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Come peek behind the scenes with us at our latest @adidas and @dickssportinggoods shoot! The vibes on set were immaculate with American soccer icon @trinity_rodman and college football’s #1 WR primetimejj_.4 and we think it really comes through in the work. Their confidence is infectious – and you already know this season’s student athletes are feelin’ it.

We linked with @adidas and @dickssportinggoods, plus American soccer icon @trinity_rodman and College Football’s finest @primetimejj_4 to help student athletes get right for the upcoming season. Look good, feel good, play good. It’s really that simple.

Mahomes? Usher? Taylor? The star of the show for us was Allegiant Stadium. We helped @coxcommunications show how Cox Fiber makes it one of the most connected stadiums in the world. #newwork #theworldasitcouldbe #bringinguscloser #allegiantstadium #clientwork #180US

It's increasingly difficult to achieve gaming glory on social media, so we gave aspiring streamers a boost. @mountaindew RAID opened opportunities for small streamers to exponentially expand their audiences, endearing the brand to the community while providing endless moments of joy, chaos, and Dew.

Here are our favorite clips featuring a few of the countless streamers who made this campaign a success.

#theworldasitcouldbe #MTNDewGaming #clientwork #180US #Raid #newwork

How could one help all streamers get their chance at greatness on Twitch?

By building the world’s first AI capable of scanning all concurrent streams on the platform, identify all those who include Dew and automatically promote them on the @twitch homepage.

Read more from @adage at the link in our bio.

#180 #theworldasitcouldbe #mtndewraid

Some big, bold, brilliant news. We're thrilled to welcome to our US leadership team Agathe Guerrier as CEO and JD Jurentkuff as CCO. Two wonderful, revered, creative leaders who will drive our next chapter of US growth - focusing on innovation and diverse creativity, adding specialisms that broaden their creative canvas - and bring our New York and Los Angeles hubs together under one leadership. 

Agathe is the former Global CSO of TBWA and has led the strategic vision for both the TBWA network and its biggest clients. JD is an Emmy-award winning creative leader and in the past five years has received over 100 major advertising awards including Cannes Lions Gold, The Webbys, One Show, D&AD, Art Directors Club and Andys.

Sander Volten, 180’s Global CEO, comments; “Bringing LA and NY together into a single US agency structure will allow the agency to solve problems for its clients and elevate its impact. Under the energetic leadership of Agathe and JD, the new structure will integrate our creative specialisms as well as increase connectivity to the broader 180 ecosystem.”

Welcome to the 180 family AG and JD. Let's do this!

#theworldasitcouldbe #talent #creativity

We are excited to share that Project Convey has won three gold pencils, two silver pencils, and four merits this year at @theoneclubforcreativity! Thank you to all our partners and to @coxcommunications! #theworldasitcouldbe #theoneclub #theoneclubforcreativity #projectconvey

The word from New York is we’ve won one gold cube, one silver cube, and 2 bronze cubes at the ADC awards this year for #ProjectConvey! Thanks again to @coxcommunications ! #theworldasitcouldbe #adcawards

We’ve been shortlisted for two @d_and_ad awards in the Use of Data and Health & Wellbeing categories for our work on #ProjectConvey! #theworldasitcouldbe #makechange #DandAD

The votes are in, and we won two #Webbys! Thank you to everyone who voted. Shoutout to our amazing team in Los Angeles, @coxcommunications, and partners @UNIT9 & @madebysanctuary!

#theworldasitcouldbe #projectconvey #neurodiversity #ProjectConvey #OnTheSpectrum #AutismAwareness #AutismAwarenessMonth #thewebbyawards

Two gold, one bronze, and one shortlist at @ClioAwards! Shoutout to our amazing team in Los Angeles, @coxcommunications, and partners @UNIT9 & @madebysanctuary!
 
#theworldasitcouldbe #projectconvey #neurodiversity  #ProjectConvey #OnTheSpectrum #AutismAwareness #AutismAwarenessMonth #TheCLIOs

Project Convey has been shortlisted in NINE categories for the ADC Awards, including Innovation - Television / Film / Online Video, Design for Good - Advertising - Series and Fusion Cube. We can’t wait to see how it turns out!

#ProjectConvey #OnTheSpectrum #AutismAwareness #ADCAwards #AutismAwarenessMonth #TheOneClub