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millarmind

David Millar

Chief Brand Officer @factorbikes

935
posts
2.4K
followers
41K
following

Here’s to Nicole. I don’t know how she did it, she had a tour group of 20 people in Girona the week before, and her regular PT clients throughout, and during it all was the most fantastic and ever present Mum of three kids - I don’t know how we’d survive in the Millar household without her. Yet she was determined to do the @thetraka 360, because she wanted to do something that scares her. She crushed it, her friends all came out and supported, which was the loveliest thing, and I crewed from start to finish. Like she does for our family every single day. I’m biased, but next to @victorbozo I’d say it was the ride of the Traka. Thanks to Nicole and Victor for making this year extremely special for me, and I didn’t have to ride it to have the experience.


1.4K
79
1 weeks ago


Here’s to Nicole. I don’t know how she did it, she had a tour group of 20 people in Girona the week before, and her regular PT clients throughout, and during it all was the most fantastic and ever present Mum of three kids - I don’t know how we’d survive in the Millar household without her. Yet she was determined to do the @thetraka 360, because she wanted to do something that scares her. She crushed it, her friends all came out and supported, which was the loveliest thing, and I crewed from start to finish. Like she does for our family every single day. I’m biased, but next to @victorbozo I’d say it was the ride of the Traka. Thanks to Nicole and Victor for making this year extremely special for me, and I didn’t have to ride it to have the experience.


1.4K
79
1 weeks ago

Here’s to Nicole. I don’t know how she did it, she had a tour group of 20 people in Girona the week before, and her regular PT clients throughout, and during it all was the most fantastic and ever present Mum of three kids - I don’t know how we’d survive in the Millar household without her. Yet she was determined to do the @thetraka 360, because she wanted to do something that scares her. She crushed it, her friends all came out and supported, which was the loveliest thing, and I crewed from start to finish. Like she does for our family every single day. I’m biased, but next to @victorbozo I’d say it was the ride of the Traka. Thanks to Nicole and Victor for making this year extremely special for me, and I didn’t have to ride it to have the experience.


1.4K
79
1 weeks ago

Here’s to Nicole. I don’t know how she did it, she had a tour group of 20 people in Girona the week before, and her regular PT clients throughout, and during it all was the most fantastic and ever present Mum of three kids - I don’t know how we’d survive in the Millar household without her. Yet she was determined to do the @thetraka 360, because she wanted to do something that scares her. She crushed it, her friends all came out and supported, which was the loveliest thing, and I crewed from start to finish. Like she does for our family every single day. I’m biased, but next to @victorbozo I’d say it was the ride of the Traka. Thanks to Nicole and Victor for making this year extremely special for me, and I didn’t have to ride it to have the experience.


1.4K
79
1 weeks ago

Here’s to Nicole. I don’t know how she did it, she had a tour group of 20 people in Girona the week before, and her regular PT clients throughout, and during it all was the most fantastic and ever present Mum of three kids - I don’t know how we’d survive in the Millar household without her. Yet she was determined to do the @thetraka 360, because she wanted to do something that scares her. She crushed it, her friends all came out and supported, which was the loveliest thing, and I crewed from start to finish. Like she does for our family every single day. I’m biased, but next to @victorbozo I’d say it was the ride of the Traka. Thanks to Nicole and Victor for making this year extremely special for me, and I didn’t have to ride it to have the experience.


1.4K
79
1 weeks ago

Here’s to Nicole. I don’t know how she did it, she had a tour group of 20 people in Girona the week before, and her regular PT clients throughout, and during it all was the most fantastic and ever present Mum of three kids - I don’t know how we’d survive in the Millar household without her. Yet she was determined to do the @thetraka 360, because she wanted to do something that scares her. She crushed it, her friends all came out and supported, which was the loveliest thing, and I crewed from start to finish. Like she does for our family every single day. I’m biased, but next to @victorbozo I’d say it was the ride of the Traka. Thanks to Nicole and Victor for making this year extremely special for me, and I didn’t have to ride it to have the experience.


1.4K
79
1 weeks ago

“If comparable, it is no longer Bugatti.”

BUGATTI I FACTOR

🎨 @rghsktch


618
29
1 months ago

Nice Saturday out for @romainbardet at @santavall_ 😬

🥉in crazy muddy technical conditions. Respect.


