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Design Approach: Own The Room.

Materiality and colour were used with intention - bold, joyful, and unmistakably Anthony Edwards

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

Ant Farm: Co-created with adidas Basketball and Ant’s personal trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World. Belief in oneself, one’s team, and the game.

Brought to life by the brilliant team in adidas China.

@adidasbasketball
@theanthonyedwards_
@johannesleonardo

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

A simple yet powerful system: Peach World.

We proposed using peach, the colour of Ant’s home state of Georgia to create a distinct, ownable identity for experience. Any time you see the colour, you think of Anthony Edwards. Believe That.

More than just a campaign aesthetic, this approach turned the AE 1 into a movement. This peach world then became a key component of the ATL campaign led by the brilliant team and our friends at Johannes Leonardo.

@johannesleonardo
@theanthonyedwards_
@adidasbasketball

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

Y-3 x Neighborhood at Complexcon Las Vegas

@adidasy3
@neighborhood_official
@complexcon

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

IMPACT: An immersive space inspired by the product benefits that turned social feeds red.

“Something to call home about”
“Concert, Disneyland level energy”
“One of the craziest launches so far”
“ADIDAS ran circles around the traditional product launch”
“A scroll stopper, attention grabber, and fomo inducer of an event”

In the first 24 hours:
Online impressions 72m
Social impressions 41m
Features 136

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.

Hyper Hubs: Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

The Hyperboost Edge is designed to be the first running shoe to deliver an experience born from three key benefits; energy return, lightness and cushioning. Our task was to create a global launch platform that would highlight how these three benefits, for the first time available in one product, combine to create a holistic running experience.

Starting with a two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge and then rolled out globally.

The Reveal: Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.

Creative Direction, Design and Strategy @broadwickstudio
Client: @adidasrunning
Campaign & Content Capture: @the_midnight_club
PR & Talent: @prconsulting
Production: @forgoodandco

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

At Paris Fashion Week Men’s SS26, adidas made its football heritage the centrepiece showcasing football as fashions ultimate Muse — pulling directly from the brand’s archive to show how football has always been intertwined with the brand’s story. Alongside the archive display, it offered an early look at how its designers and collaborators Willy Chavarria, Wales Bonner, and Y-3 are translating football’s visual language and codes of sport for the next season. The showcase also included the debut of the exclusive F50 MEGARIDE silhouette and a preview of forthcoming collaborations pushing football-inspired style forward.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with @adidasOriginals to deep-dive into the @willychavarrianewyork aesthetic for the official Willy Chavarria after-show.

The energy was set by the legendary @honeydijon, @marconeves, and @hellotones, in a space transformed by drapery and florals inspired by the runway.

📸 @portlandproductionsltd
LX @renegadelightasylum
Scenic build @truestaging

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.

For PFW SS26 we teamed up with adidas Originals to build an immersive sonic universe.

By day: A curated sound sculpture in collaboration with @playlab with programming by local legends @jahjahparis and @betinos_record_shop.