Mallory • Infant Feeding Tech
Powered by Bobbie. Run by The Formula Mom.
🍼Support for formula feeding parents
📚BOTTLE SERVICE, out now!
⬇️ Get it today ⬇️

This weekend I had the absolute, mind-blowing PLEASURE of seeing my book, Bottle Service, in its finished, final state for the first time. And y’all 😭🥹 the colors! The glossy finish on the bottle! The cutie icons on the back! The paperback format that makes it easy to flip through with one hand while holding a baby in the other! It’s PERFECT.
And it has all sorts of content you need for your feeding journey:
🍼 Practical information about choosing a formula and prepping a bottle
🍼 Sample feeding schedules
🍼 Advice about balancing food and milk
🍼 Tips for dropping bottles and transitioning from formula at 1 year
🍼 Encouragement and support for navigating a feeding journey that didn’t go as planned
BOTTLE SERVICE is the guidebook I was desperate for in 2016, and I’m *so thrilled* to get it into your hands on February 24th! Preorder now wherever books are sold (ebook, paperback, or audiobook)—PLUS if you upload your receipt (link in bio), you’ll get some bonus goodies as a thank you for ordering ahead.
You won’t want to miss it!
#formulafeeding #babyformula #infantformula #infantnutrition

This weekend I had the absolute, mind-blowing PLEASURE of seeing my book, Bottle Service, in its finished, final state for the first time. And y’all 😭🥹 the colors! The glossy finish on the bottle! The cutie icons on the back! The paperback format that makes it easy to flip through with one hand while holding a baby in the other! It’s PERFECT.
And it has all sorts of content you need for your feeding journey:
🍼 Practical information about choosing a formula and prepping a bottle
🍼 Sample feeding schedules
🍼 Advice about balancing food and milk
🍼 Tips for dropping bottles and transitioning from formula at 1 year
🍼 Encouragement and support for navigating a feeding journey that didn’t go as planned
BOTTLE SERVICE is the guidebook I was desperate for in 2016, and I’m *so thrilled* to get it into your hands on February 24th! Preorder now wherever books are sold (ebook, paperback, or audiobook)—PLUS if you upload your receipt (link in bio), you’ll get some bonus goodies as a thank you for ordering ahead.
You won’t want to miss it!
#formulafeeding #babyformula #infantformula #infantnutrition
This weekend I had the absolute, mind-blowing PLEASURE of seeing my book, Bottle Service, in its finished, final state for the first time. And y’all 😭🥹 the colors! The glossy finish on the bottle! The cutie icons on the back! The paperback format that makes it easy to flip through with one hand while holding a baby in the other! It’s PERFECT.
And it has all sorts of content you need for your feeding journey:
🍼 Practical information about choosing a formula and prepping a bottle
🍼 Sample feeding schedules
🍼 Advice about balancing food and milk
🍼 Tips for dropping bottles and transitioning from formula at 1 year
🍼 Encouragement and support for navigating a feeding journey that didn’t go as planned
BOTTLE SERVICE is the guidebook I was desperate for in 2016, and I’m *so thrilled* to get it into your hands on February 24th! Preorder now wherever books are sold (ebook, paperback, or audiobook)—PLUS if you upload your receipt (link in bio), you’ll get some bonus goodies as a thank you for ordering ahead.
You won’t want to miss it!
#formulafeeding #babyformula #infantformula #infantnutrition

This weekend I had the absolute, mind-blowing PLEASURE of seeing my book, Bottle Service, in its finished, final state for the first time. And y’all 😭🥹 the colors! The glossy finish on the bottle! The cutie icons on the back! The paperback format that makes it easy to flip through with one hand while holding a baby in the other! It’s PERFECT.
And it has all sorts of content you need for your feeding journey:
🍼 Practical information about choosing a formula and prepping a bottle
🍼 Sample feeding schedules
🍼 Advice about balancing food and milk
🍼 Tips for dropping bottles and transitioning from formula at 1 year
🍼 Encouragement and support for navigating a feeding journey that didn’t go as planned
BOTTLE SERVICE is the guidebook I was desperate for in 2016, and I’m *so thrilled* to get it into your hands on February 24th! Preorder now wherever books are sold (ebook, paperback, or audiobook)—PLUS if you upload your receipt (link in bio), you’ll get some bonus goodies as a thank you for ordering ahead.
You won’t want to miss it!
#formulafeeding #babyformula #infantformula #infantnutrition

