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ANNOUNCING THE ALL-NEW WHOOP.

Today marks the biggest leap forward in @whoop history. Two new hardware devices: 5.0 & MG. 14+ days of battery life. New health features and sensing. Healthspan with WHOOP Age. Heart Screener with ECG and FDA clearance. Blood Pressure Insights. New bands and apparel.

This launch represents the beginning of a new era for the company. We built these next-generation devices not just to help our members unlock their peak performance but also to extend their healthspan. At a time when ailing health systems cost more and deliver less, we are proud to release technology that pushes the boundaries of wearables and reimagines the future of health. WHOOP is evolving into the central operating system for our members’ health with tools, features, and insights designed to transform how we live and perform. I can’t wait for you to try it. We’ve held nothing back. 🙏🏼

Link in bio for the full video.

Just keep going ✌️

Just keep going ✌️

Just keep going ✌️

Just keep going ✌️

Just keep going ✌️

Just keep going ✌️

Just keep going ✌️

Just keep going ✌️

Rory’s @whoop data highlights:

-4 straight days of green recoveries Thursday to Sunday (89%, 79%, 94%, 87%)
-Resting HR of 47-49 bpm
-24K steps on Sunday
-HR spike of 135 bpm on 18th tee
-HR drop of 105 bpm for tap in putt
-HR of 150 bpm for celebration
-7% Red Recovery on Monday (well earned!)

Congrats @rorymcilroy!

Rory’s @whoop data highlights:

-4 straight days of green recoveries Thursday to Sunday (89%, 79%, 94%, 87%)
-Resting HR of 47-49 bpm
-24K steps on Sunday
-HR spike of 135 bpm on 18th tee
-HR drop of 105 bpm for tap in putt
-HR of 150 bpm for celebration
-7% Red Recovery on Monday (well earned!)

Congrats @rorymcilroy!

Trying to lay off the booze? Maybe just get a Whoop 🤷‍♂️

We analyzed alcohol consumption patterns in 30,000 new WHOOP members over their first 72 weeks wearing the product, 11.6 million person-days of data.

A few takeaways:

→ The likelihood of drinking on any given day dropped from 23.0% to 17.2% (p<.001), roughly a 25% relative decrease

→ Average consumption declined by 1.11 drinks per week

→ Improvements were consistent across age groups and biological sex

→ Members reduced their intake whether or not they explicitly set out to change their drinking habits

Appreciate the collaboration from William von Hippel, Finnbarr Fielding, Christopher Chapman, David Presby, PhD, Josh Leota, PhD, Dr. Kristen Holmes, and the entire WHOOP team behind this work.

Trying to lay off the booze? Maybe just get a Whoop 🤷‍♂️

We analyzed alcohol consumption patterns in 30,000 new WHOOP members over their first 72 weeks wearing the product, 11.6 million person-days of data.

A few takeaways:

→ The likelihood of drinking on any given day dropped from 23.0% to 17.2% (p<.001), roughly a 25% relative decrease

→ Average consumption declined by 1.11 drinks per week

→ Improvements were consistent across age groups and biological sex

→ Members reduced their intake whether or not they explicitly set out to change their drinking habits

Appreciate the collaboration from William von Hippel, Finnbarr Fielding, Christopher Chapman, David Presby, PhD, Josh Leota, PhD, Dr. Kristen Holmes, and the entire WHOOP team behind this work.

Trying to lay off the booze? Maybe just get a Whoop 🤷‍♂️

We analyzed alcohol consumption patterns in 30,000 new WHOOP members over their first 72 weeks wearing the product, 11.6 million person-days of data.

A few takeaways:

→ The likelihood of drinking on any given day dropped from 23.0% to 17.2% (p<.001), roughly a 25% relative decrease

→ Average consumption declined by 1.11 drinks per week

→ Improvements were consistent across age groups and biological sex

→ Members reduced their intake whether or not they explicitly set out to change their drinking habits

Appreciate the collaboration from William von Hippel, Finnbarr Fielding, Christopher Chapman, David Presby, PhD, Josh Leota, PhD, Dr. Kristen Holmes, and the entire WHOOP team behind this work.

