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traceawards

Trace Awards & Summit 2025

🌍 A Celebration of Afro-Caribbean Music
🏆 The Trace Awards & Summit
🗓️ 24-26 February, 2025
🇹🇿 Zanzibar, Tanzania

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posts
215
followers
95.1K
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No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago


No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago


No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago


No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

No runway, no problem – the Blue Carpet at the 2025 Trace Awards was THE place to serve looks! 💃🏾🔥

From bold statement pieces to effortlessly elegant fits, our stars showed up and showed out in Zanzibar. Who had your favorite outfit of the night? 👀✨

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3.1K
125
1 years ago

Shaping the culture one frame after the other.

The Trace Awards 2025 brought together what Africa cherishes the most. The trailblazers, the innovators, artists. And there was no better place to be, than that very night, proudly powered by @johnniewalkerafrica & @airtel_tanzania! 🌍🏆

Film by the incredible team at @63create, because remarkable collaborations never fail to create magic.

Don’t forget: you can now catch the exclusive highlights of our special night, on YouTube/@TraceMusicOfficiel.

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


3
19
1 years ago


There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

There’s no trophy like a TRACE Trophy! 🏆

We are in complete awe of our 2025 awardees, flaunting their precious prizes with pride! Give it up to all of them, and to a memory that will [very probably] last forever. 💘

#TraceAwardsZanzibar
#TraceAwardsAndSummit
#TraceAwards2025
#JohnnieWalker #AirtelAfrica


7.2K
72
1 years ago

Big Congratulations! 🎉

To our 2025 ‘Song Of The Year’ Award winners @tito_m.012 & @yuppeyeager, one of our most prestigious categories, sponsored by Johnnie Walker! On top of their golden trophy, the iconic duo also received this week a $15,000 cash prize and a trip fully paid to the house of Johnnie walker in Scotland.

A true gift that keeps on giving! 🏆🇿🇦

#TraceAwards2025
#TraceAwardsAndSummit
#JohnnieWalker #KeepWalking


359
8
1 years ago

A TRUE GIRLS’ GIRL! 🫂💕

@valerie_gilles_alexia on how important it is for TRACE to push women’s craft on a global scale, as an ultimate form of empowerment.

#TraceSummit2025
#TraceAwardsAndSummit


3
13
1 years ago

Throwback to an eye-opening discussion at Trace Summit 2025! 🌍🔥

Back in February, industry leaders as D’Banj (@iambangalee), Bien (@bienaimesol), Adam Tiran (@adamtiran), Seven Mosha (@sevenmosha) and others took the stage to debate « Who Owns African Music? The Battle for Cultural IP in a Global Market. »

A crucial conversation on ownership, rights, and the future of African music in the global industry 🎶✨

#TraceAwardsZanzibar #TraceAwards2025 #TraceSummit2025 #JohnnieWalker #Airtel #TheMoraZanzibar


3
7
1 years ago

Deep. 👏🏾

@bienaimesol

#TraceSummit2025
#TraceAwardsAndSummit


3.1K
30
1 years ago

Throwback to an unforgettable moment at Trace Summit 2025! 🎤✨

In February, Khalil Rahman (@6ixtythre3), Rizinde Digital & Marketing Lead at 63 Agency (@63create), took the stage to share powerful insights on « How can African artists generate real revenue from streaming? ».

A true moment of inspiration and knowledge-sharing that still resonates with us today! 🔥

#TraceAwardsZanzibar #TraceAwards2025 #TraceSummit2025 #JohnnieWalker #Airtel #TheMoraZanzibar


3
3
1 years ago

You heard the boss! 🤝

Diageo Africa’s Head of Culture, Influencers & Advocacy, Ifeoma Agu (@iphysutopia) said it best: ‘reach out’, as she sends an open call to all African artists & creatives, to collaborate with the company’s brand portfolio, including #JohnnieWalker and more.

#TraceSummit2025
#TraceAwardsAndSummit


3
11
1 years ago

Sabrina (@sabrina_love_official) brings L.O.V.E on the Trace Awards stage! 🥰💕

#TraceAwardsZanzibar #TraceAwardsAndSummit #TraceAwards2025 #JohnnieWalker #AirtelAfrica


421
4
1 years ago

‘Music is universal.’

@iambangalee said it first!

#TraceSummit2025
#TraceAwardsAndSummit


3
3
1 years ago

Phillbill (@itzphillbill) brought the vibes to Zanzibar! 🎶🔥

With his energy and charisma, he turned the Trace Awards stage into a full-on celebration. From the first beat to the last, he had the crowd vibing like never before! Don’t miss this electrifying moment ✨

#TraceAwardsZanzibar #TraceAwardsAndSummit #TraceAwards2025 #JohnnieWalker #AirtelAfrica #Phillbill


260
8
1 years ago


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