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Our CEO, Pete Lempert, recently joined Joanne Davis of Joanne Davis Consulting and Love’s CMO, Pat McLean, on stage at the ANA Advertising Financial Management Conference to talk about the importance of client-agency relationships that start and stay strong. 

In short, great work requires great relationships.

And the best partnerships are built via earlier, more honest alignment, where every stakeholder is brought to the table and stays connected over time. When everyone is aligned from the beginning, trust compounds. Relationships grow stronger. The work gets better. And you move from transactions to true partnership. 
 
We know this firsthand because we have great partners. Special thanks to Joanne Davis and Pat McLean for joining Pete on stage this week.

To celebrate our ten-year partnership with the Choctaw Nation of Oklahoma, TRG surprised our clients with an art piece commemorating all the campaigns, partnerships, and activations we’ve created together. The work bears the Choctaw Nation’s brand platform, Together We’re More, which has defined our relationship since the very beginning. Cheers to the next ten!

To celebrate our ten-year partnership with the Choctaw Nation of Oklahoma, TRG surprised our clients with an art piece commemorating all the campaigns, partnerships, and activations we’ve created together. The work bears the Choctaw Nation’s brand platform, Together We’re More, which has defined our relationship since the very beginning. Cheers to the next ten!

To celebrate our ten-year partnership with the Choctaw Nation of Oklahoma, TRG surprised our clients with an art piece commemorating all the campaigns, partnerships, and activations we’ve created together. The work bears the Choctaw Nation’s brand platform, Together We’re More, which has defined our relationship since the very beginning. Cheers to the next ten!

To celebrate our ten-year partnership with the Choctaw Nation of Oklahoma, TRG surprised our clients with an art piece commemorating all the campaigns, partnerships, and activations we’ve created together. The work bears the Choctaw Nation’s brand platform, Together We’re More, which has defined our relationship since the very beginning. Cheers to the next ten!

Huge congratulations to April Iseral on being named Media Buyer of the Year (for the fifth time!) last week at the Alliance for Women in Media Awards of Excellence Gala. An incredible milestone and a testament to her consistency, leadership, and impact.
 
As an associate director of investment strategy, April brings a sharp, cross-channel perspective to every plan – balancing data, relationships, and market insight to drive results. This recognition reflects not just her expertise in media buying across platforms but also the standard she sets for excellence across our entire team.

Huge congratulations to April Iseral on being named Media Buyer of the Year (for the fifth time!) last week at the Alliance for Women in Media Awards of Excellence Gala. An incredible milestone and a testament to her consistency, leadership, and impact.
 
As an associate director of investment strategy, April brings a sharp, cross-channel perspective to every plan – balancing data, relationships, and market insight to drive results. This recognition reflects not just her expertise in media buying across platforms but also the standard she sets for excellence across our entire team.

We are proud to share that TRG’s Investment Strategy co-lead Marc Hartwell served as a judge at Texas A&M University’s Marketing Strategy Senior Showcase on April 24.

The showcase represents the pinnacle of a semester-long strategic effort by Mays Business School senior marketing students in which projects are evaluated on Marketing Strategy Quality, Presentation Skills, Visual & Promotional Materials, and Q&A Performance. Twenty-four student teams competed for three departmental scholarships – a terrific way to cap the undergraduate experience.

TRG is committed to developing the next generation of marketing and advertising talent, and it starts with bridging academia to industry. While TRG gets to connect with standout talent and identify potential candidates, students get to hone their craft and network with industry professionals.

Congrats to all who participated and to the top three teams!

We had the pleasure of hosting an incredible group on Wednesday afternoon from the Gene Burton College & Career Academy - and what a standout group they were.
These rising stars joined us for a conversation around agency life and the ever-evolving world of marketing, with a strong interest in brand management, analytics & data, and public relations. Their curiosity and perspective made for a truly engaging discussion.
What stood out most? The quality of their questions. Thoughtful, insightful, and challenging in the best way- sparking great conversations and leaving even some of our best, Anna Royal, Rahul Sankuratri, Meghan McPartland, Amanda Fowler and Nicole Phommanorat  both intrigued and inspired.
The future of our industry is in good hands.

We had the pleasure of hosting an incredible group on Wednesday afternoon from the Gene Burton College & Career Academy - and what a standout group they were.
These rising stars joined us for a conversation around agency life and the ever-evolving world of marketing, with a strong interest in brand management, analytics & data, and public relations. Their curiosity and perspective made for a truly engaging discussion.
What stood out most? The quality of their questions. Thoughtful, insightful, and challenging in the best way- sparking great conversations and leaving even some of our best, Anna Royal, Rahul Sankuratri, Meghan McPartland, Amanda Fowler and Nicole Phommanorat  both intrigued and inspired.
The future of our industry is in good hands.

At Friday’s ADvent10n Next Wave luncheon, featuring our chief development officer Zac Pritchett as this year’s keynote speaker. Congrats to all ten Next Wave honorees for 2026. And thank you for having us, @aafdistrict10

Congratulations to TRG’s teams for the Southeastern Conference and TotalCare, taking home four regional-level ADDYs Friday night – two golds for the SEC (“Coming Together”), honored in Animation & Art Direction plus a Judge’s Choice Award for animation, and two silver for TotalCare (“On a Mission to Heal”).