1.4K
19
2 months ago


Say hello to Factor Racing.We got together for the first time as a group yesterday, making the most of everyone’s presence in Girona ahead of Santa Vall.Factor Racing has been a bit of a project for me this past year, building it out, shaping the direction of it, choosing the riders. It’s ended up being one of the favourite parts of my job at Factor.It’s taken following races to a whole new level, as the recent Atlas Mountains Race proved, I can’t even remember when I was so invested in following a race.Thank you @victorbozo and @watt_wagon - that was intense.This weekend is @santavall_ and we’ll have ten riders on the start line, I’m so excited, it’s ridiculous.Let’s go.


682
9
2 months ago

A Sunday in Hell is the greatest cycling film ever made. It was released the year I was born. Forty years later, at the premier of Time Trial, Jørgen Leth came and took the seat next to me and patted me on the leg and said I should be proud. Jørgen and I had become friends, we’d often sit together and talk during our breaks from TV work in the zone technique at the Tour de France. I loved his company and felt very privileged to simply hang out with him and ask questions and listen to his stories and opinions. I missed our random meetings when he stopped coming to France in July. I interviewed him once just for fun. I’m going to look for the recording tomorrow, listen back, and pretend we’re hanging out filling time while we wait to watch the bike race.


2.3K
33
7 months ago

A Sunday in Hell is the greatest cycling film ever made. It was released the year I was born. Forty years later, at the premier of Time Trial, Jørgen Leth came and took the seat next to me and patted me on the leg and said I should be proud. Jørgen and I had become friends, we’d often sit together and talk during our breaks from TV work in the zone technique at the Tour de France. I loved his company and felt very privileged to simply hang out with him and ask questions and listen to his stories and opinions. I missed our random meetings when he stopped coming to France in July. I interviewed him once just for fun. I’m going to look for the recording tomorrow, listen back, and pretend we’re hanging out filling time while we wait to watch the bike race.


2.3K
33
7 months ago

A Sunday in Hell is the greatest cycling film ever made. It was released the year I was born. Forty years later, at the premier of Time Trial, Jørgen Leth came and took the seat next to me and patted me on the leg and said I should be proud. Jørgen and I had become friends, we’d often sit together and talk during our breaks from TV work in the zone technique at the Tour de France. I loved his company and felt very privileged to simply hang out with him and ask questions and listen to his stories and opinions. I missed our random meetings when he stopped coming to France in July. I interviewed him once just for fun. I’m going to look for the recording tomorrow, listen back, and pretend we’re hanging out filling time while we wait to watch the bike race.


2.3K
33
7 months ago

A Sunday in Hell is the greatest cycling film ever made. It was released the year I was born. Forty years later, at the premier of Time Trial, Jørgen Leth came and took the seat next to me and patted me on the leg and said I should be proud. Jørgen and I had become friends, we’d often sit together and talk during our breaks from TV work in the zone technique at the Tour de France. I loved his company and felt very privileged to simply hang out with him and ask questions and listen to his stories and opinions. I missed our random meetings when he stopped coming to France in July. I interviewed him once just for fun. I’m going to look for the recording tomorrow, listen back, and pretend we’re hanging out filling time while we wait to watch the bike race.


2.3K
33
7 months ago

Two weeks into the Tour de France. I’ve been daily chronicling this final lap inside the race. Such a magical and mad July in France. The Tour de France is so much more than a bike race, so pleased I decided to capture as much I can in writing and photographs, I’m soaking it all up that much more 🫶🏻 One week to go.

Link in bio to sign up and join the ride. @factorbikes #viveletour


393
30
9 months ago

It’s Tour de France time, and it’s my final as a TV commentator. In the past I’ve written daily diaries, capturing the thoughts I have about the race that I don’t get to talk about in the heat of live commentary, yet also, and more importantly, it allows me to capture all the madness of the circus that exists around the race. This year is going to be particularly special, I’m going to appreciate every day, and I want to chronicle as much as I can and soak up the things that maybe I had started to take for granted. I’ll be writing daily emails that will arrive in your inbox with words and pictures from behind the scenes of this year’s race. Come along for the ride, link in bio.


