearhead Traverse Information** 🏔️

A classic line through complex terrain in the Coast Range of British Columbia, Canada
🧭if you need more info send me a message@jfplouffe

⏰ Should you do it in 1 or 3 days?!
⛷️ 35–40 km
🏔️ 1700–2300 m of elevation gain, depending on how many peaks you climb.
🪢 Technical and great Fitness
🧭 Around 10–14 glaciers, multiple cols, and endless views

Download maps on Gaia and plan your route carefully. Know your exits and have Plan B and C ready beforehand.

✅✅suggested kit for **1-day push** and **3-day traverse**

🌠 **1-Day Push**
✅ Transceiver, probe, shovel, ~32L pack
✅ Glacier gear + rope (adjust length of rope depending on # of people in your group)
✅ Repair kit, first aid kit, hypothermia kit, headlamp
✅ Hellyhansen Puffy pants + jacket, extra base layer top, toque, hat, sunglasses, shell, 2 sets of gloves, helmet
✅ Radio, GPS/communication device, emergency bivy
✅ Electrolytes, plenty of quick food + favorite snacks, sunscreen, thermos with broth
✅ Skins, ski crampons, glop stopper, ice axe. Boot Crampons.

🌠 **3-Day Traverse**
Same as above, but I use a ~42L pack and skip the emergency bivy.
✅2 extra socks, one more base layer kit, puffy winter boots!
✅ 4-season tent or tarp (Nemo Tent❤️)
✅ Nemo Winter sleeping bag + insulated mat
✅ Jetboil + 1 gas canister, thermos, utensils
✅ Quick dinners, good lunches, coffee, plenty of snacks, solid breakfasts, electrolyte (Tenacle)

For more questions — or to hire a guide — send me a message 👊

🏔️ **Spearhead Traverse Information** 🏔️

A classic line through complex terrain in the Coast Range of British Columbia, Canada
🧭if you need more info send me a message@jfplouffe

⏰ Should you do it in 1 or 3 days?!
⛷️ 35–40 km
🏔️ 1700–2300 m of elevation gain, depending on how many peaks you climb.
🪢 Technical and great Fitness
🧭 Around 10–14 glaciers, multiple cols, and endless views

Download maps on Gaia and plan your route carefully. Know your exits and have Plan B and C ready beforehand.

✅✅suggested kit for **1-day push** and **3-day traverse**

🌠 **1-Day Push**
✅ Transceiver, probe, shovel, ~32L pack
✅ Glacier gear + rope (adjust length of rope depending on # of people in your group)
✅ Repair kit, first aid kit, hypothermia kit, headlamp
✅ Hellyhansen Puffy pants + jacket, extra base layer top, toque, hat, sunglasses, shell, 2 sets of gloves, helmet
✅ Radio, GPS/communication device, emergency bivy
✅ Electrolytes, plenty of quick food + favorite snacks, sunscreen, thermos with broth
✅ Skins, ski crampons, glop stopper, ice axe. Boot Crampons.

🌠 **3-Day Traverse**
Same as above, but I use a ~42L pack and skip the emergency bivy.
✅2 extra socks, one more base layer kit, puffy winter boots!
✅ 4-season tent or tarp (Nemo Tent❤️)
✅ Nemo Winter sleeping bag + insulated mat
✅ Jetboil + 1 gas canister, thermos, utensils
✅ Quick dinners, good lunches, coffee, plenty of snacks, solid breakfasts, electrolyte (Tenacle)

For more questions — or to hire a guide — send me a message 👊

🏔️ **Spearhead Traverse Information** 🏔️

A classic line through complex terrain in the Coast Range of British Columbia, Canada
🧭if you need more info send me a message@jfplouffe

⏰ Should you do it in 1 or 3 days?!
⛷️ 35–40 km
🏔️ 1700–2300 m of elevation gain, depending on how many peaks you climb.
🪢 Technical and great Fitness
🧭 Around 10–14 glaciers, multiple cols, and endless views

Download maps on Gaia and plan your route carefully. Know your exits and have Plan B and C ready beforehand.

