Code and Theory
Technology-First Creative Agency
💡50% Creatives • 50% Engineers
🌎 Located Across the Globe
👇 Check out our latest work
More than 50 Fortune 500 companies now trust Code and Theory to lead transformation that actually sticks. Beyond proud to see that we are recognized at No. 5 on @adage A-List. This one’s for the team that makes it real every day.
We’re entering the golden age of creativity. As Co-Founder Dan Gardner puts it, “Creativity is not defined by how you do things. It is defined by how you think.”
With a 50/50 balance of engineering and design, Code and Theory is where CMOs, CTOs and CIOs come together to experience change.
And because of this, ADWEEK named us its first-ever Innovation Agency of the Year.
What transformation looks like in action:
▪️ Qualcomm: +540% dev engagement, 18x downloads.
▪️ Amazon Ads: +33% unaided awareness, +118% Sponsored TV revenue.
▪️ Henry Schein: +46% faster purchases, +23% spend per visit.
7 Agency of the Year wins in 2025. One clear direction forward.
See what makes Code and Theory different in bio!
Creativity 🤝Technology. Here’s a snapshot of the work that helped us win Ad Age Business Transformation Agency of the Year.
Read more in bio!
Buzzing following our Webby win with Microsoft for Best B2B Advertising campaign. Through cinematic storytelling and developer-POV visuals, the campaign captured the emotional reality of coding life: experimentation, late-night breakthroughs, collaborative problem-solving and the thrill of making something work. To connect authentically with developer culture, the creative featured subtle references to tech nerd culture that only insiders would notice, from debugging rubber ducks to GitHub Octocat stickers and even a Clippy statue tucked onto a bookshelf. These Easter eggs nod to the developer community, as if to say, “We get you.”
@microsoft @imaginethis.studio

Proof that the best ideas happen when you bring the right people to the table. 🏓Shout out to Terrell Owens, Rangan Anandan, Lily Zhang, Christopher Young, Daniely Rios and the many partners who brought the energy to #AdobeSummit2026.
Proof that the best ideas happen when you bring the right people to the table. 🏓Shout out to Terrell Owens, Rangan Anandan, Lily Zhang, Christopher Young, Daniely Rios and the many partners who brought the energy to #AdobeSummit2026.

Proof that the best ideas happen when you bring the right people to the table. 🏓Shout out to Terrell Owens, Rangan Anandan, Lily Zhang, Christopher Young, Daniely Rios and the many partners who brought the energy to #AdobeSummit2026.
Proof that the best ideas happen when you bring the right people to the table. 🏓Shout out to Terrell Owens, Rangan Anandan, Lily Zhang, Christopher Young, Daniely Rios and the many partners who brought the energy to #AdobeSummit2026.

Proof that the best ideas happen when you bring the right people to the table. 🏓Shout out to Terrell Owens, Rangan Anandan, Lily Zhang, Christopher Young, Daniely Rios and the many partners who brought the energy to #AdobeSummit2026.
Proof that the best ideas happen when you bring the right people to the table. 🏓Shout out to Terrell Owens, Rangan Anandan, Lily Zhang, Christopher Young, Daniely Rios and the many partners who brought the energy to #AdobeSummit2026.

Proof that the best ideas happen when you bring the right people to the table. 🏓Shout out to Terrell Owens, Rangan Anandan, Lily Zhang, Christopher Young, Daniely Rios and the many partners who brought the energy to #AdobeSummit2026.
Eight time zones 🤝 one global team. Follow along with our Head of Technology Craft, Kenton Jacobsen, to see what it takes to have great engineering work.
#AI #techteam #engineers #creatives #dayintheoffice
🌸The hunt for Cherry Blossoms is on. Enter: Sakura NYC.
In the latest episode of#TheDepartmentofHappyAccidents, Code and Theory Creative Technologist and creator Anzhelika Nastashchuk walks us through how she maps 50K+ NYC trees using city data and predicts bloom timing using a growing-degree-day model.
Join the hunt https://www.sakura.nyc/

It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. 😂
This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz, international tennis table pro @danielyrios, and others.
Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality.
#fyp #tabletennis #AI #business #adobesummit

It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. 😂
This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz, international tennis table pro @danielyrios, and others.
Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality.
#fyp #tabletennis #AI #business #adobesummit

It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. 😂
This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz, international tennis table pro @danielyrios, and others.
Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality.
#fyp #tabletennis #AI #business #adobesummit

It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. 😂
This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz, international tennis table pro @danielyrios, and others.
Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality.
#fyp #tabletennis #AI #business #adobesummit

It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. 😂
This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz, international tennis table pro @danielyrios, and others.
Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality.
#fyp #tabletennis #AI #business #adobesummit

It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. 😂
This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz, international tennis table pro @danielyrios, and others.
Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality.
#fyp #tabletennis #AI #business #adobesummit

It’s official—I’ve traded football for ping-pong, JUST for the day because I’m ALL PICKLEBALL. 😂
This week, I joined the @codeandtheory team at Adobe Summit for several discussions on how Al and technology are shaping fandom, alongside industry legends like Dan Gardner (NFL’s Rangan Anandan), Adobe’s Hannah Elsakr, Olympian @lilyyz, international tennis table pro @danielyrios, and others.
Of course, it was time to showcase our table tennis skills. Daniely and I faced off against Lily and @danandtheory in a thrilling match. The results were unforgettable—you had to be there to witness it! A huge thank you to the team @codeandtheory , Sport Beach, and Stagwell for their incredible hospitality.
#fyp #tabletennis #AI #business #adobesummit
🕴️Challenged our team to jump to vote for @thewebbyawards. Now we need your help to close the deal.
We promise clicking to vote is easier than this. Join us in voting in our link in bio!
#webby #webbyawards #votevote

It’s voting time. The Code and Theory Network is up for 18 total @thewebbyawards nominations including Network of the Year. 💪 Help us bring home the Oscars of the Internet across Code and Theory, Instrument, Kettle and Left Field Labs by casting your votes at the link in bio.

It’s voting time. The Code and Theory Network is up for 18 total @thewebbyawards nominations including Network of the Year. 💪 Help us bring home the Oscars of the Internet across Code and Theory, Instrument, Kettle and Left Field Labs by casting your votes at the link in bio.

It’s voting time. The Code and Theory Network is up for 18 total @thewebbyawards nominations including Network of the Year. 💪 Help us bring home the Oscars of the Internet across Code and Theory, Instrument, Kettle and Left Field Labs by casting your votes at the link in bio.
To our team: you did this. To our clients: you inspired this. Thank you @fastcompany for naming Code and Theory a Most Innovative Company two years in a row.
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