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CHEERS TO ALL THE MOTHERS AROUND THE WORLD!
Liene Mothers Day Campaign

Brought to you by @mothertonguemedia with agency partner @eoncreative.us
Executive Creative Director / EP: Lu Ka WANG @wang_lu_ka
Executive Group Director: Landon Dong
ACD / Copywriter: Eleven Wong @elevenwong927
Account Director: Penny Pei

Director: Ben Mullinkosson @benmullinkosson
Producer / 1st AD: Lily Huang-Voronina @lilyhuangvoroninabefire
Director of Photography: Yanqiu Fei @feilight
Cinematographer: Zhili “Evan” Feng @evan_feng_

Casting Director / UPM: Z Yang @zzzzzyang__
Casting Associate: Kingsley Guo

Prop Master: Sharon Vion @sharon_vn
Assistant Prop: Paige Henley @paigeh_hegiap
Assistant Prop: Veronika Wiedmeyer
Assistant Prop: Eureka Sun @eureka_sun

Sound Mixer: Ada Zang @ada.zang
Sound Mixer: Weixin Zhuang @_zwitzki

UPM / Driver PA: Sefeny Diaz @persefenyy
Key PA / Swing: Adam Zhao @adam_zhaooo

Assistant Camera / Key Grip: Joey Lok @joeylok59
Assistant Camera / Key Grip: William-Anthony “Will” Zavaleta @willdaprise
DIT: James Jacobs, Jared Wiedmeyer

Original Score: Joaquin Pastor @internationalpartygirl
Editor: Austen Deery @austendeery
Sound Design & Mix: @youtoocanwoo
Sound Design: Derek Muro @derekwavebreakr
Sound Design: Austin Mendenhall @austinandtheguitars
Post Sound Producer: Lea Wülferth @l_peregrine

Colorist: Nicola Gasparri @nicola.gasparri

ADDITIONAL
Editor: Xiao Han @xiiiaoh
Editor / Associate Post Producer: Zheng Gong @gong @zoeeeeeee_7
Assistant Editor: Haina Zhou @su.zhoou

Sound Design & Mix: Ken Psalms @pslmsmn
Sound Design & Mix: William Landry @williamlandryaudio

Colorist: Bilal Rasheed @color_fist
Still Photography: Honglin Cai @vcai_photo

Graphic Design: Lily Huang-Voronina
Motion Graphic: Chenxiao Gong @junegcx
Graphic Design Support: Yitong Ha @yitong_ha

FEATURING
JOYCE BISSINGOU joycelabelle
MARCELLES BROWN @cello.creates
ZOË JULIETTE BROWN

JENNA BAN @jenn1e.b
IFE BAN

SHERRY POPPINS @its.sherrypoppins
LILITH MOON @lilithmoonnyc
JEWEL MARQUEE @jewelmarquee
LINDSAY BLOWHAN @lindsayblowhanxoxo
SHOWPONII @showponii

PRIYA LUNA SPADEA @luna.spadeaa
ALEXANDRA SPADEA @spadeanyc

Dedicated Content Partnership with @isa.paige

Project: VIVAIA Healing Garden Campaign
Client: VIVAIA @vivaia_official
Service: Creator Partnership Strategy & Execution

Communication Objective:
To leverage YouTube as a platform for dedicated creator collaboration during the launch of VIVAIA’s Healing Garden collection, producing high-quality, reusable brand assets that authentically communicate the collection’s comfort and sustainable ethos.

Our Approach:
We identified and partnered with YouTube creator Isabel Paige, whose signature content revolves around slow, intentional living in beautiful natural settings. Together, we crafted a “back to nature” narrative – placing the Healing Garden shoes seamlessly within Isabel’s serene outdoor environment. The integration felt organic, letting the product emerge as a natural part of a peaceful, earthy lifestyle. This approach generated a cinematic, evergreen asset for VIVAIA while resonating deeply with Isabel’s audience.

