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BT GROUP
In 2022, BT Group launched a bold rebrand in collaboration with @wearezag repositioning itself as a modern, corporate parent brand to its sub-brands BT, EE, and Openreach. The new identity stepped away from the consumer-facing legacy of BT, focusing instead on clarity, structure, and future-focused cohesion across the wider organization.

Working alongside @_pablothomas in a freelance capacity with Zag , we were tasked with crafting the brand’s motion DNA, bringing life and meaning to the visual identity through movement. Rooted in the brand’s three core values, Build, Connect & Flow, we developed a motion system driven by the spectrum colour bar.

Blocks of colour animate into place to ‘build’ the brand, seamlessly transitioning and interlocking to represent connection and continuous flow. The motion language embodies the diversity and complexity of the BT Group while ensuring a consistent and elevated brand experience across all touchpoints.

#graphicdesign #motiongraphics #motion #motiondesign #type #typography #motiontype #type01 #animation #digitaldesign #typegoodness #typographydesign #digital #graphicdesign #graphic #branding #brand #brandidentity #zag #guidelines #designsystem #system #motionguide #creative #designers

BT GROUP
In 2022, BT Group launched a bold rebrand in collaboration with @wearezag repositioning itself as a modern, corporate parent brand to its sub-brands BT, EE, and Openreach. The new identity stepped away from the consumer-facing legacy of BT, focusing instead on clarity, structure, and future-focused cohesion across the wider organization.

Working alongside @_pablothomas in a freelance capacity with Zag , we were tasked with crafting the brand’s motion DNA, bringing life and meaning to the visual identity through movement. Rooted in the brand’s three core values, Build, Connect & Flow, we developed a motion system driven by the spectrum colour bar.

Blocks of colour animate into place to ‘build’ the brand, seamlessly transitioning and interlocking to represent connection and continuous flow. The motion language embodies the diversity and complexity of the BT Group while ensuring a consistent and elevated brand experience across all touchpoints.

#graphicdesign #motiongraphics #motion #motiondesign #type #typography #motiontype #type01 #animation #digitaldesign #typegoodness #typographydesign #digital #graphicdesign #graphic #branding #brand #brandidentity #zag #guidelines #designsystem #system #motionguide #creative #designers

BT GROUP
In 2022, BT Group launched a bold rebrand in collaboration with @wearezag repositioning itself as a modern, corporate parent brand to its sub-brands BT, EE, and Openreach. The new identity stepped away from the consumer-facing legacy of BT, focusing instead on clarity, structure, and future-focused cohesion across the wider organization.

Working alongside @_pablothomas in a freelance capacity with Zag , we were tasked with crafting the brand’s motion DNA, bringing life and meaning to the visual identity through movement. Rooted in the brand’s three core values, Build, Connect & Flow, we developed a motion system driven by the spectrum colour bar.

Blocks of colour animate into place to ‘build’ the brand, seamlessly transitioning and interlocking to represent connection and continuous flow. The motion language embodies the diversity and complexity of the BT Group while ensuring a consistent and elevated brand experience across all touchpoints.

#graphicdesign #motiongraphics #motion #motiondesign #type #typography #motiontype #type01 #animation #digitaldesign #typegoodness #typographydesign #digital #graphicdesign #graphic #branding #brand #brandidentity #zag #guidelines #designsystem #system #motionguide #creative #designers

BT GROUP
In 2022, BT Group launched a bold rebrand in collaboration with @wearezag repositioning itself as a modern, corporate parent brand to its sub-brands BT, EE, and Openreach. The new identity stepped away from the consumer-facing legacy of BT, focusing instead on clarity, structure, and future-focused cohesion across the wider organization.

Working alongside @_pablothomas in a freelance capacity with Zag , we were tasked with crafting the brand’s motion DNA, bringing life and meaning to the visual identity through movement. Rooted in the brand’s three core values, Build, Connect & Flow, we developed a motion system driven by the spectrum colour bar.

Blocks of colour animate into place to ‘build’ the brand, seamlessly transitioning and interlocking to represent connection and continuous flow. The motion language embodies the diversity and complexity of the BT Group while ensuring a consistent and elevated brand experience across all touchpoints.

#graphicdesign #motiongraphics #motion #motiondesign #type #typography #motiontype #type01 #animation #digitaldesign #typegoodness #typographydesign #digital #graphicdesign #graphic #branding #brand #brandidentity #zag #guidelines #designsystem #system #motionguide #creative #designers

BT GROUP
In 2022, BT Group launched a bold rebrand in collaboration with @wearezag repositioning itself as a modern, corporate parent brand to its sub-brands BT, EE, and Openreach. The new identity stepped away from the consumer-facing legacy of BT, focusing instead on clarity, structure, and future-focused cohesion across the wider organization.

