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I'm incredibly honoured to receive this award from @thedesignkids. Thank you so much for your support ❣️

The more I notice the physical world around me, the more I see that packaging design is not just about beautiful visuals (although beautiful objects delight me immensely). In its essence, packaging design carries the hopes and visions for a world that could be made different. It can be the evocation of what we know is possible, of what we want our world to be, of the lives that we can impact, and of the creativity that enlivens us.

And for me, designing for a purposeful product feels like nothing less of a world made real. A world we now *choose* to birth — one object at a time.

To see the awards details, you can find the link in my bio.

This project was made in @lauraevans.co's impeccable @packagingdesigncourse. If you are looking to grow your capacity for purposeful design and creative leadership, do check out Laura's offerings.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #personalproject #branddesign #bottledesign #brandidentity #thedesignkids

I'm incredibly honoured to receive this award from @thedesignkids. Thank you so much for your support ❣️

The more I notice the physical world around me, the more I see that packaging design is not just about beautiful visuals (although beautiful objects delight me immensely). In its essence, packaging design carries the hopes and visions for a world that could be made different. It can be the evocation of what we know is possible, of what we want our world to be, of the lives that we can impact, and of the creativity that enlivens us.

And for me, designing for a purposeful product feels like nothing less of a world made real. A world we now *choose* to birth — one object at a time.

To see the awards details, you can find the link in my bio.

This project was made in @lauraevans.co's impeccable @packagingdesigncourse. If you are looking to grow your capacity for purposeful design and creative leadership, do check out Laura's offerings.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #personalproject #branddesign #bottledesign #brandidentity #thedesignkids

I'm incredibly honoured to receive this award from @thedesignkids. Thank you so much for your support ❣️

The more I notice the physical world around me, the more I see that packaging design is not just about beautiful visuals (although beautiful objects delight me immensely). In its essence, packaging design carries the hopes and visions for a world that could be made different. It can be the evocation of what we know is possible, of what we want our world to be, of the lives that we can impact, and of the creativity that enlivens us.

And for me, designing for a purposeful product feels like nothing less of a world made real. A world we now *choose* to birth — one object at a time.

To see the awards details, you can find the link in my bio.

This project was made in @lauraevans.co's impeccable @packagingdesigncourse. If you are looking to grow your capacity for purposeful design and creative leadership, do check out Laura's offerings.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #personalproject #branddesign #bottledesign #brandidentity #thedesignkids

I'm incredibly honoured to receive this award from @thedesignkids. Thank you so much for your support ❣️

The more I notice the physical world around me, the more I see that packaging design is not just about beautiful visuals (although beautiful objects delight me immensely). In its essence, packaging design carries the hopes and visions for a world that could be made different. It can be the evocation of what we know is possible, of what we want our world to be, of the lives that we can impact, and of the creativity that enlivens us.

And for me, designing for a purposeful product feels like nothing less of a world made real. A world we now *choose* to birth — one object at a time.

To see the awards details, you can find the link in my bio.

This project was made in @lauraevans.co's impeccable @packagingdesigncourse. If you are looking to grow your capacity for purposeful design and creative leadership, do check out Laura's offerings.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #personalproject #branddesign #bottledesign #brandidentity #thedesignkids

I'm incredibly honoured to receive this award from @thedesignkids. Thank you so much for your support ❣️

The more I notice the physical world around me, the more I see that packaging design is not just about beautiful visuals (although beautiful objects delight me immensely). In its essence, packaging design carries the hopes and visions for a world that could be made different. It can be the evocation of what we know is possible, of what we want our world to be, of the lives that we can impact, and of the creativity that enlivens us.

And for me, designing for a purposeful product feels like nothing less of a world made real. A world we now *choose* to birth — one object at a time.

To see the awards details, you can find the link in my bio.

This project was made in @lauraevans.co's impeccable @packagingdesigncourse. If you are looking to grow your capacity for purposeful design and creative leadership, do check out Laura's offerings.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #personalproject #branddesign #bottledesign #brandidentity #thedesignkids

A timelapse of Littoral Zone magazine. It's been a joyful and nostalgic journey to create it.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

Print + cinema.

The Littoral Zone magazine is my experiment of a print that imagines cinema as the space where reveries are birthed into the physical. Where dreams meet land.

It comes with a selection of films that have shifted or touched my inner landscape over the years.

The _littoral zone_ is a crucial and dynamic area found along the shoreline of bodies of water, such as oceans, seas, lakes, or rivers. It encompasses the region where the land meets the water and is characterised by its unique ecological and environmental features.

#printdesign #magazinedesign #cinema #filmmagazine

A reminder for myself and you dear ones, that the human living is one curious, humbling, often harrowing creative act.

