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Hard MTB takeover is on!! Women have been on track and killing it all week and Mens practice kicks off today as we lead up to an insane qualifier this Saturday! Get a look to the lead up in Episode 1 of the Hard MTB Docuseries by hitting the link in the @hardmtbleague bio! If you are in Idaho...get tickets now while you can and cheer on our crew this weekend!

@braydonbringhurst
@adamhadathought

Hard MTB build of choice for Devin DeBruhl! If you are in Boise this weekend...make sure to get tickets to watch some of the world's best tackle 4 challenging courses during the first ever Hard MTB Qualifiers!

@devin_debruhl
@ibiscycles
@hardmtbleague
@ianhylands

Cut the chill. The Camo Flagship Zip Up is the perfect weight for this time of year so be like Tommy and wear DEITY!

@tommyzula
@ianhylands

Cut the chill. The Camo Flagship Zip Up is the perfect weight for this time of year so be like Tommy and wear DEITY!

@tommyzula
@ianhylands

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!

Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤

@kylestrait
@shreddie_reynolds
@hrdyco
@russell_holliday
@chriswellhausen

Good sesh @zinkinvitational with da homies!
@dennisenarson @sheeper13
@canyon_mtb
@tld_bike
@vansbmx66
@sdgcomponents
@deitycomponents
@sensusgrips
@spokex_
#oliviasilva08 #highpressurenarrowbars

Its been a while but I am stoked to announce that I will be riding for @intensecycles this year!!!
Along with:
@deitycomponents
@suspensionsyndicate
@maxxistires
@100percentbike
@oakcomponents

Stoked to get back to riding and what I love here at the @zinkinvitational for the official day 1. Hyped for what is to come!
.
Filmed and edited by: @jimi_sendricks
#freeride #intensecycles #finally #superman

'FAIR WINDS' feat. @connorgallart99 is live on YouTube - link in bio!

Growing up literal steps away from the world famous Aptos Post Office Jumps, Connor was mentored by some of the world's best freeride and Slopestyle athletes. After taking a handful of years away from bikes to serve in the US Coast Guard, he's is back with a fiery ambition... get into RedBull Rampage 2026...

'Fair Winds' is Connor's all-out submission, pulling out a smattering heavy moves on some of the biggest features in Southern Utah.

Featuring: @connorgallart99
Filmed & Edited by: @micah.j.allee
Additional Filming: @learmiller, @_tylor_james, @bentondrones, @jasperwesselman

#bleedblack #hellonwheels #rampage2026

✨ GIVEAWAY TIME! ✨
HOW TO ENTER:
👉 Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents.
No purchase necessary. Void where prohibited.

OFFICIAL RULES & DETAILS:
• Must be 18+ years old to be eligible.
• Open to US residents only.
• Contest ends 5/29/2026 at 11:59 pm PST.
• Winner will be selected at random.
• Odds of winning depend on the number of eligible entries received.
• We will contact the winner via DM within 72 hours of the contest ending.
• If the winner does not respond within 72 hours, a new winner will be selected.
• Winner will be announced in our stories.
• Giveaway is for Kona Shonky complete bike shown in video.
• No substitutions or size changes.
• Instagram is not affiliated with this contest.
• Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507.
• By entering, you agree to our Privacy Policy (https://www.jensonusa.com/our-culture/help-desk/privacy).
• Your information will not be shared with third parties.
• For free entry without purchase, email your name to socialadmin@jensonusa.com with 'giveaway' in the subject line.

✨ GIVEAWAY TIME! ✨
HOW TO ENTER:
👉 Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents.
No purchase necessary. Void where prohibited.

OFFICIAL RULES & DETAILS:
• Must be 18+ years old to be eligible.
• Open to US residents only.
• Contest ends 5/29/2026 at 11:59 pm PST.
• Winner will be selected at random.
• Odds of winning depend on the number of eligible entries received.
• We will contact the winner via DM within 72 hours of the contest ending.
• If the winner does not respond within 72 hours, a new winner will be selected.
• Winner will be announced in our stories.
• Giveaway is for Kona Shonky complete bike shown in video.
• No substitutions or size changes.
• Instagram is not affiliated with this contest.
• Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507.
• By entering, you agree to our Privacy Policy (https://www.jensonusa.com/our-culture/help-desk/privacy).
• Your information will not be shared with third parties.
• For free entry without purchase, email your name to socialadmin@jensonusa.com with 'giveaway' in the subject line.

✨ GIVEAWAY TIME! ✨
HOW TO ENTER:
👉 Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents.
No purchase necessary. Void where prohibited.

OFFICIAL RULES & DETAILS:
• Must be 18+ years old to be eligible.
• Open to US residents only.
• Contest ends 5/29/2026 at 11:59 pm PST.
• Winner will be selected at random.
• Odds of winning depend on the number of eligible entries received.
• We will contact the winner via DM within 72 hours of the contest ending.
• If the winner does not respond within 72 hours, a new winner will be selected.
• Winner will be announced in our stories.
• Giveaway is for Kona Shonky complete bike shown in video.
• No substitutions or size changes.
• Instagram is not affiliated with this contest.
• Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507.
• By entering, you agree to our Privacy Policy (https://www.jensonusa.com/our-culture/help-desk/privacy).
• Your information will not be shared with third parties.
• For free entry without purchase, email your name to socialadmin@jensonusa.com with 'giveaway' in the subject line.

