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𝐇𝐢𝐠𝐡 𝐭𝐞𝐜𝐡, 𝐡𝐮𝐦𝐚𝐧 𝐡𝐞𝐚𝐫𝐭.
This week's ADFEST Moment features Sarah Clay—our 'LinkedIn Lady'—reflecting on her first ADFEST experience.
Check out her take on that unique energy below.

@sarahclaysocial

#ADFEST2026 #HumanMoments #TBTADFESTMoments

🔊𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐡𝐨𝐮𝐭𝐨𝐮𝐭🔊
With 3.5 million Vaseline "hacks" floating around social, Ogilvy found an ingenious solution to put an end to them. As the saying goes, If you can’t beat them, join them. Vaseline and Ogilvy turned mythbusters, using science to give the ultimate 'blue tick' of approval in "𝐕𝐚𝐬𝐞𝐥𝐢𝐧𝐞 𝐕𝐞𝐫𝐢𝐟𝐢𝐞𝐝".

A Grande, three Golds, and a Silver at ADFEST 2026 later, the play worked.

More on how they pulled it off. 👇
visit News Section at www.ADFEST.com

#ADFEST2026 #LotusAwards #CampaignShoutout #HumanPlus #VaselineVerified #OgilvySingapore #Vaseline

𝐀𝐈 𝐢𝐬𝐧'𝐭 𝐭𝐡𝐞 𝐭𝐡𝐫𝐞𝐚𝐭—𝐬𝐚𝐦𝐞𝐧𝐞𝐬𝐬 𝐢𝐬.

The secret to cutting through the clutter isn't mastering the engineering of AI—it’s mastering how it makes people feel. Yasuharu Sasaki’s session at ADFEST reminded us that being "AI-native" is only half the battle. We must stay "Human-native" to keep the soul in our work. 👇

Read more in the News Section at www.ADFEST.com

#ADFEST2026 #HumanizingBrands #CreativeAI #YasuharuSasaki #Dentsu

𝐓𝐡𝐫𝐨𝐰𝐛𝐚𝐜𝐤 𝐰𝐨𝐫𝐭𝐡 𝐫𝐞𝐩𝐥𝐚𝐲𝐢𝐧𝐠.

In this week’s ADFEST Moments, 𝐇𝐚𝐧𝐧𝐚𝐡 𝐂𝐡𝐚 𝐟𝐫𝐨𝐦 𝐈𝐍𝐍𝐎𝐑𝐄𝐃, 𝐒𝐞𝐨𝐮𝐥 shares a perspective that still lands: the strongest ideas start with human insight.

Press play for a quick reminder that creativity connects deeper when people stay at the center.

@innored

#ADFEST2026 #TBTADFESTMoments #HumanPlus

✨ 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐩𝐚𝐲𝐬 𝐨𝐟𝐟! ✨
Huge congrats to 𝐀𝐮𝐫𝐨𝐫𝐚 𝐂𝐡𝐨𝐮, our lucky draw winner! 🏆
🎟️By sharing her feedback on ADFEST 2026, Aurora has won a 𝐟𝐫𝐞𝐞 𝐩𝐚𝐬𝐬 𝐭𝐨 𝐀𝐃𝐅𝐄𝐒𝐓 𝟐𝟎𝟐𝟕! 🎟️
See you next year!
#ADFEST2027

🔊𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐡𝐨𝐮𝐭𝐨𝐮𝐭🔊
Kicking off our Campaign Shoutout, a massive shoutout to the team at 𝐃𝐞𝐧𝐭𝐬𝐮 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 for their "𝐆𝐚𝐫𝐮𝐝𝐚 𝐑𝐚𝐤𝐬𝐡𝐚𝐤" for 𝐃𝐒𝐏 𝐌𝐮𝐭𝐮𝐚𝐥 𝐅𝐮𝐧𝐝.

663 million people. One festival held once every 144 years. This is a masterclass in blending the old, the new, the culture, the myth, and the tech to solve a problem in real-time.

The way they cracked it is worth a closer look.👇
Visit www.ADFEST.com and head to News section.

