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The business of podcasting is totally outdated and broken. So we hit up two of the most important people you should be following right now to record a new little series where we break it down.

Jonathan Baer (CEO at @overlap.ai ) and @casey (CEO at @listener ).

I think we’re going to call this series “The Podcast Podcast”.

Today, we recorded two episodes in LA and talked about:

- Why the best podcasts today act like full media companies, not just shows

- How TBPN sold sponsorships like Formula 1 and got bought by OpenAI

- Why brand deals should look more like influencer partnerships than radio ads

- Why download numbers don’t actually tell you if a podcast is working

- How short clips on TikTok and Instagram are becoming more important than the full episode

- Why the best podcast hosts think of themselves as creators first

- and my favorite segment: a SUPER tactical breakdown of exactly how to crush it with short-form clips on each platform right now

We’ll be dropping this soon under the hope that it helps a lot of podcasters and brands think differently about the game they’re playing.

And yes, Casey and Jonathan built the two most important tools in our tech stack at Thursday Labs. It was about time we sat down on camera ;)

PS - comment below who we should chat with next who’s pioneering in the space. @tylerdenk_ ... you in?

The business of podcasting is totally outdated and broken. So we hit up two of the most important people you should be following right now to record a new little series where we break it down.

Jonathan Baer (CEO at @overlap.ai ) and @casey (CEO at @listener ).

I think we’re going to call this series “The Podcast Podcast”.

Today, we recorded two episodes in LA and talked about:

- Why the best podcasts today act like full media companies, not just shows

- How TBPN sold sponsorships like Formula 1 and got bought by OpenAI

- Why brand deals should look more like influencer partnerships than radio ads

- Why download numbers don’t actually tell you if a podcast is working

- How short clips on TikTok and Instagram are becoming more important than the full episode

- Why the best podcast hosts think of themselves as creators first

- and my favorite segment: a SUPER tactical breakdown of exactly how to crush it with short-form clips on each platform right now

We’ll be dropping this soon under the hope that it helps a lot of podcasters and brands think differently about the game they’re playing.

And yes, Casey and Jonathan built the two most important tools in our tech stack at Thursday Labs. It was about time we sat down on camera ;)

PS - comment below who we should chat with next who’s pioneering in the space. @tylerdenk_ ... you in?

The business of podcasting is totally outdated and broken. So we hit up two of the most important people you should be following right now to record a new little series where we break it down.

Jonathan Baer (CEO at @overlap.ai ) and @casey (CEO at @listener ).

I think we’re going to call this series “The Podcast Podcast”.

Today, we recorded two episodes in LA and talked about:

- Why the best podcasts today act like full media companies, not just shows

- How TBPN sold sponsorships like Formula 1 and got bought by OpenAI

- Why brand deals should look more like influencer partnerships than radio ads

- Why download numbers don’t actually tell you if a podcast is working

- How short clips on TikTok and Instagram are becoming more important than the full episode

- Why the best podcast hosts think of themselves as creators first

- and my favorite segment: a SUPER tactical breakdown of exactly how to crush it with short-form clips on each platform right now

We’ll be dropping this soon under the hope that it helps a lot of podcasters and brands think differently about the game they’re playing.

And yes, Casey and Jonathan built the two most important tools in our tech stack at Thursday Labs. It was about time we sat down on camera ;)

PS - comment below who we should chat with next who’s pioneering in the space. @tylerdenk_ ... you in?

The business of podcasting is totally outdated and broken. So we hit up two of the most important people you should be following right now to record a new little series where we break it down.

Jonathan Baer (CEO at @overlap.ai ) and @casey (CEO at @listener ).

I think we’re going to call this series “The Podcast Podcast”.

Today, we recorded two episodes in LA and talked about:

- Why the best podcasts today act like full media companies, not just shows

- How TBPN sold sponsorships like Formula 1 and got bought by OpenAI

- Why brand deals should look more like influencer partnerships than radio ads

- Why download numbers don’t actually tell you if a podcast is working

- How short clips on TikTok and Instagram are becoming more important than the full episode

- Why the best podcast hosts think of themselves as creators first

- and my favorite segment: a SUPER tactical breakdown of exactly how to crush it with short-form clips on each platform right now

We’ll be dropping this soon under the hope that it helps a lot of podcasters and brands think differently about the game they’re playing.

And yes, Casey and Jonathan built the two most important tools in our tech stack at Thursday Labs. It was about time we sat down on camera ;)

PS - comment below who we should chat with next who’s pioneering in the space. @tylerdenk_ ... you in?

The business of podcasting is totally outdated and broken. So we hit up two of the most important people you should be following right now to record a new little series where we break it down.

Jonathan Baer (CEO at @overlap.ai ) and @casey (CEO at @listener ).

I think we’re going to call this series “The Podcast Podcast”.

Today, we recorded two episodes in LA and talked about:

- Why the best podcasts today act like full media companies, not just shows

- How TBPN sold sponsorships like Formula 1 and got bought by OpenAI

- Why brand deals should look more like influencer partnerships than radio ads

- Why download numbers don’t actually tell you if a podcast is working

- How short clips on TikTok and Instagram are becoming more important than the full episode

- Why the best podcast hosts think of themselves as creators first

- and my favorite segment: a SUPER tactical breakdown of exactly how to crush it with short-form clips on each platform right now

We’ll be dropping this soon under the hope that it helps a lot of podcasters and brands think differently about the game they’re playing.

And yes, Casey and Jonathan built the two most important tools in our tech stack at Thursday Labs. It was about time we sat down on camera ;)

PS - comment below who we should chat with next who’s pioneering in the space. @tylerdenk_ ... you in?