Trying to lay off the booze? Maybe just get a Whoop 🤷‍♂️

We analyzed alcohol consumption patterns in 30,000 new WHOOP members over their first 72 weeks wearing the product, 11.6 million person-days of data.

A few takeaways:

→ The likelihood of drinking on any given day dropped from 23.0% to 17.2% (p<.001), roughly a 25% relative decrease

→ Average consumption declined by 1.11 drinks per week

→ Improvements were consistent across age groups and biological sex

→ Members reduced their intake whether or not they explicitly set out to change their drinking habits

Appreciate the collaboration from William von Hippel, Finnbarr Fielding, Christopher Chapman, David Presby, PhD, Josh Leota, PhD, Dr. Kristen Holmes, and the entire WHOOP team behind this work.

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

INTRODUCING NAVIGATOR 🧭🏔️Our most rugged and secure band ever.

Since founding WHOOP in 2012, we’ve held an incredibly high bar for introducing new band architectures. Our SuperKnit band is iconic for a reason, and we don’t move beyond it lightly.

Navigator began as an idea years ago from member feedback: “I want a band that no matter what, under any circumstances, will not come off.” In the early stages, we weren’t even sure if we could develop something that addressed this issue while meeting our brand standards. But as the designs evolved, something became clear: this was a band that captured the spirit of adventure that defines so many WHOOP members.

Navigator is built for the outdoors - with an ultra-secure fit, a no-slip adjustable closure, and abrasion-resistant materials designed to perform in any environment. It’s a band that emphasizes utility without compromising comfort. It reflects how our members actually live, train, and explore. And it definitely won’t come off.

Navigator is available starting today. Can’t wait for you to put it to the test in your next adventure 👊🏼

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

Love what you do and keep showing up

WHOOP Advanced Labs is turning insights into action.

This week on the WHOOP Podcast, WHOOP Founder and CEO Will Ahmed and Quest Diagnostics CEO Jim Davis break down the partnership behind WHOOP Advanced Labs, combining blood biomarkers with 24/7 data, putting the power of your health back in your hands.

You’ll learn why trends in data matter, how sleep, stress, and recovery impact your biology and the key biomarkers that will impact your long-term health.
Stop guessing and start optimizing with WHOOP Advanced Labs.

Listen to the full episode on Apple, Spotify, and YouTube.

From the moment Whoop became worth $10B to the moment I first finished the @whoop business plan. Close to 14 years apart. I remember taking a picture of this business plan in a delirious state having stayed up all night writing it. “You’re going to want to remember this.”

I really didn’t know what I was doing when I started Whoop. I was 22 yo, naive and inexperienced, and somehow all of that turned out to be helpful. If you want to start something and you look at any success I’ve had and you say “well I can’t do that,” just know that I couldn’t do it either when I first started. The entrepreneur’s journey is a lonely and hard one, you’ll face more rejection than you have ever had in your life. But you get better as it gets harder. And IT IS WORTH IT. You can solve a problem in the world that needs to be solved and you can build your dream job. It’s possible. That’s the amazing thing. Go for it 👊🏼

From the moment Whoop became worth $10B to the moment I first finished the @whoop business plan. Close to 14 years apart. I remember taking a picture of this business plan in a delirious state having stayed up all night writing it. “You’re going to want to remember this.”

I really didn’t know what I was doing when I started Whoop. I was 22 yo, naive and inexperienced, and somehow all of that turned out to be helpful. If you want to start something and you look at any success I’ve had and you say “well I can’t do that,” just know that I couldn’t do it either when I first started. The entrepreneur’s journey is a lonely and hard one, you’ll face more rejection than you have ever had in your life. But you get better as it gets harder. And IT IS WORTH IT. You can solve a problem in the world that needs to be solved and you can build your dream job. It’s possible. That’s the amazing thing. Go for it 👊🏼

From the moment Whoop became worth $10B to the moment I first finished the @whoop business plan. Close to 14 years apart. I remember taking a picture of this business plan in a delirious state having stayed up all night writing it. “You’re going to want to remember this.”