875
41
10 months ago


Seeing the sights with Lachlan 🫶🏻


1.9K
28
11 months ago

I’m done. Wanted to tick off some of the modern classics, and @unboundgravel was missing. @robgitelis and I put this on our list after @migrationgravelrace last year. We came, we had no plans of conquering, in fact Rob crashed out and broke a rib, I hung on with the elites for 50km then blew up and spent over 100km thinking of ways to quit (which I didn’t). All in all we got the full non-conquering experience. The @factorbikes_us team were all in to support us, and also created an amazing Temple of Speed pop-up, and @rob_britton did conquer, so all in all a great few days in Emporia, Kansas. Note to self, do more research, I thought it was going to be flat. It was very much not flat.

📸 @arnauwens killing it with the content.


1.4K
26
11 months ago

I’m done. Wanted to tick off some of the modern classics, and @unboundgravel was missing. @robgitelis and I put this on our list after @migrationgravelrace last year. We came, we had no plans of conquering, in fact Rob crashed out and broke a rib, I hung on with the elites for 50km then blew up and spent over 100km thinking of ways to quit (which I didn’t). All in all we got the full non-conquering experience. The @factorbikes_us team were all in to support us, and also created an amazing Temple of Speed pop-up, and @rob_britton did conquer, so all in all a great few days in Emporia, Kansas. Note to self, do more research, I thought it was going to be flat. It was very much not flat.

📸 @arnauwens killing it with the content.


1.4K
26
11 months ago

I’m done. Wanted to tick off some of the modern classics, and @unboundgravel was missing. @robgitelis and I put this on our list after @migrationgravelrace last year. We came, we had no plans of conquering, in fact Rob crashed out and broke a rib, I hung on with the elites for 50km then blew up and spent over 100km thinking of ways to quit (which I didn’t). All in all we got the full non-conquering experience. The @factorbikes_us team were all in to support us, and also created an amazing Temple of Speed pop-up, and @rob_britton did conquer, so all in all a great few days in Emporia, Kansas. Note to self, do more research, I thought it was going to be flat. It was very much not flat.

📸 @arnauwens killing it with the content.


1.4K
26
11 months ago

I’m done. Wanted to tick off some of the modern classics, and @unboundgravel was missing. @robgitelis and I put this on our list after @migrationgravelrace last year. We came, we had no plans of conquering, in fact Rob crashed out and broke a rib, I hung on with the elites for 50km then blew up and spent over 100km thinking of ways to quit (which I didn’t). All in all we got the full non-conquering experience. The @factorbikes_us team were all in to support us, and also created an amazing Temple of Speed pop-up, and @rob_britton did conquer, so all in all a great few days in Emporia, Kansas. Note to self, do more research, I thought it was going to be flat. It was very much not flat.

📸 @arnauwens killing it with the content.


1.4K
26
11 months ago

I rode 560km and climbed nearly 10,000m, I didn’t sleep. I never thought I’d do a ride like that. Which is perhaps why I said yes when @gerardfreixes invited me to try. I’m glad I did, I had forgotten what I can do, it reminded me of the places I can go. @thetraka 560 was a journey home. Thank you Nicole ❤️ @gironabespoke for putting up with my bike obsession and Sunday long rides, and @arnauwens for capturing it, film is coming…

Ithaca by C.P. Cavey

As you set out for Ithaka
hope your road is a long one,
full of adventure, full of discovery.
Laistrygonians, Cyclops,
angry Poseidon—don’t be afraid of them:
you’ll never find things like that on your way
as long as you keep your thoughts raised high,
as long as a rare excitement
stirs your spirit and your body.
Laistrygonians, Cyclops,
wild Poseidon—you won’t encounter them
unless you bring them along inside your soul,
unless your soul sets them up in front of you.

Hope your road is a long one.
May there be many summer mornings when,
with what pleasure, what joy,
you enter harbors you’re seeing for the first time;
may you stop at Phoenician trading stations
to buy fine things,
mother of pearl and coral, amber and ebony,
sensual perfume of every kind—
as many sensual perfumes as you can;
and may you visit many Egyptian cities
to learn and go on learning from their scholars.

Keep Ithaka always in your mind.
Arriving there is what you’re destined for.
But don’t hurry the journey at all.
Better if it lasts for years,
so you’re old by the time you reach the island,
wealthy with all you’ve gained on the way,
not expecting Ithaka to make you rich.

Ithaka gave you the marvelous journey.
Without her you wouldn’t have set out.
She has nothing left to give you now.

And if you find her poor, Ithaka won’t have fooled you.
Wise as you will have become, so full of experience,
you’ll have understood by then what these Ithakas mean.