Today, we’re excited to announce an annual partnership between @Listener and MLB-backed @jomboymedia!

Jomboy Media produces a portfolio of chart-topping podcasts and widely viewed YouTube programming rooted in Major League Baseball (MLB), while continuing to expand into additional sports, original IP, and live content. With millions of followers across platforms and hundreds of millions of cumulative video views, Jomboy operates at the forefront of digital-first sports storytelling.

By unifying omni-channel analytics and revenue intelligence across the network, Listener.com will power centralized reporting, stronger advertiser insights, and more efficient revenue operations.

Read the full press release in my bio.⚾️🎙️📈

Today, we’re excited to announce an annual partnership between @Listener and MLB-backed @jomboymedia!

Jomboy Media produces a portfolio of chart-topping podcasts and widely viewed YouTube programming rooted in Major League Baseball (MLB), while continuing to expand into additional sports, original IP, and live content. With millions of followers across platforms and hundreds of millions of cumulative video views, Jomboy operates at the forefront of digital-first sports storytelling.

By unifying omni-channel analytics and revenue intelligence across the network, Listener.com will power centralized reporting, stronger advertiser insights, and more efficient revenue operations.

Read the full press release in my bio.⚾️🎙️📈

Today, we’re excited to announce a multi-year partnership between @Listener and @PodcastOne!

PodcastOne (NASDAQ: PODC) is a leading podcast platform with over 4 billion downloads and a network of 200+ top podcasters. By unifying omni-channel analytics, inventory, and performance data, this partnership will support stronger sales planning, forecasting, and revenue growth across the entire network.

Read the full press release in the link in my bio!🎙️📈

Podcast live events are absolutely exploding right now🎧➡️🎟️.

Podcasters are realizing what we’ve known for years: there’s nothing quite like the magic of bringing your community together in person. And as someone who’s obsessed with podcasts, I couldn’t be more excited to announce that Eventbrite is partnering with @listener to bring podcasters powerful new tools to grow their audiences and bring their communities together IRL! 🎙️

I first met @casey Adams, Listener’s founder, over the summer after being a guest on his show, and I was immediately blown away by what he’s building. Listener is an AI-powered analytics platform that unifies data from Spotify, Apple, YouTube, and social platforms—giving podcasters a single source of truth for understanding their audience. And now, Listener is officially part of the Eventbrite App Marketplace, making it easier than ever for creators to connect their podcast insights directly to their live events.

Here’s what this integration means for creators:

🎟️From Listener to Live Event
Turn your most engaged listeners into attendees at live shows, tours, and community gatherings. It’s a seamless funnel from podcast episode to ticket purchase, powered by real audience data.

🎟️Smarter Event Planning
Connect Eventbrite attendee data with Listener analytics to see where your most passionate fans are, plan better tours, and understand what drives in-person engagement.

🎟️Sponsorship and Revenue Insights
Showcase live event performance and audience data to sponsors and partners. Highlight who listens, who attends, and unlock new revenue opportunities for your podcast.

If you’re a podcaster interested in hosting live events and want early access to these tools, we’d love to hear from you.

This partnership is all about empowering creators with more tools. The podcast creator economy is thriving, and we’re here to support it every step of the way.
Let’s bring more podcasts to life.
— Julia

Just incase you missed it, our @threads integration is now live on Listener.com! 🧵👀

@Listener 🤝 @Threads

Today we’re launching our integration with Threads!

Podcasters can now connect their Threads posts and clips directly to podcast episodes—automatically syncing into your episode cluster reports.

Your clips. Your posts. Your podcast—all connected.

Live now → Listener.com

We have an exciting announcement tomorrow!👀🧵

@Listener 🤝 @beehiiv

Today we’re launching our integration with beehiiv!

Podcasters using Listener can now sync their beehiiv newsletter metrics directly into their podcast dashboard—giving advertisers a unified view of your total audience across platforms.

More leverage. Better insights. Bigger deals.

Live now → Listener.com

Max Cutler (@mcutler31) started Parcast when he was 25, sold the company to Spotify, and went on to lead Spotify’s podcasting division as it entered the market. Today, he’s continuing to push the industry forward with his new company, @pavestudios.

Full episode with Max Cutler is out now on all platforms!

Meet founder and CEO of Listener, Casey Adams:

“As a podcaster myself for nearly eight years, I’ve felt the frustration of trying to showcase a show without access to the analytics and insights that actually matter,” said Casey Adams, Founder & CEO of Listener. “We built Listener to give modern podcast teams the clarity they’ve been missing—so they can finally present their reach and impact with confidence.”

At Listener, Casey has combined his deep understanding of the podcasting industry with innovative technology to create an AI-powered analytics platform specifically tailored for modern podcasts and networks. Listener aggregates fragmented data across platforms like Spotify, Apple Podcasts, YouTube, TikTok, and Instagram, providing creators with a single, comprehensive dashboard of critical listener insights.

Designed to help podcasters better understand their audience, Listener unlocks valuable insights that boost sponsorship opportunities and growth potential. Already gaining momentum through strategic acquisitions and significant industry partnerships, Listener positions itself as essential infrastructure for the booming podcast and creator economy.

Ankord Labs is proud to support Casey Adams and Listener as they empower podcasters to turn insights into growth.

The future of podcasting isn’t just audio.

It’s video. Live shows. Community. Merch. And it’s moving fast.

I sat down with @mcutler31, founder of Parcast and former @Spotify exec who’s been behind some of the biggest deals in podcasting.

Now he’s building @pavestudios, focused on long-form storytelling and creator-first partnerships.

We talked about where the podcast industry is headed, what creators should pay attention to, and how the next era of podcasting will be built.

If you’re in the space, this is a must-watch.

Watch now. Link in bio.