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Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

Impossible to squeeze into one post, but some highlights from 2025 - appreciate everyone who supported! 🛫

c.p. company’s second time round with asics might be shoe of the year already with these Gel Quantum 360 I’s!

thank you @cpcompany @asics_sportstyle @quellarossa

c.p. company’s second time round with asics might be shoe of the year already with these Gel Quantum 360 I’s!

thank you @cpcompany @asics_sportstyle @quellarossa

c.p. company’s second time round with asics might be shoe of the year already with these Gel Quantum 360 I’s!

thank you @cpcompany @asics_sportstyle @quellarossa

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

An early look at Stone Island AW26’ already revealed some interesting silhouettes, materials and construction.

No Seasons is back, Denim is refreshed, Ghost gets a bolstering and Hand Brushed Jackets make a return.

One to watch is definitely that khaki sheepskin jacket!

Thank you famiglia @stoneisland @frapic

Stone Island and New Balance have been building this one for a while and the timing is deliberate.

Endrick carrying León through a brilliant season, Saka and Arsenal showed what they can do this year, with both of them heading into a World Cup summer. The perfect two players to spearhead this collaboration.

The Nylon Prismatico-TC jacket is the centrepiece for me. Bonded polyurethane film over lightweight nylon tela giving that liquid three-dimensional surface that traces directly back to the Mussola Prismatica. Stone Island material research applied to a football context, which is exactly where this partnership has always been most interesting.

The ABZORB 1890 silhouette alongside it, original 2002 sole unit, micro ripstop mesh upper, wave cutout construction with a high-frequency welded reflective teardrop at the toe. On-pitch kit in engineered jacquard with a bespoke compass and NB two-stripe motif completes it.

June 4th. What are you going for?

Stone Island and New Balance have been building this one for a while and the timing is deliberate.

Endrick carrying León through a brilliant season, Saka and Arsenal showed what they can do this year, with both of them heading into a World Cup summer. The perfect two players to spearhead this collaboration.

The Nylon Prismatico-TC jacket is the centrepiece for me. Bonded polyurethane film over lightweight nylon tela giving that liquid three-dimensional surface that traces directly back to the Mussola Prismatica. Stone Island material research applied to a football context, which is exactly where this partnership has always been most interesting.

The ABZORB 1890 silhouette alongside it, original 2002 sole unit, micro ripstop mesh upper, wave cutout construction with a high-frequency welded reflective teardrop at the toe. On-pitch kit in engineered jacquard with a bespoke compass and NB two-stripe motif completes it.

June 4th. What are you going for?

Stone Island and New Balance have been building this one for a while and the timing is deliberate.

Endrick carrying León through a brilliant season, Saka and Arsenal showed what they can do this year, with both of them heading into a World Cup summer. The perfect two players to spearhead this collaboration.

The Nylon Prismatico-TC jacket is the centrepiece for me. Bonded polyurethane film over lightweight nylon tela giving that liquid three-dimensional surface that traces directly back to the Mussola Prismatica. Stone Island material research applied to a football context, which is exactly where this partnership has always been most interesting.

The ABZORB 1890 silhouette alongside it, original 2002 sole unit, micro ripstop mesh upper, wave cutout construction with a high-frequency welded reflective teardrop at the toe. On-pitch kit in engineered jacquard with a bespoke compass and NB two-stripe motif completes it.

June 4th. What are you going for?

Stone Island and New Balance have been building this one for a while and the timing is deliberate.

Endrick carrying León through a brilliant season, Saka and Arsenal showed what they can do this year, with both of them heading into a World Cup summer. The perfect two players to spearhead this collaboration.

The Nylon Prismatico-TC jacket is the centrepiece for me. Bonded polyurethane film over lightweight nylon tela giving that liquid three-dimensional surface that traces directly back to the Mussola Prismatica. Stone Island material research applied to a football context, which is exactly where this partnership has always been most interesting.