2.5K
45
1 years ago


I rode 560km and climbed nearly 10,000m, I didn’t sleep. I never thought I’d do a ride like that. Which is perhaps why I said yes when @gerardfreixes invited me to try. I’m glad I did, I had forgotten what I can do, it reminded me of the places I can go. @thetraka 560 was a journey home. Thank you Nicole ❤️ @gironabespoke for putting up with my bike obsession and Sunday long rides, and @arnauwens for capturing it, film is coming…

Ithaca by C.P. Cavey

As you set out for Ithaka
hope your road is a long one,
full of adventure, full of discovery.
Laistrygonians, Cyclops,
angry Poseidon—don’t be afraid of them:
you’ll never find things like that on your way
as long as you keep your thoughts raised high,
as long as a rare excitement
stirs your spirit and your body.
Laistrygonians, Cyclops,
wild Poseidon—you won’t encounter them
unless you bring them along inside your soul,
unless your soul sets them up in front of you.

Hope your road is a long one.
May there be many summer mornings when,
with what pleasure, what joy,
you enter harbors you’re seeing for the first time;
may you stop at Phoenician trading stations
to buy fine things,
mother of pearl and coral, amber and ebony,
sensual perfume of every kind—
as many sensual perfumes as you can;
and may you visit many Egyptian cities
to learn and go on learning from their scholars.

Keep Ithaka always in your mind.
Arriving there is what you’re destined for.
But don’t hurry the journey at all.
Better if it lasts for years,
so you’re old by the time you reach the island,
wealthy with all you’ve gained on the way,
not expecting Ithaka to make you rich.

Ithaka gave you the marvelous journey.
Without her you wouldn’t have set out.
She has nothing left to give you now.

And if you find her poor, Ithaka won’t have fooled you.
Wise as you will have become, so full of experience,
you’ll have understood by then what these Ithakas mean.


2.5K
45
1 years ago

I rode 560km and climbed nearly 10,000m, I didn’t sleep. I never thought I’d do a ride like that. Which is perhaps why I said yes when @gerardfreixes invited me to try. I’m glad I did, I had forgotten what I can do, it reminded me of the places I can go. @thetraka 560 was a journey home. Thank you Nicole ❤️ @gironabespoke for putting up with my bike obsession and Sunday long rides, and @arnauwens for capturing it, film is coming…

Ithaca by C.P. Cavey

As you set out for Ithaka
hope your road is a long one,
full of adventure, full of discovery.
Laistrygonians, Cyclops,
angry Poseidon—don’t be afraid of them:
you’ll never find things like that on your way
as long as you keep your thoughts raised high,
as long as a rare excitement
stirs your spirit and your body.
Laistrygonians, Cyclops,
wild Poseidon—you won’t encounter them
unless you bring them along inside your soul,
unless your soul sets them up in front of you.

Hope your road is a long one.
May there be many summer mornings when,
with what pleasure, what joy,
you enter harbors you’re seeing for the first time;
may you stop at Phoenician trading stations
to buy fine things,
mother of pearl and coral, amber and ebony,
sensual perfume of every kind—
as many sensual perfumes as you can;
and may you visit many Egyptian cities
to learn and go on learning from their scholars.

Keep Ithaka always in your mind.
Arriving there is what you’re destined for.
But don’t hurry the journey at all.
Better if it lasts for years,
so you’re old by the time you reach the island,
wealthy with all you’ve gained on the way,
not expecting Ithaka to make you rich.

Ithaka gave you the marvelous journey.
Without her you wouldn’t have set out.
She has nothing left to give you now.

And if you find her poor, Ithaka won’t have fooled you.
Wise as you will have become, so full of experience,
you’ll have understood by then what these Ithakas mean.


2.5K
45
1 years ago

I rode 560km and climbed nearly 10,000m, I didn’t sleep. I never thought I’d do a ride like that. Which is perhaps why I said yes when @gerardfreixes invited me to try. I’m glad I did, I had forgotten what I can do, it reminded me of the places I can go. @thetraka 560 was a journey home. Thank you Nicole ❤️ @gironabespoke for putting up with my bike obsession and Sunday long rides, and @arnauwens for capturing it, film is coming…

Ithaca by C.P. Cavey

As you set out for Ithaka
hope your road is a long one,
full of adventure, full of discovery.
Laistrygonians, Cyclops,
angry Poseidon—don’t be afraid of them:
you’ll never find things like that on your way
as long as you keep your thoughts raised high,
as long as a rare excitement
stirs your spirit and your body.
Laistrygonians, Cyclops,
wild Poseidon—you won’t encounter them
unless you bring them along inside your soul,
unless your soul sets them up in front of you.