I really didn’t know what I was doing when I started Whoop. I was 22 yo, naive and inexperienced, and somehow all of that turned out to be helpful. If you want to start something and you look at any success I’ve had and you say “well I can’t do that,” just know that I couldn’t do it either when I first started. The entrepreneur’s journey is a lonely and hard one, you’ll face more rejection than you have ever had in your life. But you get better as it gets harder. And IT IS WORTH IT. You can solve a problem in the world that needs to be solved and you can build your dream job. It’s possible. That’s the amazing thing. Go for it 👊🏼

On stage, Bert Kreischer loses his shirt, but his WHOOP is always on.

From hangovers to health metrics, Bert shares why WHOOP isn’t just for elite athletes, but anyone trying to live even a little bit healthier.

You don’t want to miss this episode of the WHOOP Podcast. Listen on Apple, Spotify, and YouTube.

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

Media day in NYC 🎥 love this city!

JUST IN: Whoop is officially a $10 billion company.⁠
⁠
The connected fitness platform has raised $575 million at a $10.1 billion valuation, nearly tripling from its $3.6 billion valuation in 2021 after a $200 million SoftBank-led round. Before that, WHOOP was valued at roughly $1.2 billion in 2020.⁠
⁠
The company now has 2.5 million+ members globally, turned cash-flow positive in 2025, and hit a $1.1 billion revenue run rate as bookings more than doubled year over year. Roughly 60% of sales now come from outside the U.S., showing just how global the business has become. ⁠
⁠
The new capital will go toward international expansion, retail growth, hiring, and more AI-driven health features as Whoop pushes further into ECG, blood pressure, and future glucose tracking.⁠
⁠
(via @bloombergbusiness)

JUST IN: Whoop is officially a $10 billion company.⁠
⁠
The connected fitness platform has raised $575 million at a $10.1 billion valuation, nearly tripling from its $3.6 billion valuation in 2021 after a $200 million SoftBank-led round. Before that, WHOOP was valued at roughly $1.2 billion in 2020.⁠
⁠
The company now has 2.5 million+ members globally, turned cash-flow positive in 2025, and hit a $1.1 billion revenue run rate as bookings more than doubled year over year. Roughly 60% of sales now come from outside the U.S., showing just how global the business has become. ⁠
⁠
The new capital will go toward international expansion, retail growth, hiring, and more AI-driven health features as Whoop pushes further into ECG, blood pressure, and future glucose tracking.⁠
⁠
(via @bloombergbusiness)

I am proud to announce that Whoop has raised $575m at a $10.1 billion valuation. If you’ve been following this journey for a while you know that building this company has come with its highs and lows. Today marks an important milestone for Whoop as we accelerate our mission of unlocking human performance and extending healthspan around the world. I just want to say thank you to all our members, our team, and the people who have believed in me and this mission along the way. And now there’s much more to build! Onwards 👊🏼

I am proud to announce that Whoop has raised $575m at a $10.1 billion valuation. If you’ve been following this journey for a while you know that building this company has come with its highs and lows. Today marks an important milestone for Whoop as we accelerate our mission of unlocking human performance and extending healthspan around the world. I just want to say thank you to all our members, our team, and the people who have believed in me and this mission along the way. And now there’s much more to build! Onwards 👊🏼

I am proud to announce that Whoop has raised $575m at a $10.1 billion valuation. If you’ve been following this journey for a while you know that building this company has come with its highs and lows. Today marks an important milestone for Whoop as we accelerate our mission of unlocking human performance and extending healthspan around the world. I just want to say thank you to all our members, our team, and the people who have believed in me and this mission along the way. And now there’s much more to build! Onwards 👊🏼

I am proud to announce that Whoop has raised $575m at a $10.1 billion valuation. If you’ve been following this journey for a while you know that building this company has come with its highs and lows. Today marks an important milestone for Whoop as we accelerate our mission of unlocking human performance and extending healthspan around the world. I just want to say thank you to all our members, our team, and the people who have believed in me and this mission along the way. And now there’s much more to build! Onwards 👊🏼

I am proud to announce that Whoop has raised $575m at a $10.1 billion valuation. If you’ve been following this journey for a while you know that building this company has come with its highs and lows. Today marks an important milestone for Whoop as we accelerate our mission of unlocking human performance and extending healthspan around the world. I just want to say thank you to all our members, our team, and the people who have believed in me and this mission along the way. And now there’s much more to build! Onwards 👊🏼