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Get to know Redken’s 🆕 Signature Technique: Halo Contouring™️

Bought to you by Redken Artistic Ambassadors @sarabotsfordhair and @danilo.bozic, watch to learn more about this technique featuring 🆕 Shades ALK. 🩶

Halo Contouring™️is all about mastering light and shadow to enhance your client’s unique face shape. With this technique, you can create stunning depth and glowing highlights for a customized look and a seamless grow-out.

Ready to elevate your color artistry? ✨ Head to link in bio to watch the how-to’s.

THE POWER OF A COLOR. 🎨 From the #1 demi brand in the world.*

🆕 Shades ALK liquid-cream alkaline demi hair color features high-performance dyes for up to 1 level of lift, and full-bodied, true-to-tone results that lasts up to 8 weeks.

With a wide 50 shade palette that delivers up to 75% coverage and is fully intermixable, your demi toolkit is now complete with #ShadesALK. 🩶

What questions do you have about the latest in Redken's game-changing innovations? ⬇️

*Kline 2024 Professional Hair Color Market

THE POWER OF A COLOR. 🎨 From the #1 demi brand in the world.*

🆕 Shades ALK liquid-cream alkaline demi hair color features high-performance dyes for up to 1 level of lift, and full-bodied, true-to-tone results that lasts up to 8 weeks.

With a wide 50 shade palette that delivers up to 75% coverage and is fully intermixable, your demi toolkit is now complete with #ShadesALK. 🩶

What questions do you have about the latest in Redken's game-changing innovations? ⬇️

*Kline 2024 Professional Hair Color Market

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Your go-to permanent color for gray coverage? Color Gels Oils. 💛

#RedkenPartner @beautyby__chantelle 🇺🇸 shares her tips on gray coverage while ensuring the hair doesn't lose its depth and shine. She uses Color Gels Oils, providing 100% gray coverage with 2% apricot oil for a smooth finish and hair that feels as rejuvenated as it looks. ✨

Try her #RedkenRecipe:
💛 Zone 1: Color Gels Oils 4NN + 20 Vol Pro-oxide Cream Developer
🩷 Zones 2 & 3: Shades EQ 06NB + 07G (equal parts)

Share with us below: Would you use Color Gels Oils for gray coverage? 💭

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

💡 Which developer for which Blonde IQ? Let’s clear it up! ✨

Here's a breakdown of the Blonde IQ and developer pairings to ensure you get the perfect lift every time.

Using the correct developer is the only way to ensure the calibrated results and formula stability these lighteners were designed for. 💛

Save this cheat sheet for your next blonding service! ✨

POV: Our bag spilled but our Redken Symposium ticket stayed secured. 🎟️

We’re counting down the days until June 13th… are you? You don't want to miss the most important weekend in hair, filled with artistry, education and Redken energy. 🖤

Secure your ticket before they're gone at the link in bio. 🔗

#RedkenSymposium2026

POV: Our bag spilled but our Redken Symposium ticket stayed secured. 🎟️

We’re counting down the days until June 13th… are you? You don't want to miss the most important weekend in hair, filled with artistry, education and Redken energy. 🖤

Secure your ticket before they're gone at the link in bio. 🔗

#RedkenSymposium2026

Beachy brunettes are defrosting... 🌊✨

We can't stop thinking about this soft summer blend by @maddiemelts 🇨🇦. She refreshed her client's 3-month growout of softly placed babylights with Shades EQ, the #1 demi in the world* that lasts up to 28 shampoos with no lift. 🤩

Recreate Maddie's #RedkenRecipe:
🩷 Global Gloss: Shades EQ 010VV + 010N + 010AA (2:1:1)

Save this for your next brunette client looking for a summer refresh. 💾

* Kline's 2024 Professional Hair Color Market Research

Beachy brunettes are defrosting... 🌊✨

We can't stop thinking about this soft summer blend by @maddiemelts 🇨🇦. She refreshed her client's 3-month growout of softly placed babylights with Shades EQ, the #1 demi in the world* that lasts up to 28 shampoos with no lift. 🤩

Recreate Maddie's #RedkenRecipe:
🩷 Global Gloss: Shades EQ 010VV + 010N + 010AA (2:1:1)

Save this for your next brunette client looking for a summer refresh. 💾

* Kline's 2024 Professional Hair Color Market Research

Beachy brunettes are defrosting... 🌊✨

We can't stop thinking about this soft summer blend by @maddiemelts 🇨🇦. She refreshed her client's 3-month growout of softly placed babylights with Shades EQ, the #1 demi in the world* that lasts up to 28 shampoos with no lift. 🤩

Recreate Maddie's #RedkenRecipe:
🩷 Global Gloss: Shades EQ 010VV + 010N + 010AA (2:1:1)

Save this for your next brunette client looking for a summer refresh. 💾

* Kline's 2024 Professional Hair Color Market Research

Serving high-shine depth, powered by Shades EQ. 🩷

@crescendo____ 🇫🇷 creates a glossy, effortlessly blended brunette using the iconic Shades EQ. The #1 demi in the world*, SEQ offers 2 million+ possible formulations** for your haircolor creations. ✨

