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How is @ferrari like The Big Bang?

Ferrari CEO Benedetto Vigna likened the brand’s expansion into new Arenas, or business areas defined by the human needs they serve, to the cosmic creation in his conversation with Interbrand Global Chief Strategy Officer Manfredi Ricca.

Ferrari’s strong, trusted brand has given it the permission to expand beyond its traditional space in the Move Arena into new Arenas, including Express with its runway offerings, Explore with its galleries, and even Learn, with the 2025 announcement of the M-Tech Alfredo Ferrari Project, set to be an expansive technical and professional training program offered in Ferrari’s home of Maranello, Italy beginning in 2029.

Interbrand’s Arena Thinking guides our recommendations to brands on how and when to consider expansion. Ferrari has maintained its brand strength and integrity throughout these expansions, making it a masterclass on thoughtful Arena growth.

Watch the full interview for more on Arena Thinking and what comes next for Ferrari at the link in bio.

What does it mean to be @ferrari beyond the car?

In this chapter of the conversation between Ferrari CEO Benedetto Vigna and Interbrand Global Chief Strategy Officer Manfredi Ricca, Vigna explores how the Ferrari brand is expanding into lifestyle without losing the essence that makes it iconic.

Ferrari’s expansion into personal luxury goods and fashion is all about bringing the same precision, emotion and excellence into new experiences.

Because for Ferrari, lifestyle isn’t just an extension; it’s an expression.

Watch the full interview to see how Ferrari is redefining its world at the link in bio.

What does it take to build an iconic brand without losing momentum?

“We need to stay focused, consistent, and we have to stay hungry.”

In a compelling conversation, @ferrari CEO Benedetto Vigna joins Interbrand Global Chief Strategy Officer Manfredi Ricca to unpack how Ferrari balances short-term revenue demands with long-term brand building, keeping truth, focus and clarity at the core.

Watch the full interview and discover how Ferrari is shaping what comes next at the link in bio.

What does it take to lead one of the world’s most iconic brands into the future?

In conversation with Interbrand Global Chief Strategy Officer Manfredi Ricca, @ferrari CEO Benedetto Vigna shares his perspective on innovation, heritage and the balance between performance and purpose in the "Made in Ferrari" strategy. With over 17% brand growth in the Best Global Brands 2025 ranking, Ferrari continues to set the pace on and off the road.

Watch the full interview to explore how Ferrari is shaping what comes next at the link in bio.

We are pleased to share our latest project for the International Coaching Federation ( @icfheadquarters) , the world's premier coaching organization.

Interbrand developed a new global brand identity that repositions coaching as a trusted force for meaningful change, moving it beyond its niche origins.

Through extensive research, we identified three core values that will shape the future of coaching: forward thinking, excellence, and humanity. These values have inspired a complete strategic and creative transformation, from a fresh visual identity to a redefined brand narrative that will appeal to current and future generations.

#IBwork

While we observe the year-over-year growth of many Best Global Brands, we also celebrate those that are joining—or in some cases, rejoining—the ranking.

This year’s new entrants include:
▪️ 31 blackrock
▪️ 32 @bookingcom
▪️ 39 @qualcomm
▪️ 44 @ge_aerospace
▪️ 47 @uniqlo
▪️ 51 @dell
▪️ 65 @schneiderelectric
▪️ 70 @monsterenergy
▪️ 85 @nasdaq
▪️ 88 @johndeere
▪️ 90 @byd_global
▪️ 99 @shopify

Congratulations to this year’s Best Global Brands new entrants!

🔗 Want to learn more? Download the full report: [Link in bio & stories]

#BGB2025 #BestGlobalBrands

What’s driving growth in Interbrand’s Best Global Brands 2025?

This year, @nvidia makes history with a record-breaking +116% growth, the highest ever seen.

Other top risers include:
@youtube (+61%)
@netflix (+42%)
@uber (+38%)
@nintendo_jp (+35%)
@instagram (+27%)
@allianz (+20%)
@spotify (+20%)
@lego (+19%)
@facebook (+18%)
@xiaomi.global (+18%)
@hermes (+18%)
@ferrari (+17%)
@mastercard (+14%)
@3m (+14%)

These brands truly understand the people they serve and aren’t afraid to move into new spaces where they can meet their needs in fresh, exciting, and valuable ways.

🔗 Want to learn more? Tap the link in our bio or check out our stories to download the full report.

#BGB2025 #BestGlobalBrands

📊 Best Global Brands 2025 – #Top10

This year, the Top 10 most valuable brands in the world welcome a first: @instagram joins the elite, becoming the first social media platform to reach this level. Its brand experience and ability to leverage dual-scale advantages have propelled it to eighth place.

The full Top 10:

1️⃣ @apple – $470.9B
2️⃣ @microsoft – $388.5B
3️⃣ @amazon – $319.9B
4️⃣ @google – $317.1B
5️⃣ @samsung – $90.5B
6️⃣ @toyota – $74.2B
7️⃣ @cocacola – $60.1B
8️⃣ @instagram – $57.3B
9️⃣ @mcdonalds – $53B
🔟 @mercedesbenz – $50.1B

📖 Dive deeper into the insights in the Best Global Brands 2025 full report: [Link in bio]

#BGB2025 #BestGlobalBrands

It’s here! 🚀

The 26th edition of Interbrand’s Best Global Brands launches today.

Explore the definitive ranking of the world’s 100 most valuable brands, and discover how the most successful brand leaders are building resilience, relevance, and growth in a time of constant change.

Find out now! Download the full report: [Link in Bio]

#BestGlobalBrands #BGB2025 #BrandValuation

Less than 24 hours to go until we unveil the Top 100 most valuable brands in the world!

The Best Global Brands 2025 launches tomorrow — don’t miss it.

👉 Pre-register now [Link in bio]

#BGB2025 #BestGlobalBrands

In just one week, we’ll unveil Best Global Brands 2025, our annual exploration of the world’s most valuable brands and the forces shaping their growth.

Be the first to access the insights and stories behind the brands driving change!

🔗 Pre-register now to receive the full report as soon as it’s released. [Link in bio]

hashtag#BGB2025 hashtag#BestGlobalBrands hashtag#BrandValuation

⏳ 10.15.2025

The countdown begins. Get ready for the most radical Best Global Brands of the decade.

🔗 Pre-register now and be the first to get the report straight to your inbox the moment it goes live!

[Link in Bio]

#BGB2025 #BestGlobalBrands #BrandValuation