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Returning to Copenhagen from my second writer’s trip to Berlin, with a project that’s unfolding in ways I couldn’t have imagined when it first started.

So much of the human experience lives in what could have been: the plans we believed in, the things we wanted, the versions of ourselves we thought we were becoming.

We often measure our lives by milestones and achievements, but we are shaped just as much by the events that didn’t happen and by how we respond to them.

‘THE BEST THING THAT NEVER HAPPENED’

I can finally see the end of the tunnel & I can’t wait to share it with the world.

@thebestthingthatneverhappened

Returning to Copenhagen from my second writer’s trip to Berlin, with a project that’s unfolding in ways I couldn’t have imagined when it first started.

So much of the human experience lives in what could have been: the plans we believed in, the things we wanted, the versions of ourselves we thought we were becoming.

We often measure our lives by milestones and achievements, but we are shaped just as much by the events that didn’t happen and by how we respond to them.

‘THE BEST THING THAT NEVER HAPPENED’

I can finally see the end of the tunnel & I can’t wait to share it with the world.

@thebestthingthatneverhappened

Returning to Copenhagen from my second writer’s trip to Berlin, with a project that’s unfolding in ways I couldn’t have imagined when it first started.

So much of the human experience lives in what could have been: the plans we believed in, the things we wanted, the versions of ourselves we thought we were becoming.

We often measure our lives by milestones and achievements, but we are shaped just as much by the events that didn’t happen and by how we respond to them.

‘THE BEST THING THAT NEVER HAPPENED’

I can finally see the end of the tunnel & I can’t wait to share it with the world.

@thebestthingthatneverhappened

Returning to Copenhagen from my second writer’s trip to Berlin, with a project that’s unfolding in ways I couldn’t have imagined when it first started.

So much of the human experience lives in what could have been: the plans we believed in, the things we wanted, the versions of ourselves we thought we were becoming.

We often measure our lives by milestones and achievements, but we are shaped just as much by the events that didn’t happen and by how we respond to them.

‘THE BEST THING THAT NEVER HAPPENED’

I can finally see the end of the tunnel & I can’t wait to share it with the world.

@thebestthingthatneverhappened

Returning to Copenhagen from my second writer’s trip to Berlin, with a project that’s unfolding in ways I couldn’t have imagined when it first started.

So much of the human experience lives in what could have been: the plans we believed in, the things we wanted, the versions of ourselves we thought we were becoming.

We often measure our lives by milestones and achievements, but we are shaped just as much by the events that didn’t happen and by how we respond to them.

‘THE BEST THING THAT NEVER HAPPENED’

I can finally see the end of the tunnel & I can’t wait to share it with the world.

@thebestthingthatneverhappened

maestro @marco_verratti92, shot in paris 🇫🇷

creative direction: me
production: @narrow.creative / @kaspermolgaardnielsen
photographer: @marcustrappaudbjorn
client: @psg / @unisport

maestro @marco_verratti92, shot in paris 🇫🇷

creative direction: me
production: @narrow.creative / @kaspermolgaardnielsen
photographer: @marcustrappaudbjorn
client: @psg / @unisport

maestro @marco_verratti92, shot in paris 🇫🇷

creative direction: me
production: @narrow.creative / @kaspermolgaardnielsen
photographer: @marcustrappaudbjorn
client: @psg / @unisport

maestro @marco_verratti92, shot in paris 🇫🇷

creative direction: me
production: @narrow.creative / @kaspermolgaardnielsen
photographer: @marcustrappaudbjorn
client: @psg / @unisport

maestro @marco_verratti92, shot in paris 🇫🇷

creative direction: me
production: @narrow.creative / @kaspermolgaardnielsen
photographer: @marcustrappaudbjorn
client: @psg / @unisport

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat

Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:

“THE BEST THING THAT NEVER HAPPENED.”

This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.

What’s the best thing that never happened to you?

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

a BIG family expansion for cph marathon 2026

what an unforgettable ride man. beyond proud for the @9tseven_ team & everyone involved on this journey.

love to @newbalancerunning & the team. we did it again!

& extra love to @lepetitvoyeur @barmorocph @cafe__niko @eveworld___ @zalando @dein.melberg @baficopenhagen @fredgregersen @elsked__ the 9T7 runners & everyone supporting what we do

this energy don’t lie

heart is full!

heart is full!

heart is full!

heart is full!

heart is full!

heart is full!

heart is full!

heart is full!

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.

Creating something special doesn’t always need the biggest budgets or teams.

For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.

Extremely proud of this project and everyone involved.