✨ GIVEAWAY TIME! ✨
HOW TO ENTER:
👉 Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents.
No purchase necessary. Void where prohibited.

OFFICIAL RULES & DETAILS:
• Must be 18+ years old to be eligible.
• Open to US residents only.
• Contest ends 5/29/2026 at 11:59 pm PST.
• Winner will be selected at random.
• Odds of winning depend on the number of eligible entries received.
• We will contact the winner via DM within 72 hours of the contest ending.
• If the winner does not respond within 72 hours, a new winner will be selected.
• Winner will be announced in our stories.
• Giveaway is for Kona Shonky complete bike shown in video.
• No substitutions or size changes.
• Instagram is not affiliated with this contest.
• Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507.
• By entering, you agree to our Privacy Policy (https://www.jensonusa.com/our-culture/help-desk/privacy).
• Your information will not be shared with third parties.
• For free entry without purchase, email your name to socialadmin@jensonusa.com with 'giveaway' in the subject line.

✨ GIVEAWAY TIME! ✨
HOW TO ENTER:
👉 Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents.
No purchase necessary. Void where prohibited.

OFFICIAL RULES & DETAILS:
• Must be 18+ years old to be eligible.
• Open to US residents only.
• Contest ends 5/29/2026 at 11:59 pm PST.
• Winner will be selected at random.
• Odds of winning depend on the number of eligible entries received.
• We will contact the winner via DM within 72 hours of the contest ending.
• If the winner does not respond within 72 hours, a new winner will be selected.
• Winner will be announced in our stories.
• Giveaway is for Kona Shonky complete bike shown in video.
• No substitutions or size changes.
• Instagram is not affiliated with this contest.
• Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507.
• By entering, you agree to our Privacy Policy (https://www.jensonusa.com/our-culture/help-desk/privacy).
• Your information will not be shared with third parties.
• For free entry without purchase, email your name to socialadmin@jensonusa.com with 'giveaway' in the subject line.

✨ GIVEAWAY TIME! ✨
HOW TO ENTER:
👉 Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents.
No purchase necessary. Void where prohibited.

OFFICIAL RULES & DETAILS:
• Must be 18+ years old to be eligible.
• Open to US residents only.
• Contest ends 5/29/2026 at 11:59 pm PST.
• Winner will be selected at random.
• Odds of winning depend on the number of eligible entries received.
• We will contact the winner via DM within 72 hours of the contest ending.
• If the winner does not respond within 72 hours, a new winner will be selected.
• Winner will be announced in our stories.
• Giveaway is for Kona Shonky complete bike shown in video.
• No substitutions or size changes.
• Instagram is not affiliated with this contest.
• Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507.
• By entering, you agree to our Privacy Policy (https://www.jensonusa.com/our-culture/help-desk/privacy).
• Your information will not be shared with third parties.
• For free entry without purchase, email your name to socialadmin@jensonusa.com with 'giveaway' in the subject line.

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents
Hit the link in the Bio

PC: @chriswellhausen 🤘🏼

From East County with love.Our latest edit is LIVE at quality media sites worldwide!

Strait Acres is a private sprawling compound with every dream dirt line you could wish for. Built, maintained, and loved by Kyle and Rachel Strait… this infamous zone now expands and evolves with the latest tenant to join the fray, Eddie Reynolds.Enjoy the latest DEITY project, ‘East County’ and stay tuned for an onslaught of DEITY product drops and edits all season long!

@kylestrait
@shreddie_reynolds
@strait.acres
@hrdyco
@russell_holliday
@chriswellhausen

Visit 'East County' as we premiere our latest edit tomorrow at 8am PDT! Featuring the DEITY duo of Eddie Reynolds and Kyle Strait...you won't want to miss this vid. All good times and littered with the creative magic of Jared Hardy and Russell Holliday... this piece is one of our favs to date!

05.13.26 at 9am PDT

@kylestrait
@shreddie_reynolds

Race run munching 🏁🔒 @colesuetos

Frame: @trekbikes @trekraceshop
Brakes + Drivetrain: @trpcycling
Suspension: @srsuntour_inc
Helmets: @abus_cycling_usa
Bike Racks: @hollywoodracks
Components: @deitycomponents
Tires: @maxxistires @maxxisbike
Kits: @fasthouse_bike
Active Spider: @ochaincomponents
Bike Maintenance: @finishlineusa
Goggles: @oakleymidatlantic
Mass Damper: @countersycle
Suspension Fluids + Care: @maximausa
Bike park: @mountaincreekbikepark
Pedals: @crankbrothers
Shoes: @dainesebike

#zfrteam