Mark Rober
Former NASA & Apple engineer. Current YouTuber and friend of science. Founder of @crunchlabs

7 months ago at 50M YT subs I said @taylorswift was in my sights. Imma just leave this here and hope there’s no bad blood assuming she can shake it off.
Sometimes you’ve just got to step up and be the hero and help your friend @kristenanniebell in a puzzle-off against the world puzzle champion @tammymcleodpuzzler. For the record, Tammy finished the 500 piece puzzle in 30 mins 😬.

Here’s a generous article from @fastcompany detailing my plans to infect the minds of young people with critical thinking skills and a passion for learning :)
Engineering a $1 Cup of Lemonade #AdobePartner
No denying the video turned out better than the lemonade @adobe
There’s a reason so many kids are obsessed with @MarkRober’s squirrel obstacle course on CrunchLabs. You’re watching him try over and over… and over… to outsmart squirrels, and he keeps failing for a while and still keeps going. And that’s the part that actually matters, because so many kids quietly hold onto the belief that if they were “good” at something, it would feel easy right away.
Being good at something doesn’t mean getting it right the first time. Getting good at something comes from staying in it.
When your kid wants to quit the board game or says “this is so hard” two minutes into homework, it’s usually not about the task, it’s about what that hard moment seems to say about them. This is why this episode is such a great doorway, because talking about Mark and the squirrels lets you explore frustration in a way that feels safe, not personal. And over time, that shift helps your child see that struggling isn’t a sign something’s wrong, it’s actually how you get good at something.
This video is part of an ongoing partnership with Netflix.
Apply to enroll at my new school! - Principal Mark Rober
Your mission is simple:
Find a problem at home.
Build a creative solution.
Film a 2-3 minute video.
CrunchlabsAcademy.com - LINK IN BIO
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