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The future isn’t many different Agents, but one unified Customer Agent that owns the entire customer relationship.

At our Fin x Attio meetup, Des Traynor opened with that vision: a single Customer Agent that can handle service, sales, and many more roles – all as part of one continuous experience for customers.

Later, we introduced Sales as a new role for Fin, and the first step beyond support, with more roles to come as it expands across the customer lifecycle.

“Fin can drive a conversation all the way from interest to a paid customer.”

At our Fin x Attio event in London, Rati Zvirawa unpacked what it means for AI to move beyond assisting sales teams, and start owning meaningful parts of the go-to-market motion.

Not just speeding up existing roles or fitting into today’s funnel. But shifting to a new system where AI can engage, qualify, and progress deals end-to-end.

Watch more below, and see how GTM is being rebuilt around what AI can now do.

Getting started with AI in sales shouldn’t take months.

Last week in London, Attio shared how they got Fin for Sales up and running fast:

➤ Playbooks created in minutes.
➤ Content synced right away.
➤ A working version ready to test within an hour.

From there, it took just a few weeks to go from internal prototype to a fully live, customer-facing experience. That's when the real work started: refining, testing, and shaping it into a fully battle-tested version.

Listen to Will Jones explain how they did it below, and see what it looks like to go from idea to production, fast.

Support doesn’t live in one place anymore. Fin doesn’t either.

More and more support conversations are happening inside community channels like Discord, where conversations are public, fast-moving, and shared.

Now, Fin is built to work natively in that environment, with control over when it steps in and the ability to move conversations to private threads when needed.

Check it out.

Yesterday we launched Intercom 2.

Intercom 2 is the helpdesk for the AI era, with 60+ updates including smarter workforce management, real-time issue detection, and seamless AI and human QA.

Here Paul Adams, our CPO, explains it in 28 seconds.

Yesterday we announced that Fin has a new role – Sales

Fin can now handle inbound sales end to end, engaging prospects, helping them understand your product, and passing the strongest deals to sales.
From initial interest to qualified opportunity, Fin performs like your best rep, at scale.

Here’s our CPO, Paul, explaining Fin for Sales in 50 seconds.

Learn more at the link in our bio.

What does ‘high quality’ actually mean in AI?

At our recent Fin × Linear meetup in London, Matthijs Wolting (Engineering, Linear) put it simply: a lot of it is a vibe.

You know it when an Agent does what you expect consistently, reliably, and without needing constant steering. The challenge is that feeling is hard to capture in numbers.

Brian Donohue (VP Product, Fin) added the second layer: when it’s your product, quality also needs to be measured: resolution rates, real outcomes, whether the work actually gets done.

That tension between what you can measure and what you can feel is where the best teams operate.

Find the full conversation at the link in our bio.

“This is now the highest performing, fastest model for customer service on the market.”

We recently launched Fin Apex 1.0, our new flagship model, purpose-built for customer service.

Apex is driving higher resolution rates, fewer hallucinations, and faster responses. Normally, you have to make tradeoffs between quality, performance, and latency. With Apex, we didn’t have to.

In one case, a customer’s resolution rate jumped from 68% to 75% overnight. We’ve never seen improvements of this scale before.

Apex is live for all Fin customers now. There’s nothing to turn on – you’re already on it.

Over the past month we've delivered complete control over your conversation quality in Monitors, launched the best-performing model for customer service in Fin Apex 1.0, shipped Fin CLI for autonomous setup through your Agents, updates to Procedures, Helpdesk, and more.

Here's the full rundown, with real demos and why each change matters for your team and your customers.

→ Fin Apex 1.0 (1:00) - Our first custom model, purpose-built for customer service. Apex 1.0 outperforms every frontier model on resolution, hallucination, and speed.

→ Monitors (3:10) - AI-powered QA that automatically reviews Fin's conversations so you catch issues before they reach more customers.

→ Fin CLI (6:21) - Brian shows how AI coding Agents can now set Intercom and Fin up autonomously, from install to live.

→ Procedures (8:43) - Introducing updates including versioning, rollbacks, and failure reporting.

→ Fin over Discord (10:45) - Built specifically for how support works in Discord. Public answers, private threads, and control over what Fin answers (or doesn’t)

→ Intercom Helpdesk updates (12:21) - Workflow version history, changing ticket types, and WhatsApp voice note replies.

Everything shown is ready to use – watch Brian D. and Brian S. show you what’s new:

Last week we kicked off Fin Labs in Paris. A three-day event bringing together customer service leaders to get hands-on with AI.

Day 1 started with the fundamentals. Deepina unpacked what AI Agents are, how they've evolved, and where the real opportunities lie for CX teams today. Then Maxime and Caitlin helped teams map their path from early adoption to true AI maturity.

The afternoon shifted from strategy to execution, with hands-on sessions for Fin customers focused on improving performance, accuracy, and real-world outcomes.

We closed out day one with a major product announcement: the launch of Monitors, giving teams complete control over conversation quality and the confidencethat every conversation is handled the way they want.

