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Uncovering the not seen…

Soon.

Some shots captured by Jack @soybased_snack of the team at the studio.

Some shots captured by Jack @soybased_snack of the team at the studio.

Some shots captured by Jack @soybased_snack of the team at the studio.

Some shots captured by Jack @soybased_snack of the team at the studio.

2025. What a year.

Across strategy, design and motion, we kept exploring, experimenting and crafting work we’re proud of - bold new identities and evolving brands we’ve been lucky to help shape.

To all our clients, collaborators and followers who trusted us - thank you. You’re the reason we get to do what we love with people we admire.

Whether you’ve been with us since day one or only just found us, we’re glad you’re here.

—

We’re building a legacy of good design crafted by good people.
And if you’re building something new in 2026, we’d love to help shape it.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

With Artists. For Culture. From the Ground Up. MusicNSW is the peak body for contemporary music in New South Wales.

Since 1998, MusicNSW have been united by a single purpose: to see NSW artists and music communities grow together. But as the organisation evolved, its identity hadn’t kept pace. Their brand said government body, not trailblazing grassroots organisation. It didn’t reflect the communities they champion, the programs they run, or the people they fight for. MusicNSW engaged us to change that, building a new brand identity and website that truly represents who they are, and makes it easier for NSW artists and industry workers to find the support, connections and opportunities they need.

Our strategy was grounded in a simple truth: music communities form a living, connected ecosystem. They grow, collide, fragment and reform. The new identity needed to move the same way.

The logomark sits at the heart of this. The NSW acronym is rendered in fluid, circular forms, a deliberate choice that speaks to the connections between communities stretched across the state. It’s confident and contemporary, signalling clearly: this is a music organisation built by artists, for artists.

That same fluidity carries through the entire brand system. Evolving, organic forms flex as dynamic graphic elements across every output, never rigid, always alive. Anchoring it all is a typography treatment that makes a quiet but knowing nod to cut-and-paste gig flyer culture, threading DIY music heritage through a polished, modern identity.

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Brand work for Razz Room.

Hand-crafted logomark, Identity, printed matter and signage.

photography by @andreaveltom
Signage by @domusvim

Identity Design for Razz Room.

Razz Room is a new discotheque and daiquiri bar from Odd Culture Group that takes inspiration from New York’s pioneering 1970s nightclubs, such as underground queer club Paradise Garage and the infamous Studio 54.

A few months ago Studio 3AM was engaged to craft the Razz Room brand identity. Working closely with the owners, we developed a visual identity which embraces the convergence of glamour and grit that characterised the nightclubs of 70s NY city.

Thanks to the Odd Culture team for your trust and collaboration.
@razz__room @oddculturegroup

Identity Design for Razz Room.

Razz Room is a new discotheque and daiquiri bar from Odd Culture Group that takes inspiration from New York’s pioneering 1970s nightclubs, such as underground queer club Paradise Garage and the infamous Studio 54.

A few months ago Studio 3AM was engaged to craft the Razz Room brand identity. Working closely with the owners, we developed a visual identity which embraces the convergence of glamour and grit that characterised the nightclubs of 70s NY city.

Thanks to the Odd Culture team for your trust and collaboration.
@razz__room @oddculturegroup

Identity Design for Razz Room.

Razz Room is a new discotheque and daiquiri bar from Odd Culture Group that takes inspiration from New York’s pioneering 1970s nightclubs, such as underground queer club Paradise Garage and the infamous Studio 54.

A few months ago Studio 3AM was engaged to craft the Razz Room brand identity. Working closely with the owners, we developed a visual identity which embraces the convergence of glamour and grit that characterised the nightclubs of 70s NY city.

Thanks to the Odd Culture team for your trust and collaboration.
@razz__room @oddculturegroup

Identity Design for Razz Room.

Razz Room is a new discotheque and daiquiri bar from Odd Culture Group that takes inspiration from New York’s pioneering 1970s nightclubs, such as underground queer club Paradise Garage and the infamous Studio 54.

A few months ago Studio 3AM was engaged to craft the Razz Room brand identity. Working closely with the owners, we developed a visual identity which embraces the convergence of glamour and grit that characterised the nightclubs of 70s NY city.