This weekend I had the absolute, mind-blowing PLEASURE of seeing my book, Bottle Service, in its finished, final state for the first time. And y’all 😭🥹 the colors! The glossy finish on the bottle! The cutie icons on the back! The paperback format that makes it easy to flip through with one hand while holding a baby in the other! It’s PERFECT.
And it has all sorts of content you need for your feeding journey:
🍼 Practical information about choosing a formula and prepping a bottle
🍼 Sample feeding schedules
🍼 Advice about balancing food and milk
🍼 Tips for dropping bottles and transitioning from formula at 1 year
🍼 Encouragement and support for navigating a feeding journey that didn’t go as planned
BOTTLE SERVICE is the guidebook I was desperate for in 2016, and I’m *so thrilled* to get it into your hands on February 24th! Preorder now wherever books are sold (ebook, paperback, or audiobook)—PLUS if you upload your receipt (link in bio), you’ll get some bonus goodies as a thank you for ordering ahead.
You won’t want to miss it!
#formulafeeding #babyformula #infantformula #infantnutrition
A local follower friend DM’ed me yesterday to say she saw BOTTLE SERVICE, my formula feeding guidebook, at our independent bookstore @parnassusbooks 🥹 I had no idea they planned to stock it! So of course, I had to visit today.
There’s something so special about seeing your work on a shelf next to books from people you’ve long admired. Getting to sign my copies? Even better!
If you’re in Middle TN, stop by @parnassusbooks to grab an autographed copy (I tucked a little bonus surprise in them as well 🤫)!

It’s very cool to get a trade review from Publisher’s Weekly and wonderful blurbs from experts I respect. But what’s even cooler? Hearing from moms who got to read BOTTLE SERVICE early, who loved the book as much as I do! The themes?
🍼 “I wish I had this book sooner”
🍼 “Highly recommended”
🍼 “So helpful”
🍼 “An important resource”
And my personal favorites: “Like getting advice over coffee with a close friend” and “it felt like a judgment-free big sister POV.”
BOTTLE SERVICE releases February 24th and is available for pre-order wherever books are sold, in paperback, ebook, and audiobook formats. Order now and get free access to bonus goodies with proof of purchase! Visit bottleservicebook.com for more ❤️

It’s very cool to get a trade review from Publisher’s Weekly and wonderful blurbs from experts I respect. But what’s even cooler? Hearing from moms who got to read BOTTLE SERVICE early, who loved the book as much as I do! The themes?
🍼 “I wish I had this book sooner”
🍼 “Highly recommended”
🍼 “So helpful”
🍼 “An important resource”
And my personal favorites: “Like getting advice over coffee with a close friend” and “it felt like a judgment-free big sister POV.”
BOTTLE SERVICE releases February 24th and is available for pre-order wherever books are sold, in paperback, ebook, and audiobook formats. Order now and get free access to bonus goodies with proof of purchase! Visit bottleservicebook.com for more ❤️

It’s very cool to get a trade review from Publisher’s Weekly and wonderful blurbs from experts I respect. But what’s even cooler? Hearing from moms who got to read BOTTLE SERVICE early, who loved the book as much as I do! The themes?
🍼 “I wish I had this book sooner”
🍼 “Highly recommended”
🍼 “So helpful”
🍼 “An important resource”
And my personal favorites: “Like getting advice over coffee with a close friend” and “it felt like a judgment-free big sister POV.”
BOTTLE SERVICE releases February 24th and is available for pre-order wherever books are sold, in paperback, ebook, and audiobook formats. Order now and get free access to bonus goodies with proof of purchase! Visit bottleservicebook.com for more ❤️