The ABZORB 1890 silhouette alongside it, original 2002 sole unit, micro ripstop mesh upper, wave cutout construction with a high-frequency welded reflective teardrop at the toe. On-pitch kit in engineered jacquard with a bespoke compass and NB two-stripe motif completes it.

June 4th. What are you going for?

Stone Island and New Balance have been building this one for a while and the timing is deliberate.

Endrick carrying León through a brilliant season, Saka and Arsenal showed what they can do this year, with both of them heading into a World Cup summer. The perfect two players to spearhead this collaboration.

The Nylon Prismatico-TC jacket is the centrepiece for me. Bonded polyurethane film over lightweight nylon tela giving that liquid three-dimensional surface that traces directly back to the Mussola Prismatica. Stone Island material research applied to a football context, which is exactly where this partnership has always been most interesting.

The ABZORB 1890 silhouette alongside it, original 2002 sole unit, micro ripstop mesh upper, wave cutout construction with a high-frequency welded reflective teardrop at the toe. On-pitch kit in engineered jacquard with a bespoke compass and NB two-stripe motif completes it.

June 4th. What are you going for?

Stone Island and New Balance have been building this one for a while and the timing is deliberate.

Endrick carrying León through a brilliant season, Saka and Arsenal showed what they can do this year, with both of them heading into a World Cup summer. The perfect two players to spearhead this collaboration.

The Nylon Prismatico-TC jacket is the centrepiece for me. Bonded polyurethane film over lightweight nylon tela giving that liquid three-dimensional surface that traces directly back to the Mussola Prismatica. Stone Island material research applied to a football context, which is exactly where this partnership has always been most interesting.

The ABZORB 1890 silhouette alongside it, original 2002 sole unit, micro ripstop mesh upper, wave cutout construction with a high-frequency welded reflective teardrop at the toe. On-pitch kit in engineered jacquard with a bespoke compass and NB two-stripe motif completes it.

June 4th. What are you going for?

Stone Island and New Balance have been building this one for a while and the timing is deliberate.

Endrick carrying León through a brilliant season, Saka and Arsenal showed what they can do this year, with both of them heading into a World Cup summer. The perfect two players to spearhead this collaboration.

The Nylon Prismatico-TC jacket is the centrepiece for me. Bonded polyurethane film over lightweight nylon tela giving that liquid three-dimensional surface that traces directly back to the Mussola Prismatica. Stone Island material research applied to a football context, which is exactly where this partnership has always been most interesting.

The ABZORB 1890 silhouette alongside it, original 2002 sole unit, micro ripstop mesh upper, wave cutout construction with a high-frequency welded reflective teardrop at the toe. On-pitch kit in engineered jacquard with a bespoke compass and NB two-stripe motif completes it.

June 4th. What are you going for?

Stepping into spring with,

Mizuno’s Wave Prophecy LS “Midnight Velocity Pack”and is the loudest pair here: Infinity Wave sole, football heritage, Japanese running engineering, nothing held back.

Brooks have gone into their archives for the first time with the Adrenaline GTS 10, a 2009 performance runner rebuilt with nitrogen foam. Looking like it’s the most credible thing they’ve put in the lifestyle space to date.

Keen’s Jasper Zionic in hairy suede has earned this moment through two years of Gramicci and 18 East collabs, but the silhouette was always going to the top and stay.

The NB MT10TDS from Tokyo Design Studio is the sharpest take on zero-drop minimalism on the market right now. New colours are coming thick and fast too.

The Puma Klim is the sleeper in this edit, a climbing-inspired 2003 archive shoe reissued 1:1 this spring and still flying well under most people’s radar.

The Salomon XT-Whisper is the natural successor to the XT-6 in the outdoor scene conversation, same skeleton cage and Quicklace system but a softer visual register that works across a lot more of your wardrobe. These have grown on me massively.

Which one is doing it for you?

Stepping into spring with,

Mizuno’s Wave Prophecy LS “Midnight Velocity Pack”and is the loudest pair here: Infinity Wave sole, football heritage, Japanese running engineering, nothing held back.

