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Fake journals, livestream creators and a watch collab that broke the internet. 👇
This week's #PRRoundup breaks down:
How AI-generated fake academic journals are impersonating real professors — and what it means for communicators
Why Twitch is outpacing TikTok and Instagram for top creator talent
The Swatch x AP drop: 2,500% spike in mentions, lines around the block, 18B+ impressions
Link in bio for the full analysis.

"Be careful what you put in writing." 📱⚖️
That age-old rule? It now applies to your AI chat history too.
Courts are starting to treat chatbot conversations as discoverable evidence — and most comms teams aren't prepared for it. New on PRNEWS, link in bio.
"I view it as a reputation engine." 🤖
Priceline's Head of Communications Christina Bennett has a fresh take on GEO — and why this moment is actually PR's chance to shine with real, hard metrics.
Watch the clip, then head to the link in bio for the full interview. Trust us, the part about what keeps her up at night is worth it. 👀

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The 5 skills redefining comms in the AI age — according to LinkedIn data. 👀
Swipe through to see if yours made the list. 👉
Full article from LinkedIn's own CCO Nicole Leverich at the link in bio.

The Survivor 50 finale is TONIGHT 🔥🗳️
And while everyone's debating who's going to win — we're thinking about what 50 seasons of tribal councils can teach us about executive communication under pressure.
Spoiler: it's a lot.
Link in bio for the full read before the torches go out tonight. 🕯️

"AI slop is what happens when writers outsource their thinking." 🤖
If you've been worried about AI taking your job in PR or comms — this piece is for you. Dustin Siggins makes the case for why the age of AI slop is actually a massive opportunity for communicators who know their craft.
Read it now — link in bio.
"Don't call it a campaign." 🙅♀️
Lonely Planet's Director of Social Media, Deepa Lakshmin, says that's the first step to building something that actually lasts, and she'd know. Her team spent over a year developing an in-house creator program before launching it in March 2026.
Watch the full PRNEWS interview — link in bio. 🎥
A comms stumble, an AI edge and a newsjacking masterclass.
This week's #PRRoundup breaks down:
The CDC's delayed hantavirus response — and why silence has its own fallout.
LinkedIn as the #2 AI citation source — and what that means for your strategy.
How one PR firm turned Spirit Airlines' shutdown into a People magazine hit.
Link in bio for the full analysis.

Behind every great campaign is a person who made it possible.
The strategist who saw around corners. The leader who guided teams through change. The communicator who built trust, shaped culture and drove meaningful impact.
The PRNEWS People of the Year Awards celebrate the individuals shaping the future of PR & communications.
Here’s what past honorees have to say about the impact of being recognized.
👉 Submit your nomination at the link in bio.
📅 Early Pricing Deadline: May 15
Final Deadline: May 22
#PRNEWSAwards #PublicRelations #PRIndustry #Communications #Leadership

Behind every great campaign is a person who made it possible.
The strategist who saw around corners. The leader who guided teams through change. The communicator who built trust, shaped culture and drove meaningful impact.
The PRNEWS People of the Year Awards celebrate the individuals shaping the future of PR & communications.
Here’s what past honorees have to say about the impact of being recognized.
👉 Submit your nomination at the link in bio.
📅 Early Pricing Deadline: May 15
Final Deadline: May 22
#PRNEWSAwards #PublicRelations #PRIndustry #Communications #Leadership

Behind every great campaign is a person who made it possible.
The strategist who saw around corners. The leader who guided teams through change. The communicator who built trust, shaped culture and drove meaningful impact.
The PRNEWS People of the Year Awards celebrate the individuals shaping the future of PR & communications.
Here’s what past honorees have to say about the impact of being recognized.
👉 Submit your nomination at the link in bio.
📅 Early Pricing Deadline: May 15
Final Deadline: May 22
#PRNEWSAwards #PublicRelations #PRIndustry #Communications #Leadership

Behind every great campaign is a person who made it possible.
The strategist who saw around corners. The leader who guided teams through change. The communicator who built trust, shaped culture and drove meaningful impact.
The PRNEWS People of the Year Awards celebrate the individuals shaping the future of PR & communications.
Here’s what past honorees have to say about the impact of being recognized.
👉 Submit your nomination at the link in bio.
📅 Early Pricing Deadline: May 15
Final Deadline: May 22
#PRNEWSAwards #PublicRelations #PRIndustry #Communications #Leadership

Behind every great campaign is a person who made it possible.
The strategist who saw around corners. The leader who guided teams through change. The communicator who built trust, shaped culture and drove meaningful impact.
The PRNEWS People of the Year Awards celebrate the individuals shaping the future of PR & communications.
Here’s what past honorees have to say about the impact of being recognized.
👉 Submit your nomination at the link in bio.
📅 Early Pricing Deadline: May 15
Final Deadline: May 22
#PRNEWSAwards #PublicRelations #PRIndustry #Communications #Leadership

Your pitch could be doing more harm than good. 🚨
78% of journalists will block someone who keeps sending irrelevant pitches. Are you one of the PR pros making these costly mistakes?
Matt Petteruto breaks down the three media outreach missteps you can't afford to make—link in bio.
Gen Z knows when they're being marketed at, and they're not here for it. 🙅
The brands winning with this generation aren't selling to them. They're building with them.
Shein's Lisa Zlotnick breaks it down in this clip.
Watch the full interview at the link in bio. 🔗
A media legend, rising gas prices and a platform power shift. 👇
This week's #PRRoundup breaks down:
Ted Turner's legacy and what it still teaches communicators today
How brands should be messaging as gas prices climb
Why LinkedIn just overtook YouTube for B2B video
Link in bio for the full analysis.
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Content from private accounts can only be accessed by followers.
Files are for personal or educational use only and must comply with copyright rules.
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