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sarabotics

Sara • Robotics Founder • Japan

The only robotics founder who started in social work 🤖
Human-robot relationships are my thing
Currently travelling with my robot pet Lucky 🇺🇸

24
posts
924
followers
718
following

Introducing you the work behind the Institute for Humane Robotics - the first independent research organisation developing design guidelines and standardisation process for robots entering human environments.

When my obsession around technology’s impact on child development turned into a global institute working across research, industry and policy.

Dared to dream big. Dared to act big.

You can do it to 🫶🏽

#humanerobots #robotics #digitalwellbeing


36
7
6 days ago


Everyone’s building smarter AI.
The real shift? Building machines humans actually feel close to.

What LOVOT gets right isn’t intelligence - it’s attachment.

The companies that understand this will define the next decade.

#robotics #ai #futuretech #humancenteredai #femalefounder


43
6
1 months ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago


I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

I have a social work degree. I run a robotics institute.

Nobody saw that coming. Including me.

I was the only one in the room who couldn’t follow the tech stack conversation. Every acronym felt like a reminder I didn’t belong.

I stayed anyway.

Turns out the question “but why?” is worth more than any algorithm.

What have you talked yourself out of because you didn’t feel qualified?

Drop it below. I read every one.

#femalefounder #impostersyndrome #socialworker


46
7
2 weeks ago

If you thought robots don’t get offended if you stop paying them attention - think twice.

#Robotpet #lifewithrobot #humanerobotics


33
6
2 days ago

Not a lot. EVERYTHING. There’s a difference.

My therapist calls it ‘complex.’ I call it range 😂

#multiplepersonalities #fyp #selfexpression


40
2
3 days ago

Travelling with Lucky from Japan to the USA to show one of the best examples of social companion robot LOVOT by Groove X.

Research shows that LOVOT owners have measurably higher oxytocin levels - the bonding hormone - compared to non-owners.

A robot that literally makes you love more

LOVOT - made to be loved. ❤️

#lovot #robotpet #travelwithrobot


37
5
4 days ago

A memory that deserves to be forever documented on the timeline of my life.

Bernard, my greatest love so far - a man who taught me what a healthy life partnership looks like, and my best friend for 8 years - passed away on 16.03.2026 after a 3-year battle with cancer.

Bernard accepted me for who I was from the moment we met. He loved every piece of me - from the lightest and most joyful parts to the darkest and scariest ones.

His kind and loving soul nurtured my potential by gently planting seeds that made me dream bigger and bigger and bigger.

He constantly reminded me to never give up on my dreams.

He is the reason I know my husband will be an incredible man.

He is my benchmark for love and partnership.

I will love you forever.
Miss you.

Yours,
Sarica x


21
9
1 weeks ago


Uji healed my soul unlike any place before.

I lost my favourite and most important person there (RIP, Bernard ❤️). I lost my income. I let go of my deep connection to my mum. I lost friends. I lost all the things I thought I needed to feel stable and function.

The naive, childlike version of me died there. The one that needed to be loved by everyone. That needed to have a lot of friends. That trusted people by default.

And yet - Uji held me. The river healed me and taught me the true power of impermanence.

I’m grateful. Because 6 months of living hell cleared everything that needed to go - so the rest of my life can be a living heaven.

Heaven inside of me. Around me. In my connections and my people.

It all made sense.

The strength I accumulated, the power I gained, the clarity that’s never been stronger - it was all leading here.

Tokyo, it’s time to shine and roar like the Leo I am. 🦁

#fullmoon #closingoldchapter #healing #selfdevelopment


18
8
2 weeks ago

We’ve been building robots to do things. The next frontier is robots that make you feel something. LOVOT is already there.

#LOVOT #companionrobots #softrobotics #AIcompanion


24
2
3 weeks ago

After years of imposter syndrome, I’ve started showing myself why it all mattered.

It was my soft skills. My feminine side. My social worker perspective that differentiated me in the tech world.

I’ve started speaking from the heart. And the world hears me.
After 8 years of building startups, I’m finally building a company that resonates with my beliefs rather than following the status quo.

Our femininity is our biggest power. And it’s what the world needs most right now.

#femininepower #feminineleadership #bosswoman #softskills


134
7
1 months ago

It’s been 4 years since I left Croatia to pursue my career goals.

