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What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

What button do you prefer?
We’ve been developing button trims for our denim and it sparked one of the most interesting conversations in our DMs.
The question: Do we go with the written Seventh logo, the door logo, our arch, or do we stay true to what we’ve always done, no branding at all.

As most of you know, we don’t put logos on our pieces. Never have. We create for people who don’t want to be defined by a name. People who value quality, silhouette, craftsmanship. That has always been the focal point, and for nearly six years we’ve been fully dedicated to that. However this time, we thought, maybe a little Seventh detailing won’t be so bad.

So when we shared it on our stories and put it to the community, we were honestly humbled. The majority of you wanted to keep it exactly as it’s always been. No logos. No branding. If you know, you know.

So before we make our final decision, we still want to hear from all of you. Which do you prefer? Written Seventh or the Door logo?

“To the version of me that almost gave up again, I see you. I see you in bed, in your dark bedroom, wondering if the doors have slammed shut for good. You’ve fought this battle before, and the thought of having to gear up for another round feels so heavy.

We like to pretend that this path is a straight line, but we both know the lows always launch our greatest blessings. I can’t wait for you to realise what this low point is setting us up for.
I used to think the quiet seasons = failure. But time showed me they’re seasons of preparation. People won’t talk about simply reflecting and how powerful it is. What are these emotions telling us?

Listen to them, but don’t drown in them. God gave us the vision to do this in the first place, so why ignore his signals now?

While the signals feel bad now, just you wait brodi. There is meaning in everything when you’re following your dreams.
The blessings we are standing in right now, were waiting on the other side of the version of us that refused to give up.
I’m so glad and grateful for all of these ups and downs.
13 year old us would be too.

Keep going!!!

on and keep being chalant “
- @cchangingcurrents

“To the version of me that almost gave up again, I see you. I see you in bed, in your dark bedroom, wondering if the doors have slammed shut for good. You’ve fought this battle before, and the thought of having to gear up for another round feels so heavy.

We like to pretend that this path is a straight line, but we both know the lows always launch our greatest blessings. I can’t wait for you to realise what this low point is setting us up for.
I used to think the quiet seasons = failure. But time showed me they’re seasons of preparation. People won’t talk about simply reflecting and how powerful it is. What are these emotions telling us?

Listen to them, but don’t drown in them. God gave us the vision to do this in the first place, so why ignore his signals now?

While the signals feel bad now, just you wait brodi. There is meaning in everything when you’re following your dreams.
The blessings we are standing in right now, were waiting on the other side of the version of us that refused to give up.
I’m so glad and grateful for all of these ups and downs.
13 year old us would be too.

Keep going!!!

on and keep being chalant “
- @cchangingcurrents

“To the version of me that almost gave up again, I see you. I see you in bed, in your dark bedroom, wondering if the doors have slammed shut for good. You’ve fought this battle before, and the thought of having to gear up for another round feels so heavy.

We like to pretend that this path is a straight line, but we both know the lows always launch our greatest blessings. I can’t wait for you to realise what this low point is setting us up for.
I used to think the quiet seasons = failure. But time showed me they’re seasons of preparation. People won’t talk about simply reflecting and how powerful it is. What are these emotions telling us?

Listen to them, but don’t drown in them. God gave us the vision to do this in the first place, so why ignore his signals now?

While the signals feel bad now, just you wait brodi. There is meaning in everything when you’re following your dreams.
The blessings we are standing in right now, were waiting on the other side of the version of us that refused to give up.
I’m so glad and grateful for all of these ups and downs.
13 year old us would be too.

Keep going!!!

on and keep being chalant “
- @cchangingcurrents

“To the version of me that almost gave up again, I see you. I see you in bed, in your dark bedroom, wondering if the doors have slammed shut for good. You’ve fought this battle before, and the thought of having to gear up for another round feels so heavy.

We like to pretend that this path is a straight line, but we both know the lows always launch our greatest blessings. I can’t wait for you to realise what this low point is setting us up for.
I used to think the quiet seasons = failure. But time showed me they’re seasons of preparation. People won’t talk about simply reflecting and how powerful it is. What are these emotions telling us?

Listen to them, but don’t drown in them. God gave us the vision to do this in the first place, so why ignore his signals now?

While the signals feel bad now, just you wait brodi. There is meaning in everything when you’re following your dreams.
The blessings we are standing in right now, were waiting on the other side of the version of us that refused to give up.
I’m so glad and grateful for all of these ups and downs.
13 year old us would be too.