Try her #RedkenRecipe:
💙 Lift: Flash Lift 9 Bonder Inside + 20 Vol Pro-oxide Cream Developer
🩶 Zone 1: Shades ALK 5NA
🩷 Zones 2 & 3: Shades EQ 08N + 09M + 08NA + 09V (2:2:1:1)
🤍 Care: Acidic Bonding Concentrate Shampoo + Conditioner + Leave-in Treatment + Serum

What's your favorite Shades EQ combination? Tell us in the comments below ⤵️

* Kline's 2024 Professional Hair Color Market Research
** Based on a 3 shade mixture of Shades EQ shades

Swipe for a mini masterclass in copper transformations. 👉🖤

See how @_beauty.by.lynn 🇺🇸 achieves this this high-shine, multi-tonal copper using Color Fusion. This permanent line delivers the full-bodied and high-performance color that stylists depend on for their most ambitious transformations. 🔥

Her #RedkenRecipe:
❤️ Global Application: Color Fusion 8Gr + 7Gc + 7Cc (equal parts)

Share with us below: What's your favorite Color Fusion shade for copper hair color? ⤵️

Swipe for a mini masterclass in copper transformations. 👉🖤

See how @_beauty.by.lynn 🇺🇸 achieves this this high-shine, multi-tonal copper using Color Fusion. This permanent line delivers the full-bodied and high-performance color that stylists depend on for their most ambitious transformations. 🔥

Her #RedkenRecipe:
❤️ Global Application: Color Fusion 8Gr + 7Gc + 7Cc (equal parts)

Share with us below: What's your favorite Color Fusion shade for copper hair color? ⤵️

Swipe for a mini masterclass in copper transformations. 👉🖤

See how @_beauty.by.lynn 🇺🇸 achieves this this high-shine, multi-tonal copper using Color Fusion. This permanent line delivers the full-bodied and high-performance color that stylists depend on for their most ambitious transformations. 🔥

Her #RedkenRecipe:
❤️ Global Application: Color Fusion 8Gr + 7Gc + 7Cc (equal parts)

Share with us below: What's your favorite Color Fusion shade for copper hair color? ⤵️

Swipe for a mini masterclass in copper transformations. 👉🖤

See how @_beauty.by.lynn 🇺🇸 achieves this this high-shine, multi-tonal copper using Color Fusion. This permanent line delivers the full-bodied and high-performance color that stylists depend on for their most ambitious transformations. 🔥

Her #RedkenRecipe:
❤️ Global Application: Color Fusion 8Gr + 7Gc + 7Cc (equal parts)

Share with us below: What's your favorite Color Fusion shade for copper hair color? ⤵️

Hilary Duff shines at tonight’s music awards, rocking a bombshell blonde curated with Redken bestsellers. ✨

#RedkenPartner @barbdoeshair used a combination of Redken color and care products to craft a seamless blend that adds warmth for the ultimate red carpet glow. 📸

Get the look with Barb's #RedkenRecipe:

COLOR
💡 Lift: Blonde IQ 9+
🩷 Root Tap: Shades EQ 07N
🩷 Global Gloss: Shades EQ 20g 010GI + 10g 09V + 10g 09NB + 30g 000

STYLE
💗 Big Blowout for smooth body bounce & long-lasting shape
🩶 Brushable Hairspray to detail through the mids and ends, and again at end for long-lasting hold
🩵 Beach Spray for airy, undone texture
💜 Dry Texture Finishing Spray at the roots for fullness
💖 Dry Shampoo to refresh the crown

Maximum lift meets maximum neutralization.* 🖤

With Blonde IQ 9+'s Advanced Neutralization Technology & dedicated oil-powered developer, you’re getting:

💡 Up to 9 levels of powerful, clean lift
💡 Creamy consistency for precision application
💡 No swelling for better saturation and even lift

Shop Blonde IQ 9+ today @saloncentric and at L'Oreal Partner Shop in the EU.🖤 #BlondeIQ

*vs. other Redken lighteners

Maximum lift meets maximum neutralization.* 🖤

With Blonde IQ 9+'s Advanced Neutralization Technology & dedicated oil-powered developer, you’re getting:

💡 Up to 9 levels of powerful, clean lift
💡 Creamy consistency for precision application
💡 No swelling for better saturation and even lift

Shop Blonde IQ 9+ today @saloncentric and at L'Oreal Partner Shop in the EU.🖤 #BlondeIQ

*vs. other Redken lighteners

Learn better. Earn better. Live best. 🖤

Beyond providing superior hair color, Redken is a global powerhouse community that lifts its stylists up and pushes them to reach their full potential. ✨

Listen in as our Mainstage artists reveal how Redken transformed their careers, and what it feels like to finally experience the magic of Symposium firsthand. 🎤

The energy is unmatched. The growth is real. Will we see you there?

#RedkenSymposium2026