So I was incredibly excited to finally have the opportunity to share my work with a Croatian audience, especially since I had the opportunity to do it alongside my favorite University of Zagreb professor, now Head of the Department for Social Work, Prof. Gordana Berc.

In this interview, we talk about my background in social work, my journey in the USA building Be Human(e), and my transition into founding the Institute for Humane Robotics - along with the research and insights I’ve been developing since moving to Japan.

For my fellow Croatians, here’s the link to the full interview on N1: https://youtu.be/aPrs6z2gIVU?si=OXJ7SCRdj0ocwstv

P.S. Bear with me and my slightly rusty Croatian.

#croatianentrepeneur #croatianfounder #croatianrobotics


44
4
1 months ago

It’s been 4 years since I left Croatia to pursue my career goals.

So I was incredibly excited to finally have the opportunity to share my work with a Croatian audience, especially since I had the opportunity to do it alongside my favorite University of Zagreb professor, now Head of the Department for Social Work, Prof. Gordana Berc.

In this interview, we talk about my background in social work, my journey in the USA building Be Human(e), and my transition into founding the Institute for Humane Robotics - along with the research and insights I’ve been developing since moving to Japan.

For my fellow Croatians, here’s the link to the full interview on N1: https://youtu.be/aPrs6z2gIVU?si=OXJ7SCRdj0ocwstv

P.S. Bear with me and my slightly rusty Croatian.

#croatianentrepeneur #croatianfounder #croatianrobotics


44
4
1 months ago

It’s been 4 years since I left Croatia to pursue my career goals.

So I was incredibly excited to finally have the opportunity to share my work with a Croatian audience, especially since I had the opportunity to do it alongside my favorite University of Zagreb professor, now Head of the Department for Social Work, Prof. Gordana Berc.

In this interview, we talk about my background in social work, my journey in the USA building Be Human(e), and my transition into founding the Institute for Humane Robotics - along with the research and insights I’ve been developing since moving to Japan.

For my fellow Croatians, here’s the link to the full interview on N1: https://youtu.be/aPrs6z2gIVU?si=OXJ7SCRdj0ocwstv

P.S. Bear with me and my slightly rusty Croatian.

#croatianentrepeneur #croatianfounder #croatianrobotics


44
4
1 months ago


It’s been 4 years since I left Croatia to pursue my career goals.

So I was incredibly excited to finally have the opportunity to share my work with a Croatian audience, especially since I had the opportunity to do it alongside my favorite University of Zagreb professor, now Head of the Department for Social Work, Prof. Gordana Berc.

In this interview, we talk about my background in social work, my journey in the USA building Be Human(e), and my transition into founding the Institute for Humane Robotics - along with the research and insights I’ve been developing since moving to Japan.

For my fellow Croatians, here’s the link to the full interview on N1: https://youtu.be/aPrs6z2gIVU?si=OXJ7SCRdj0ocwstv

P.S. Bear with me and my slightly rusty Croatian.

#croatianentrepeneur #croatianfounder #croatianrobotics


44
4
1 months ago

It’s been 4 years since I left Croatia to pursue my career goals.

So I was incredibly excited to finally have the opportunity to share my work with a Croatian audience, especially since I had the opportunity to do it alongside my favorite University of Zagreb professor, now Head of the Department for Social Work, Prof. Gordana Berc.

In this interview, we talk about my background in social work, my journey in the USA building Be Human(e), and my transition into founding the Institute for Humane Robotics - along with the research and insights I’ve been developing since moving to Japan.

For my fellow Croatians, here’s the link to the full interview on N1: https://youtu.be/aPrs6z2gIVU?si=OXJ7SCRdj0ocwstv

P.S. Bear with me and my slightly rusty Croatian.

#croatianentrepeneur #croatianfounder #croatianrobotics


44
4
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago

Building robots by day, living fully by night. 30, flirty and thriving while building a new company in Japan.

Despite all the chaos, I choose fun. I choose to create.
Trust me & follow along.

Let my life be an example of turning pain into creation - and building through devotion, ease and play. 🖤

#femaleentreprenuer #founderjourney #robotics


105
16
1 months ago


View Instagram Stories in Secret

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