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

wāv has been a personal heart project for me where I tried to imagine what it means to design for a more conscious, earth-honouring future with plenty of freshness.

The toothpaste consists of a range of 3 SKUs, each with a different ayurvedic formula.

Our world is shifting in front of us, inside of us, and I'm dedicated to the better pathway for all. Is there a way to design for awakened, heart-centred businesses that moves beyond trends and honours imperfect yet wondrously human expressions?

I believe so. That's what I'm here for.

If you want to talk about your beautiful brand ideas and see what I can offer, drop me a DM or email me at hi@yue.studio ✨

Special thanks to @lauraevans.co for her great @packagingdesigncourse that led to the birth of this project.

#packagingdesign #holistictoothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #visualidentity #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

How I designed the holistic toothpaste brand: brand strategy + packaging design.

Very special thanks to @lauraevans.co for her awesome @packagingdesigncourse that taught me so much. This project was born out of the brief from the course.

#packagingdesign #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand #branddesign #brandidentity #logo #brandstrategy

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

To be seen or not seen.

If this question tugs at you, as it does at me, I see you. I am you.

Photo credit @videosyncracy ⭐

#graphicdesign #exhale

Posters for the concept Nearshore Film Festival with acrylic paint.

I love making posters as they are one-off opportunities to be wild with the materials and with myself. These are a series for a concept film festival I dreamed up. Nearshore is the place where the amorphous, oceanic Mystery meets the land form. Like cinema. Like the canvas.

#personalproject #posterdesign

(re-posted because of some strange cropping)

Posters for the concept Nearshore Film Festival with acrylic paint.

I love making posters as they are one-off opportunities to be wild with the materials and with myself. These are a series for a concept film festival I dreamed up. Nearshore is the place where the amorphous, oceanic Mystery meets the land form. Like cinema. Like the canvas.

#personalproject #posterdesign

(re-posted because of some strange cropping)

Posters for the concept Nearshore Film Festival with acrylic paint.

I love making posters as they are one-off opportunities to be wild with the materials and with myself. These are a series for a concept film festival I dreamed up. Nearshore is the place where the amorphous, oceanic Mystery meets the land form. Like cinema. Like the canvas.

#personalproject #posterdesign

(re-posted because of some strange cropping)

wāv is a conceptual toothpaste brand that aspires to be a gentle disruptor in the dental care category. More than just selling a toothpaste, wāv’s vision is to RECLAIM the ritual of everyday tasks, REVIVE ancient herbal wisdom for modern self-care, while RESTORING the Earth’s natural balance.

It breaks away from conventional dental products and their aesthetics, and seeks to embody a bolder and more heartful brand language that connects with its audience — those who buy and consume with intention.

For that, it needed a brand and packaging identity that expresses what a conscious toothpaste product can be — intentional, sensual, and earth-conscious.

I created the packaging design and brand identity of wāv from in-depth market research and positioning strategy that very much informed the design.

Shoutout to @lauraevans.co for her amazing @packagingdesigncourse that taught me so much about the richness of the packaging world and its potential to catalyse beautiful change.

#packagingdesign #brandstrategy #brandidentity #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand

wāv is a conceptual toothpaste brand that aspires to be a gentle disruptor in the dental care category. More than just selling a toothpaste, wāv’s vision is to RECLAIM the ritual of everyday tasks, REVIVE ancient herbal wisdom for modern self-care, while RESTORING the Earth’s natural balance.

It breaks away from conventional dental products and their aesthetics, and seeks to embody a bolder and more heartful brand language that connects with its audience — those who buy and consume with intention.

For that, it needed a brand and packaging identity that expresses what a conscious toothpaste product can be — intentional, sensual, and earth-conscious.

I created the packaging design and brand identity of wāv from in-depth market research and positioning strategy that very much informed the design.

Shoutout to @lauraevans.co for her amazing @packagingdesigncourse that taught me so much about the richness of the packaging world and its potential to catalyse beautiful change.

#packagingdesign #brandstrategy #brandidentity #toothpaste #holisticdentalcare #graphicdesign #wellnessbrand

Lumi skincare is the intersection of functional / minimalist skincare and truly distinct, playful brand identity.

Very often in the minimalist trend, in pursue of less is more (which I still love and enjoy), brands can focus too much on what and who they *don't* want to be, and in that, sometimes a sense of personhood or idiosyncrasy can be lost.

What lights me up as a designer is to in fact help businesses find that juicy balance between simplicity and their very own human expression.

#mockbrief #personalproject #packagingdesign #lumiskincare #graphicdesign #brandidentity #brandstrategy