Brooks have gone into their archives for the first time with the Adrenaline GTS 10, a 2009 performance runner rebuilt with nitrogen foam. Looking like it’s the most credible thing they’ve put in the lifestyle space to date.

Keen’s Jasper Zionic in hairy suede has earned this moment through two years of Gramicci and 18 East collabs, but the silhouette was always going to the top and stay.

The NB MT10TDS from Tokyo Design Studio is the sharpest take on zero-drop minimalism on the market right now. New colours are coming thick and fast too.

The Puma Klim is the sleeper in this edit, a climbing-inspired 2003 archive shoe reissued 1:1 this spring and still flying well under most people’s radar.

The Salomon XT-Whisper is the natural successor to the XT-6 in the outdoor scene conversation, same skeleton cage and Quicklace system but a softer visual register that works across a lot more of your wardrobe. These have grown on me massively.

Which one is doing it for you?

Stepping into spring with,

Mizuno’s Wave Prophecy LS “Midnight Velocity Pack”and is the loudest pair here: Infinity Wave sole, football heritage, Japanese running engineering, nothing held back.

Brooks have gone into their archives for the first time with the Adrenaline GTS 10, a 2009 performance runner rebuilt with nitrogen foam. Looking like it’s the most credible thing they’ve put in the lifestyle space to date.

Keen’s Jasper Zionic in hairy suede has earned this moment through two years of Gramicci and 18 East collabs, but the silhouette was always going to the top and stay.

The NB MT10TDS from Tokyo Design Studio is the sharpest take on zero-drop minimalism on the market right now. New colours are coming thick and fast too.

The Puma Klim is the sleeper in this edit, a climbing-inspired 2003 archive shoe reissued 1:1 this spring and still flying well under most people’s radar.

The Salomon XT-Whisper is the natural successor to the XT-6 in the outdoor scene conversation, same skeleton cage and Quicklace system but a softer visual register that works across a lot more of your wardrobe. These have grown on me massively.

Which one is doing it for you?

Stepping into spring with,

Mizuno’s Wave Prophecy LS “Midnight Velocity Pack”and is the loudest pair here: Infinity Wave sole, football heritage, Japanese running engineering, nothing held back.

Brooks have gone into their archives for the first time with the Adrenaline GTS 10, a 2009 performance runner rebuilt with nitrogen foam. Looking like it’s the most credible thing they’ve put in the lifestyle space to date.

Keen’s Jasper Zionic in hairy suede has earned this moment through two years of Gramicci and 18 East collabs, but the silhouette was always going to the top and stay.

The NB MT10TDS from Tokyo Design Studio is the sharpest take on zero-drop minimalism on the market right now. New colours are coming thick and fast too.

The Puma Klim is the sleeper in this edit, a climbing-inspired 2003 archive shoe reissued 1:1 this spring and still flying well under most people’s radar.

The Salomon XT-Whisper is the natural successor to the XT-6 in the outdoor scene conversation, same skeleton cage and Quicklace system but a softer visual register that works across a lot more of your wardrobe. These have grown on me massively.

Which one is doing it for you?

Stepping into spring with,

Mizuno’s Wave Prophecy LS “Midnight Velocity Pack”and is the loudest pair here: Infinity Wave sole, football heritage, Japanese running engineering, nothing held back.

Brooks have gone into their archives for the first time with the Adrenaline GTS 10, a 2009 performance runner rebuilt with nitrogen foam. Looking like it’s the most credible thing they’ve put in the lifestyle space to date.

Keen’s Jasper Zionic in hairy suede has earned this moment through two years of Gramicci and 18 East collabs, but the silhouette was always going to the top and stay.

The NB MT10TDS from Tokyo Design Studio is the sharpest take on zero-drop minimalism on the market right now. New colours are coming thick and fast too.

The Puma Klim is the sleeper in this edit, a climbing-inspired 2003 archive shoe reissued 1:1 this spring and still flying well under most people’s radar.

The Salomon XT-Whisper is the natural successor to the XT-6 in the outdoor scene conversation, same skeleton cage and Quicklace system but a softer visual register that works across a lot more of your wardrobe. These have grown on me massively.