The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary

Biggest thank you to the smallest, but best team: @nicklas_valentin @marcusmoeldrup @selmasiersted @mikkeloverby @casperjensen__ @buchhavee @laurakassem @tamaraputriv @newbalancerunning @mariaalin @9tseven_

More Than Running | Teaser

@9tseven_ & @newbalancerunning

Premiering April 1st on YouTube at 20:00 CEST.

In collaboration with @newbalancerunning, we present More Than Running, our documentary following the 9T7 marathon team in the lead-up to Valencia Marathon 2025.

Each runner is chasing something personal, time goals, breakthroughs, progress, guided by coach Laura and carried by the energy of the group. But not every journey moves forward.

When Selma is forced to the sidelines, everything shifts. What once felt like identity becomes uncertain, raising questions about purpose, belonging, and what remains when running is no longer there.

More Than Running is a story about ambition and setbacks, about community and individuality, and about everything running becomes when it’s taken away.

Production by @9tseven_
Lead @selmasiersted
Creative direction by @junandersen Directed by @marcusmoeldrup
Co-directed & DOP @nicklas_valentin
Photographer @tobiashoffmannn
Producer @mikkeloverby @casperjensen__ @junandersen
Original music & sound by @buchhavee
Valencia Team @casperjensen__ @selmasiersted @laurakassem @junandersen @tamaraputriv @mikkeloverby

Meet @junandersen , 28, creative director and co-founder of the Danish running brand @9tseven_

Coming from elite football, sport continues to shape the way he approaches creativity — with discipline, focus and a strong sense of community.

Inspired by the people around him, Jun’s work grows from collaboration and shared ideas. Next up: the release of his first book, a project he’s been developing over the past three years.

More Than Running, Documentary Screening

In collaboration with @newbalancerunning, we’re proud to present our documentary film for Valencia Marathon 2025.

Following the 9T7 marathon team in the lead-up to Valencia Marathon 2025, each runner is chasing something personal, time goals, breakthroughs, and a sense of progress, guided by coach Laura, and carried by the energy of the group.

But not every journey moves forward.

When Selma is forced to the sidelines, the rhythm breaks. What once felt like everything suddenly becomes uncertain, raising questions about identity, purpose, and what remains when running is no longer there.

More Than Running is a story about ambition and setbacks, about community and individuality and about everything running becomes when it’s taken away, reminding us to listen to our bodies before they force us to stop.

We’re hosting an exclusive screening at @dagmarteatret on March 29th and we’re giving you and a +1 the chance to be part of a memorable evening.

We’re giving away 5 tickets.
To enter, simply comment who you’d like to bring.

Winners will be announced on March 26th at 18:00.

Date: March 29th
Time: 16:00–18:00
Place: Dagmar Teatret, Jernbanegade 2, 1608 København

Production by @9tseven_
Lead @selmasiersted
Creative direction by @junandersen
Directed by @marcusmoeldrup
Co-directed by @nicklas_valentin
DOP @nicklas_valentin
Photographer @tobiashoffmannn
Producer @mikkeloverby @casperjensen__ @junandersen

Original music by @buchhavee
Sound design by @buchhavee
Executive music composer by @buchhavee

Race team @casperjensen__ @selmasiersted @laurakassem @junandersen @tamara @mikkeloverby

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Campaign video & outtakes for the Danish Men’s National Team 2026 Home Jersey.

Growing up, football was everything. Like so many kids in Denmark, we dreamed of one day wearing the red & white jersey.

Even though life turned out differently, it somehow brought us here. It feels like a full circle moment with the game that shaped so much of who I am today.

Grateful for the trust and proud to contribute to something that means so much to so many.

Team!

Client: @hummelsport @herrelandsholdet 
Production: @narrow.creative
Creative Direction: @hummelsport
Art Director: @junandersen
Producer: @kaspermolgaardnielsen
DOP @andersvonholck 
Photographer: @benjaminlaustrup
B-Photo: @valentin.chr
Editor: @Nikodahl
Stylist: @drdruzz
HMUA: @madsstig
Gaffer: @benjamin_hesselholdt
Production Assistant: @mathildekwiese
Set Design: @narrow.creative
Set Build: @arkitekturministeriet_ampd
Sound Design: @oskarjustesen_
Players: @rasmusnk @gustavisaksen @rasmus.hoejlund @patrick_dorgu @victor_froholdt @jwind10

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Film from Japan

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people

Hiked down Lake Como, ran a half marathon & explored Bergamo. All with boo & best friend @aneeda___

Stunning sights and even better people