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Dedicated Content Partnership with @isa.paige

Project: VIVAIA Healing Garden Campaign
Client: VIVAIA @vivaia_official
Service: Creator Partnership Strategy & Execution

Communication Objective:
To leverage YouTube as a platform for dedicated creator collaboration during the launch of VIVAIA’s Healing Garden collection, producing high-quality, reusable brand assets that authentically communicate the collection’s comfort and sustainable ethos.

Our Approach:
We identified and partnered with YouTube creator Isabel Paige, whose signature content revolves around slow, intentional living in beautiful natural settings. Together, we crafted a “back to nature” narrative – placing the Healing Garden shoes seamlessly within Isabel’s serene outdoor environment. The integration felt organic, letting the product emerge as a natural part of a peaceful, earthy lifestyle. This approach generated a cinematic, evergreen asset for VIVAIA while resonating deeply with Isabel’s audience.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

Dedicated Content Partnership with @isa.paige

Project: VIVAIA Healing Garden Campaign
Client: VIVAIA @vivaia_official
Service: Creator Partnership Strategy & Execution

Communication Objective:
To leverage YouTube as a platform for dedicated creator collaboration during the launch of VIVAIA’s Healing Garden collection, producing high-quality, reusable brand assets that authentically communicate the collection’s comfort and sustainable ethos.

Our Approach:
We identified and partnered with YouTube creator Isabel Paige, whose signature content revolves around slow, intentional living in beautiful natural settings. Together, we crafted a “back to nature” narrative – placing the Healing Garden shoes seamlessly within Isabel’s serene outdoor environment. The integration felt organic, letting the product emerge as a natural part of a peaceful, earthy lifestyle. This approach generated a cinematic, evergreen asset for VIVAIA while resonating deeply with Isabel’s audience.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

Dedicated Content Partnership with @isa.paige

Project: VIVAIA Healing Garden Campaign
Client: VIVAIA @vivaia_official
Service: Creator Partnership Strategy & Execution

Communication Objective:
To leverage YouTube as a platform for dedicated creator collaboration during the launch of VIVAIA’s Healing Garden collection, producing high-quality, reusable brand assets that authentically communicate the collection’s comfort and sustainable ethos.

Our Approach:
We identified and partnered with YouTube creator Isabel Paige, whose signature content revolves around slow, intentional living in beautiful natural settings. Together, we crafted a “back to nature” narrative – placing the Healing Garden shoes seamlessly within Isabel’s serene outdoor environment. The integration felt organic, letting the product emerge as a natural part of a peaceful, earthy lifestyle. This approach generated a cinematic, evergreen asset for VIVAIA while resonating deeply with Isabel’s audience.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

A Drag Mother’s Love: Family Beyond Tradition

Project: Liene Mother’s Day Integrated Campaign
Client: Liene @lienephotoprinter
Service: IMC Strategy + Creative + NYC Local Video Production

Communication Objective:
To expand the meaning of “mother” beyond biology, honoring the nurturers, mentors, and chosen family who shape us. For Liene’s first U.S. Mother’s Day campaign, this story deepens brand relevance by celebrating love in all its forms—driving emotional resonance with diverse, modern audiences.

Our Approach:
Rooted in our “Stick What Makes Her HER” platform, we expanded the definition of motherhood to include chosen families. We partnered with Sherry—a drag mother whose love and leadership have shaped her community. Instead of a conventional gift, we curated a collection of walking memories: every laugh, story, and moment of joy they’ve shared. This approach honors motherhood by action and impact, not by title.

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Want to see how we help global brands tell stories that resonate locally?
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This Mother’s Day, See the Woman Behind “Mom”

Project: Liene Mother’s Day Integrated Campaign
Client: Liene
Service: IMC Strategy + Creative + NYC Local Video Production

Communication Objective:
To introduce Liene to the U.S. market by tapping into the Mother’s Day gifting season, building brand awareness and emotional relevance with consumers who want gifts that truly honor the women they love.

