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When Swiss sneaker brand On reported its latest results last week, the company couldn’t help boasting about its profitability.

On hit a new record for the first quarter of the year. Gross margin — a measure of how much profit a company makes on sales of its goods after subtracting production costs — reached 64.2 percent, up from 59.9 percent the year before.

That figure far outpaces the margins of larger, established rivals such as Nike and Adidas, and sits closer to top luxury companies like Hermés at 71.1 percent.

Read the full analysis from BoF's Mike Sykes (@mikedsykes) to learn how On has managed to maintain such high margins, and why some are sceptical that the brand will be able to sustain them forever. #linkinbio

Chanel sales returned to growth last year, shaking off a punishing industry downturn with investments in new stores and a sweeping creative revamp that positions the French couture and beauty giant to gain further ground on rivals in the coming months.

New designs by creative director Matthieu Blazy are still trickling into stores but the designer’s runway debut in October, followed by buzzy outings from New York to Biarritz, have already generated renewed excitement for the label.

Sales began to grow by high single-digit percentage points in the second half of the year across product categories and regions, momentum that has continued through the first few months of this year, CFO Philippe Blondiaux said.

Read the full story at the #linkinbio

✍️ @mimosaspencer
📷 @chanelofficial

Polyester has become widely known as an inexpensive material used by fast fashion, yet design-forward labels have also relied on it for decades, not because it was cheap but because of what it allowed them to create: sculptural silhouettes and material structures impossible to achieve in quite the same way with many natural fibres.

BoF's Shayeza Walid (@shayeza_) explores why surging polyester prices aren’t deterring the high-end brands that rely on the fabric for its versatility. Read more #linkinbio

📷 @isseymiyakeofficial, @gauravguptaofficial, @cfcl_official

Polyester has become widely known as an inexpensive material used by fast fashion, yet design-forward labels have also relied on it for decades, not because it was cheap but because of what it allowed them to create: sculptural silhouettes and material structures impossible to achieve in quite the same way with many natural fibres.

BoF's Shayeza Walid (@shayeza_) explores why surging polyester prices aren’t deterring the high-end brands that rely on the fabric for its versatility. Read more #linkinbio

📷 @isseymiyakeofficial, @gauravguptaofficial, @cfcl_official

Polyester has become widely known as an inexpensive material used by fast fashion, yet design-forward labels have also relied on it for decades, not because it was cheap but because of what it allowed them to create: sculptural silhouettes and material structures impossible to achieve in quite the same way with many natural fibres.

BoF's Shayeza Walid (@shayeza_) explores why surging polyester prices aren’t deterring the high-end brands that rely on the fabric for its versatility. Read more #linkinbio

📷 @isseymiyakeofficial, @gauravguptaofficial, @cfcl_official

Polyester has become widely known as an inexpensive material used by fast fashion, yet design-forward labels have also relied on it for decades, not because it was cheap but because of what it allowed them to create: sculptural silhouettes and material structures impossible to achieve in quite the same way with many natural fibres.

BoF's Shayeza Walid (@shayeza_) explores why surging polyester prices aren’t deterring the high-end brands that rely on the fabric for its versatility. Read more #linkinbio

📷 @isseymiyakeofficial, @gauravguptaofficial, @cfcl_official

Polyester has become widely known as an inexpensive material used by fast fashion, yet design-forward labels have also relied on it for decades, not because it was cheap but because of what it allowed them to create: sculptural silhouettes and material structures impossible to achieve in quite the same way with many natural fibres.

BoF's Shayeza Walid (@shayeza_) explores why surging polyester prices aren’t deterring the high-end brands that rely on the fabric for its versatility. Read more #linkinbio

📷 @isseymiyakeofficial, @gauravguptaofficial, @cfcl_official

Polyester has become widely known as an inexpensive material used by fast fashion, yet design-forward labels have also relied on it for decades, not because it was cheap but because of what it allowed them to create: sculptural silhouettes and material structures impossible to achieve in quite the same way with many natural fibres.

BoF's Shayeza Walid (@shayeza_) explores why surging polyester prices aren’t deterring the high-end brands that rely on the fabric for its versatility. Read more #linkinbio

📷 @isseymiyakeofficial, @gauravguptaofficial, @cfcl_official

Somewhere between a Go-Pro and a hidden camera, Meta glasses have introduced a new genre of social media videos that allows curious consumers to peer into the exclusive world of ultra-luxury shopping.

But the rise of POV retail videos present a challenge for luxury labels and their carefully controlled brands. The videos often generate negative sentiment, in particular when they feature customer service experiences that can be perceived as elitist and quickly turn into a public relations liability.