Which one is doing it for you?

Stepping into spring with,

Mizuno’s Wave Prophecy LS “Midnight Velocity Pack”and is the loudest pair here: Infinity Wave sole, football heritage, Japanese running engineering, nothing held back.

Brooks have gone into their archives for the first time with the Adrenaline GTS 10, a 2009 performance runner rebuilt with nitrogen foam. Looking like it’s the most credible thing they’ve put in the lifestyle space to date.

Keen’s Jasper Zionic in hairy suede has earned this moment through two years of Gramicci and 18 East collabs, but the silhouette was always going to the top and stay.

The NB MT10TDS from Tokyo Design Studio is the sharpest take on zero-drop minimalism on the market right now. New colours are coming thick and fast too.

The Puma Klim is the sleeper in this edit, a climbing-inspired 2003 archive shoe reissued 1:1 this spring and still flying well under most people’s radar.

The Salomon XT-Whisper is the natural successor to the XT-6 in the outdoor scene conversation, same skeleton cage and Quicklace system but a softer visual register that works across a lot more of your wardrobe. These have grown on me massively.

Which one is doing it for you?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

An odd opening line for this account but,

In 1997, 39 members of the Heaven’s Gate cult took their own lives in San Diego. Every one of them was wearing the same shoe. Nike pulled the line immediately and has been trying to erase it ever since.
That shoe is now one of the hardest pieces to find in vintage footwear. Its rarity is entirely accidental. Its collectibility is entirely dark.

It’s one of a few pieces I’ve written about for this Sunday’s Substack.
Grails in the truest sense of the word. Link in bio.

What’s a piece you’ve been looking for?

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

Not many fashion brands make you question what clothing is actually for. Vollebak, however is one of them.

Was invited down to the their Spaceshop in London yesterday and genuinely had no idea what to expect. What I found was a 1,000kg spacecraft built in collaboration with SAGA Space Architects and Bang & Olufsen, sitting in a raw concrete space with garments pinned flat behind backlit perspex panels like exhibits in a museum of the future. A great nod to Massimo Osti at the Reichstag!

The cargo on board the ship included the Full Metal Jacket, built from 11km of disease-resistant copper woven directly into the fabric, and the Martian Aerogel Jacket in a rescue orange colour, made from the same hypersonic parachute material used to land NASA rovers on Mars. Not a material reference or an aesthetic addition, but THE actual material.

Nick Tidball gave a speech about the Sonic Jacket too, which is a new prototype fitted with 180 inward-facing speakers designed to shoot frequencies through the body and alter your brain state. After testing it on himself, his were words were something along the lines of: at certain frequencies it put him into a meditative state he couldn’t explain.

Vollebak’s direction reminds me a lot of where Osti was in the mid-eighties, that period where fashion development stopped being about clothes in a conventional sense and started asking what fabric was actually capable of. A brand that started by making jackets from graphene and copper is now researching how sound frequency moves through the human body.

Thank you for having me @vollebak @nick_vollebak @purplepr @bangolufsen

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

You saw the first post. Here’s what most people scrolled past though,

AW_26 Stone Island is a broader and more ambitious collection than the edit that circulated, and if you spent any time in that showroom you would understand why almost everything merits attention.

The colours on show were instantly drawing me closer. Rose pink corduroy, orange crinkle monofilament and an off-white/black mesh puffer sitting on the same rail. Not as a concession to trend though, but as a deliberate provocation from a brand that has been running dyeing experiments since Massimo Osti first pulled a two-tone lorry tarpaulin through a vat of dye in 82’, understanding that colour and material were always part of the same conversations!

Recycled cotton is a full range with a grey enzyme wash, a No Seasons silhouette in wool and I could even spot a Gore-Tex jacket somewhere in there.

None of this is coincidental. The Lyst Index Q3 2025 logged Stone Island up four places on the back of a 62% surge in searches, the FT Weekend recently ran a full feature on the brand’s hold over men who actually care about clothes, and HSBC have the brand projected at 9.5% growth through 2026.

