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There are more than 1 million creators and businesses use OpusClip. There are more than 1 million reasons why they love us 💜

We recently launched a new video series "Creator Voice" that shines a spotlight on the creators behind OpusClip.

In this very first episode, we asked creators what do they think about OpusClip. Here is what they said.

Thanks to all the amazing creators shown in this video:
👉 Matthew Mckay @mattmckay.01: https://instagram.com/mattmckay.01
👉 Hampton Dortch💥: https://tiktok.com/@hamptondortch
👉 Joshua White @herofront: https://youtube.com/c/HeroFrontPodcast
👉 Kevin Patrick
👉 Nadeem Lutfullah @nadeem.lutfullah: https://youtube.com/@NadeemLutfullah
👉 Dave Pileggi @davepileggi: https://instagram.com/davepileggi
👉 Tim McCartney
@timmccartney_
: https://youtube.com/@tmcmedia_
👉 Milou @miloupietersz: https://instagram.com/miloupietersz
👉 Jason Whitaker, MBA
@stepuptothepodium
: https://youtube.com/@ThePodiumStudio
👉 Elena Agaragimova
@elenaagaragimova
: https://youtube.com/c/ElenaAgaragimova
👉 Channing Gardner: https://tiktok.com/@channinggardner
👉 Michael Orosz-Fagen
👉 Natalie Wilson @willowsbranding: https://instagram.com/willowsbranding/
👉 Jonathan Maes
👉 Eric Van Lenten
👉 Richard Silverman
👉 Jay Jones, MBA
👉 Jennifer Blanchard
👉 GA Lungaro: https://youtube.com/@DarthLunga-TheGreyCouncil
👉 Walter Ngilbus
@CALLMEWalt_lol
: https://youtube.com/@WaltSubbed

Clipping over everything 🔥

We’re living in a world of content overload.
If an audience sees a creator talk about a brand once, it feels like an ad

Authenticity is king.

In today’s era of “content overload”, the real differentiator is connection. The content that wins today is the kind that speaks directly to people in the simplest way possible.

That’s why we’re seeing a surge in raw, unfiltered formats like selfies (in 0.5 mode ofc), talking straight to camera videos with minimal editing, etc.

People want real.

This clip comes from a conversation with @monicakhan__ , founder & CEO of Creator Revolution and Creator Gold, where she breaks down what legacy media can learn from today’s creators.

Creators are running the playbook! Companies need to take a page out of the creator playbook…

If you’re not adapting to modern content consumption, you will fizzle out.

Most of our top performing customers have already implemented our API to power a “TikTok style” feed, breaking down their long-form content into bite sized clips built for the modern viewing experience and have already seen stronger viewership and engagement.

The shift already happened and is only getting stronger. If you want to stay relevant and visible, you need to be optimizing for vertical content.

Volume is king in 2026.

The more shots you take, the higher your odds of winning. There’s more content being published in a single day now than there used to be in a month. Feeds move fast and audiences forget quickly.

Posting 2-3x a day is the new baseline because more at-bats equals:
• More data
• More learning
• More surface area for luck
• More chances to stay top of mind

In order to win, you need to ship fast.

Do you think AI video editing works? #opusclip

Overediting does NOT equal higher views.

We live in a world where a raw 0.5x selfie on IG can outperform a perfectly edited shot of someone backflipping off a hot air balloon.

The goal shouldn’t be perfection, but rather hitting a quality baseline while prioritizing speed to market.

Don’t overthink it. Just click post 🚀

Does short-form content kill long-form performance? No!

To break this myth, we ran a case study on Jay Shetty’s YouTube channel and found that a massive ecosystem of short clips across TikTok, Instagram, and YouTube Shorts was launched alongside his long-form episodes, driving millions of views back to the long-form content and creating atypical spikes in viewership.

The real power of short-form isn’t just awareness, it’s also engineered distribution. Short clips act like advertising channels that drive audiences into the deeper experience of a long video.

The goal should always be being top of mind for your audience and/or customers. The “7 scrolls away” method is something we try and always push forth to our clients (I.e. how do you always be 7 scrolls away from your target audience) 🚀

Comment CLIP to try OpusClip for free! #OpusClipPartner #SponsoredByOpusClip