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Honored to have produced this campaign for Volvo and The Pitt featuring Katherine LaNasa, which employs a grounded, human, and intimate docu-style approach to spotlight Volvo’s commitment to protecting lives, alongside the medical community’s relentless work to save them.

Huge thanks to @domaneekaneek @shannfitty @cbillz913 and the entire Courageous team at WBD for a fantastic collaboration, as well as our talentedcrew and partners at Volvo and HBO Max!

Clients: @hbomax @volvocarusa
Featuring: @ladylanasa

Production Company: @wavemaker.creative
EP/LP: @mel.loncich
EP/Head of Creative: @irarosensweig
EP: @briantrichon
Director: @kjdellamaggiore
Director of Photography: @nataliekingston
Production Designer: @renevas
Wardrobe: @taraswennen
Makeup: @makeupbymyriama
Hair: @kathkous

#commercial #hbomax #thepitt #katherinelanasa #volvo

BEHIND THE SHOT
AI can be a really helpful previsualiztion tool for a traditional live action shoot.For the Surest campaign, I cut together and retimed rough shots generated with Nano Banana Pro and Kling o1 to help communicate the intention for a VFX-seamed one-er to not only the agency, but also the crew.

#Previs #AIFilmmaking #behindthescenes #oner #learnfilmmaking

I had a blast creating a new spokesperson character with a little too much confidence in this new campaign for Surest Insurance.It’s always a fun challenge to figure out how to make the creative work in 1-ers, this time aided by a little VFX trickery.Big thanks to Shane Blades, the fantastic crew and all our partners at BarkleyOKRP for the great collaboration!

Agency: @barkley.okrp
Client: Surest Insurance
Featuring: @bongoblades

Production & Post Company: @wavemaker.creative
Director & Editor: @irarosensweig
Executive Producer: @mel.loncich
Line Producer: @iamtashann
Director of Photography: @makingoutlikebandits
Production Designer: @timstuart
Wardrobe: @zoehennessey
AD: @kendallgorldbergfilms
Still Photography: @kenbsax
VFX: @nick_lund_ulrich
Color: @rkmstudios_color
Sound Design & Mix: @joestockton @post.237.louisville

#commercial #advertising #vfx #filmmaking #oner

Behind The Shot - @icecube hits a home run in the MLB Opening Day campaign for @nbcsports

Production & Post Company: @wavemaker.creative
Director & Editor: @irarosensweig
EP/LP: @mel.loncich
Director of Photography: @makingoutlikebandits
Drone Operator: @jaybyrdfilms
Production Designer: @timstuart
Wardrobe: @traycegigifield
Groomer: Lea Denson
VFX: @mosaicstudiosvfx @davidzeevalk @made.by.geoffMary Swain @johnmangia
Color: @rkmstudios_color
Sound Design & Mix: @joestockton @post.237.louisville

#behindthescenes #bts #filmmaking #director #cinematography

MLB Opening Day w/ @icecube

MLB Opening Day w/ @icecube

MLB Opening Day w/ @icecube

MLB Opening Day w/ @icecube

MLB Opening Day w/ @icecube

MLB Opening Day w/ @icecube

Excited to share one of my favorite spots I’ve had the chance to direct - with a home run shot that turned out pretty special.

We shot Ice Cube in a little over an hour last Friday, Freddie Freeman in just five minutes on Monday, and somehow delivered the entire campaign less than a week after the first shoot.

Couldn’t have done it without an amazing team, including Jay Christensen’s beautiful drone work and Mosaic Studios’ fantastic VFX.And huge thanks to @jqedit @jobrien85 @josh.goldman @nickfoxbrand and the entire NBC Sports team for an incredible collaboration!

Clients: @nbcsports @mlb
Featuring: @icecube @freddiefreeman

Production & Post Company: @wavemaker.creative
Director & Editor: @irarosensweig
EP/LP: @mel.loncich
Director of Photography: @makingoutlikebandits
Drone Operator: @jaybyrdfilms
Production Designer: @timstuart
Wardrobe: @traycegigifield
Groomer: Lea Denson
VFX: @mosaicstudiosvfx @davidzeevalk @made.by.geoffMary Swain @johnmangia
Color: @rkmstudios_color
Sound Design & Mix: @joestockton @post.237.louisville

#mlb #dodgers #icecube #freddiefreeman #nbc

Honored that our WTA & ATP Finals spot for Tennis Channel is this week’s GEMA Hot Spot! Thanks so much @thegemaorg and @paigealbi !