Applause for Sam Langford, Jack Westerholt, Tim Tone, Clint Carter, Cassie Greenwald, Lynn Louria, Dustin Ballard, Andy Coulston and Trent Walters. Congrats to our wonderful clients at the SEC and TotalCare, and thank you to AAF District 10 for recognizing this work and that of so many of our talented peers in Louisiana, Texas, Oklahoma, and Arkansas. We can’t wait to see everyone at nationals in May.

Congratulations to TRG’s teams for the Southeastern Conference and TotalCare, taking home four regional-level ADDYs Friday night – two golds for the SEC (“Coming Together”), honored in Animation & Art Direction plus a Judge’s Choice Award for animation, and two silver for TotalCare (“On a Mission to Heal”).

Applause for Sam Langford, Jack Westerholt, Tim Tone, Clint Carter, Cassie Greenwald, Lynn Louria, Dustin Ballard, Andy Coulston and Trent Walters. Congrats to our wonderful clients at the SEC and TotalCare, and thank you to AAF District 10 for recognizing this work and that of so many of our talented peers in Louisiana, Texas, Oklahoma, and Arkansas. We can’t wait to see everyone at nationals in May.

Congratulations to TRG’s teams for the Southeastern Conference and TotalCare, taking home four regional-level ADDYs Friday night – two golds for the SEC (“Coming Together”), honored in Animation & Art Direction plus a Judge’s Choice Award for animation, and two silver for TotalCare (“On a Mission to Heal”).

Applause for Sam Langford, Jack Westerholt, Tim Tone, Clint Carter, Cassie Greenwald, Lynn Louria, Dustin Ballard, Andy Coulston and Trent Walters. Congrats to our wonderful clients at the SEC and TotalCare, and thank you to AAF District 10 for recognizing this work and that of so many of our talented peers in Louisiana, Texas, Oklahoma, and Arkansas. We can’t wait to see everyone at nationals in May.

Congratulations to TRG’s teams for the Southeastern Conference and TotalCare, taking home four regional-level ADDYs Friday night – two golds for the SEC (“Coming Together”), honored in Animation & Art Direction plus a Judge’s Choice Award for animation, and two silver for TotalCare (“On a Mission to Heal”).

Applause for Sam Langford, Jack Westerholt, Tim Tone, Clint Carter, Cassie Greenwald, Lynn Louria, Dustin Ballard, Andy Coulston and Trent Walters. Congrats to our wonderful clients at the SEC and TotalCare, and thank you to AAF District 10 for recognizing this work and that of so many of our talented peers in Louisiana, Texas, Oklahoma, and Arkansas. We can’t wait to see everyone at nationals in May.

A huge congratulations to Trent Walters for receiving the C.E. Shuford Hall of Honor Award from the University of North Texas’s Mayborn School of Journalism.

This hall-of-fame-level honor – the school’s most prestigious recognition – celebrates a lifetime of excellence and impact across the fields of marketing, media, and journalism.

A truly well-deserved recognition for a career that has inspired, shaped, and elevated the industry.

When doing good turns into a neighborhood showdown, Texans Credit Union keeps the focus where it belongs: showing up, not keeping score. Introducing “Doing More” – our second spot from the newest execution of “The Texan Way” for Texans Credit Union.

🚨 New work alert 🚨
Texans Credit Union’s customer service feels so personal, even Mom might get a little jealous.
Excited to be kicking off another “The Texan Way” execution for Texans Credit Union with “Jealous Mom.” It’s the first of three new executions for the campaign – check it out

Huge congratulations to our partners at Choctaw Casinos & Resorts and our media team for bringing home a Convergent TV Award in recognition of our 2025 “Where the Players Play” campaign.

What happens when you put a room full of creative humans together with AI?

You get Rage WITH the Machines.⚡

Huge thanks to everyone who joined us Wednesday night, and to our partners at Springboards.ai for making it happen. Special thanks to Pip Bingemann, Carolyn Murphy, Randy Bradshaw, Dustin Ballard, and Chris Ferrel.

The real takeaway is this: AI isn’t about replacing creativity. It’s about seeing what happens when creative people start playing with the machines instead of fighting them.

Missed it? Not to worry – we will see you next time.

What happens when you put a room full of creative humans together with AI?

You get Rage WITH the Machines.⚡

Huge thanks to everyone who joined us Wednesday night, and to our partners at Springboards.ai for making it happen. Special thanks to Pip Bingemann, Carolyn Murphy, Randy Bradshaw, Dustin Ballard, and Chris Ferrel.

The real takeaway is this: AI isn’t about replacing creativity. It’s about seeing what happens when creative people start playing with the machines instead of fighting them.

Missed it? Not to worry – we will see you next time.

What happens when you put a room full of creative humans together with AI?

You get Rage WITH the Machines.⚡

Huge thanks to everyone who joined us Wednesday night, and to our partners at Springboards.ai for making it happen. Special thanks to Pip Bingemann, Carolyn Murphy, Randy Bradshaw, Dustin Ballard, and Chris Ferrel.

The real takeaway is this: AI isn’t about replacing creativity. It’s about seeing what happens when creative people start playing with the machines instead of fighting them.

Missed it? Not to worry – we will see you next time.