Keep going!!!

on and keep being chalant “
- @cchangingcurrents

“To the version of me that almost gave up again, I see you. I see you in bed, in your dark bedroom, wondering if the doors have slammed shut for good. You’ve fought this battle before, and the thought of having to gear up for another round feels so heavy.

We like to pretend that this path is a straight line, but we both know the lows always launch our greatest blessings. I can’t wait for you to realise what this low point is setting us up for.
I used to think the quiet seasons = failure. But time showed me they’re seasons of preparation. People won’t talk about simply reflecting and how powerful it is. What are these emotions telling us?

Listen to them, but don’t drown in them. God gave us the vision to do this in the first place, so why ignore his signals now?

While the signals feel bad now, just you wait brodi. There is meaning in everything when you’re following your dreams.
The blessings we are standing in right now, were waiting on the other side of the version of us that refused to give up.
I’m so glad and grateful for all of these ups and downs.
13 year old us would be too.

Keep going!!!

on and keep being chalant “
- @cchangingcurrents

Changing Currents Perseverance Story.

Introducing the one and only @cchangingcurrents , a DJ and producer from Brighton with a deep love and passion for music.

Growing up in Brighton, CC developed a deeply spiritual connection to music. From an early age, he was drawn to the escapism found in sound, fascinated by its ability to create feeling, movement and connection, and to offer a way through life’s challenges without needing explanation. This instinct became the foundation of his creative identity, blending DJing, visual storytelling and world building into one evolving expression.

His journey has been shaped by years of questioning his own identity and purpose. That process, intertwined with music, instilled in him a commitment to constant evolution and a pride in embracing who he is at every stage of life. His name itself reflects that ethos: a constant current of change and movement.

Authenticity sits at the centre of everything he creates. Growing up, CC often felt he lacked a relatable role model, someone openly imperfect, still finding themselves and unafraid to live truthfully. Through both his music and his presence, he hopes to become the kind of person he once needed.

More than anything, he wants others to experience the same escapism he once found in music, a force that carried him through life and at times felt like his closest friend.

A quote he lives by:

“You have to hit rock bottom, that’s the way up. The struggle of coming back is beautiful. It doesn’t appear like it’s beautiful when you’re going thru it, but it’s just being tested... if you don’t quit it’ll be merciful to you.”

Mike Tyson

#perserverance
#seventhsummer

Trying to think of a long and deep caption but got nothing lol, here’s the new Denim 410 Bermudas in Stone.

Trying to think of a long and deep caption but got nothing lol, here’s the new Denim 410 Bermudas in Stone.

Trying to think of a long and deep caption but got nothing lol, here’s the new Denim 410 Bermudas in Stone.

Trying to think of a long and deep caption but got nothing lol, here’s the new Denim 410 Bermudas in Stone.

Trying to think of a long and deep caption but got nothing lol, here’s the new Denim 410 Bermudas in Stone.

Trying to think of a long and deep caption but got nothing lol, here’s the new Denim 410 Bermudas in Stone.

Trying to think of a long and deep caption but got nothing lol, here’s the new Denim 410 Bermudas in Stone.

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

What a moment. We got together with friends and family to celebrate our launch at Selfridges, and it felt really special to finally show you the space in person.

We kept everything simple and intentional. The whole idea was to make it feel like home, which is really at the heart of what we do. Hence the description on our bio.

Our curated table display had a few things that genuinely mean a lot to us; some of our pieces folded up, signed vinyl from our friend @vennagram, a textile book (because fabric and textiles are at the core of everything we make), a Japanese lamp (a place where we draw a lot of inspiration), and a few other little objects we love. Small things, but they all tell a bit of our story.

Accent chairs made by @swiveluk and custom Seventh x @mothdrinks cocktails for our guests. @cchangingcurrents and @donchdeejay were on the decks and honestly made the night.

To everyone who came out, thank you. It was one of those moments that felt full circle and really intimate, and we don’t take that for granted.

We’re now permanently at Selfridges on the first floor, Central Oxford Street. The current installation runs until the end of the month. If you’ve been wanting to see and feel the pieces in real life, come find us.