@wavemaker.creative
@tennischannel
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#GEMAAwards #GEMA #jimcourier #lindsaydavenport #cocovandeweghe #prakashamritraj #steveweissman #tennis #tennischannel #thefinals #ATPFinals #WTAFinals #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

Honored that our WTA & ATP Finals spot for Tennis Channel is this week’s GEMA Hot Spot! Thanks so much @thegemaorg and @paigealbi !

@wavemaker.creative
@tennischannel
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#GEMAAwards #GEMA #jimcourier #lindsaydavenport #cocovandeweghe #prakashamritraj #steveweissman #tennis #tennischannel #thefinals #ATPFinals #WTAFinals #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

Honored that our WTA & ATP Finals spot for Tennis Channel is this week’s GEMA Hot Spot! Thanks so much @thegemaorg and @paigealbi !

@wavemaker.creative
@tennischannel
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#GEMAAwards #GEMA #jimcourier #lindsaydavenport #cocovandeweghe #prakashamritraj #steveweissman #tennis #tennischannel #thefinals #ATPFinals #WTAFinals #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

We shot this last Sunday, with a doozy of a schedule, and delivered it 5 days later on Friday.Incredible effort by a dedicated team.And so much fun directing these tennis greats!Huge thanks to @msuttonlong @katyyeiser and everyone at Tennis Channel!

Featuring:
Jim Courier
Lindsay Davenport
@cocovandey 
@prakashamritraj
@steveweissman

Production & Post Company: @wavemaker.creative
Director: @irarosensweig
Executive Producer: @mel.loncich
Producer: @blank_paige_films
Director of Photography: @jaronpresant
Production Designer: @timstuart
1st AD: @kknisely2
Editors: @wellbornpants & @irarosensweig
Color: @rkmstudios_color
Sound Design & Mix: @joestockton @post.237.louisville
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#jimcourier #lindsaydavenport #cocovandeweghe #prakashamritraj #steveweissman #tennis #tennischannel #thefinals #ATPFinals #WTAFinals #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

We shot this last Sunday, with a doozy of a schedule, and delivered it 5 days later on Friday.Incredible effort by a dedicated team.And so much fun directing these tennis greats!Huge thanks to @msuttonlong @katyyeiser and everyone at Tennis Channel!

Featuring:
Jim Courier
Lindsay Davenport
@cocovandey 
@prakashamritraj
@steveweissman

Production & Post Company: @wavemaker.creative
Director: @irarosensweig
Executive Producer: @mel.loncich
Producer: @blank_paige_films
Director of Photography: @jaronpresant
Production Designer: @timstuart
1st AD: @kknisely2
Editors: @wellbornpants & @irarosensweig
Color: @rkmstudios_color
Sound Design & Mix: @joestockton @post.237.louisville
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#jimcourier #lindsaydavenport #cocovandeweghe #prakashamritraj #steveweissman #tennis #tennischannel #thefinals #ATPFinals #WTAFinals #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

Madden 26 - This one is definitely a career highlight:

1) I don’t engage in much idol worship, but as a native Philadelphian, Saquon Barkley is definitely a hero in our home.He brought my son and I so much joy last year, that I was initially a little starstruck when I first met him.
2) Working with Justin Jefferson and Jayden Daniels was also awesome.
3) I’m incredibly grateful for the opportunity to not only direct, but also write and edit, a campaign of this magnitude.It was a huge honor.

Thanks so much to my amazing partners at @oneteampartners & @ea and a fantastic crew!

Featuring:
@saquon
@jjettas2
@thatkidjayden
@aflamuj
@eamaddennfl

Writer, Director & Editor: @irarosensweig
Producer: @iamtashann
Director of Photography: Damian Joaquin Acevedo
Production Designer: @moelty.creative
Wardrobe Stylist: @traycegigifield
1st AD: @baldheadman
Music: @joestockton
Color: @rkmstudios_color
Sound Design & Mix: @joestockton @post.237.louisville
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#Madden26 #Madden #NFL #SaquonBarkley #Saquon #JustinJefferson #JaydenDaniels #director #commercial #commercials #advertising #filmmaking#comedy #football

Very psyched that our U.S. Open x Jurassic World Rebirth spot is this week’s @thegemaorg Hot Spot! Thanks so much @paigealbi !

