5.11
Adventure-ready gear for those who challenge what's possible.
@5.11 is a brand that is built on challenging what's possible. @KenRoczen94 embodies the mindset that obstacles aren’t barriers, they’re openings for something greater! 💪
#SMX #SupercrossLIVE #511 #ChallengePossible
Introducing 5.11 Triumph Factory Racing. 🤝🇺🇸
After supporting the team throughout the 2026 Supercross campaign, we’re proud to strengthen our partnership with 5.11, the global leader in purpose-built apparel, as they become the title sponsor of our SMX team ahead of the upcoming Pro Motocross season.
It’s time to take it outdoors! 🦾
#TriumphMotorcycles | #TriumphRacing | #TriumphFactoryRacing | #ForTheRide | #Motocross

5.11 Days ends tonight.
The pack that never quit.
The pants that outlasted the job.
The weight that made you stronger.
25% off sitewide. Get what lasts.

5.11 Days ends tonight.
The pack that never quit.
The pants that outlasted the job.
The weight that made you stronger.
25% off sitewide. Get what lasts.

5.11 Days ends tonight.
The pack that never quit.
The pants that outlasted the job.
The weight that made you stronger.
25% off sitewide. Get what lasts.
Today is 5.11 Day.
Most people know us for gear.
But gear was never the point.
5.11 started on a granite wall in Yosemite… at the edge of what was possible.
The climbers called it 5.11 because it was hard. Demanding. Right at the limit.
That spirit still lives here.
Not in a product category.
In people.
In racers.
Builders.
First responders.
Entrepreneurs.
Mothers and fathers.
Everyday people choosing growth over comfort.
Over the last year I’ve had the opportunity to see this mindset up close… from Yosemite to Supercross pits… from our stores to our community… from our team members to the people wearing the mark.
What I’ve learned is this:
5.11 is not tactical.
5.11 is not fashion.
5.11 is a mindset.
A belief that ordinary people are capable of extraordinary things when they choose challenge over comfort.
That belief has a name.
Challenge Possible. 👊🏼
#511Day #ChallengePossible #BornInYosemite #BuiltForMore

Today is 5.11 Day.
Most people know us for gear.
But gear was never the point.
5.11 started on a granite wall in Yosemite… at the edge of what was possible.
The climbers called it 5.11 because it was hard. Demanding. Right at the limit.
That spirit still lives here.
Not in a product category.
In people.
In racers.
Builders.
First responders.
Entrepreneurs.
Mothers and fathers.
Everyday people choosing growth over comfort.
Over the last year I’ve had the opportunity to see this mindset up close… from Yosemite to Supercross pits… from our stores to our community… from our team members to the people wearing the mark.
What I’ve learned is this:
5.11 is not tactical.
5.11 is not fashion.
5.11 is a mindset.
A belief that ordinary people are capable of extraordinary things when they choose challenge over comfort.
That belief has a name.
Challenge Possible. 👊🏼
#511Day #ChallengePossible #BornInYosemite #BuiltForMore
Today is 5.11 Day.
Most people know us for gear.
But gear was never the point.
5.11 started on a granite wall in Yosemite… at the edge of what was possible.
The climbers called it 5.11 because it was hard. Demanding. Right at the limit.
That spirit still lives here.
Not in a product category.
In people.
In racers.
Builders.
First responders.
Entrepreneurs.
Mothers and fathers.
Everyday people choosing growth over comfort.
Over the last year I’ve had the opportunity to see this mindset up close… from Yosemite to Supercross pits… from our stores to our community… from our team members to the people wearing the mark.
What I’ve learned is this:
5.11 is not tactical.
5.11 is not fashion.
5.11 is a mindset.
A belief that ordinary people are capable of extraordinary things when they choose challenge over comfort.
That belief has a name.
Challenge Possible. 👊🏼
#511Day #ChallengePossible #BornInYosemite #BuiltForMore

Today is 5.11 Day.
Most people know us for gear.
But gear was never the point.
5.11 started on a granite wall in Yosemite… at the edge of what was possible.
The climbers called it 5.11 because it was hard. Demanding. Right at the limit.
That spirit still lives here.
Not in a product category.
In people.
In racers.
Builders.
First responders.
Entrepreneurs.
Mothers and fathers.
Everyday people choosing growth over comfort.
Over the last year I’ve had the opportunity to see this mindset up close… from Yosemite to Supercross pits… from our stores to our community… from our team members to the people wearing the mark.
What I’ve learned is this:
5.11 is not tactical.
5.11 is not fashion.
5.11 is a mindset.
A belief that ordinary people are capable of extraordinary things when they choose challenge over comfort.
That belief has a name.
Challenge Possible. 👊🏼
#511Day #ChallengePossible #BornInYosemite #BuiltForMore

