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pacificwave

Pacific Wave Surf Shop

Local Surf, Snow & Skate Shop in Santa Cruz since 1993 🌊
6X @surfshopchallenge 🏆
Downtown: Sun-Thu 10-8 Fri-Sat 10-9
WS: Fri-Sun 10-5 Mon-Thu 10-4

3.8K
posts
2.5K
followers
9.6K
following

We are so honored to be part of this community!Thanks for all your continued support. Locally owned and established in 1993. We are here to stay and look forward to many more years of serving your surf, skate, snow and lifestyle needs!

#downtownsantacruz #pacwave #shoplocal


228
9
1 years ago


Our Downtown location has got you covered! Lots of goodies for your friends and family, and returns & exchanges are extended to January 15th. Come down and say hi! 🌊👋 #PacificWave #DowntownSantaCruz #SurfSkateSnow #ShopLoc


271
7
2 years ago

Team updates from @mexilogfest


48
3
23 hours ago

Team updates from @mexilogfest


48
3
23 hours ago

Team updates from @mexilogfest


48
3
23 hours ago

@finn_brownlee poppy tee in Central America


37
2 days ago

Join us for the 40th Annual SCLU Club Invitational at Steamers Lane on May 23rd & 24th.Come cheer on your favorite surfer and enjoy vendors, food, prizes and a chance to win one of 11 longboards from an Iconic Santa Cruz Shaper!

Hats off to @juiceboxsignco for delivering the goods with this INSANE poster!

@ppsc_official
@bigsticksurfing
@oceansidelongboardsurfingclub
@venturasurfclub
@pacific_beach_surf_club
@swamissurfing
@hope.ranch.surf.club
@sanonofresurfingclub
@sanosurfteam
@windanseasurfclub
@doheny_longboard_surfing_assoc
@bay_cities_surf_club
@esterobaysurfclub
@hb_surf_team
@longbeachsurfclub
@malibusurfingassociation
@cardiffsurfclub
@surf.valley


230
11
1 weeks ago

Tomorrow night!

Come join us for the premiere of ‘Skim Santa Cruz’

If you can't make it, there are limited edition USB cases of the film available for purchase. Throwing it back to the old school days of physical media. Something you can take home and hold onto in an age of endless and fleeting content.

Limited quantity, no restocks.

Hope to see everyone there!

623 Swift Street

Event starts: 6pm

Raffle: 730pm

Film: 8pm


140
22
1 weeks ago


Honestly one of the most magical surf sessions at home. A few months back with @chachfiles !!! always such a great time shooting with you 😇


494
43
1 weeks ago

Honestly one of the most magical surf sessions at home. A few months back with @chachfiles !!! always such a great time shooting with you 😇


494
43
1 weeks ago

Honestly one of the most magical surf sessions at home. A few months back with @chachfiles !!! always such a great time shooting with you 😇


494
43
1 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
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#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

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#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

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.
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#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

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.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago


A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

.
.
.
.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

.
.
.
.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

.
.
.
.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

.
.
.
.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

.
.
.
.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

.
.
.
.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago


A super fun day of surf on possibly the last solid northwest swell of the season at The Peak. Sun and solid surf with friends all day brings huge smiles and Stoke 😎🐸🤙🏽
Photos 📸Nola 🙏
.

.
.
.
.
.
.
.
.
#thankful #surf #waves #ocean #santacruz


715
29
2 weeks ago

“Skim Santa Cruz” - A Skimboarding Film

Step into the heart of Santa Cruz’s skimboarding scene.

Through short interviews and action packed segments, this film showcases what makes Santa Cruz such a special place to skim.

Part skimboarding film, part documentary, Skim Santa Cruz is a tribute to our local scene and the people who call it home.

The film will be premiering exclusively at Pacific Wave Surf Shop.

Available as a limited edition USB with a custom case and printed booklet.

-- Something physical you can take home in an era of endless, disposable content --

Saturday, May 2

623 Swift Street, Santa Cruz

Event begins 6pm

Showtime 8pm

Run time 49:30


82
12
2 weeks ago

@surflocos hoodies are back in stock!

#surflocos #downtownsantacruz #santacruzcalifornia


52
1
2 weeks ago

Sidewalk sale this weekend! Friday-Sunday at 1502 Pacifc Avenue! 🎉 #pacificwave


26
2 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago

@otter_punch top turn sequence through the slot
📸 @chachfiles
#pacificwave


195
22
3 weeks ago


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