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vvillyj

William Jordan

Cinematographer and storyteller. Helping you become the creative you were born to be.
Content for aspiring creators.

170
posts
472
followers
187
following

Are You a food Creator? Or a Film Maker? Maybe you just wanna do better with your diet? What’s your story? Let me know 👇

I think anyone can be a creator :) and trust me being good with a camera, will not make you a good content creator. I’ve learned this the hard way.

Also being good with a camera does not make you a good cook. In saying that, before bodybuilding, I had a passion for food. I learned how to cook from an early age.

As long as I’m a creator I’ll always be cinematic. I don’t really know any other way because I love art and I think food is art. To be able to showcase beautiful food in a beautiful way. Makes me happy.#protein #healthyfoodie #CinematicCooking #foodisart #foodcontentcreator


23
11
10 months ago


Ever feel like your creativity or creations are invisible?

I’ve been an artist for over 10 years—and I’ll be honest, this life isn’t easy.

There are moments where doubt creeps in. Where you question if it’s worth it.

But what keeps me going is this:
I don’t just create for me — I create for you.

The world needs artists.
Not just for beauty, but for meaning.
Art shapes the world.

From the fonts on our screens to the melodies in our headphones—art is everywhere.
And you, the artist, are the thread that ties it all together.

So if you’re feeling lost, know this:
Your art matters and your style matters.
The world is better with you creating.

🖤 Tag an artist who needs this reminder.

#ModernCreativity #ArtWithPurpose #MeaningfulExpression #TheArtistJourney #contentcreator🥰


8
3
10 months ago

Struggling with retention? Let’s break it down. 👇
It’s a game of speed & mystery.

Here’s the formula:

⏱ 0–3 sec: Hook ‘em. Amaze or set an expectation. Think amazing shot.

⏱ 3–5 sec: Add context. Build intrigue. Make them want more.

⏱ 5–last 2 sec: Compound your thesis. Extra points for a mini hook—challenge or even defy your main idea.

⏱ Last 2 sec: Close it. Reiterate the hook. Good or bad, make it stick.

Other retention hacks:

⚡ Quick cuts = eyes glued

🎥 Unusual shots = curiosity

⏱ Shoot more shots, less time = variety > perfection

Retention isn’t about making one perfect clip.
It’s about suspending a viewers sense of time.

#filmmakingtips #contentstrategy #videoediting #retentionhacks #cinematography


10
2 months ago

🎬 5 Ways to Improve Your Storytelling

Storytelling has taken many forms—from rock paintings to novels. Short-form content is no different, just faster, and shaped by how people consume it.

Here’s what I’ve learned from film, art, and the subtle ways stories move people:

1️⃣ Images That Support the Story

Wide shots establish context. Close-ups reveal emotion. Angles hint at inner states. Every frame communicates more than words.

2️⃣ Lighting Speaks Emotion

High-key feels vibrant, warm, positive. Low-key creates tension, mystery, and depth. Contrast isn’t just visual—it’s emotional.

3️⃣ Composition Guides the Eye

Rule of thirds, symmetry, harmony—or breaking it—can subtly cue your audience and keep them engaged.

4️⃣ Cutaways Move the Story

They show, not tell. What your character sees, notices, or ignores gives context and pushes the narrative forward.

5️⃣ Trust the Feeling

Ever had goosebumps while shooting? That instinct is often ahead of your logic. If it feels right, your audience will feel it too. Humans detect humans.

Storytelling is subtle, but when done with intention, it resonates on a deeper level.

#cinematicstorytelling #visualstorytelling #contentcreation #creativeprocess #storytellingtips


4
3 months ago

You’re not losing your individuality by choosing a niche.
You’re giving it a place to grow.

I used to think focusing meant becoming repetitive…

That my page would stop feeling like me.
But individuality was never in doing everything.
It’s in how you tell the story.

Your perspective.
Your pace.
Your values.

That’s what people connect with.
So now, every time I post I ask:

Is this for my audience?
Does this help someone move forward?

Because content isn’t noise
it’s a hedge you shape over time.

Each stem → your footprint in the niche.
Each leaf → a story that serves someone else’s journey.

And the more you refine it,
the more recognisable you become 🌱

You can always create more pages.
But this one?

This is where you build trust.

#contentcreation #contentcreators #creatoreconomy #personalbrand #nichingdown


10
2
3 months ago

Good Content, Is Creative.