Thanks to the Odd Culture team for your trust and collaboration.
@razz__room @oddculturegroup

Identity Design for Razz Room.

Razz Room is a new discotheque and daiquiri bar from Odd Culture Group that takes inspiration from New York’s pioneering 1970s nightclubs, such as underground queer club Paradise Garage and the infamous Studio 54.

A few months ago Studio 3AM was engaged to craft the Razz Room brand identity. Working closely with the owners, we developed a visual identity which embraces the convergence of glamour and grit that characterised the nightclubs of 70s NY city.

Thanks to the Odd Culture team for your trust and collaboration.
@razz__room @oddculturegroup

Identity Design for Razz Room.

Razz Room is a new discotheque and daiquiri bar from Odd Culture Group that takes inspiration from New York’s pioneering 1970s nightclubs, such as underground queer club Paradise Garage and the infamous Studio 54.

A few months ago Studio 3AM was engaged to craft the Razz Room brand identity. Working closely with the owners, we developed a visual identity which embraces the convergence of glamour and grit that characterised the nightclubs of 70s NY city.

Thanks to the Odd Culture team for your trust and collaboration.
@razz__room @oddculturegroup

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

We partnered with World Vision to develop a storytelling framework.

A way to help approach how their stories are told. From planning through to capture and curation.

At the centre is a simple idea. Hope Rising. We make hope visible at World Vision. It’s our lens that sees light even in the darkest of places.

It’s never naïve or idealised. It’s grounded, human, and real.

This comes to life through bold narratives that declare possibility, human details that reveal our shared humanity, and credible proof that shows change as it happens.

With this, we invite the world to see what we see that even in struggle, there is movement, strength, and grace.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.

We drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga to create a memorable and distinctive identity.

#design #graphicdesign #identitydesign #branding

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Yosef Deli is a NYC-style deli coming soon to Tokyo, serving high-quality comfort food and coffee.
The brief was to create a brand identity that felt memorable, distinctive, and contemporary; reimagining the spirit of a New York deli within a Japanese context. To achieve this, we drew visual inspiration from classic NYC deli signage alongside elements of Japanese graphic design and manga.
The client also envisioned an illustrated mascot to embody the deli’s warm, hospitable personality. This came to life as Matt the Matzah Ball.
The goal was to establish a strong visual language that feels welcoming, distinctive, and culturally connected.
We look forward to sharing more of the Yosef Deli brand in-situ after opening in Shimokitazawa in mid-late 2026.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Our rebrand for @sendit.social

Formerly Sportsplus, Send It! needed to shift their perception from sports venues for sports lovers, to social experience venues for anyone looking to have a memorable time with friends.

Through a renaming process and extensive brand workshop, we honed in on what made Send It! venues so fun. The power of play to build relationships and create memories. While high-tech sports simulators are the material offering, it is the experiences that this technology makes possible that makes Send It! fun, regardless of skill or background.

We created a high-energy and unapologetically fun brand identity that captured the venues’ personality as a host that knows how to bring the fun and encourages everyone to join in.

From the use of cheeky copywriting to animations that capture a feeling of chaos, the identity moves away from a focus on sport to a focus on the memorable moments that play can provide.

Brand Identity for @domefest

Our objective was to create a brand identity that would become instantly recognisable over time, create hype around the event, and captures what DomeFest is all about.

We built a system designed to scale across social media and OOH touch-points. Bold typography and colour palettes draw immediate attention, balanced with details like tints, gradient washes, micro-graphics and rounded forms to bring warmth and cohesion to the brand system.

Brand Identity for @domefest

Our objective was to create a brand identity that would become instantly recognisable over time, create hype around the event, and captures what DomeFest is all about.

We built a system designed to scale across social media and OOH touch-points. Bold typography and colour palettes draw immediate attention, balanced with details like tints, gradient washes, micro-graphics and rounded forms to bring warmth and cohesion to the brand system.

Brand Identity for @domefest

Our objective was to create a brand identity that would become instantly recognisable over time, create hype around the event, and captures what DomeFest is all about.

We built a system designed to scale across social media and OOH touch-points. Bold typography and colour palettes draw immediate attention, balanced with details like tints, gradient washes, micro-graphics and rounded forms to bring warmth and cohesion to the brand system.