@wavemaker.creative
@jurassicworld
@nbcsports
@peacock
@golfchannel
@usopengolf
@ilmvfx
@universalpictures
@xanderschauffele
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#GEMAAwards #GEMA #xanderschauffele #usopen #jurassicworld #jurassicworldrebirth #golf #nbc #nbcsports #golfchannel #ilm #industriallightandmagic #vfx #universalpictures #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

Very psyched that our U.S. Open x Jurassic World Rebirth spot is this week’s @thegemaorg Hot Spot! Thanks so much @paigealbi !

@wavemaker.creative
@jurassicworld
@nbcsports
@peacock
@golfchannel
@usopengolf
@ilmvfx
@universalpictures
@xanderschauffele
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#GEMAAwards #GEMA #xanderschauffele #usopen #jurassicworld #jurassicworldrebirth #golf #nbc #nbcsports #golfchannel #ilm #industriallightandmagic #vfx #universalpictures #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

Very psyched that our U.S. Open x Jurassic World Rebirth spot is this week’s @thegemaorg Hot Spot! Thanks so much @paigealbi !

@wavemaker.creative
@jurassicworld
@nbcsports
@peacock
@golfchannel
@usopengolf
@ilmvfx
@universalpictures
@xanderschauffele
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#GEMAAwards #GEMA #xanderschauffele #usopen #jurassicworld #jurassicworldrebirth #golf #nbc #nbcsports #golfchannel #ilm #industriallightandmagic #vfx #universalpictures #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

Very psyched that our U.S. Open x Jurassic World Rebirth spot is this week’s @thegemaorg Hot Spot! Thanks so much @paigealbi !

@wavemaker.creative
@jurassicworld
@nbcsports
@peacock
@golfchannel
@usopengolf
@ilmvfx
@universalpictures
@xanderschauffele
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#GEMAAwards #GEMA #xanderschauffele #usopen #jurassicworld #jurassicworldrebirth #golf #nbc #nbcsports #golfchannel #ilm #industriallightandmagic #vfx #universalpictures #director #commercial #commercials #advertising #filmmaking #entertainmentmarketing

What looks like a typical bunker shot turns out to be something much more dangerous in this wild Jurassic World Rebirth crossover produced by @wavemaker.creative that debuted this past weekend during the U.S. Open.I had an absolute blast directing Xander Schauffele and working with a fantastic crew.Huge thanks to our partners at @nbcsports, @universalpictures, and the amazing team at Industrial Light and Magic!

Starring: @xanderschauffele
Production Company: @wavemaker.creative
Director: @irarosensweig
Executive Producer: @mel.loncich
Producer: @chadtingleofficial
Director of Photography: @shermanjohnson
Drone Team: @xm2cine
1st AD: @shawnthomas11
VFX: @ilmvfx

@jurassicworld
@nbc
@peacock
@golfchannel
@usopengolf
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#xanderschauffele #usopen #jurassicworld #jurassicworldrebirth #golf #nbc #nbcsports #golfchannel #ilm #industriallightandmagic #vfx #universalpictures #director #commercial #commercials #advertising #filmmaking

Director’s cut of this year’s Dish Network x Yellowstone integration, our 4th collaboration of the series.Big thanks to everyone at @paramountnetwork @dishnetwork and the entire crew for helping to make such beautiful images!

Starring: @ianbohen @_jeffersonwhite
Director & Editor: @irarosensweig
Writers: @briantrichon, Zachariah Smith
Paramount Multiplatform Production: @douglaspjohnson @klauschmouse @aaf1525
Director of Photography: @makingoutlikebandits
Production Designer: John Richards
Wardrobe Stylist: @tiffaniraestyles
1st AD: @kknisely2
Drone Operation: @lithiumaerials
Color: @rkmstudios_color
Sound Design & Mix: @joestockton @post.237.louisville
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#IanBohen #JeffersonWhite #Yellowstone #ParamountNetwork #DishNetwork #drone #director #commercial #commercials #advertising #filmmaking