I’m always looking forward to seeing what’s next with Stone Island recently.

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

Been sent the Nothing Ear (3) recently and it got me thinking, why do these feel more like a piece I’d want to own than a gadget I’d want to use?

Turns out the answer says a lot about where fashion and technology are heading.

Latest Substack is up, link in bio. Worth a read if you’re into this stuff!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

The 1987 Barbour catalog.
There’s a lot in here worth talking about, but the piece that I keep coming back to is the Spey Wading Jacket.

Introduced in 1981, it was the first jacket Barbour built specifically to be worn over waders. The approx 23” inch length existed for one reason, to keep the jacket above the waterline. D-rings for tackle, an internal drip strip at the base, chest pockets positioned for one-handed access mid-river. Every single detail has a reason behind it, and that’s what makes this catalog era of Barbour so interesting to go back through.

It got discontinued in 1997, and when Barbour eventually brought it back the body length had been extended. Just enough to push it closer to the waist rather than sitting above it, which sounds like a minor adjustment, but the people who actually wanted it that was the whole point gone.

The shorter cut above the hip is exactly what gives the original its mass appeal, and that proportion is a reason to why shorter, more deliberate cuts have been a consistent trend running through menswear for many years. We see it from Japanese garments, European workwear inspired outerwear through to even Arc’teryx Veilance. The Spey was doing all of that in 1981 purely because a fisherman needed it to work.

That’s always how the best of this stuff happens. Function sets the brief and the design follows it.

Check out those old Landy’s too…

Thank you to Ben for pointing this catalog out to me!

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Holding one of the newer On x Zendaya models and honestly this brand has quietly moved into a different conversation entirely. No longer a “rising brand” anymore nor the “next big thing.” They’re past that point and here’s why.

LightSpray is a manufacturing shift not a marketing story. And when you put that alongside the Cloudrunner and Cloudnova Form you start to see a brand trying to hold together performance credibility and cultural relevance at the same time.

Most brands that grow this fast end up simplifying. On keeps adding layers. Whether that holds is another question entirely and I’ve got a view on it. Curious as to where you all land though?

Full thoughts in the new Pull List, link in bio.

Yuxin Chen wearing our House of Hardy Wading Jacket circa mid 80’s for our recent shoot -

A super boxy, green waxed jacket featuring hidden pockets concealing a whistle and inflating tube system to stay buoyant in water. Inner lining is plaid fleece, collar shows brown corduroy details,

Full archive is available via the website link in bio!

thank you — @yugua_ @dorian.day @emmawells__ @neomgmt @tpf.faces @iamnoteloisemyers @daisy.cook

Yuxin Chen wearing our House of Hardy Wading Jacket circa mid 80’s for our recent shoot -

A super boxy, green waxed jacket featuring hidden pockets concealing a whistle and inflating tube system to stay buoyant in water. Inner lining is plaid fleece, collar shows brown corduroy details,

Full archive is available via the website link in bio!

thank you — @yugua_ @dorian.day @emmawells__ @neomgmt @tpf.faces @iamnoteloisemyers @daisy.cook

Yuxin Chen wearing our House of Hardy Wading Jacket circa mid 80’s for our recent shoot -

A super boxy, green waxed jacket featuring hidden pockets concealing a whistle and inflating tube system to stay buoyant in water. Inner lining is plaid fleece, collar shows brown corduroy details,

Full archive is available via the website link in bio!

thank you — @yugua_ @dorian.day @emmawells__ @neomgmt @tpf.faces @iamnoteloisemyers @daisy.cook

Yuxin Chen wearing our House of Hardy Wading Jacket circa mid 80’s for our recent shoot -

A super boxy, green waxed jacket featuring hidden pockets concealing a whistle and inflating tube system to stay buoyant in water. Inner lining is plaid fleece, collar shows brown corduroy details,

Full archive is available via the website link in bio!

thank you — @yugua_ @dorian.day @emmawells__ @neomgmt @tpf.faces @iamnoteloisemyers @daisy.cook