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theprofessionalcreative
Leo Rosa Borges
Executive Creative Director. Creativity enthusiast. Type artist.
Sharing the knowledge!
Had a wonderful time today at LMU as an invited speaker at the Intro to Marketing class. Business majors super interested in the power of creativity to give them an edge in a crowded market. We obviously also spoke a lot about AI and what their role will be in the future and we make decisions about shaping the world we want to live in. A big thanks to Professor Braxton for the invite and Jesse Golden for the intro.
Sharing the knowledge!
Had a wonderful time today at LMU as an invited speaker at the Intro to Marketing class. Business majors super interested in the power of creativity to give them an edge in a crowded market. We obviously also spoke a lot about AI and what their role will be in the future and we make decisions about shaping the world we want to live in. A big thanks to Professor Braxton for the invite and Jesse Golden for the intro.
Sharing the knowledge!
Had a wonderful time today at LMU as an invited speaker at the Intro to Marketing class. Business majors super interested in the power of creativity to give them an edge in a crowded market. We obviously also spoke a lot about AI and what their role will be in the future and we make decisions about shaping the world we want to live in. A big thanks to Professor Braxton for the invite and Jesse Golden for the intro.
Sharing the knowledge!
Had a wonderful time today at LMU as an invited speaker at the Intro to Marketing class. Business majors super interested in the power of creativity to give them an edge in a crowded market. We obviously also spoke a lot about AI and what their role will be in the future and we make decisions about shaping the world we want to live in. A big thanks to Professor Braxton for the invite and Jesse Golden for the intro.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Coming back to LA - straight into The Broad. Amazing exhibit of artist Jeffrey Gibson - mixing Native American art, typography, and carrying a strong message. Also had time to check out their growing pop art collection, have lunch at the central market and stop by The Last Bookstore.
Man, what an amazing unexpected surprise. Two entries into LIA… one gold. This is one that was missing in our shelf. Congrats to the whole team @havasmiddleeast
Chat GPT prompt: Write me a caption for an Instagram@post anouncing that I'll be speaking at the Athar Festival in Riyadh. Highlight that I'm excited to speak about creativity in such a booming market. Make me sound cool, creative, yet approachable. Use cute emojis like 🤘 and 🤗 #AtharFestival #saudiarabia #SaudiCreativity
Great session at dubai Lynx. Spoke about iteration, collaboration and creative culture. Specifically about how we had a enough of toxic creative leaders.
Dubai Lynx is here! # And tomorrow at 2:30 PM, I have the privilege of sharing my insights and experiences at the 'Chief Creatives Masterclass' panel.
See you there! #DubaiLynx #HavasME
Walking into the brand new Abu Dhabi airport and having fun with the graphics our talented team at Havas Middle East created.
Walking into the brand new Abu Dhabi airport and having fun with the graphics our talented team at Havas Middle East created.
Walking into the brand new Abu Dhabi airport and having fun with the graphics our talented team at Havas Middle East created.
🤩 World creativity day is around the corner! The day after tomorrow, already! Make sure you visit www.WorldCreativityDay.com to check out all the talks and activities planned in this massive online event.
Oh, and don't forget to check out my talk on Wednesday, 6pm Brazil time, 2pm LA time! Gonna be dope!
#theprofessionalcreative #strikingcreativegold #wcd #wcd2021 #worldcreativityday #diamundialdacriatividade #revoluçãocriativa #creativerevolution #criatividade #creativity #economiacriativa #creativeeconomy #inovacao #innovation
🤩 World creativity day is around the corner! The day after tomorrow, already! Make sure you visit www.WorldCreativityDay.com to check out all the talks and activities planned in this massive online event.
Oh, and don't forget to check out my talk on Wednesday, 6pm Brazil time, 2pm LA time! Gonna be dope!
#theprofessionalcreative #strikingcreativegold #wcd #wcd2021 #worldcreativityday #diamundialdacriatividade #revoluçãocriativa #creativerevolution #criatividade #creativity #economiacriativa #creativeeconomy #inovacao #innovation
🤯 I'm super proud to be taking part in the World Creativity Day program! I'll be speaking about the "Secrets of Professional Creativity", sharing some of the "creativity hacks" the ad industry has developed, and helping people understand how they can use those hacks in their professional and personal life.
⏰ Come check it out! My talk will be live this Wednesday (April 21st), 6pm Brazil time, 2pm LA time.
👉 Go to www.WorldCreativityDay.com to check it out and to see all the other cool talks they'll have on the line up for Wednesday and Thursday! Don't miss it, peeps!
#theprofessionalcreative #strikingcreativegold #wcd #wcd2021 #worldcreativityday #diamundialdacriatividade #revoluçãocriativa #creativerevolution #criatividade #creativity #economiacriativa #creativeeconomy #inovacao #innovation
When the shoot is done, we're not done. We're just starting. In this episode I talk about the long and iterative editing process, and how you can sometimes get in a rut when you've been living and breathing the same script for months.
I also touch on color, and the work we did to make each scene have look like specific movie genres.
And hindsight confirms, once more, that idea is king!
And to see the full commercial we made, search for "Toyota Highlander Heroes"
#advertising #creativity #superbowl #superbowlcommercials #adlife #creativeadvantage #creative
All is told in this episode! The race against the clock, the compromises, the clash of ideas...
Shoots are tough. Especially when you consider you're probably making the biggest TV commercial you're ever going to make. But just like any other shoot, stuff never goes as planned.
Sometimes you have nice surprises like we had on day 1. Sometimes you have to power through it, like we did in all the other days.
Let me tell you how it happened. Click to watch.
And to see the full commercial we made, search for "Toyota Highlander Heroes"
#advertising #creativity #superbowl #superbowlcommercials #adlife #creativeadvantage #creative
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