Photography by @keithkaselampao @abigailtesfaye

Heres some of our favourite outfit builds from the Perseverance Collection. To note, our star model @_williamsdivine wears a size Large and is 6’2 for reference. Our DMs are open so if you wish to get a personalised sizing recommendation from us, shoot us a message :) have a pleasant Thursday!🙏💫

Heres some of our favourite outfit builds from the Perseverance Collection. To note, our star model @_williamsdivine wears a size Large and is 6’2 for reference. Our DMs are open so if you wish to get a personalised sizing recommendation from us, shoot us a message :) have a pleasant Thursday!🙏💫

Heres some of our favourite outfit builds from the Perseverance Collection. To note, our star model @_williamsdivine wears a size Large and is 6’2 for reference. Our DMs are open so if you wish to get a personalised sizing recommendation from us, shoot us a message :) have a pleasant Thursday!🙏💫

Heres some of our favourite outfit builds from the Perseverance Collection. To note, our star model @_williamsdivine wears a size Large and is 6’2 for reference. Our DMs are open so if you wish to get a personalised sizing recommendation from us, shoot us a message :) have a pleasant Thursday!🙏💫

@jojoldn taught himself everything. @davidsonubii built the infrastructure around talent. Both of them grew up understanding that if you want something to exist, you have to make it yourself.

Jojo’s story starts in Tottenham. Moves to Essex at 13. Three secondary schools, five universities, a civil engineering degree he never finished because it was never really his. But through all of it, the detours, the restarts, the getting fired from Topshop, the creativity never stopped. It just kept finding new outlets. 50p Dragon Ball Z drawings in primary school. MySpace graphics for a couple of pounds. Pamphlets for church events. Then parties. Then the graphics for the parties. Then the photos and videos too. Self-sufficient from the start, and still is. He’s an ideas person who doesn’t wait for someone else to execute, he just learns what he needs to learn and gets it done. That’s how Recess happened. That’s how No Signal happened. That’s just how Jojo moves.

David came up differently, through sound design at the Royal Central School of Speech and Drama, then straight into A&R in 2016, working his way from scout to manager. Unknown T. M Huncho. G4boyz. Multi-million record sales, but always with an eye on something bigger than the numbers. The culture underneath the music. The platforms, the communities, the spaces where emerging talent could actually grow. Sound systems. Vinyl. The stuff that lasts.

High Roller is what happens when people like this find each other. Recess. No Signal. Better Listening. BLACK IN THE DAY. Not just events, ecosystems. Jojo puts it simply: “I have an idea and I figure out how to make it happen.”

And David’s whole career has been proof that the infrastructure matters just as much as the idea.

This People of London.
Featuring SS26 | Seventh x Selfridges Capsule Collection

@jojoldn taught himself everything. @davidsonubii built the infrastructure around talent. Both of them grew up understanding that if you want something to exist, you have to make it yourself.

Jojo’s story starts in Tottenham. Moves to Essex at 13. Three secondary schools, five universities, a civil engineering degree he never finished because it was never really his. But through all of it, the detours, the restarts, the getting fired from Topshop, the creativity never stopped. It just kept finding new outlets. 50p Dragon Ball Z drawings in primary school. MySpace graphics for a couple of pounds. Pamphlets for church events. Then parties. Then the graphics for the parties. Then the photos and videos too. Self-sufficient from the start, and still is. He’s an ideas person who doesn’t wait for someone else to execute, he just learns what he needs to learn and gets it done. That’s how Recess happened. That’s how No Signal happened. That’s just how Jojo moves.

David came up differently, through sound design at the Royal Central School of Speech and Drama, then straight into A&R in 2016, working his way from scout to manager. Unknown T. M Huncho. G4boyz. Multi-million record sales, but always with an eye on something bigger than the numbers. The culture underneath the music. The platforms, the communities, the spaces where emerging talent could actually grow. Sound systems. Vinyl. The stuff that lasts.

High Roller is what happens when people like this find each other. Recess. No Signal. Better Listening. BLACK IN THE DAY. Not just events, ecosystems. Jojo puts it simply: “I have an idea and I figure out how to make it happen.”

And David’s whole career has been proof that the infrastructure matters just as much as the idea.

This People of London.
Featuring SS26 | Seventh x Selfridges Capsule Collection

@jojoldn taught himself everything. @davidsonubii built the infrastructure around talent. Both of them grew up understanding that if you want something to exist, you have to make it yourself.

Jojo’s story starts in Tottenham. Moves to Essex at 13. Three secondary schools, five universities, a civil engineering degree he never finished because it was never really his. But through all of it, the detours, the restarts, the getting fired from Topshop, the creativity never stopped. It just kept finding new outlets. 50p Dragon Ball Z drawings in primary school. MySpace graphics for a couple of pounds. Pamphlets for church events. Then parties. Then the graphics for the parties. Then the photos and videos too. Self-sufficient from the start, and still is. He’s an ideas person who doesn’t wait for someone else to execute, he just learns what he needs to learn and gets it done. That’s how Recess happened. That’s how No Signal happened. That’s just how Jojo moves.