A big thank you to everyone who joined us. We'll be sharing more from Fin Labs Paris in the days ahead.

Last week we kicked off Fin Labs in Paris. A three-day event bringing together customer service leaders to get hands-on with AI.

Day 1 started with the fundamentals. Deepina unpacked what AI Agents are, how they've evolved, and where the real opportunities lie for CX teams today. Then Maxime and Caitlin helped teams map their path from early adoption to true AI maturity.

The afternoon shifted from strategy to execution, with hands-on sessions for Fin customers focused on improving performance, accuracy, and real-world outcomes.

We closed out day one with a major product announcement: the launch of Monitors, giving teams complete control over conversation quality and the confidencethat every conversation is handled the way they want.

A big thank you to everyone who joined us. We'll be sharing more from Fin Labs Paris in the days ahead.

Last week we kicked off Fin Labs in Paris. A three-day event bringing together customer service leaders to get hands-on with AI.

Day 1 started with the fundamentals. Deepina unpacked what AI Agents are, how they've evolved, and where the real opportunities lie for CX teams today. Then Maxime and Caitlin helped teams map their path from early adoption to true AI maturity.

The afternoon shifted from strategy to execution, with hands-on sessions for Fin customers focused on improving performance, accuracy, and real-world outcomes.

We closed out day one with a major product announcement: the launch of Monitors, giving teams complete control over conversation quality and the confidencethat every conversation is handled the way they want.

A big thank you to everyone who joined us. We'll be sharing more from Fin Labs Paris in the days ahead.

Last week we kicked off Fin Labs in Paris. A three-day event bringing together customer service leaders to get hands-on with AI.

Day 1 started with the fundamentals. Deepina unpacked what AI Agents are, how they've evolved, and where the real opportunities lie for CX teams today. Then Maxime and Caitlin helped teams map their path from early adoption to true AI maturity.

The afternoon shifted from strategy to execution, with hands-on sessions for Fin customers focused on improving performance, accuracy, and real-world outcomes.

We closed out day one with a major product announcement: the launch of Monitors, giving teams complete control over conversation quality and the confidencethat every conversation is handled the way they want.

A big thank you to everyone who joined us. We'll be sharing more from Fin Labs Paris in the days ahead.

Last week we kicked off Fin Labs in Paris. A three-day event bringing together customer service leaders to get hands-on with AI.

Day 1 started with the fundamentals. Deepina unpacked what AI Agents are, how they've evolved, and where the real opportunities lie for CX teams today. Then Maxime and Caitlin helped teams map their path from early adoption to true AI maturity.

The afternoon shifted from strategy to execution, with hands-on sessions for Fin customers focused on improving performance, accuracy, and real-world outcomes.

We closed out day one with a major product announcement: the launch of Monitors, giving teams complete control over conversation quality and the confidencethat every conversation is handled the way they want.

A big thank you to everyone who joined us. We'll be sharing more from Fin Labs Paris in the days ahead.

Last week we kicked off Fin Labs in Paris. A three-day event bringing together customer service leaders to get hands-on with AI.

Day 1 started with the fundamentals. Deepina unpacked what AI Agents are, how they've evolved, and where the real opportunities lie for CX teams today. Then Maxime and Caitlin helped teams map their path from early adoption to true AI maturity.

The afternoon shifted from strategy to execution, with hands-on sessions for Fin customers focused on improving performance, accuracy, and real-world outcomes.

We closed out day one with a major product announcement: the launch of Monitors, giving teams complete control over conversation quality and the confidencethat every conversation is handled the way they want.

A big thank you to everyone who joined us. We'll be sharing more from Fin Labs Paris in the days ahead.

Last week we kicked off Fin Labs in Paris. A three-day event bringing together customer service leaders to get hands-on with AI.

Day 1 started with the fundamentals. Deepina unpacked what AI Agents are, how they've evolved, and where the real opportunities lie for CX teams today. Then Maxime and Caitlin helped teams map their path from early adoption to true AI maturity.

The afternoon shifted from strategy to execution, with hands-on sessions for Fin customers focused on improving performance, accuracy, and real-world outcomes.

We closed out day one with a major product announcement: the launch of Monitors, giving teams complete control over conversation quality and the confidencethat every conversation is handled the way they want.

A big thank you to everyone who joined us. We'll be sharing more from Fin Labs Paris in the days ahead.

Incident response has traditionally been high-pressure, manual, and deeply human: a coordination challenge under stress.

But with AI, a lot of that work is starting to shift. Searching through data, piecing together context, and extracting meaning in real time can now be supported by the tools teams use every day, reducing the pressure on the people responsible for getting things back on track.

Watch the full conversation at the link in our bio.

The most important thing companies can do during an incident isn’t having all the answers.
It’s showing up for their customers.

Clear communication, acknowledging the issue, being present, and making it easy for customers to ask questions matters more than over-explaining or speculating.

That’s what builds trust when things go wrong.

Watch the full conversation at the link in our bio!