Our Approach:
We built the campaign around a powerful insight: “Mom” is a title she earned, but it’s not the only story she owns.
Our creative platform, “Stick What Makes Her HER” , calls on families to see mothers beyond their caregiving role. We partnered with four real families in NYC to create heartfelt, filmed surprises—celebrating the woman as an individual with her own passions, dreams, and identity. The campaign shifted the conversation from thanking her for what she does to loving her for who she is.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

This Mother’s Day, See the Woman Behind “Mom”

Project: Liene Mother’s Day Integrated Campaign
Client: Liene
Service: IMC Strategy + Creative + NYC Local Video Production

Communication Objective:
To introduce Liene to the U.S. market by tapping into the Mother’s Day gifting season, building brand awareness and emotional relevance with consumers who want gifts that truly honor the women they love.

Our Approach:
We built the campaign around a powerful insight: “Mom” is a title she earned, but it’s not the only story she owns.
Our creative platform, “Stick What Makes Her HER” , calls on families to see mothers beyond their caregiving role. We partnered with four real families in NYC to create heartfelt, filmed surprises—celebrating the woman as an individual with her own passions, dreams, and identity. The campaign shifted the conversation from thanking her for what she does to loving her for who she is.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

This Mother’s Day, See the Woman Behind “Mom”

Project: Liene Mother’s Day Integrated Campaign
Client: Liene @lienephotoprinter
Service: IMC Strategy + Creative + NYC Local Video Production

Communication Objective:
To introduce Liene to the U.S. market by tapping into the Mother’s Day gifting season, building brand awareness and emotional relevance with consumers who want gifts that truly honor the women they love.

Our Approach:
We built the campaign around a powerful insight: “Mom” is a title she earned, but it’s not the only story she owns.
Our creative platform, “Stick What Makes Her HER” , calls on families to see mothers beyond their caregiving role. We partnered with four real families in NYC to create heartfelt, filmed surprises—celebrating the woman as an individual with her own passions, dreams, and identity. The campaign shifted the conversation from thanking her for what she does to loving her for who she is.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

This Mother’s Day, See the Woman Behind “Mom”

Project: Liene Mother’s Day Integrated Campaign
Client: Liene @lienephotoprinter
Service: IMC Strategy + Creative + NYC Local Video Production

Communication Objective:
To introduce Liene to the U.S. market by tapping into the Mother’s Day gifting season, building brand awareness and emotional relevance with consumers who want gifts that truly honor the women they love.

Our Approach:
We built the campaign around a powerful insight: “Mom” is a title she earned, but it’s not the only story she owns.
Our creative platform, “Stick What Makes Her HER” , calls on families to see mothers beyond their caregiving role. We partnered with four real families in NYC to create heartfelt, filmed surprises—celebrating the woman as an individual with her own passions, dreams, and identity. The campaign shifted the conversation from thanking her for what she does to loving her for who she is.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

Making Technical Specs Engaging

Project: Anker SOLIX E10 – Product Tour Video
Client: Anker SOLIX @anker_official
Service: Video Creative & Production

Communication Objective:
To translate complex technical specifications of the E10 home energy back-up system into consumer-friendly, relatable language—helping customers easily understand and choose the right product for their needs.

Our Approach:
We cast a professional American actor to serve as the on-camera host. Through energetic, conversational delivery and clear visual demonstrations, the video walks viewers through key features, performance metrics, and use cases. The script avoided jargon, focusing instead on everyday scenarios that resonate with homeowners.

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Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

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Dedicated Content Partnership with @michellechoii

Project: VIVAIA Healing Garden Campaign
Client: VIVAIA @vivaia_official
Service: Creator Partnership Strategy & Execution

Communication Objective:
To leverage YouTube as a platform for dedicated creator collaboration during the launch of VIVAIA’s Healing Garden collection, producing high-quality, reusable brand assets that authentically communicate the collection’s comfort and sustainable ethos.