Today is 5.11 Day.
Most people know us for gear.
But gear was never the point.
5.11 started on a granite wall in Yosemite… at the edge of what was possible.
The climbers called it 5.11 because it was hard. Demanding. Right at the limit.
That spirit still lives here.
Not in a product category.
In people.
In racers.
Builders.
First responders.
Entrepreneurs.
Mothers and fathers.
Everyday people choosing growth over comfort.
Over the last year I’ve had the opportunity to see this mindset up close… from Yosemite to Supercross pits… from our stores to our community… from our team members to the people wearing the mark.
What I’ve learned is this:
5.11 is not tactical.
5.11 is not fashion.
5.11 is a mindset.
A belief that ordinary people are capable of extraordinary things when they choose challenge over comfort.
That belief has a name.
Challenge Possible. 👊🏼
#511Day #ChallengePossible #BornInYosemite #BuiltForMore
Today is 5.11 Day.
Most people know us for gear.
But gear was never the point.
5.11 started on a granite wall in Yosemite… at the edge of what was possible.
The climbers called it 5.11 because it was hard. Demanding. Right at the limit.
That spirit still lives here.
Not in a product category.
In people.
In racers.
Builders.
First responders.
Entrepreneurs.
Mothers and fathers.
Everyday people choosing growth over comfort.
Over the last year I’ve had the opportunity to see this mindset up close… from Yosemite to Supercross pits… from our stores to our community… from our team members to the people wearing the mark.
What I’ve learned is this:
5.11 is not tactical.
5.11 is not fashion.
5.11 is a mindset.
A belief that ordinary people are capable of extraordinary things when they choose challenge over comfort.
That belief has a name.
Challenge Possible. 👊🏼
#511Day #ChallengePossible #BornInYosemite #BuiltForMore

Today is 5.11 Day.
Most people know us for gear.
But gear was never the point.
5.11 started on a granite wall in Yosemite… at the edge of what was possible.
The climbers called it 5.11 because it was hard. Demanding. Right at the limit.
That spirit still lives here.
Not in a product category.
In people.
In racers.
Builders.
First responders.
Entrepreneurs.
Mothers and fathers.
Everyday people choosing growth over comfort.
Over the last year I’ve had the opportunity to see this mindset up close… from Yosemite to Supercross pits… from our stores to our community… from our team members to the people wearing the mark.
What I’ve learned is this:
5.11 is not tactical.
5.11 is not fashion.
5.11 is a mindset.
A belief that ordinary people are capable of extraordinary things when they choose challenge over comfort.
That belief has a name.
Challenge Possible. 👊🏼
#511Day #ChallengePossible #BornInYosemite #BuiltForMore

25% off training gear.
This isn’t comfort training. It’s capacity work.
One year ago I walked into Supercross as a fan curious about the culture.
Today… I walked the track with @rickycarmichael and the people building this sport and we handed the keys to a brand new Triumph motorcycle to a member of SMX nation.
That’s what makes this community different.
Passion. Energy. Family. Respect.
Grateful to be part of SMX Nation.
Challenge Possible.
🔥🔥🔥We

Reinforced where it counts so you don’t replace them often. That’s the point.
5.11 Days only come once a year.
Shop 25% off sitewide now.

Reinforced where it counts so you don’t replace them often. That’s the point.
5.11 Days only come once a year.
Shop 25% off sitewide now.

Reinforced where it counts so you don’t replace them often. That’s the point.
5.11 Days only come once a year.
Shop 25% off sitewide now.

This is it.
All the miles, all the sends, and all the fights come down to the final race. Let it rip SLC.

This is it.
All the miles, all the sends, and all the fights come down to the final race. Let it rip SLC.

This is it.
All the miles, all the sends, and all the fights come down to the final race. Let it rip SLC.

From first gate to final lap, we are proud to have stood alongside @officialtriumphracing to be part of the work behind the wins.

From first gate to final lap, we are proud to have stood alongside @officialtriumphracing to be part of the work behind the wins.

From first gate to final lap, we are proud to have stood alongside @officialtriumphracing to be part of the work behind the wins.

Over a million missions and 37 million pounds carried. Since 2007, our RUSH packs were designed to carry it all and keep going.
25% off RUSH now through Thursday.

Over a million missions and 37 million pounds carried. Since 2007, our RUSH packs were designed to carry it all and keep going.
25% off RUSH now through Thursday.

Over a million missions and 37 million pounds carried. Since 2007, our RUSH packs were designed to carry it all and keep going.
25% off RUSH now through Thursday.
One year ago, @davemuye and @a.a.andrsn invited me to my first @supermotocross Finals in Salt Lake City.
Honestly… I was searching for the right community to help tell the next chapter of the 5.11 story.
That day changed a lot for me.
They welcomed me behind the scenes, introduced me to the people who make this sport special, and helped me see something powerful…
The mindset of Supercross and the mindset of 5.11 are deeply connected.
People here do hard things on purpose.
That’s what 5.11 has always been about too. Since Yosemite nearly 50 years ago… preparation, grit, precision, sacrifice, and finding out what you’re truly made of.
Over the past year this community has welcomed us in with open arms.
So as we head into Supercross Finals weekend… I just want to say thank you.
To the riders, teams, fans, partners, and everyone who has supported us… it truly means a lot.
I’m grateful to be part of this community. 👊
5.11
Challenge Possible.

Our biggest sale of the year is live.
5.11’s roots started in Yosemite, designing apparel for the climbing community.
Today, we continue to carry on the vision to create durable, purpose-driven gear for people who demand more.
Now’s the time to restock. 25% off the gear that holds up.

Our biggest sale of the year is live.
5.11’s roots started in Yosemite, designing apparel for the climbing community.
Today, we continue to carry on the vision to create durable, purpose-driven gear for people who demand more.
Now’s the time to restock. 25% off the gear that holds up.

Our biggest sale of the year is live.
5.11’s roots started in Yosemite, designing apparel for the climbing community.
Today, we continue to carry on the vision to create durable, purpose-driven gear for people who demand more.
Now’s the time to restock. 25% off the gear that holds up.

Our biggest sale of the year is live.
5.11’s roots started in Yosemite, designing apparel for the climbing community.
Today, we continue to carry on the vision to create durable, purpose-driven gear for people who demand more.
Now’s the time to restock. 25% off the gear that holds up.
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