BoF’s Austin Kim (@austintaekim) explores how luxury brands are adapting to the era of discreet, always-on content creation. Read more #linkinbio

📷 @raybanmeta

Somewhere between a Go-Pro and a hidden camera, Meta glasses have introduced a new genre of social media videos that allows curious consumers to peer into the exclusive world of ultra-luxury shopping.

But the rise of POV retail videos present a challenge for luxury labels and their carefully controlled brands. The videos often generate negative sentiment, in particular when they feature customer service experiences that can be perceived as elitist and quickly turn into a public relations liability.

BoF’s Austin Kim (@austintaekim) explores how luxury brands are adapting to the era of discreet, always-on content creation. Read more #linkinbio

📷 @raybanmeta

Somewhere between a Go-Pro and a hidden camera, Meta glasses have introduced a new genre of social media videos that allows curious consumers to peer into the exclusive world of ultra-luxury shopping.

But the rise of POV retail videos present a challenge for luxury labels and their carefully controlled brands. The videos often generate negative sentiment, in particular when they feature customer service experiences that can be perceived as elitist and quickly turn into a public relations liability.

BoF’s Austin Kim (@austintaekim) explores how luxury brands are adapting to the era of discreet, always-on content creation. Read more #linkinbio

📷 @raybanmeta

After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art timepiece, but heaving crowds stopped some stores from opening their doors and prompted pleas for calm.

Such was the frenzy for the timepiece at the Dubai Mall and the Mall of the Emirates in Dubai that the launch was canceled over crowd safety concerns, Swatch said on its Instagram account. Similar scenes played out in the UK, France, US and Singapore.

“To ensure the safety of both our customers and our staff in Swatch stores, we kindly ask you not to rush to our stores in large numbers to acquire this product,” the company said in a statement on its Instagram account, adding that the new timepieces will be available for several months.

Read the full story #linkinbio

✍️ Allegra Catelli (Bloomberg)
📷 @AudemarsPiguet, @Swatch

At 8.30pm sharp on Saturday night the huge digital billboards that endlessly illuminate Times Square — the iconic New York intersection that perfectly captures America’s obsession with consumer goods and marketing — began pushing a completely different offering to fashion insiders and the public alike.

Filling the screens was a new world of Gucci-fied product categories, including Gucci chocolate, Gucci water, Gucci pets, cars and longevity drugs… A business dream come true, complete with catchy slogans and hypnotic visuals that served as an intro to @Demna’s first Cruise outing for the Italian mega-label but was also a sort of manifesto, the perfect conceptual framing for what came down the runway.

@Demna’s recipe for revamping the long-ailing @Gucci is becoming clear. The in-your-face sexuality of his February runway debut remained front and center this evening, though the articulation was a little more nuanced. To be sure, the designer’s vision for @Gucci isn’t particularly fashion-forward, but it offers the flashy, body-conscious nouveaux riches, who love luxury goods but don’t give a damn about subtlety, exactly what they want.

Read Angelo Flaccavento (@poeticallypunk)’s full report from Gucci’s Cruise 2027 show at the #linkinbio

🎥 @vikramkansara

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to simply wait for the cycle to turn; leadership now requires navigating a rapidly-changing environment where geopolitical volatility and technological disruption have become the baseline.

In this episode of The BoF Podcast, Jonathan Wingfield (@misterwingfield), editor-in-chief of System Magazine joins Imran Amed (@imranamed) and Luca Solca, managing director and global head of luxury goods at Bernstein, for their regular seasonal conversation on the state of the industry. They analyse this new industry paradigm through two distinct lenses: the clinical, data-driven reality of the equity markets, and the visceral, creative pulse of culture. They examining the collapse of the old narrative within luxury, why brand heat has become a lazy currency, and why the real threat of AI isn’t the technology itself, but the professionals who master it first.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 System Collections Issue No. 3. Photograph by Johnny Dufort. Styling by Suzanne Koller.

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to simply wait for the cycle to turn; leadership now requires navigating a rapidly-changing environment where geopolitical volatility and technological disruption have become the baseline.

In this episode of The BoF Podcast, Jonathan Wingfield (@misterwingfield), editor-in-chief of System Magazine joins Imran Amed (@imranamed) and Luca Solca, managing director and global head of luxury goods at Bernstein, for their regular seasonal conversation on the state of the industry. They analyse this new industry paradigm through two distinct lenses: the clinical, data-driven reality of the equity markets, and the visceral, creative pulse of culture. They examining the collapse of the old narrative within luxury, why brand heat has become a lazy currency, and why the real threat of AI isn’t the technology itself, but the professionals who master it first.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 System Collections Issue No. 3. Photograph by Johnny Dufort. Styling by Suzanne Koller.