Brand Identity for @domefest

Our objective was to create a brand identity that would become instantly recognisable over time, create hype around the event, and captures what DomeFest is all about.

We built a system designed to scale across social media and OOH touch-points. Bold typography and colour palettes draw immediate attention, balanced with details like tints, gradient washes, micro-graphics and rounded forms to bring warmth and cohesion to the brand system.

Brand Identity for @domefest

Our objective was to create a brand identity that would become instantly recognisable over time, create hype around the event, and captures what DomeFest is all about.

We built a system designed to scale across social media and OOH touch-points. Bold typography and colour palettes draw immediate attention, balanced with details like tints, gradient washes, micro-graphics and rounded forms to bring warmth and cohesion to the brand system.

Brand Identity for @domefest

Our objective was to create a brand identity that would become instantly recognisable over time, create hype around the event, and captures what DomeFest is all about.

We built a system designed to scale across social media and OOH touch-points. Bold typography and colour palettes draw immediate attention, balanced with details like tints, gradient washes, micro-graphics and rounded forms to bring warmth and cohesion to the brand system.

@domefest is a podcast fan festival from @homeofdome and @finely_tuned connecting podcast fans to their communities and giving podcasting an IRL platform.

We were engaged to create the brand and identity system for this new event. Drawing from the dome shape, we designed a brand system that reflects the amplification of voices. The logomark and hero graphic features rippling elliptical forms, representing voices being projected and amplified as new communities foster at Domefest.

The system is supported by a bespoke suit of micro-graphics which are implemented across typographic layouts.

If you want to find your podcast community, check out DomeFest 2026.

@domefest is a podcast fan festival from @homeofdome and @finely_tuned connecting podcast fans to their communities and giving podcasting an IRL platform.

We were engaged to create the brand and identity system for this new event. Drawing from the dome shape, we designed a brand system that reflects the amplification of voices. The logomark and hero graphic features rippling elliptical forms, representing voices being projected and amplified as new communities foster at Domefest.

The system is supported by a bespoke suit of micro-graphics which are implemented across typographic layouts.

If you want to find your podcast community, check out DomeFest 2026.

@domefest is a podcast fan festival from @homeofdome and @finely_tuned connecting podcast fans to their communities and giving podcasting an IRL platform.

We were engaged to create the brand and identity system for this new event. Drawing from the dome shape, we designed a brand system that reflects the amplification of voices. The logomark and hero graphic features rippling elliptical forms, representing voices being projected and amplified as new communities foster at Domefest.

The system is supported by a bespoke suit of micro-graphics which are implemented across typographic layouts.

If you want to find your podcast community, check out DomeFest 2026.

@domefest is a podcast fan festival from @homeofdome and @finely_tuned connecting podcast fans to their communities and giving podcasting an IRL platform.

We were engaged to create the brand and identity system for this new event. Drawing from the dome shape, we designed a brand system that reflects the amplification of voices. The logomark and hero graphic features rippling elliptical forms, representing voices being projected and amplified as new communities foster at Domefest.

The system is supported by a bespoke suit of micro-graphics which are implemented across typographic layouts.

If you want to find your podcast community, check out DomeFest 2026.

@domefest is a podcast fan festival from @homeofdome and @finely_tuned connecting podcast fans to their communities and giving podcasting an IRL platform.

We were engaged to create the brand and identity system for this new event. Drawing from the dome shape, we designed a brand system that reflects the amplification of voices. The logomark and hero graphic features rippling elliptical forms, representing voices being projected and amplified as new communities foster at Domefest.

The system is supported by a bespoke suit of micro-graphics which are implemented across typographic layouts.

If you want to find your podcast community, check out DomeFest 2026.

@domefest is a podcast fan festival from @homeofdome and @finely_tuned connecting podcast fans to their communities and giving podcasting an IRL platform.

We were engaged to create the brand and identity system for this new event. Drawing from the dome shape, we designed a brand system that reflects the amplification of voices. The logomark and hero graphic features rippling elliptical forms, representing voices being projected and amplified as new communities foster at Domefest.

The system is supported by a bespoke suit of micro-graphics which are implemented across typographic layouts.

If you want to find your podcast community, check out DomeFest 2026.