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I can’t believe I’m doing this… but here we go

I quit my job and liquidated all of my investment accounts to start this business. I don’t even have my own car...

According to many different businesses articles, 90% of startup businesses fail and more importantly, 98% of health tech startups fail

I still think it has a 50/50 chance of working out

No matter what, I’m going to give it everything I got and document the entire thing

Let’s see how it goes!

Day 25

My biggest takeaways from choosing my brand name, RINOVA.

You have no idea how many times I thought I found, “the one” and quickly realized someone else was using it 20 miles way or it was already trademarked😅

It was a lengthy process but I feel like it was the best thing I could’ve done early on rather than having to change things down the road

Feel free to reach out and I’ll share more in depth on what I learned and the resources I used!

Day 24

The past couple weeks have been a whirlwind… I decided to change the name of the brand and that came with a lot more work than I expected (I will dive more into that tomorrow)

I landed on RINOVA Longevity. Rinova is derived from the Italian verb rinovare, meaning renew. I love how elegant it looks and sounds while still being able to hold professionalism and cater to both males and females. The fact that it had a good root word meaning was just a plus!

I’m stoked to continue building the brand with the new name and keep sharing everything with you guys!

Let me know what you think and go follow the new brand account :) @rinovalongevity

Day 23

We’re selecting 10 founding members to receive access to our longevity center for a month… for free!

If you’re feeling tired or inflamed this could be the solution

Use the link in my bio to apply to be 1 of the 10 winners

#hbot #redlight #cryo

Day 22

We’re roughly 6 weeks away from opening! I thought it would be a good time to do a before and after… Looking back at how much this place has transformed in the past month is honestly crazy!

If I could do it all over again, I would’ve started sooner.. Having to make big decisions in real time and working with construction is time consuming and you can never have too much time. Other than that, I’m happy with the way things have been going!

We’ll see you guys for day 23👊🏼

Day 21

Full layout of the space

Let me know what you would put in the extra room!

We’ll see you guys for day 22👊🏼

#hbot #redlight #cryo #palmbeachgardens

Day 20

More painting with Javi, Bedda, and Ryan

I’m curious to hear how you would design the inside of this place?!

We’ll see you guys for day 21👊🏼

Day 19

PAINTING

Send over any ideas you have for interior design and wall decor!

We’ll see you guys for day 20👊🏼

Day 18

Deciding the entryway

Would you rather see a squared off front desk or a half circle one?

We’ll see you guys for day 19👊🏼

Day 17

Marketing options

Let me know in the comments which option would get you more excited if you were the client

We’ll see you guys for day 18👊🏼

Day 16

Pre launch marketing

We’ll see you guys for day 17👊🏼

Day 15

Not having the brand book prepared

Looking back, this was an easily avoidable mistake. I just put the cart before the horse and was focused on the wrong tasks at the wrong times. Thankfully it’s not going to be anything detrimental and we’re going to keep moving forward and work through it

We’ll see you guys tomorrow👊🏼