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to simply wait for the cycle to turn; leadership now requires navigating a rapidly-changing environment where geopolitical volatility and technological disruption have become the baseline.

In this episode of The BoF Podcast, Jonathan Wingfield (@misterwingfield), editor-in-chief of System Magazine joins Imran Amed (@imranamed) and Luca Solca, managing director and global head of luxury goods at Bernstein, for their regular seasonal conversation on the state of the industry. They analyse this new industry paradigm through two distinct lenses: the clinical, data-driven reality of the equity markets, and the visceral, creative pulse of culture. They examining the collapse of the old narrative within luxury, why brand heat has become a lazy currency, and why the real threat of AI isn’t the technology itself, but the professionals who master it first.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 System Collections Issue No. 3. Photograph by Johnny Dufort. Styling by Suzanne Koller.

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to simply wait for the cycle to turn; leadership now requires navigating a rapidly-changing environment where geopolitical volatility and technological disruption have become the baseline.

In this episode of The BoF Podcast, Jonathan Wingfield (@misterwingfield), editor-in-chief of System Magazine joins Imran Amed (@imranamed) and Luca Solca, managing director and global head of luxury goods at Bernstein, for their regular seasonal conversation on the state of the industry. They analyse this new industry paradigm through two distinct lenses: the clinical, data-driven reality of the equity markets, and the visceral, creative pulse of culture. They examining the collapse of the old narrative within luxury, why brand heat has become a lazy currency, and why the real threat of AI isn’t the technology itself, but the professionals who master it first.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 System Collections Issue No. 3. Photograph by Johnny Dufort. Styling by Suzanne Koller.

This week in fashion: Swatch x Audemars Piguet scores, LVMH offloads Marc Jacobs — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: Swatch x Audemars Piguet scores, LVMH offloads Marc Jacobs — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: Swatch x Audemars Piguet scores, LVMH offloads Marc Jacobs — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: Swatch x Audemars Piguet scores, LVMH offloads Marc Jacobs — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: Swatch x Audemars Piguet scores, LVMH offloads Marc Jacobs — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: Swatch x Audemars Piguet scores, LVMH offloads Marc Jacobs — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: Swatch x Audemars Piguet scores, LVMH offloads Marc Jacobs — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

In fashion today, dupes are a standard practice. Its practitioners aren’t just the typical culprits of fast fashion brands and anonymous Amazon sellers; major retailers and even luxury brands all engage in some form of “duping.”

This reality has created a new push-pull dynamic between influencers and brands. While sharing dupe versions or creating their own is a near-certain financial win, influencers risk upsetting the brands they hope to partner with.

Read the full story on how to navigate the tricky business of dupes, including what the best defense is for brands #linkinbio

✍️ @dianaspearl

LVMH announced on Thursday that it is selling Marc Jacobs to brand management firm WHP Global. Financial details of the sale were not disclosed.

Marc Jacobs will continue in his role as creative director.

“I am forever grateful to Bernard Arnault for his support, belief and trust in me over the last 30 years,” Jacobs said in a statement. “It has been an honor and privilege to work alongside the Arnault Family and LVMH. I remain committed in my role as Creative Director ... and look forward to this bright new chapter.”

The move confirms reports in the Wall Street Journal and others that the French luxury conglomerate was moving ahead with a long-studied sale of Marc Jacobs, targeting a $1 billion valuation.

Read the full story by BoF’s @robert.williams.writes #linkinbio

While nuptials of the rich and famous have long been attention fodder, patronage by brands was usually reserved to the likes of A-listers like Kourtney Kardashian, whose 2022 wedding to Travis Barker “hosted” by Dolce & Gabbana drove $10.8 million in earned media value for the fashion house, according to influencer marketing platform CreatorIQ.

In 2026, interest has reached a new high — and expanded well beyond celebrities. Influencers and even ordinary brides have realised that their bridal journeys are attention bait and are documenting accordingly, landing partnerships along the way.

BoF’s Haley Crawford (@haleycrawf) explores how brands, stylists and publicists are cashing in as weddings become content productions with viral potential. Read more #linkinbio

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers

Selling to multibrand retailers has become a source of opportunity and risk for fashion brands. On one hand, these players can still offer credibility, scale and geographic reach without the costs of operating stores.

On the other, they’ve also become a source of mounting financial and strategic risk as a wave of bankruptcies, restructurings and distressed transactions has laid bare the fragility of the wholesale ecosystem.

In March, The Business of Fashion published “How to Navigate the Unravelling of Multibrand Retail,” a memo for executive members that unpacks how brands can leverage these partnerships while minimising their risks. Key to that balancing act is choosing the right partners to begin with.

Read the full memo at the #linkinbio — Which multibrand retailers are defining the landscape for you right now?

✍️ @ericsylvers