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The easiest way to blow your influencer budget?

Being overly prescriptive with your influencer briefs and not letting creators do what they do best…create.

Podcast host @morgsyabsher of @twohottakes and @robmayhewcomedy of Friday Revival Club shared with us their green flags when working with advertisers and brands.

Throwback to last week when we brought together our top UK partners for an exclusive evening of data, cocktails and live music! 📈🍸🎤

We broke down the stories behind this year’s listening trends, uncovered the fandoms shaping culture in 2025, and then handed the mic to UK legend @tiniegram to close things out in true Spotify style. 💚

If you’re curious to know how your audience is engaging on Spotify, follow the link to 2025 Wrapped for Advertisers in our bio 🔗

#spotifywrapped

Wrapped for Advertisers is back!

From how and when fans stream to the genres and categories they can’t live without, our data gets you closer to your audience than any other platform.

See how U.S. audiences streamed below—and download the 2025 Wrapped for Advertisers trends in your market by following the link in our bio 🔗

#spotifywrapped

Are shared playlists the new social? Is Latin pop going to continue to dominate the charts and our hearts?

We asked Jelani & Sam from the Spotify Ads Marketing team for their predictions ahead of this year’s Wrapped for Advertisers 🤔

Did they guess right?? Stay tuned to find out — and let’s hear your own predictions in the comments! 👇

Was this the year anime took over playlists? Are we seeing wellness with a goth twist?

Ahead of 2025 Wrapped for Advertisers, we asked our Programmatic Business Marketing Manager, Kate Pangilinan, and our Creative Intelligence Lead, Mary Johnson, to guess what streaming trends will make headlines this year.

How close were they? Stay tuned to find out—and drop your own guesses in the comments! 👇👀

#2025WrappedForAdvertisers

Looking for someone? With Spotify, you can find and connect with your target audience using first-party data and a wide range of smart targeting tools.

Here’s the latest drop from our Tunetorials album to help you on your way 👆

Catchy, right? Head to the link in our bio to listen to (and watch) the full drop!

Next up from our Tunetorials album: “How to drive ROI with your campaign setup,” feat. @big____sis

This one will live rent free in your head, trust us! 😉

Visit ads.spotify to watch and listen to all the Tunetorials. Link in bio!

Introducing Tunetorials with Spotify Advertising. Because sometimes, the best way to teach advertisers how to run a campaign is to make it something they actually want to listen to 🎵

Introducing Tunetorials with Spotify Advertising. Because sometimes, the best way to teach advertisers how to run a campaign is to make it something they actually want to listen to 🎵

Why should learning feel like homework, when it could feel like a hot new track on your Discover Weekly playlist? 🎧

At Spotify, we believe that every great performance starts before the curtain rises. So to help you plan for great ad performance, we’re dropping an album: Tunetorials.

Tunetorials features six original tracks—written and produced in collaboration with emerging artists—to answer your most pressing questions about advertising on Spotify.

First up, Spotify Advertising perform ‘How to Run a Multi-Format Campaign’, feat. @carteracemusic Visit ads.spotify to watch all the videos—and enjoy the drop! 🎵⬇️

Link in bio! #tunetorials

Ad budgets are tighter than ever, and every ad dollar has to work harder.

That’s why we made the Spotify Advertising Performance Playbook—a no-fluff, data-backed guide to help marketers drive real results on Spotify.

Here’s our Growth Marketing Manager Keith Falvey breaking it all down for you.

Download the playbook today and make every impression count! Link in bio. 🔗

#marketingstrategy #marketingtips #spotify

From a surprise performance by @_milescaton_ and @ludwiggoransson to @seal sharing his song of the summer, day three at Spotify Beach was unforgettable to say the least 👀

From a surprise performance by @_milescaton_ and @ludwiggoransson to @seal sharing his song of the summer, day three at Spotify Beach was unforgettable to say the least 👀

From a surprise performance by @_milescaton_ and @ludwiggoransson to @seal sharing his song of the summer, day three at Spotify Beach was unforgettable to say the least 👀

From a surprise performance by @_milescaton_ and @ludwiggoransson to @seal sharing his song of the summer, day three at Spotify Beach was unforgettable to say the least 👀

From a surprise performance by @_milescaton_ and @ludwiggoransson to @seal sharing his song of the summer, day three at Spotify Beach was unforgettable to say the least 👀

From dating confessions to (iconic) memoir narration dreams, day two at Spotify Beach gave us everything and more 💛

From dating confessions to (iconic) memoir narration dreams, day two at Spotify Beach gave us everything and more 💛

From dating confessions to (iconic) memoir narration dreams, day two at Spotify Beach gave us everything and more 💛

From dating confessions to (iconic) memoir narration dreams, day two at Spotify Beach gave us everything and more 💛

From dating confessions to (iconic) memoir narration dreams, day two at Spotify Beach gave us everything and more 💛

From dating confessions to (iconic) memoir narration dreams, day two at Spotify Beach gave us everything and more 💛