Working alongside @_pablothomas in a freelance capacity with Zag , we were tasked with crafting the brand’s motion DNA, bringing life and meaning to the visual identity through movement. Rooted in the brand’s three core values, Build, Connect & Flow, we developed a motion system driven by the spectrum colour bar.

Blocks of colour animate into place to ‘build’ the brand, seamlessly transitioning and interlocking to represent connection and continuous flow. The motion language embodies the diversity and complexity of the BT Group while ensuring a consistent and elevated brand experience across all touchpoints.

#graphicdesign #motiongraphics #motion #motiondesign #type #typography #motiontype #type01 #animation #digitaldesign #typegoodness #typographydesign #digital #graphicdesign #graphic #branding #brand #brandidentity #zag #guidelines #designsystem #system #motionguide #creative #designers

BT GROUP
In 2022, BT Group launched a bold rebrand in collaboration with @wearezag repositioning itself as a modern, corporate parent brand to its sub-brands BT, EE, and Openreach. The new identity stepped away from the consumer-facing legacy of BT, focusing instead on clarity, structure, and future-focused cohesion across the wider organization.

Working alongside @_pablothomas in a freelance capacity with Zag , we were tasked with crafting the brand’s motion DNA, bringing life and meaning to the visual identity through movement. Rooted in the brand’s three core values, Build, Connect & Flow, we developed a motion system driven by the spectrum colour bar.

Blocks of colour animate into place to ‘build’ the brand, seamlessly transitioning and interlocking to represent connection and continuous flow. The motion language embodies the diversity and complexity of the BT Group while ensuring a consistent and elevated brand experience across all touchpoints.

#graphicdesign #motiongraphics #motion #motiondesign #type #typography #motiontype #type01 #animation #digitaldesign #typegoodness #typographydesign #digital #graphicdesign #graphic #branding #brand #brandidentity #zag #guidelines #designsystem #system #motionguide #creative #designers

BT GROUP
In 2022, BT Group launched a bold rebrand in collaboration with @wearezag repositioning itself as a modern, corporate parent brand to its sub-brands BT, EE, and Openreach. The new identity stepped away from the consumer-facing legacy of BT, focusing instead on clarity, structure, and future-focused cohesion across the wider organization.

Working alongside @_pablothomas in a freelance capacity with Zag , we were tasked with crafting the brand’s motion DNA, bringing life and meaning to the visual identity through movement. Rooted in the brand’s three core values, Build, Connect & Flow, we developed a motion system driven by the spectrum colour bar.

Blocks of colour animate into place to ‘build’ the brand, seamlessly transitioning and interlocking to represent connection and continuous flow. The motion language embodies the diversity and complexity of the BT Group while ensuring a consistent and elevated brand experience across all touchpoints.

#graphicdesign #motiongraphics #motion #motiondesign #type #typography #motiontype #type01 #animation #digitaldesign #typegoodness #typographydesign #digital #graphicdesign #graphic #branding #brand #brandidentity #zag #guidelines #designsystem #system #motionguide #creative #designers

Destination - Roobert
Foundry > @xyz_displaay
Motion type concept.

📷 ilia bronskiy - oguzhan donmez - ekrulila - leif blessing

Destination - Roobert
Foundry > @xyz_displaay
Motion type concept.

📷 ilia bronskiy - oguzhan donmez - ekrulila - leif blessing

Destination - Roobert
Foundry > @xyz_displaay
Motion type concept.

📷 ilia bronskiy - oguzhan donmez - ekrulila - leif blessing

Type in Motion.
Ambit - Coanda - Aeonik Mono.
Type Foundry > @cotypefoundry
Coanda & Aeonik Mono usage example designed by @holographik.co

Type in Motion.
Ambit - Coanda - Aeonik Mono.
Type Foundry > @cotypefoundry
Coanda & Aeonik Mono usage example designed by @holographik.co

Type in Motion.
Ambit - Coanda - Aeonik Mono.
Type Foundry > @cotypefoundry
Coanda & Aeonik Mono usage example designed by @holographik.co

Working in collaboration with the @nothing design team. A story of colour, told through our most powerfully unique smartphone yet.

Phone (2a) Special Edition celebrates primary colours and their place within Nothing’s brand identity. This new smartphone is the first time that all three colours have been used in one piece of Nothing hardware.

@ryanjamesl_@prateekgurbani

Working in collaboration with the @nothing design team. A story of colour, told through our most powerfully unique smartphone yet.

Phone (2a) Special Edition celebrates primary colours and their place within Nothing’s brand identity. This new smartphone is the first time that all three colours have been used in one piece of Nothing hardware.

@ryanjamesl_@prateekgurbani

Working in collaboration with the @nothing design team. A story of colour, told through our most powerfully unique smartphone yet.

