Instagram Story Viewer

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Noise, a leading tech wearable player, needed to launch a sub-brand dedicated to children. The challenge was not just creating ‘kid-friendly’ visuals, but building a strategic bridge between two distinct audiences: trust-seeking parents and imagination-led children.

We inherited a Logo that had a strong personality and worked closely with the team at Noise Junior to expand that into a meaningful and workable brand.

Our Solution:

‘Playing with Purpose’ — redefining smart tech as a playful companion rather than a passive screen, or a distraction.

We empowered exploration, positioning geofencing and motion tracking as tools for independence, not just surveillance.

We developed a warm adult voice, codifying a tone that acts as a ‘reassuring adult’ for parents and a ‘tech-savvy sidekick’ for kids, effectively balancing authority with energy.

We established simple, yet precise type and motion principles to ensure the brand remains coherent across everything from UI interfaces to large-scale billboards.

And instead of static graphics, we envisioned a modular ‘building block’ visual language — using sharp, clear typography paired with soft, 3D graphics and vivid colours to mirror both the virtual and the tangible world.

The result is a tactile, vibrant identity system that provides Noise Junior with a foundational tool kit to scale globally, without diluting the brand’s core promise of safety and wonder.

Visual Identity Design 2025-26

Team @irregularsalliance
Project Management: @grishma._.singh @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Leads: @onecuriousdsouza @pali.khannaa
Motion Lead: @neel_ubh
Motion Team: @neel_ubh @adhyan.sachdeva03 @ra_zzzak
3D Team:@adhyan.sachdeva @ra_zzzak @inzaai @suranjwalunj @the_maticstudio
Design Team: @nabeeha.jpeg
Website: @hrgulia
Client: @noisejunior @idreamofcheeni

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

Onsurity is based on a core premise, that healthcare should be effortless, efficient and accessible. We rebranded it to reflect exactly that: built to be simple, designed to do more. Adaptable. Automated. Always on.

Brand Strategy and Identity Design 2025-26

Team @irregularsalliance
Client: @onsurity_
Creative Direction: @priya.singhdeo
Project Management: @grishma._.singh @hinalkikani
Brand Strategy: @theone.punch
Design Lead: @pali.khannaa
Motion Lead: @neel_ubh
Design Team: @serial.experiment_a @inzaai @kartik.richharia @ra_zzzak @pallak_108 @shrinidhi_kolvekar
Website: @apamalkumar

How do you make transparency visible?
That was the question at the heart of Arata’s rebrand. In a saturated market, Arata needed an identity that stood out while staying true to their science-led foundation.

We built a visual system that balances credibility with confidence, and precision with personality. From packaging to digital, every touchpoint reinforces one truth: real science = real results.

Full case study coming soon.

Brand Identity Design | 2025-26

Team @irregularsalliance
Brand Strategy: @theone.punch
Project Management: @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Lead: @serial.experiment_a
Motion Lead: @neel_ubh
Design Team:@inzaai @nabeeha.jpeg @pallak_108 @kartik.richharia @ra_zzzak

Client: @arata.in

How do you make transparency visible?
That was the question at the heart of Arata’s rebrand. In a saturated market, Arata needed an identity that stood out while staying true to their science-led foundation.

We built a visual system that balances credibility with confidence, and precision with personality. From packaging to digital, every touchpoint reinforces one truth: real science = real results.

Full case study coming soon.

Brand Identity Design | 2025-26

Team @irregularsalliance
Brand Strategy: @theone.punch
Project Management: @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Lead: @serial.experiment_a
Motion Lead: @neel_ubh
Design Team:@inzaai @nabeeha.jpeg @pallak_108 @kartik.richharia @ra_zzzak

Client: @arata.in

How do you make transparency visible?
That was the question at the heart of Arata’s rebrand. In a saturated market, Arata needed an identity that stood out while staying true to their science-led foundation.

We built a visual system that balances credibility with confidence, and precision with personality. From packaging to digital, every touchpoint reinforces one truth: real science = real results.

Full case study coming soon.

Brand Identity Design | 2025-26

Team @irregularsalliance
Brand Strategy: @theone.punch
Project Management: @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Lead: @serial.experiment_a
Motion Lead: @neel_ubh
Design Team:@inzaai @nabeeha.jpeg @pallak_108 @kartik.richharia @ra_zzzak

Client: @arata.in

How do you make transparency visible?
That was the question at the heart of Arata’s rebrand. In a saturated market, Arata needed an identity that stood out while staying true to their science-led foundation.

We built a visual system that balances credibility with confidence, and precision with personality. From packaging to digital, every touchpoint reinforces one truth: real science = real results.

Full case study coming soon.

