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_specialpr

Special PR

An innovative, forward-thinking PR, influence and activation agency - underpinned by the world-class strategy and creative teams of @special_group

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We were honoured to take part in a very special flight this morning in partnership with @airnz and @aucklandmuseum.

On a dawn flight to remember, every seat on board carried an individual story of service across the Tasman.

Stories were sourced and developed in close collaboration with @aucklandmuseum and its Online Cenotaph, which this year marks 30 years.

Ka maumahara tonu tātou ki a rātou.

We will remember them.


78
1 weeks ago


Checking in, Chocolate Lovers.

Welcome to Hotel Sweet. A one-of-a-kind stay celebrating 130 years of @whittakersnz . Think plush robes, chocolate-infused details, and carefully crafted surprises at every turn.

This week, we released a second wave of room bookings, which were snapped up in under 10 minutes.

And the best part? All proceeds go directly to Save the Kiwi

Motion: @jasondomancie & @klawsss


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11
1 months ago

To celebrate the return of the cult classic, we transformed a Bronte house into a Euphoria-coded retreat for @hbomaxau.

From makeovers to matchas, glitter liners to iconic lines, a cinematic screening, soothing sound bath and a finale floral exhale - the experience was designed for content capture at every turn.

🎥: @makker.studio


3
1
1 months ago

We brought the Synthony crowd to @kfcnz Chick-Ons 🍗
The ultimate after party feat. DJs @katayanagitwins at KFC Ponsonby.

Motion: @cnrpr
Track: @dylnnnnnnnnnnnn


3
7
1 months ago

Hello Chocolate Lovers… Your sweet is ready.

@whittakersnz has opened New Zealand’s very first chocolate ‘sweet’, letting any Kiwi Chocolate Lover spend the night with their favourite indulgence to celebrate Whittaker’s 130th birthday.

Bookings are now open, with all proceeds from bookings donated to Save the Kiwi.

Visit whittakershotelsweet.co.nz to secure your stay

📷: @klawsss & @jasondomancie


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29
1 months ago

Synthony kick-ons? What about… CHICK-ONS 🍗🪩

KFC Ponsonby presents the post-Synthony DJ set with the Katayanagi Twins. Pull up for a late-night bite and boogie before heading home.

Details:
Saturday 21 March
Doors: 11:30PM – 1AM
Free entry | Limited capacity


3
2
1 months ago

We partnered with @louisdavis____ to bring his @kfcnz dream to life. Introducing Louis’ Loaded Fries, his personal take on KFC’s iconic loaded fries, with an added hit of Supercharged sauce, now available nationwide.


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1
1 months ago

Hello to our new Head of Social for Australia, Maddie.

In this National role, Maddie will lead the agency’s social offering, championing social-first thinking across campaigns and growing a team of social specialists.

A firm believer that social can be both the spark and the glue, we’re excited to see Maddie connect ideas, culture and creativity to unlock new opportunities for our clients.

@specialgroupaus


3
2
1 months ago


Today we helped @airnz celebrate International Women’s Day 👩‍✈️✈️

Working alongside Queenstown Airport, we made history with the first airport in New Zealand to be led by women across 14 key operational units.

From pilots and cabin crew, to air traffic control and aviation security, to engineering to flight planning.

Women are essential to the future of aviation. As the sector grows, expanding and strengthening New Zealand’s aviation and tourism workforce is critical - that’s why Air New Zealand is committed to creating clear, accessible pathways that enable more women to enjoy a career that soars.


3
5
2 months ago

Today we helped @airnz celebrate International Women’s Day 👩‍✈️✈️

Working alongside Queenstown Airport, we made history with the first airport in New Zealand to be led by women across 14 key operational units.

From pilots and cabin crew, to air traffic control and aviation security, to engineering to flight planning.

Women are essential to the future of aviation. As the sector grows, expanding and strengthening New Zealand’s aviation and tourism workforce is critical - that’s why Air New Zealand is committed to creating clear, accessible pathways that enable more women to enjoy a career that soars.


3
5
2 months ago

From a stunning dining experience that floated on water for @cloudybay

To the ‘Restaurant with the most stars’ with Chef @benbaylynz for @purenewzealand, which ended up enticing the Michelin Guide to New Zealand.

A two month long @heineken_nz ‘Club Silver’ residency that delighted thousands.

And the incredible launch of the @nzicc to 650 VIP guests, featuring none other than @six60

No one does events quite like @_specialpr. If you’re keen to make something truly special, drop us a note. We’d love to hear from you.


3
2
2 months ago

Last night, the New Zealand International Convention Centre, welcomed its first guests for a celebration marking the opening of Aotearoa’s largest convention centre.

650 leaders, dignitaries and partners gathered as the venue came to life through light, art and performance.

Helios, the six metre sun sculpture by Luke Jerram, illuminated Ariki Hall, alongside Sara Hughes’ Iwi Rau. Te Paepae Theatre hosted its first performances from @tewharekarioi and the @aucklandyouthchoir , before a surprise finale from @six60 .

A landmark night showcasing the scale, creativity and ambition of NZICC.

Congratulations to @nzicc and @skycityentertainment on an incredible opening celebration.

Imagery by: @radlab_

 

@craggyrange
@maparinz
@oceanspeared
@withwild_
@weavecacao
@middlehurstfarmstore
@clevedoncoastoysters
@sawmillbrewery
@no1familyestate
@frommwinery
@eventflowersnz
@greenair_nz


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1
2 months ago

At first light this morning, @nzicc marked its Ceremonial Opening.

Led by @ngatiwhatuaorakei , the ceremony signified a new chapter for NZICC. Prime Minister @christopherluxon cut the official ribbon, joined by General Manager Prue Daly and @skycityentertainment Group CEO Jason Walbridge, Ngāti Whātua Ōrākei leadership, government representatives and project partners, united for Te Tumu.

We congratulate NZICC and SkyCity on a truly magical morning and its official opening. ✨


3
3
2 months ago

At first light this morning, @nzicc marked its Ceremonial Opening.

Led by @ngatiwhatuaorakei , the ceremony signified a new chapter for NZICC. Prime Minister @christopherluxon cut the official ribbon, joined by General Manager Prue Daly and @skycityentertainment Group CEO Jason Walbridge, Ngāti Whātua Ōrākei leadership, government representatives and project partners, united for Te Tumu.

We congratulate NZICC and SkyCity on a truly magical morning and its official opening. ