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Big news — I’ve just joined @useintro as an expert and opened up my calendar for 1:1 calls. 🚀✨

I built @instagrambrasil to 16.3 million followers as Instagram’s first hire in Latin America.

Now I work with founders and C-level executives on the thing that makes or breaks how they’re perceived:

Their story. 🎙️✨

I can help you with:

✔️ Sharpening your founder narrative
✔️ Investor storytelling and positioning
✔️ Simplifying complex ideas
✔️ High-stakes communication and interview prep

I’m taking 1:1 calls on @Intro. To celebrate the launch, I’m giving away 50% off codes for a limited time! 🥂

👉 DM me “INTERESTED” and I’ll send over the code so we can get started. 🚀

Link to book is in my bio. 🔗

#IntroExpert #NarrativeCoach #ExecutiveCoaching #FounderStory #InstagramHistory

✨ Today, a lifelong dream comes true.
My debut single “Be Someone” is finally out in the world!!! 💫
I wrote the lyrics during a tough time… but honestly, they’re the culmination of my whole journey so far. Those first demos — with Alfred Haiat(@alfredhaiat) and Samuel Galdinho (@samuelgaldinomkt)— landed me a meeting with a producer I’ve admired forever: the legend Paul Ralphes (@paul_ralphes). Fun fact: almost all my fave Brazilian songs (from icons to fresh voices) were produced by him. Last year we worked on my first four singles together, and now I can finally share the first one with you. Big thanks to Luis (@luislop.es) for your magic in our studio sessions.

I always imagine songs like movies, so the visuals had to be just right. Enter: the amazing Filipe Malcewski (@malczewsk) + the Workar team (@workar.co), who made the images in my head come alive. 🎥 And videomaker and photographer Erik França (@desclassificado)… wow. You made me feel completely myself and totally free — unforgettable. 💎
Styling queens Ana Duque (@anaduque____ ) + Marina Vechio (@marinagodinhov) pushed me out of my comfort zone — but they were SO right. 🔥 Isa Birzstein (@isabellabirsztein) & fam, thank you for the generosity. Sabrina Polak (@sabrinapolak_) — the force of nature who tied all our creativity together. 🙏 And Vinny (@viniciusvilasboas_) — we’ve already been through countless glam sessions together, and you transformed me for every new look. Truly magic. ✨
World, I hope this song connects with you, makes you feel less alone, and gets you dancing to the BEAT OF YOUR VERY OWN DRUM. 🥁💃💖

🎬 Video: Erik França @desclassificado
👗 Exec Prod + Styling: Ana Beatriz Duque & Marina Godinho @duqueeana @marinagodinhov
💄 Beauty: Vinicius Vilas Boas@viniciusvilasboas_
🎨 Creative Production: Workar.co @Workar.co

Thank you for believing in me Sonia (@msg_sonia), Karina (@karinamotasim), Uiara (@/uiara_andrade/) and Taiane (@taianecdias)!

@danigafonso you’re my treasure! Couldn’t have done it without you!!! 💖 love you so much!

@julio_zaguini @jonnyavena @mirorodriguesoficial thank you for the early encouragement and demo listens!

Beijos, Kisses, Bisous, Hugs,
INÈS ✨

It’s impossible to be you or embody you. It’s impossible to act like you. There will never be anyone like you. But on the day of our video shoot, it felt like you were there with me for a few minutes. Your little mannerisms and expressions somehow came through. I can see a bit of you in this video 🎞️
So Marilu, here’s a small offering. You mean so much to me. I can’t wait for the world to hear this song and to get to know you.
This one is for the incredible Marilu. It’s also for all the older women who inspire all of us. The ones who push us to do what they didn’t do. The ones who celebrate us and lift us up. The ones who make us feel safe and like we are fire and beauty and perfect 🔥 The ones who empower and enable the good in us. The ones who make us want to be the best version of ourselves for the individual and the collective.
Who is the Marilu in your life?
Beijos,
Inès 💫

🎬 Video: Erik França @desclassificado
✨ Executive Production + Styling: Ana Beatriz Duque & Marina Godinho @duqueeana @marinagodinhov
💄 Makeup: Vinicius Vilas Boas @viniciusvilasboas_
🌟 Creative Prod: Workar.co @workar.co

Thanks to Ana Duque (@duqueeana) for her fashion creations that represent Marilu really well. ✨🖤🖤🖤

A founder came to me with a fintech startup.
Great product. Massive market opportunity.
But every time he explained it, people’s eyes glazed over.
The problem wasn’t the business.
It was the story.
He was also hiding something.
He came from very little. He wanted to be one of the first unicorns in LatAm.
That wasn’t a footnote.
That was the whole story.
The most powerful thing a founder can do is stop hiding the part of themselves that made them build the thing in the first place.
That’s what people believe in.
Not the technology. Not the market size.
The reason.
If you’re struggling to explain what you’ve built — or why — I’d love to help.
I’m taking 1:1 calls on @useintro. DM “Interested @useintro” and the team will let you know next steps!
🚀✨🔥🦄
Photo by the incredible @dejumatos and @theforcex

A founder came to me with a fintech startup.
Great product. Massive market opportunity.
But every time he explained it, people’s eyes glazed over.
The problem wasn’t the business.
It was the story.
He was also hiding something.
He came from very little. He wanted to be one of the first unicorns in LatAm.
That wasn’t a footnote.
That was the whole story.
The most powerful thing a founder can do is stop hiding the part of themselves that made them build the thing in the first place.
That’s what people believe in.
Not the technology. Not the market size.
The reason.
If you’re struggling to explain what you’ve built — or why — I’d love to help.
I’m taking 1:1 calls on @useintro. DM “Interested @useintro” and the team will let you know next steps!
🚀✨🔥🦄
Photo by the incredible @dejumatos and @theforcex

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

In 2014, I became Instagram’s first hire in Latin America. 📸
No playbook. No ads. No budget. No brand awareness. Just a product people loved and a community waiting to be found.
So, we became treasure hunters. 🔎✨💎
We found the K-pop fans before K-pop was mainstream. 🎤 👩🏻‍🎤The craftspeople nobody had discovered yet. 🔨The creators building sub-cultures in corners of the internet nobody was paying attention to. 🦄
We didn’t build an audience; we elevated the ones that already existed. 💫
And it spread like wildfire. 🔥 @instagrambrasil grew to 16.3M followers, becoming one of Instagram’s largest global channels. 🌎
Here’s what I learned: The brands that win aren’t the loudest. They’re the ones that make other people feel seen. 💛
If you’re building a brand, a story, or a voice that isn’t landing the way you want it to—I’d love to dig in with you. 🔥🚀🫶
Now coaching on @useintro . ✨ Link in bio. 🔗 DM me “My Story” and my team will send you a code for 50% off. 💌
Inès 🦄

Catch me if you can 🤍
📸 @ruy_teixeira

Catch me if you can 🤍
📸 @ruy_teixeira

Catch me if you can 🤍
📸 @ruy_teixeira

Catch me if you can 🤍
📸 @ruy_teixeira

Catch me if you can 🤍
📸 @ruy_teixeira

Catch me if you can 🤍
📸 @ruy_teixeira

Catch me if you can 🤍
📸 @ruy_teixeira

I love people. That’s it. That’s the whole reason.
Whether it was being a mentorship matchmaker or mentoring women through Speak Dreams in 2020 or writing a community song for a sales team in 2026 — it’s always been about the same thing: creating value through our stories.
Here’s a little BTS from my latest project — The Living Room Tour, brought to a corporate stage. Original music, spoken word, and a one-woman show built entirely around the team’s universe.
Your company has stories worth hearing. Let’s bring them to life. 🎤

From writing community songs to getting in front of rooms full of energy-packed sales teams — here’s a little of what I’ve been up to. The Living Room Tour is coming to a corporate stage near you in 2026. Whose team needs a song? 🎤
📸: @arturlavigne @kontenthub.cc

From writing community songs to getting in front of rooms full of energy-packed sales teams — here’s a little of what I’ve been up to. The Living Room Tour is coming to a corporate stage near you in 2026. Whose team needs a song? 🎤
📸: @arturlavigne @kontenthub.cc

From writing community songs to getting in front of rooms full of energy-packed sales teams — here’s a little of what I’ve been up to. The Living Room Tour is coming to a corporate stage near you in 2026. Whose team needs a song? 🎤
📸: @arturlavigne @kontenthub.cc

From writing community songs to getting in front of rooms full of energy-packed sales teams — here’s a little of what I’ve been up to. The Living Room Tour is coming to a corporate stage near you in 2026. Whose team needs a song? 🎤
📸: @arturlavigne @kontenthub.cc

From writing community songs to getting in front of rooms full of energy-packed sales teams — here’s a little of what I’ve been up to. The Living Room Tour is coming to a corporate stage near you in 2026. Whose team needs a song? 🎤
📸: @arturlavigne @kontenthub.cc

The right beat can connect a room full of strangers in seconds.

That’s what I’ve been doing — taking music, spoken word, and storytelling into companies and writing community songs that make teams feel something real.

A custom anthem for your company. A one-woman show built around your people’s stories. Original music tailored to your team’s universe.

This is The Living Room Tour — and it’s coming to a business near you.

In a world of AI, our humanity is everything. Your company has a song in it. Let’s write it. 🎤

What are you? You can be anything you want to be! You can be anything you are! So cool to see the crowd moving and singing along to “Models & Dentists!”🎵🎵🎵@sarah_kronner 👀
I see you gorgeous babe!! ❤️❤️❤️ @daniel_oliva29 killing it on the guitar!

I wrote this one with the incredible @danigafonso 💖💖💖💫

IT’S OSCAR SEASON 🏆 AND I’M PRACTICING MY SPEECH AT THE LIVING ROOM TOUR. WATCH TO THE END TO SEE IT!!!! ALSO, SOME MUSING ON OLDER WOMENAND TALKING TO ROBOTS AND BEING KIND TO OUR ROBOTS. 🤖❤️🤖

Community. ❤️ I wouldn’t be here without my crew. The people who are with me everyday or just cheering me on from afar. You know who you are. Awesome to hear from some of them about what it’s like to be part of this new adventure with me… live from INÈS’ LIVING ROOM TOUR!!!!!!
🪩🪩🦄🦄💅💅🎤🎵 @danigafonso @daniel_oliva29 @___nvth___ @fabiferraz @eusoucarolinaleal @andersoncssilva