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Fora has been named to @TIME’s TIME100 Most Influential Companies 2026 list, recognizing companies making an impact around the world.

In under five years, 15,000+ travel advisors have built businesses on our platform, redefining what a career in travel can look like.

At Fora, human expertise isn’t replaced by technology, but amplified by it. This honor signals a fundamental shift in the travel industry, one driven not by legacy infrastructure, but by a new generation of entrepreneurs.

Here’s to the future of travel—where more people can build real travel businesses, and every trip is planned better.

#TIME100Companies

Welcome to @foracommunity.

From hospitality pros to travel lovers starting fresh, Fora travel advisors are at the heart of what we do. And now, we’re launching a space on social dedicated entirely to our advisors.

It’s a place to tell advisors’ stories, celebrate the community, connect with partners, and see behind the curtain of what it takes to succeed on this journey. And if you’re interested in building a business in travel, you might just learn a thing or two.

Follow us at @foracommunity as we rewrite the rules of travel.

If you’re always the friend planning trips, why not make it official? ✨ We’re giving travel advisors everything they need—no quotes, no crazy fees, just tools, community, and flexibility to build your own business✨🤝
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#travel #foratraveladvisor #foratravel #advisor #tripplanning #travelrecs #careergoals #traveladvisors

Crystal-clear water and jaw-dropping sunsets, and somehow the best part was still the community.

Fora Advisor @henrytravelco dishes on how the Fora Pro Retreat at @beachesresorts Turks & Caicos changed her business for the better.

One of the most common questions we get from people considering becoming a travel advisor: where do the clients actually come from?

The short answer—closer than you’d think. Comment CLIENTS and we’ll send you our full guide to building your book of business from your very first booking to a thriving referral network.

One of the most common questions we get from people considering becoming a travel advisor: where do the clients actually come from?

The short answer—closer than you’d think. Comment CLIENTS and we’ll send you our full guide to building your book of business from your very first booking to a thriving referral network.

One of the most common questions we get from people considering becoming a travel advisor: where do the clients actually come from?

The short answer—closer than you’d think. Comment CLIENTS and we’ll send you our full guide to building your book of business from your very first booking to a thriving referral network.

One of the most common questions we get from people considering becoming a travel advisor: where do the clients actually come from?

The short answer—closer than you’d think. Comment CLIENTS and we’ll send you our full guide to building your book of business from your very first booking to a thriving referral network.

On the one hand, you’re rebuilding an entire itinerary 48 hours before departure because a flight got cancelled, and tracking down a last-minute reservation at the restaurant that’s been booked out for months.

On the other, you’re meeting up with fellow advisors building businesses from the ground up for a tropical retreat complete with boat rides and beachfront dinners.

But that supplier relationship that scored your client that reservation, and the peer who talked you through the itinerary rebuild? Both came from investing in the community you’re building alongside.

The work is real—and so is having a community in your corner. Tag a fellow Fora Advisor who gets it 💌

📸: @henrytravelco​​​​​​​​​​​​​​​​

Wish you were here 🇮🇸

Safari is one of the most nuanced things a travel advisor can book—and the advisors who do it best are the ones who invest in understanding it deeply.

Claire, our Director of Travel Sales, just got back from a safari Fam and jumped back in to help host our two-day Safari Intensive at @fsdenver. She breaks down how advisors walked away with sharper skills for matching the right destination to the right client, plus supplier and peer relationships built over drinks at @populushotel_denver.

We’re always building in-person opportunities for advisors to learn and connect—keep an eye on the In-Person Events Hub for what’s next.

Safaris are more complex than they look—and spending time on the ground is one of the best investments you can make for your clients.

Fora X advisor @epicuretravel just got back from a week-long Fam in Kenya and Tanzania with @abercrombiekent, and this is what a day in her life on safari looked like—and how she now knows exactly which camps, regions, and experiences to recommend and why.

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

The Iceland Fam saw advisors chasing waterfalls, glaciers, and the northern lights ✨

If this is you, you might just make a great Fora travel advisor.

📸: @henrytravelco

Happy National Travel Advisor Day to the people who make this industry what it is!

To our Advisors: thank you for the care, creativity, and expertise you bring to every trip, every client, and every recommendation. You don’t just plan travel—you shape experiences people remember for the rest of their lives.