David came up differently, through sound design at the Royal Central School of Speech and Drama, then straight into A&R in 2016, working his way from scout to manager. Unknown T. M Huncho. G4boyz. Multi-million record sales, but always with an eye on something bigger than the numbers. The culture underneath the music. The platforms, the communities, the spaces where emerging talent could actually grow. Sound systems. Vinyl. The stuff that lasts.

High Roller is what happens when people like this find each other. Recess. No Signal. Better Listening. BLACK IN THE DAY. Not just events, ecosystems. Jojo puts it simply: “I have an idea and I figure out how to make it happen.”

And David’s whole career has been proof that the infrastructure matters just as much as the idea.

This People of London.
Featuring SS26 | Seventh x Selfridges Capsule Collection

@jojoldn taught himself everything. @davidsonubii built the infrastructure around talent. Both of them grew up understanding that if you want something to exist, you have to make it yourself.

Jojo’s story starts in Tottenham. Moves to Essex at 13. Three secondary schools, five universities, a civil engineering degree he never finished because it was never really his. But through all of it, the detours, the restarts, the getting fired from Topshop, the creativity never stopped. It just kept finding new outlets. 50p Dragon Ball Z drawings in primary school. MySpace graphics for a couple of pounds. Pamphlets for church events. Then parties. Then the graphics for the parties. Then the photos and videos too. Self-sufficient from the start, and still is. He’s an ideas person who doesn’t wait for someone else to execute, he just learns what he needs to learn and gets it done. That’s how Recess happened. That’s how No Signal happened. That’s just how Jojo moves.

David came up differently, through sound design at the Royal Central School of Speech and Drama, then straight into A&R in 2016, working his way from scout to manager. Unknown T. M Huncho. G4boyz. Multi-million record sales, but always with an eye on something bigger than the numbers. The culture underneath the music. The platforms, the communities, the spaces where emerging talent could actually grow. Sound systems. Vinyl. The stuff that lasts.

High Roller is what happens when people like this find each other. Recess. No Signal. Better Listening. BLACK IN THE DAY. Not just events, ecosystems. Jojo puts it simply: “I have an idea and I figure out how to make it happen.”

And David’s whole career has been proof that the infrastructure matters just as much as the idea.

This People of London.
Featuring SS26 | Seventh x Selfridges Capsule Collection

@jojoldn taught himself everything. @davidsonubii built the infrastructure around talent. Both of them grew up understanding that if you want something to exist, you have to make it yourself.

Jojo’s story starts in Tottenham. Moves to Essex at 13. Three secondary schools, five universities, a civil engineering degree he never finished because it was never really his. But through all of it, the detours, the restarts, the getting fired from Topshop, the creativity never stopped. It just kept finding new outlets. 50p Dragon Ball Z drawings in primary school. MySpace graphics for a couple of pounds. Pamphlets for church events. Then parties. Then the graphics for the parties. Then the photos and videos too. Self-sufficient from the start, and still is. He’s an ideas person who doesn’t wait for someone else to execute, he just learns what he needs to learn and gets it done. That’s how Recess happened. That’s how No Signal happened. That’s just how Jojo moves.

David came up differently, through sound design at the Royal Central School of Speech and Drama, then straight into A&R in 2016, working his way from scout to manager. Unknown T. M Huncho. G4boyz. Multi-million record sales, but always with an eye on something bigger than the numbers. The culture underneath the music. The platforms, the communities, the spaces where emerging talent could actually grow. Sound systems. Vinyl. The stuff that lasts.

High Roller is what happens when people like this find each other. Recess. No Signal. Better Listening. BLACK IN THE DAY. Not just events, ecosystems. Jojo puts it simply: “I have an idea and I figure out how to make it happen.”

And David’s whole career has been proof that the infrastructure matters just as much as the idea.

This People of London.
Featuring SS26 | Seventh x Selfridges Capsule Collection

Tag a friend who should share their story and be open to be featured on @thepeoplescornerr

We’re so proud to announce that we’re extending the perseverance message, taking it a step further by collaborating with @thepeoplescornerr and opening up space for real stories from our community and beyond. The kind that go beyond the highlight reel. The moments where things didn’t go to plan, but you kept going anyway.

Everyone carries something we can learn from. There’s real power in sharing the journey, not just the outcome. That’s what connects us. That’s what’s real.

Click the link in our bio to apply. Applications close Thursday 7th May.

Share this with someone who inspires you and needs to inspire us too.

Tag a friend who should share their story and be open to be featured on @thepeoplescornerr

We’re so proud to announce that we’re extending the perseverance message, taking it a step further by collaborating with @thepeoplescornerr and opening up space for real stories from our community and beyond. The kind that go beyond the highlight reel. The moments where things didn’t go to plan, but you kept going anyway.