It’s very cool to get a trade review from Publisher’s Weekly and wonderful blurbs from experts I respect. But what’s even cooler? Hearing from moms who got to read BOTTLE SERVICE early, who loved the book as much as I do! The themes?
🍼 “I wish I had this book sooner”
🍼 “Highly recommended”
🍼 “So helpful”
🍼 “An important resource”
And my personal favorites: “Like getting advice over coffee with a close friend” and “it felt like a judgment-free big sister POV.”
BOTTLE SERVICE releases February 24th and is available for pre-order wherever books are sold, in paperback, ebook, and audiobook formats. Order now and get free access to bonus goodies with proof of purchase! Visit bottleservicebook.com for more ❤️
Everyday I’m asked for formula recommendations, and I’m often asked which formula is the BEST. But guess what? I LOVE THEM ALL!
I know, I know— but here’s the thing: there is so much to consider when choosing a formula for your baby, and there’s no single formula that meets everyone’s needs or desires. Aside from considering baby’s needs, parents should also consider:
➡️Cost - What is financially feasible for your family? What is covered under WIC benefits if you’re eligible to receive them? Are there savings to be had with shipping, a referral program, a points program?
➡️Availability - Do you want a formula that’s shipped right to your door? Want something you can pick up at any grocery store?
➡️Lifestyle preferences - Do you eat solely organic? Are you trying to reduce your carbon footprint? Are you vegetarian or vegan? Do you have ingredient restrictions based on religion that you need to honor?
The BEST formula is the formula that works BEST for YOU! Your baby will grow and thrive no matter what formula you choose.
What helped you choose a formula? Let me know in the comments!

Had to jump on this trend while it’s still (maybe??) a trend 😅
You’re allowed to feel thankful for formula, and you’re allowed to celebrate what it provides—no matter how serious or how silly.
And if you need support for your formula feeding journey, check out BOTTLE SERVICE, my supportive and research-backed guidebook with everything you need to know from the 1st bottle to the 1st birthday. Available wherever books are sold! ❤️🍼

Had to jump on this trend while it’s still (maybe??) a trend 😅
You’re allowed to feel thankful for formula, and you’re allowed to celebrate what it provides—no matter how serious or how silly.
And if you need support for your formula feeding journey, check out BOTTLE SERVICE, my supportive and research-backed guidebook with everything you need to know from the 1st bottle to the 1st birthday. Available wherever books are sold! ❤️🍼

Mother’s Day is just two weeks away! Looking for something thoughtful for the expecting mom in your life? We’ve got you covered. Enter our Mother’s Day giveaway for a chance to win a bundle of our favorite reads for new moms: BOTTLE SERVICE, BUMPIN’, and 9 MONTHS THAT COUNT FOREVER.
Want to win? Here’s how:
🩷Follow @_simonelement and our authors @TheFormulaMom @leslieschrock and @glucosegoddess
🩷Like this post
🩷Tag a mom-to-be!
No purch nec. US res only 18+: STARTS 4/26/26–ENDS 5/3/26. Subject to Rules:
https://docs.google.com/document/d/1vnGj-onQD30RrbU8GoX4F2giVSnqi1peiOZayCu1lc0/edit?usp=sharing
It’s time for some 💦 WATER 💦 talk!
We get asked daily about what water parents should use to prepare powder formula.
The good news? You have options!
According to AAP guidance (reference is linked in my bio!), tap water may be used to prepare both powder and liquid concentrate formula so long as that water is safe for consumption. If you’re unsure, check with your local health department!
(Note that families who use well water may want to have their water independently tested to assess for mineral levels)
If you’re unsure about the safety of your tap water or would prefer to use bottled, that’s fine too! Distilled or purified bottled water is a great choice. I personally prefer the store-brand jugs at the grocery store which are cheapest— you don’t need specially-marketed “nursery water.”
No matter what water you choose, be aware of recommendations around boiling 🍵 Families with babies who were premature, are under 12 weeks, or who are immunocompromised should consider boiling water prior to mixing. AAP recommendation is to boil for 1 minute, let cool for 5 minutes, and then mix.
If you’re unsure what water to use or whether boiling water prior to preparing formula is necessary for your infant, please discuss with your pediatrician!
What water do you use? Leave thoughts or questions below!
Have a road trip coming up? Here’s a tip for cleaning bottles on the go! 🍼💦
All you need is some dish soap (get travel size or put into a 3oz container or less!), a gallon-size ziplock and some paper towels.
I call this the shake-and-bake 🤣 and you can do this in any sink, even in public restrooms, or on a road trip if you have a thermos of warm water!
Rinse the parts, place in the gallon-size ziplock, add soap and warm water and SHAKE vigorously for at least 30 seconds. Then drain the bag, rinse with cold water to flush out the bubbles, and drain again.
Then EITHER lay out the pieces on the paper towel to air dry (if you have a hotel counter or an empty seat in your car!) or use the paper towel to dry each bottle part AND dry the bag before putting the parts back in. Keep the bag open to let any residual moisture escape!
Note: This method might not be appropriate if your baby is less than 2 months old, was born prematurely, or has a weakened immune system due to illness because the above hack it’s NOT a sterilization technique ‼️
Do you have any bottle cleaning tips for the road? Share them below! 👇