Our Approach:
We tapped into our proprietary creator database to identify the ideal match, then partnered with top-tier creator Michelle Choi for a dedicated YouTube integration. The collaboration was crafted as a seamless, story-driven piece—showcasing the Healing Garden collection within Michelle’s signature calm, aesthetic lifestyle content. This approach ensured brand alignment while generating premium, evergreen assets for VIVAIA’s own channels.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

Dedicated Content Partnership with @michellechoii

Project: VIVAIA Healing Garden Campaign
Client: VIVAIA @vivaia_official
Service: Creator Partnership Strategy & Execution

Communication Objective:
To leverage YouTube as a platform for dedicated creator collaboration during the launch of VIVAIA’s Healing Garden collection, producing high-quality, reusable brand assets that authentically communicate the collection’s comfort and sustainable ethos.

Our Approach:
We tapped into our proprietary creator database to identify the ideal match, then partnered with top-tier creator Michelle Choi for a dedicated YouTube integration. The collaboration was crafted as a seamless, story-driven piece—showcasing the Healing Garden collection within Michelle’s signature calm, aesthetic lifestyle content. This approach ensured brand alignment while generating premium, evergreen assets for VIVAIA’s own channels.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

#Marketing #BrandStorytelling #integratedmarketingagency #Shylighteon

Dedicated Content Partnership with @michellechoii

Project: VIVAIA Healing Garden Campaign
Client: VIVAIA @vivaia_official
Service: Creator Partnership Strategy & Execution

Communication Objective:
To leverage YouTube as a platform for dedicated creator collaboration during the launch of VIVAIA’s Healing Garden collection, producing high-quality, reusable brand assets that authentically communicate the collection’s comfort and sustainable ethos.

Our Approach:
We tapped into our proprietary creator database to identify the ideal match, then partnered with top-tier creator Michelle Choi for a dedicated YouTube integration. The collaboration was crafted as a seamless, story-driven piece—showcasing the Healing Garden collection within Michelle’s signature calm, aesthetic lifestyle content. This approach ensured brand alignment while generating premium, evergreen assets for VIVAIA’s own channels.

-
Want to see how we help global brands tell stories that resonate locally?
Follow us for more behind-the-scenes insights and case studies on taking brands global.

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Repurposing Creator Content to Scale Real-Life Scenarios with @pdinbo

Project: Soundcore AreoFit2 Pro Launch
Client: Soundcore @soundcoreaudio
Service: New Product Launch Influencer Strategy & Execution

Communication Objective:
To educate active professionals on the unique “one switch, two forms” feature—seamlessly switching between open-ear and ANC modes—using trusted creators in the fitness and lifestyle space.

Our Approach:
We partnered with creator @pdinbo to produce authentic, scenario-rich content. Instead of stopping at organic posting, the brand then repurposed his original footage through professional secondary editing and deployed it as paid social ads. This approach maximized the value of creator content while ensuring key use cases (workouts, commutes, office focus) reached the target audience with precision.

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How Soundcore AreoFit2 Pro Won Over Active Professionals with @setwillfree

Project: Soundcore AreoFit2 Pro Launch
Client: Soundcore @soundcoreaudio
Service: New Product Launch Influencer Strategy & Execution

Communication Objective:
To educate active professionals on the unique “one switch, two forms” feature—seamlessly switching between open-ear and ANC modes—using trusted creators in the fitness and lifestyle space.

Our Approach:
We leveraged our proprietary influencer database to identify the right creator profiles, then co-developed authentic, high-quality content with them. Will Freeark’s Instagram post became a breakout hit, driving massive organic reach and effective product education.

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Experiential Campaign at Overland Expo 2026

Project: Overland Expo 2026
Client: Anker SOLIX @ankersolix_official
Service: Event Strategy & Execution

Communication Objective:
To deepen brand association with “reliable backup power” among core overlanding and outdoor enthusiasts—the most influential segment in the mobile power market.

Our Approach:
We selected Overland Expo, North America’s largest overlanding event, and designed a three-zone brand experience:
1. Product Showcase & Overlanding Experience Zone – hands-on demos of SOLIX power stations in real camping setups
2. Brand Activation Zone – interactive games and giveaways to drive engagement
3. Charging Lounge – a functional rest area where attendees could charge their devices using SOLIX products, creating a live demonstration of reliability

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Want to see how we help global brands tell stories that resonate locally?
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