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Should The Fold move to Austin? @sxsw

Whats in the box? ...........................................A silver @clioawards for our spot "Mountain Basketball" @utahjazz

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

We’re eternally grateful to have partners who are willing to take creative risks. Looking at you @lermaagency & @hobbylobby

CD, Copy Writer @katiebernet
CD, Art Director @mandajacks_
Copy Writer @sabrina.fairr
Art Director @jillian.mm
ECD @kayakdaddy1
Agency Producer Bridget Fontenot

Happy Birthday @chrstndarais. Leading with wisdom and love, he leaves no room doubt.

If you’re watching the winter @olympics you’ll probably see our new ad work for @hobbylobby #notacult #creativestudio #productioncompany #filmmaking

The Fold Chapter 1 Verse 1: “In the beginning…was the previs.” #notacult #previs #creativestudio #productioncompany #filmmaking

Directors cut for - Hobby Lobby “Make it”

Directors: @benji_allred | @chrstndarais | @merikr
Producer: Tyler Zelinsky
Production Supervisor: Camille Benton
1st AD: Mariam Footer

CAMERA DEPARTMENT
Director of Photography: @benji_allred
1st AC: @niceboytrash
2nd AC: @tia_rosenlof
Trinity Operator: Heather Grothues
DIT: Joey Hedrick

LIGHTING & GRIP
Gaffer: @jaredjaynes
Best Boy Electric: Jonathan White
Electrics: Tyler Eliason | Tanner Padbury
Key Grip: @not_a_p.a
Best Boy Grip: @steliosxanthos
Grips: @arielst_ | Tony Covarrubias

ART DEPARTMENT
Production Designer: @meg_cabell
Art Coordinator: Christine Cid
Art Director: @porchcat.windowcat
Set Decorator: @alexxishubbard
Set Dresser: Mao Barroteran
On Set Dresser: Sophie Nebeker
Prop Master: @sariahmay09
Prop Assistant: Mat Butterfield
Art PAs: Hadley Michaels | Kristina Shearer

WARDROBE & HAIR/MAKEUP
Wardrobe Stylist: Laura Francis
Wardrobe Assistant: Chelsey Jimenez
Hair & Makeup: @julia.vinha.mua | @barbrajaynemua

SOUND & SCRIPT
VTR: @nick_nebeker
Script Supervisor: Penny Johnson

POST
Editor: @talia.pasqua
Color: Benji Allred
Sound and Mix: Extantsound, @brendenbytheway
VFX: @aaronstharp, @vfx_central, @spencerthecreative
Post House: @cabinedit @timberpicture.co
Post Producer: Alex Hooker

TALENT
Lipstick Lady: @mandyjgroves
Lipstick Double: Shikeyah Rutter
Bath Woman: Deborah Marcano
Dancing Dad: @arsi_nami
Dancing Dad Son: Michael Sifain
Soup Grannies: Heidi Mendez, Star Herman, Belita Edwards
Text Senders: Chitra Jagannathan, @cheyanne.harris_
Moving Coupe: Avery Harrington, Grant Harrington
Cake Family: @alessa_marmo, Alexander Marmo
Flashlight Girl: Star Greene
Thunderstorm Family: @rickym7, Mindy Montez, Romeo Montez

LOCATIONS
Location Manager: Andrew Hicks

PRODUCTION ASSISTANTS
Mallory Benhoff | Arturo Alfaro | Eli Wright | Saxon Tornow Andrew Lester | Harrison Porter | Brett Smith

CATERING
Crafty/Catering Alex Hansen | Siren Pizza Co

AGENCY - LERMA
CD, Writer Katie Bernet
CD, AD Amanda Jackson
Broadcast + Content Producer Bridget Fontenot
ECD David Morring
Principal, Brand Leadership Stephanie Vander Linden

Happy Birthday @merikr. A man who can solve any problem and make you laugh at the same time. We love you.

New work. Friday. 🤫

New work. Friday. 🤫

New work. Friday. 🤫

New work. Friday. 🤫

New work. Friday. 🤫

New work. Friday. 🤫

New work. Friday. 🤫

New work. Friday. 🤫

After a successful soft opening last night, we’re ready to open the doors to the world. Join us tonight from 6:00-9:00 PM to break in the new studio. See you soon 🕺

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

Before….and….come, join us, and experience the after. We look forward to your initiation.
Open house: 10/24 6-9pm.
40 W 100 N, Provo, UT 84604

The Fold is growing.

For the last 15 months we’ve been building a new creative studio space, and the time has finally come to unveil it to the world. We would love for our friends and neighbors to come share this special moment with us. Anyone and everyone is welcome. 6:00 - 9:00 PM

We look forward to your initiation.