Brand Identity Design | 2025-26

Team @irregularsalliance
Brand Strategy: @theone.punch
Project Management: @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Lead: @serial.experiment_a
Motion Lead: @neel_ubh
Design Team:@inzaai @nabeeha.jpeg @pallak_108 @kartik.richharia @ra_zzzak

Client: @arata.in

How do you make transparency visible?
That was the question at the heart of Arata’s rebrand. In a saturated market, Arata needed an identity that stood out while staying true to their science-led foundation.

We built a visual system that balances credibility with confidence, and precision with personality. From packaging to digital, every touchpoint reinforces one truth: real science = real results.

Full case study coming soon.

Brand Identity Design | 2025-26

Team @irregularsalliance
Brand Strategy: @theone.punch
Project Management: @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Lead: @serial.experiment_a
Motion Lead: @neel_ubh
Design Team:@inzaai @nabeeha.jpeg @pallak_108 @kartik.richharia @ra_zzzak

Client: @arata.in

How do you make transparency visible?
That was the question at the heart of Arata’s rebrand. In a saturated market, Arata needed an identity that stood out while staying true to their science-led foundation.

We built a visual system that balances credibility with confidence, and precision with personality. From packaging to digital, every touchpoint reinforces one truth: real science = real results.

Full case study coming soon.

Brand Identity Design | 2025-26

Team @irregularsalliance
Brand Strategy: @theone.punch
Project Management: @daminijaiman @hinalkikani
Creative Direction: @priya.singhdeo
Design Lead: @serial.experiment_a
Motion Lead: @neel_ubh
Design Team:@inzaai @nabeeha.jpeg @pallak_108 @kartik.richharia @ra_zzzak

Client: @arata.in

Ghar Ghar Ki pukar, #irregularafters phir ek baar!

share if you spot yourself 👀

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

10 rupee ki Pepsi, humaara event sexy. Not to be dramatic but… that was kinda great

People showed up, conversations happened, no one left mid-way (we noticed) woohoo!

Grateful for our lovely audience who listened, questioned, and stayed curious throughout! A big thanks to @tdvindia for hosting us! And also to our engaging speakers (@aarmanroy @parakram.mononymous @abhinanditamathur ) for bringing such sharp, generous perspectives.

Here are some moments from the evening. 💥
We’re already excited for the next one.

#irregularafters

💥We set the table, you grab a chair 🪑 Registration closes tomorrow, 9PM

Tix link in bio!
#irregularafters

💥We set the table, you grab a chair 🪑 Registration closes tomorrow, 9PM

Tix link in bio!
#irregularafters

aisa combo baar baar na mile
tix in bio

#irregularafters

Meet the speakers Pt. 3
Aarman Roy

Joining the lineup and bringing unique angles on how design shapes political narratives and the world around us.

🗓 [11th April, Saturday] | ⏰ [5pm] | 📍 [The Design Village, Sector 8]

tickets live — link in bio

#irregularafters

Meet the speakers Pt. 3
Aarman Roy

Joining the lineup and bringing unique angles on how design shapes political narratives and the world around us.

🗓 [11th April, Saturday] | ⏰ [5pm] | 📍 [The Design Village, Sector 8]

tickets live — link in bio

#irregularafters

Meet the speakers Pt. 2
Abhinandita Mathur

Joining the lineup with fresh insights and unexpected angles on design x politics.

🗓 [11th April, Saturday] | ⏰ [5pm] | 📍 [The Design Village, Sector 8]

tickets live — link in bio

#irregularafters

Meet the speakers Pt. 2
Abhinandita Mathur

Joining the lineup with fresh insights and unexpected angles on design x politics.

🗓 [11th April, Saturday] | ⏰ [5pm] | 📍 [The Design Village, Sector 8]

tickets live — link in bio

#irregularafters

Meet the speakers Pt. 1
Parakram Kakkar

Opening the conversation on design x politics — from systems to power, and everything in between.

🗓 [11th April, Saturday] | ⏰ [5pm] | 📍 [The Design Village, Sector 8]

tickets live — link in bio

#irregularafters

Meet the speakers Pt. 1
Parakram Kakkar

Opening the conversation on design x politics — from systems to power, and everything in between.

🗓 [11th April, Saturday] | ⏰ [5pm] | 📍 [The Design Village, Sector 8]

tickets live — link in bio

#irregularafters

Unlikely conversations and very real opinions, at the #irregularafters

Ps. Lineup update! @abhinanditamathur now joins us for this event!

grab tix — link in bio

Unlikely conversations and very real opinions, at the #irregularafters

Ps. Lineup update! @abhinanditamathur now joins us for this event!

grab tix — link in bio

grab your tix — link in bio

#irregularsafters