#ADFEST2026 #LotusAwards #CampaignShoutout #HumanPlus #GarudaRakshak #DentsuCreative #DSPMutualFund

💐Celebrate the giants in our lives this 𝐌𝐨𝐭𝐡𝐞𝐫’𝐬 𝐃𝐚𝐲💐 with 💤"𝐒𝐥𝐞𝐞𝐩𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐆𝐢𝐚𝐧𝐭"💤 for 𝐍𝐞𝐥𝐥 by 𝐃𝐞𝐧𝐭𝐬𝐮 𝐈𝐧𝐜., Tokyo.
Brand: @nell_mattress
Advertiser: Morght Co., Ltd.
Agency: @dentsu Inc., Tokyo
Media Agency: Dentsu Live Inc., Tokyo
PR Agency: @skew.inc, Tokyo
Film Production Company: @pyramid_film_inc, Tokyo
Print Production Company: J.C. Spark Inc., Tokyo
Case VDO: https://youtu.be/YTTMCLmXvvg
#ADFESTLotusAwards#MothersDay

⏳𝐓𝐁𝐓 𝐀𝐃𝐅𝐄𝐒𝐓 𝐌𝐨𝐦𝐞𝐧𝐭𝐬⏳
Introducing 💬𝐀𝐃𝐅𝐄𝐒𝐓 𝐌𝐨𝐦𝐞𝐧𝐭𝐬💬—a #TBT series featuring testimonials from the humans at ADFEST 2026, sharing their human+ moments.
@sambillen@primary_color_music@primary.color.music.japan
#ADFEST2026 #TBTADFESTMoments #HumanPlus

Missed some sessions at ADFEST? We’ve got you.
🍿𝐀𝐃𝐅𝐄𝐒𝐓 𝟐𝟎𝟐𝟔 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐨𝐧𝐥𝐢𝐧𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐛𝐢𝐧𝐠𝐞-𝐰𝐚𝐭𝐜𝐡.🍿
👉 𝐀𝐜𝐜𝐞𝐬𝐬 𝐢𝐬 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐭𝐨 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐞𝐝 𝟐𝟎𝟐𝟔 𝐝𝐞𝐥𝐞𝐠𝐚𝐭𝐞𝐬 𝐨𝐧𝐥𝐲.

Missed some sessions at ADFEST? We’ve got you.
🍿𝐀𝐃𝐅𝐄𝐒𝐓 𝟐𝟎𝟐𝟔 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐨𝐧𝐥𝐢𝐧𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐛𝐢𝐧𝐠𝐞-𝐰𝐚𝐭𝐜𝐡.🍿
💡Visit www.ADFEST.com and get inspired from the comfort of your couch.💡
👉 𝐀𝐜𝐜𝐞𝐬𝐬 𝐢𝐬 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐭𝐨 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐞𝐝 𝟐𝟎𝟐𝟔 𝐝𝐞𝐥𝐞𝐠𝐚𝐭𝐞𝐬 𝐨𝐧𝐥𝐲.
#ADFEST2026 #HumanPlus

This 🗞️𝐖𝐨𝐫𝐥𝐝 𝐏𝐫𝐞𝐬𝐬 𝐅𝐫𝐞𝐞𝐝𝐨𝐦 𝐃𝐚𝐲🗞️, we celebrate the power of@annaharnews' 🖋️📰"𝐀𝐜𝐭𝐢𝐯𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐦"📰🖋️ by @impactbbdo .
Because a free press is the heartbeat of a free society. Drive the change." 👊
Brand & Advertiser: @annaharnews
Agency: @impactbbdo, Dubai
Case VDO: https://youtu.be/5-lsc2lmT48?si=YNfG5_yTkbIRoO-K
#ADFESTLotusAwards#WorldPressFreedomDay #WPFD

👷👩‍🏭🧑‍💼🧑🏽‍⚕️👩🏻‍💼This 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐫𝐤𝐞𝐫𝐬’ 𝐃𝐚𝐲, we’re celebrating the grit & grind with “𝐂𝐫𝐚𝐟𝐭𝐦𝐚𝐧.𝐒𝐡𝐢𝐩𝐬” by 𝐇𝐚𝐤𝐮𝐡𝐨𝐝𝐨 𝐆𝐫𝐚𝐯𝐢𝐭𝐲 𝐈𝐧𝐜. & 𝐇𝐚𝐤𝐮𝐡𝐨𝐝𝐨 𝐂𝐚𝐛𝐢𝐧 𝐈𝐧𝐜., Tokyo.
Because behind every masterpiece is a pair of tired hands and a relentless spirit. 🛠️✨
Brand & Advertiser: Ships
Agency: Hakuhodo Gravity Inc., Tokyo/Hakuhodo Cabin Inc., Tokyo
Film Production Company: Hakuhodo Cabin Inc., Tokyo
Case VDO: https://youtu.be/5yhj5TQnieQ
#ADFESTLotusAwards #InternationalWorkersDay #MayDay #LabourDay