Swipe through 👉👉 This is a thought I’ve had for ages, but finally put words to after DMing with another mom who struggled (BEYOND struggled) to breastfeed, who tried *all of the things* and who sacrificed herself, her body, her time, her money, her sanity…and still needed to use formula.
How we talk about breastfeeding “success”—and how people get there—matters.
And if you find yourself needing to use formula (or wanting to!!), and the internet is an absolute dumpster fire of rage bait about how to feed a baby, I’ve got a book for you.
BOTTLE SERVICE is a complete guidebook that covers everything you need to know from the 1st bottle to the 1st birthday. It’s equal parts research-backed education, real world tips, and best friend/big sister support. It’s out now wherever books are sold!
Learn more at www.bottleservicebook.com ❤️🍼

Swipe through 👉👉 This is a thought I’ve had for ages, but finally put words to after DMing with another mom who struggled (BEYOND struggled) to breastfeed, who tried *all of the things* and who sacrificed herself, her body, her time, her money, her sanity…and still needed to use formula.
How we talk about breastfeeding “success”—and how people get there—matters.
And if you find yourself needing to use formula (or wanting to!!), and the internet is an absolute dumpster fire of rage bait about how to feed a baby, I’ve got a book for you.
BOTTLE SERVICE is a complete guidebook that covers everything you need to know from the 1st bottle to the 1st birthday. It’s equal parts research-backed education, real world tips, and best friend/big sister support. It’s out now wherever books are sold!
Learn more at www.bottleservicebook.com ❤️🍼

Swipe through 👉👉 This is a thought I’ve had for ages, but finally put words to after DMing with another mom who struggled (BEYOND struggled) to breastfeed, who tried *all of the things* and who sacrificed herself, her body, her time, her money, her sanity…and still needed to use formula.
How we talk about breastfeeding “success”—and how people get there—matters.
And if you find yourself needing to use formula (or wanting to!!), and the internet is an absolute dumpster fire of rage bait about how to feed a baby, I’ve got a book for you.
BOTTLE SERVICE is a complete guidebook that covers everything you need to know from the 1st bottle to the 1st birthday. It’s equal parts research-backed education, real world tips, and best friend/big sister support. It’s out now wherever books are sold!
Learn more at www.bottleservicebook.com ❤️🍼

Swipe through 👉👉 This is a thought I’ve had for ages, but finally put words to after DMing with another mom who struggled (BEYOND struggled) to breastfeed, who tried *all of the things* and who sacrificed herself, her body, her time, her money, her sanity…and still needed to use formula.
How we talk about breastfeeding “success”—and how people get there—matters.
And if you find yourself needing to use formula (or wanting to!!), and the internet is an absolute dumpster fire of rage bait about how to feed a baby, I’ve got a book for you.
BOTTLE SERVICE is a complete guidebook that covers everything you need to know from the 1st bottle to the 1st birthday. It’s equal parts research-backed education, real world tips, and best friend/big sister support. It’s out now wherever books are sold!
Learn more at www.bottleservicebook.com ❤️🍼

Swipe through 👉👉 This is a thought I’ve had for ages, but finally put words to after DMing with another mom who struggled (BEYOND struggled) to breastfeed, who tried *all of the things* and who sacrificed herself, her body, her time, her money, her sanity…and still needed to use formula.
How we talk about breastfeeding “success”—and how people get there—matters.
And if you find yourself needing to use formula (or wanting to!!), and the internet is an absolute dumpster fire of rage bait about how to feed a baby, I’ve got a book for you.
BOTTLE SERVICE is a complete guidebook that covers everything you need to know from the 1st bottle to the 1st birthday. It’s equal parts research-backed education, real world tips, and best friend/big sister support. It’s out now wherever books are sold!
Learn more at www.bottleservicebook.com ❤️🍼