✅✅suggested kit for **1-day push** and **3-day traverse**

🌠 **1-Day Push**
✅ Transceiver, probe, shovel, ~32L pack
✅ Glacier gear + rope (adjust length of rope depending on # of people in your group)
✅ Repair kit, first aid kit, hypothermia kit, headlamp
✅ Hellyhansen Puffy pants + jacket, extra base layer top, toque, hat, sunglasses, shell, 2 sets of gloves, helmet
✅ Radio, GPS/communication device, emergency bivy
✅ Electrolytes, plenty of quick food + favorite snacks, sunscreen, thermos with broth
✅ Skins, ski crampons, glop stopper, ice axe. Boot Crampons.

🌠 **3-Day Traverse**
Same as above, but I use a ~42L pack and skip the emergency bivy.
✅2 extra socks, one more base layer kit, puffy winter boots!
✅ 4-season tent or tarp (Nemo Tent❤️)
✅ Nemo Winter sleeping bag + insulated mat
✅ Jetboil + 1 gas canister, thermos, utensils
✅ Quick dinners, good lunches, coffee, plenty of snacks, solid breakfasts, electrolyte (Tenacle)

For more questions — or to hire a guide — send me a message 👊

🏔️ **Spearhead Traverse Information** 🏔️

A classic line through complex terrain in the Coast Range of British Columbia, Canada
🧭if you need more info send me a message@jfplouffe

⏰ Should you do it in 1 or 3 days?!
⛷️ 35–40 km
🏔️ 1700–2300 m of elevation gain, depending on how many peaks you climb.
🪢 Technical and great Fitness
🧭 Around 10–14 glaciers, multiple cols, and endless views

Download maps on Gaia and plan your route carefully. Know your exits and have Plan B and C ready beforehand.

✅✅suggested kit for **1-day push** and **3-day traverse**

🌠 **1-Day Push**
✅ Transceiver, probe, shovel, ~32L pack
✅ Glacier gear + rope (adjust length of rope depending on # of people in your group)
✅ Repair kit, first aid kit, hypothermia kit, headlamp
✅ Hellyhansen Puffy pants + jacket, extra base layer top, toque, hat, sunglasses, shell, 2 sets of gloves, helmet
✅ Radio, GPS/communication device, emergency bivy
✅ Electrolytes, plenty of quick food + favorite snacks, sunscreen, thermos with broth
✅ Skins, ski crampons, glop stopper, ice axe. Boot Crampons.

🌠 **3-Day Traverse**
Same as above, but I use a ~42L pack and skip the emergency bivy.
✅2 extra socks, one more base layer kit, puffy winter boots!
✅ 4-season tent or tarp (Nemo Tent❤️)
✅ Nemo Winter sleeping bag + insulated mat
✅ Jetboil + 1 gas canister, thermos, utensils
✅ Quick dinners, good lunches, coffee, plenty of snacks, solid breakfasts, electrolyte (Tenacle)

For more questions — or to hire a guide — send me a message 👊

With E.T.
Some shots with @skischleifmann in the tunnel @silvrettamontafon
Long exposure, ND Filter, flash and tripod
@sonyalpha 7V
Have fun and try.

With E.T.
Some shots with @skischleifmann in the tunnel @silvrettamontafon
Long exposure, ND Filter, flash and tripod
@sonyalpha 7V
Have fun and try.

Deep in the forests of Niseko Hanazono ❄️ Fresh snow falling all day, soft landings, and endless lines between the trees. One of those days where everything just clicks — Pure winter magic 🇯🇵

⛷️ @lluis.velasco
📷 @teva.todd

Glaciers. Steep lines. Endless horizons 🏔️ One incredible adventure across glaciers and steep descents in the Mont Blanc massif 🤟 🇫🇷

⛷️ @aurelienducroz
📷 @edgar_finance