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ultabeauty_ceo

Kecia Steelman

🧡 Leading the BEST team in retail as President & CEO @ultabeauty
🩷 Board member @pinterest @rila_org @bcrfcure @bayclubs @adlerplanet
🤍 Family first

584
posts
150
followers
19.7K
following

I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago


I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago

I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago

I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago

I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago

I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago

I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago

I just spent the last two days soaking in the magic of our incredible beauty industry, thanks to the CEW Achiever Awards festivities in NYC.

I am humbled and honored to have received the inaugural Retail Leadership Award from @cewinsider, and even more blown away by the support I received from so many partners and colleagues, including @tarassimon who graciously presented mine.

Today’s luncheon felt especially meaningful because my children - @kaitlyn_dineen_ & @tysonlamm - were by my side. They have always been at the center of my story…and of course my heart.

All of this is underlined yet again by the power of the @ultabeauty team who I get the privilege to represent. This recognition is for them, and I’m so grateful to the members of our team who could be there to celebrate. As I said on stage, the best is yet to come! 🩷


407
9
4 days ago


It was an absolute honor to accept a Corporate Citizenship Award from The Conference Board this week. This recognition is especially meaningful to me because it represents HOW we show up in the world around us, which is something that the collective @ultabeauty team is dedicated to every day.

As I shared in the room, we believe that strong companies are built not only on performance, but on purpose. When we invest in sustainable practices, when we uphold high standards of ethical, transparent, and accountable governance, and when we show up and give back to the communities that trust us to serve them, we create value that lasts far beyond quarterly results.

I was so proud to have a group of cross-functional leaders with me at this awards ceremony. It takes the collective Ulta Beauty team operating through our values every day to make this possible, but these leaders set the pace, influence our processes, and positively impact the people we serve as a key function of their role. Congratulations to all of you, to Team Ulta Beauty, and to the fellow 2026 honorees.

A special note of serendipity: this event landed on Earth Day and the release of our 2025 Corporate Responsibility Report (link in bio), another point of pride and celebration for us!


316
4
1 weeks ago

It was an absolute honor to accept a Corporate Citizenship Award from The Conference Board this week. This recognition is especially meaningful to me because it represents HOW we show up in the world around us, which is something that the collective @ultabeauty team is dedicated to every day.

As I shared in the room, we believe that strong companies are built not only on performance, but on purpose. When we invest in sustainable practices, when we uphold high standards of ethical, transparent, and accountable governance, and when we show up and give back to the communities that trust us to serve them, we create value that lasts far beyond quarterly results.

I was so proud to have a group of cross-functional leaders with me at this awards ceremony. It takes the collective Ulta Beauty team operating through our values every day to make this possible, but these leaders set the pace, influence our processes, and positively impact the people we serve as a key function of their role. Congratulations to all of you, to Team Ulta Beauty, and to the fellow 2026 honorees.

A special note of serendipity: this event landed on Earth Day and the release of our 2025 Corporate Responsibility Report (link in bio), another point of pride and celebration for us!


316
4
1 weeks ago

It was an absolute honor to accept a Corporate Citizenship Award from The Conference Board this week. This recognition is especially meaningful to me because it represents HOW we show up in the world around us, which is something that the collective @ultabeauty team is dedicated to every day.

As I shared in the room, we believe that strong companies are built not only on performance, but on purpose. When we invest in sustainable practices, when we uphold high standards of ethical, transparent, and accountable governance, and when we show up and give back to the communities that trust us to serve them, we create value that lasts far beyond quarterly results.

I was so proud to have a group of cross-functional leaders with me at this awards ceremony. It takes the collective Ulta Beauty team operating through our values every day to make this possible, but these leaders set the pace, influence our processes, and positively impact the people we serve as a key function of their role. Congratulations to all of you, to Team Ulta Beauty, and to the fellow 2026 honorees.

A special note of serendipity: this event landed on Earth Day and the release of our 2025 Corporate Responsibility Report (link in bio), another point of pride and celebration for us!


316
4
1 weeks ago

It was an absolute honor to accept a Corporate Citizenship Award from The Conference Board this week. This recognition is especially meaningful to me because it represents HOW we show up in the world around us, which is something that the collective @ultabeauty team is dedicated to every day.

As I shared in the room, we believe that strong companies are built not only on performance, but on purpose. When we invest in sustainable practices, when we uphold high standards of ethical, transparent, and accountable governance, and when we show up and give back to the communities that trust us to serve them, we create value that lasts far beyond quarterly results.

I was so proud to have a group of cross-functional leaders with me at this awards ceremony. It takes the collective Ulta Beauty team operating through our values every day to make this possible, but these leaders set the pace, influence our processes, and positively impact the people we serve as a key function of their role. Congratulations to all of you, to Team Ulta Beauty, and to the fellow 2026 honorees.

A special note of serendipity: this event landed on Earth Day and the release of our 2025 Corporate Responsibility Report (link in bio), another point of pride and celebration for us!


316
4
1 weeks ago

It’s always energizing to stop into our Herald Square location in NYC! Today, several cross-functional leaders and I had the opportunity to see GM Derenisse and her team in ACTION! It was a heavy tasking day with a lot of behind-the-scenes inventory work. I remember firsthand from my own in-store days what a labor of love that type of work is, and I was filled with pride to see their dedication and care today, as it enables seamless experiences for our guests.

Thanks for all you do, Team 1638. It was great to see happy guests shopping in your store and commitment to operational excellence all in one short visit!


1.1K
19
1 weeks ago

It’s always energizing to stop into our Herald Square location in NYC! Today, several cross-functional leaders and I had the opportunity to see GM Derenisse and her team in ACTION! It was a heavy tasking day with a lot of behind-the-scenes inventory work. I remember firsthand from my own in-store days what a labor of love that type of work is, and I was filled with pride to see their dedication and care today, as it enables seamless experiences for our guests.