Swipe through 👉👉 This is a thought I’ve had for ages, but finally put words to after DMing with another mom who struggled (BEYOND struggled) to breastfeed, who tried *all of the things* and who sacrificed herself, her body, her time, her money, her sanity…and still needed to use formula.
How we talk about breastfeeding “success”—and how people get there—matters.
And if you find yourself needing to use formula (or wanting to!!), and the internet is an absolute dumpster fire of rage bait about how to feed a baby, I’ve got a book for you.
BOTTLE SERVICE is a complete guidebook that covers everything you need to know from the 1st bottle to the 1st birthday. It’s equal parts research-backed education, real world tips, and best friend/big sister support. It’s out now wherever books are sold!
Learn more at www.bottleservicebook.com ❤️🍼
🚨This is probably one of the most important safety rules when it comes to infant formula (behind washing your hands!!!)
🚫 Our counters and other kitchen surfaces can be full of germs and bacteria. If you place your scoop on a surface, you run the very real risk of introducing bacteria (such as cronobacter) to the powder formula.
✅ This is why it’s recommended to prepare formula with clean hands, and to always place your scoop back into the container when you’re not holding it.
💚 Share this important message with a friend!
Sorry for the jump scare at the top 🫣 These comments are *exactly* why The Formula Mom exists. Because parents deserve to have supportive, validating AND accurate information about using baby formula. Because shaming people into breastfeeding does.not.work. Because motherhood isn’t a competition of “who loves their baby more.” Because a fed, healthy, growing baby is the goal of every good parent.
If you need support on the logistics OR on for the emotional toll of comments like this, check out my formula feeding guidebook BOTTLE SERVICE. It’s got real-world tips and tricks, evidence-based education and supportive vignettes for the journey from the 1st bottle to the 1st birthday. It’s available wherever books are sold!
PLEASE do NOT use products like this 🙅!
1. These containers haven’t been tested to be airtight or water-resistant specifically to hold formula
2. Scoop sizes are NOT the same brand to brand!! For example, Kendamil scoop is 4.3g, Bobbie scoop is 8.5g, Enfamil NeuroPro is 8.8g, etc. These differences matter! This product above has a 5g scoop which is too big for a 1:1 scoop and two small for a 2:1 scoop
3. Any time you’re transporting powder from one container to another, you’re creating risk for contamination
You should be using the container and scoop that comes from the manufacturer.
Have more safety questions? Let me know in the comments!
The Instagram Story Viewer is an easy tool that lets you secretly watch and save Instagram stories, videos, photos, or IGTV. With this service, you can download content and enjoy it offline whenever you like. If you find something interesting on Instagram that you’d like to check out later or want to view stories while staying anonymous, our Viewer is perfect for you. Anonstories offers an excellent solution for keeping your identity hidden. Instagram first launched the Stories feature in August 2023, which was quickly adopted by other platforms due to its engaging, time-sensitive format. Stories let users share quick updates, whether photos, videos, or selfies, enhanced with text, emojis, or filters, and are visible for only 24 hours. This limited time frame creates high engagement compared to regular posts. In today’s world, Stories are one of the most popular ways to connect and communicate on social media. However, when you view a Story, the creator can see your name in their viewer list, which may be a privacy concern. What if you wish to browse Stories without being noticed? Here’s where Anonstories becomes useful. It allows you to watch public Instagram content without revealing your identity. Simply enter the username of the profile you’re curious about, and the tool will display their latest Stories. Features of Anonstories Viewer: - Anonymous Browsing: Watch Stories without showing up on the viewer list. - No Account Needed: View public content without signing up for an Instagram account. - Content Download: Save any Stories content directly to your device for offline use. - View Highlights: Access Instagram Highlights, even beyond the 24-hour window. - Repost Monitoring: Track the reposts or engagement levels on Stories for personal profiles. Limitations: - This tool works only with public accounts; private accounts remain inaccessible. Benefits: - Privacy-Friendly: Watch any Instagram content without being noticed. - Simple and Easy: No app installation or registration required. - Exclusive Tools: Download and manage content in ways Instagram doesn’t offer.
Keep track of Instagram updates discreetly while protecting your privacy and staying anonymous.
View profiles and photos anonymously with ease using the Private Profile Viewer.
This free tool allows you to view Instagram Stories anonymously, ensuring your activity remains hidden from the story uploader.
Anonstories lets users view Instagram stories without alerting the creator.
Works seamlessly on iOS, Android, Windows, macOS, and modern browsers like Chrome and Safari.
Prioritizes secure, anonymous browsing without requiring login credentials.
Users can view public stories by simply entering a username—no account needed.
Downloads photos (JPEG) and videos (MP4) with ease.
The service is free to use.
Content from private accounts can only be accessed by followers.
Files are for personal or educational use only and must comply with copyright rules.
Enter a public username to view or download stories. The service generates direct links for saving content locally.