Everyone carries something we can learn from. There’s real power in sharing the journey, not just the outcome. That’s what connects us. That’s what’s real.

Click the link in our bio to apply. Applications close Thursday 7th May.

Share this with someone who inspires you and needs to inspire us too.

David and Jojo’s Perseverance Story

As we continue this season of perseverance, we introduce @davidsonubii and @jojoldn , co-founders of @rec.ess and @theresnosignal , recognised for building cultural platforms, supporting emerging talent, and shaping impactful, community-driven events in London.

We sat down with them to discuss the challenges they’re facing and what perseverance looks like right now.

In @davidsonubii words:
“I’ve been fighting imposter syndrome my whole career, and I’m not sure it will ever end. I navigate through it by consistently educating myself on the craft. No one can validate me or my work… and that’s okay. Stay secure in yourself, have a solid foundation, and keep practising.

If you feel like you have a purpose in life, you’ll see perseverance as fulfilling God’s will. Once you reframe it that way, everything changes. Perseverance is a fundamental pillar of faith, so hang in there.”

In @jojoldn words:
“The main challenge I’m facing right now is deciding what the next move is. I’ve got a lot of options, but that’s the challenge, choosing the right path and committing to it. I’m getting older, so I don’t really have time to experiment like that anymore.

Time is really money. If I have money, I have time. Right now, I don’t have the money I need, so every decision has to be the right one. Which path do I go down?

In 2023, I decided to do less events and focus on building something bigger. I’ve questioned that decision many times because financially, the parties worked. But to grow, you’ve got to go through hard things and figure out a new plan. Right now, I’m figuring that out.

Looking back from 2016 to 2026, it’s a testament to God’s faith and love. Thinking about 2036, by the grace of God, things will be sweeter.

Peaks and troughs… take the rough with the smooth, and keep pushing.”

David and Jojo wear the exclusive Seventh x Selfridges Collection now available site wide. Shipping globally.

This is People Of London

in love with this colour, sits uniquely between both a blue and a muted grey, hard to put your finger on it. Gonna be dropping this piece in limited numbers this Thursday. No restocks on this one ☝️

in love with this colour, sits uniquely between both a blue and a muted grey, hard to put your finger on it. Gonna be dropping this piece in limited numbers this Thursday. No restocks on this one ☝️

in love with this colour, sits uniquely between both a blue and a muted grey, hard to put your finger on it. Gonna be dropping this piece in limited numbers this Thursday. No restocks on this one ☝️

in love with this colour, sits uniquely between both a blue and a muted grey, hard to put your finger on it. Gonna be dropping this piece in limited numbers this Thursday. No restocks on this one ☝️

in love with this colour, sits uniquely between both a blue and a muted grey, hard to put your finger on it. Gonna be dropping this piece in limited numbers this Thursday. No restocks on this one ☝️

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

Introducing the Seventh x Selfridges capsule.

As a London based brand, this moment means a lot. To officially launch in @theofficialselfridges , in our home city, is something we don’t take lightly.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.

The V2 Hoodie arrives in a powder blue, a tone that sits somewhere between grey and blue. Soft, muted and easy. A colour that settles into your wardrobe effortlessly.

Our Denim 410 Bermuda returns in a stone wash. Now produced in a specialised factory in Turkey, the silhouette has been refined with a sharper fit and elevated quality. Structured, clean and considered.

Completing the capsule is our Football Tee, a seasonal summer piece, available exclusively at Selfridges.

Available on seventhstores.com from April 30th
6PM Members
7PM General Release

Also available in store at Selfridges London and Birmingham.

Find our pop up installation at the @theyellowdrop in Selfridges on the first floor. If you are in Central London on Oxford Street this weekend, pop in to see it.

Preview the Selfridges collection via the link in bio.

A zoomed in view of Seventh x Selfridges Capsule. We focused on our foundational pieces, reintroduced in limited edition colour ways. Releasing exclusively on seventhstores.com 30th April at 6pm BST for members, 7pm BST general release.

A zoomed in view of Seventh x Selfridges Capsule. We focused on our foundational pieces, reintroduced in limited edition colour ways. Releasing exclusively on seventhstores.com 30th April at 6pm BST for members, 7pm BST general release.

A zoomed in view of Seventh x Selfridges Capsule. We focused on our foundational pieces, reintroduced in limited edition colour ways. Releasing exclusively on seventhstores.com 30th April at 6pm BST for members, 7pm BST general release.