Phone (2a) Special Edition celebrates primary colours and their place within Nothing’s brand identity. This new smartphone is the first time that all three colours have been used in one piece of Nothing hardware.

@ryanjamesl_@prateekgurbani

Working in collaboration with the @nothing design team. A story of colour, told through our most powerfully unique smartphone yet.

Phone (2a) Special Edition celebrates primary colours and their place within Nothing’s brand identity. This new smartphone is the first time that all three colours have been used in one piece of Nothing hardware.

@ryanjamesl_@prateekgurbani

Recent collaboration with @thebeachassembly on their latest project ‘Ear (a)’ project with @nothing. We helped with the initial type R&D development.
Massive credit to @thebeachassembly for the great work on the final output and everyone involved in the process. @tanito____ @javierauguste

UET/UTE.Typographic Exploration.
Collab W/ @estudiohusmee

UET/UTE.Typographic Exploration.
Collab W/ @estudiohusmee

UET/UTE.Typographic Exploration.
Collab W/ @estudiohusmee

UET/UTE.Typographic Exploration.
Collab W/ @estudiohusmee

Lockup In Motion Vol.3 - OUT NOW

Brought to you in collaboration with @studioinnate

Level up your design projects with “Lockup In Motion Vol.3” — a comprehensive pack of 50 prebuilt animated graphical elements. Ideal for both seasoned professionals navigating tight deadlines and aspiring designers. This collection includes easy to use versatile animations in .mov and .gif formats, accompanied by a master sheet in .ae for seamless ‘drag and drop’ integration into your workflow. Elevate your designs effortlessly with this refined set of animated graphic design resources.

🔗 Link in bio to download

#graphicdesign #motion#motiondesign #animation #icons#freelancedesigner #posterdesign #animationart #designresources

Unlock potential.
Working W/ @form_brands_studio to develop the MediaVision brand motion system.

The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea.

Unlock potential.
Working W/ @form_brands_studio to develop the MediaVision brand motion system.

The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea.

Unlock potential.
Working W/ @form_brands_studio to develop the MediaVision brand motion system.

The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea.

Unlock potential.
Working W/ @form_brands_studio to develop the MediaVision brand motion system.

The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea.

Unlock potential.
Working W/ @form_brands_studio to develop the MediaVision brand motion system.

The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea.

Unlock potential.
Working W/ @form_brands_studio to develop the MediaVision brand motion system.

The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea.

Unlock potential.
Working W/ @form_brands_studio to develop the MediaVision brand motion system.

The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea.

Identity is Everything Everywhere.

Some more EE motion design system guideline outputs from my time working as a motion designer @wearezag

Identity is Everything Everywhere.

Some more EE motion design system guideline outputs from my time working as a motion designer @wearezag

Identity is Everything Everywhere.

Some more EE motion design system guideline outputs from my time working as a motion designer @wearezag

Identity is Everything Everywhere.

Some more EE motion design system guideline outputs from my time working as a motion designer @wearezag

Identity is Everything Everywhere.

Some more EE motion design system guideline outputs from my time working as a motion designer @wearezag

Identity is Everything Everywhere.

Some more EE motion design system guideline outputs from my time working as a motion designer @wearezag

New EE is here.

Working as a motion designer at branding agency @wearezag we created the motion guidelines for EE’s biggest brand launch in over a decade.

From R&D to final delivery, we developed the motion design system for the brand to use as a basis for their massive marketing ecosystem.

The Project took the brand back to its core component, the smart dot, and gave it a new, simpler aesthetic and defined new behaviours to allow the brand as much playful, multi-channel utility as possible.

Congratulations to everyone involved in this project that spans 2 years.

Nike Pegasus 40.
House of Innovation NYC.
Working W/ @acceptandproceed alongside @richprjcts
In-store motion branding launch.

#Helveticaposter #collectgraphics #printisntdead #graphicindex #posterwall #typeposter #posterlabs #postereposter #inonica #itsnicethat #icographica #thedesignblacklist #typehype #typecollect #typographicdesign #dailyposter #postereveryday #typography #motion #swissposter #grafikfeed #typosters #neonlimemagazine #fkndesign #metamoderngrotesk #amnestymagazine #digitalarchive #fruitsartclub #typedirectors #typecollect @worldoftype_ @typosters @projektmono @fvckingdesign @typedirectors

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco

Sofascore, a sports analytics app with 20+ sports, 5000+ leagues and tournaments, millions of events and many esports competitions. An app to empower each new generation of fans, athletes, analysts and die-hards.

Working with @__designstudio__ we developed the motion principles for the brand. Custom typeface ‘Sofascore Sans’ was created by @hottypeco