Hope your road is a long one.
May there be many summer mornings when,
with what pleasure, what joy,
you enter harbors you’re seeing for the first time;
may you stop at Phoenician trading stations
to buy fine things,
mother of pearl and coral, amber and ebony,
sensual perfume of every kind—
as many sensual perfumes as you can;
and may you visit many Egyptian cities
to learn and go on learning from their scholars.

Keep Ithaka always in your mind.
Arriving there is what you’re destined for.
But don’t hurry the journey at all.
Better if it lasts for years,
so you’re old by the time you reach the island,
wealthy with all you’ve gained on the way,
not expecting Ithaka to make you rich.

Ithaka gave you the marvelous journey.
Without her you wouldn’t have set out.
She has nothing left to give you now.

And if you find her poor, Ithaka won’t have fooled you.
Wise as you will have become, so full of experience,
you’ll have understood by then what these Ithakas mean.


2.5K
45
1 years ago

We took the learnings from the @factorbikes OSTRO VAM and created something new, a bike that is an all-round racer. We named it after the iconic race track, MONZA, aka the Temple of Speed. Ride, race, train, repeat, that was the concept mantra. In frame storage, 34mm tire clearance, 1cm raised stack height on the head tube, and ergonomic handlebars for every and any day riding, without losing industry leading aerodynamics and race handling geometry. It comes full build with Shimano Ultegra or SRAM FORCE. This is the Factor experience that doesn’t require a World Tour license. Chapeau to @robgitelis and the engineering team 👏🏻🙌🏻 #factorbikes


702
23
1 years ago

We took the learnings from the @factorbikes OSTRO VAM and created something new, a bike that is an all-round racer. We named it after the iconic race track, MONZA, aka the Temple of Speed. Ride, race, train, repeat, that was the concept mantra. In frame storage, 34mm tire clearance, 1cm raised stack height on the head tube, and ergonomic handlebars for every and any day riding, without losing industry leading aerodynamics and race handling geometry. It comes full build with Shimano Ultegra or SRAM FORCE. This is the Factor experience that doesn’t require a World Tour license. Chapeau to @robgitelis and the engineering team 👏🏻🙌🏻 #factorbikes


702
23
1 years ago

The people you meet whilst riding in Girona 😌👌 (excuse the shadows)


3.1K
12
1 years ago

The people you meet whilst riding in Girona 😌👌 (excuse the shadows)


3.1K
12
1 years ago


View Instagram Stories in Secret

The Instagram Story Viewer is an easy tool that lets you secretly watch and save Instagram stories, videos, photos, or IGTV. With this service, you can download content and enjoy it offline whenever you like. If you find something interesting on Instagram that you’d like to check out later or want to view stories while staying anonymous, our Viewer is perfect for you. Anonstories offers an excellent solution for keeping your identity hidden. Instagram first launched the Stories feature in August 2023, which was quickly adopted by other platforms due to its engaging, time-sensitive format. Stories let users share quick updates, whether photos, videos, or selfies, enhanced with text, emojis, or filters, and are visible for only 24 hours. This limited time frame creates high engagement compared to regular posts. In today’s world, Stories are one of the most popular ways to connect and communicate on social media. However, when you view a Story, the creator can see your name in their viewer list, which may be a privacy concern. What if you wish to browse Stories without being noticed? Here’s where Anonstories becomes useful. It allows you to watch public Instagram content without revealing your identity. Simply enter the username of the profile you’re curious about, and the tool will display their latest Stories. Features of Anonstories Viewer: - Anonymous Browsing: Watch Stories without showing up on the viewer list. - No Account Needed: View public content without signing up for an Instagram account. - Content Download: Save any Stories content directly to your device for offline use. - View Highlights: Access Instagram Highlights, even beyond the 24-hour window. - Repost Monitoring: Track the reposts or engagement levels on Stories for personal profiles. Limitations: - This tool works only with public accounts; private accounts remain inaccessible. Benefits: - Privacy-Friendly: Watch any Instagram content without being noticed. - Simple and Easy: No app installation or registration required. - Exclusive Tools: Download and manage content in ways Instagram doesn’t offer.

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