Thanks for all you do, Team 1638. It was great to see happy guests shopping in your store and commitment to operational excellence all in one short visit!


1.1K
19
1 weeks ago

It’s always energizing to stop into our Herald Square location in NYC! Today, several cross-functional leaders and I had the opportunity to see GM Derenisse and her team in ACTION! It was a heavy tasking day with a lot of behind-the-scenes inventory work. I remember firsthand from my own in-store days what a labor of love that type of work is, and I was filled with pride to see their dedication and care today, as it enables seamless experiences for our guests.

Thanks for all you do, Team 1638. It was great to see happy guests shopping in your store and commitment to operational excellence all in one short visit!


1.1K
19
1 weeks ago


It’s always energizing to stop into our Herald Square location in NYC! Today, several cross-functional leaders and I had the opportunity to see GM Derenisse and her team in ACTION! It was a heavy tasking day with a lot of behind-the-scenes inventory work. I remember firsthand from my own in-store days what a labor of love that type of work is, and I was filled with pride to see their dedication and care today, as it enables seamless experiences for our guests.

Thanks for all you do, Team 1638. It was great to see happy guests shopping in your store and commitment to operational excellence all in one short visit!


1.1K
19
1 weeks ago

Looking back on this special @ultabeauty week with an immense amount of gratitude. I’m convinced we have the best team in retail, the best partners in the industry, and the best strategy to set us up for continued success.

🩷 Thank you to the thousands of leaders who showed up this week, opened their hearts and their minds to the possibilities ahead, and dug in to further invest in themselves and this company. Connecting with so many of you filled my heart and confirmed my confidence in the future.

🧡 Thank you to our brand partners who went above and beyond to shower our teams with education, connection and a lot of fun! This important work – our purpose of making the world a more beautiful place – is done through hard work and great partnership.

🩷 Thank you to my leaders, the events team, and the many others behind the scenes for making this week possible. The hard work is beyond worth the reward every year, but I know how much goes into bringing this to life.

Until next year, Field Leadership Conference…in the meantime, let’s deliver beautiful possibilities for our guests across the country and around the world! 🌎


689
28
2 weeks ago

@ultabeauty was thrilled to launch on @tiktokshop last month - another example of us meeting our beauty enthusiasts where they are! I had the privilege to personally curate a couple of my own beauty and wellness bundles and sell them LIVE on the @tiktok platform today. It was such a blast, and I’m proud to say I sold out!

It’s an exciting time in our digital journey with so much opportunity ahead of us. I’m thrilled to be at the center of beauty and social commerce, and we’re just getting started!


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2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago


We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

We closed FLC 2026 with a bang! Inspirational messages from leaders on the stage, an incredibly moving presentation from our guest speaker @merrilhoge, charitable giving updates and activities, and a special celebration to recognize our top award winners from 2025.

You can FEEL the momentum that has been ignited here – now it is time to go back and unleash that beautiful energy across our store teams and with our @ultabeauty guests!


1.1K
46
2 weeks ago

Sliding into FLC Day 3 was a dream! 🛝

Our hard working brand partners brought an incredible experience to life for our @ultabeauty field leaders today. ✨

Our brand expo day is something that educates, inspires and connects our teams and partners in an unmatched way every year! From the bottom of my heart, thank you for pouring so much into this special and important day for us! 🩷


3.5K
111
2 weeks ago

Another inspiring day at our @ultabeauty Field Leadership Conference!

Day two was filled with insights from leaders across the business, guest speakers (including our phenomenal partner @garyvee), valuable time with our brand partners, a surprise appearance by @selenagomez, and more time to connect with our passionate field associates!

Team Ulta Beauty is SHOWING up here in a big way and we’re not done yet!


553
8
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

Back at our annual @ultabeauty Field Leadership Conference and to say I feel energized is an understatement. I always say we have the best team in retail…and when we’re all together, it reinforces my belief in the power of this team.

FLC 2026 Day 1 in the books ✅ — I can’t wait for the rest!


1.6K
30
3 weeks ago

A big thank you to @tarassimon and our wonderful partners at @esteelaudercompanies for having me at their NYC offices. Their Women’s Leadership Network supports and uplifts female leaders across their organization every day, and I was honored to be a part of one of their events yesterday. Tara and I have always believed in the power of women lifting other women, so I couldn’t pass up her invitation to join for this moment.

A fireside chat with Tara and time with some of our ELC partners made for a great afternoon, and I stepped away just as inspired as the attendees in the room. Here’s to what’s ahead for both @ultabeauty and @esteelauder through our powerhouse partnership!


446
17
3 weeks ago

Lauren Brindley and I had the chance to stop into @ultabeauty Store 1647 - Miami, FL, while we were in town for brand partner meetings. GM Alex and her team are doing a beautiful job in this store keeping their guests at the center of their operations!

Thanks for having us as you kick off another great week during this season. As a Spring Break destination, we know you’ve been hustling! 🧡💪


898
7
3 weeks ago

It was great to catch up with @briansozzi at @yahoofinance in NYC. We covered a lot of ground - from the importance of spending time in stores and building a great team to TikTok Shop and tips for a great skincare routine. It’s always fun to talk business, leadership, and beauty all in one conversation.

It’s clear that we’re both enjoying the journey along the way in our respective careers just as much as we look forward to what’s ahead! And as I look at the future for @ultabeauty specifically, I am so energized by the possibilities in front of us because of the 60,000 associates fueling the best beauty experiences every day.

Visit Yahoo Finance for the full interview 🎙️


136
5
4 weeks ago


View Instagram Stories in Secret

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