The outlighters in my own content. (The content people who have really loved). �It’s content I felt inspired to make.

That’s right, Trust your inner voice.

That one idea, that’s sitting in the back of your mind.
The one you second guess.

That’s the one to post and create.

Why?
It speaks to you.
Out of all the content you’ve seen and based on your own taste.

That content subconsciously is the one aligned with you are.
And what you page it really about.

To bring it into reality. Go do it. Don’t ask for permission.

But most importantly.
Don’t overthink it.

#CreativeContent
#TrustYourVoice
#ContentCreatorsMindset
#InspiredToCreate
#NoPermissionNeeded


7
3 months ago

There’s 3 ways to stop the Scroll.

As Long as your audience is aligned (your posting in the same niche consistently)
These 3 methods will get you results.

1. Movement.
- Either the camera moves
- Something moves into frame.
- Treat the camera like it has depth. (Moving things in front of the camera) these creates intrigue.
2. A Bold Statement. Weather it’s your opinion or something that’s revealing. But make sure it’s visible.
3. Quick edits. Every secound should occupy 2 edits.

If you managed to combine all 3 in the first 3 seconds. I guarantee your reels will perform better.

But most importantly. Be creative. Your “Good Ideas” There the ones that will amaze people.

#CinematicCreators
#StopTheScroll
#ReelTips
#VisualStorytelling
#ContentCreationTips


7
3 months ago

Evergreen isn’t just a tree 🌲
It’s content that keeps showing up in search. Why?

It’s Keyword Optimized And!
The content is relevant to common searches.
Maybe it even answers people’s problems in your niche.

Even trend driven posts can get found if they’re knowledgeable and creative.
The better your insights, the stronger your reach over and over.

Quality + Creativity + Searchability = content that never stops working. 🔥

#CreativeContent
#ContentCreators
#StorytellingMatters
#DigitalGrowth
#EvergreenIdeas


6
3 months ago


A Content Creator is, first and foremost, a Wordsmith.

I see it as poetry. I see it as art.
It’s about building context in the briefest time possible,

while delivering impact that lingers.
Chronology doesn’t matter. Logic doesn’t dictate.
Clarity and relatability do.

Each sentence carries a thesis. Each line reframes reality.
And in the end, your opening line returns—
echoed, reinforced, undeniable.

#ContentCreator #Wordsmith #DigitalPoetry #CreativeMindset #ViralContent


5
2
3 months ago

I’ve struggled as a creator.

Content is tied to identity. And I’ve never had a strong sense of one. A lot of that comes from my upbringing. I moved around a lot, never really grounded anywhere.

It wasn’t until I got good at fitness and nutrition that people saw me for something. Suddenly, I was that guy the one with results. But that’s only part of the story.

People tend to define you by your strongest skill. But I’ve always had a lot of passions, a lot of talents. And naturally, I want to share all of them, not just one.

That’s where the algorithm becomes a problem. It doesn’t care about nuance. It doesn’t reward variety. it wants structure, consistency, frequency.

I could have just gone all-in on fitness and nutrition. That would have been easier. But my true passion has always been creativity.

Creativity is what gave me the sticktion to stay disciplined with fitness. Because let’s be real being a creative in 2026 is hard. Tougher than most people think. That grind is what shaped me.

This page? It has a simple purpose: to help creators, artists, and creatives become the best version of themselves. To succeed at who they are… and who they want to become.�
#CreatorMindset
#CreativeDiscipline
#PersonalGrowthJourney
#IdentityAndSuccess
#BuildYourBestSelf


6
3
3 months ago

I almost became a baked oats creator.
Most masterpieces are accidents.

They usually come late in an artist’s career. When they master there craft. It’s usually work, they put effort to but they’re weren’t overly passionate about.

The content I’ve had go viral on Shorts?

Shot on a phone.
An oat recipe.
Those videos just kept working.

For a moment, that could’ve been my lane.
Anything that’s ever done well for me, I felt it before I posted.

A quiet confidence.
An understanding of what works and what my audience responds to.

I never overthought it.
I just acted.

That’s why I made food content for a year.
#contentcreator #visualstorytelling #creativeprocess #filmmakerlife #createeveryday


4
3 months ago

To me my goal is to always create to the fullest.

It’s what I’ve always lived for.

As I’ve grown older my passions have evolved

But the same artist still lives within me

#creativelife #artistmindset #createeveryday #visualstorytelling #creativejourney


9
3 months ago


View Instagram Stories in Secret

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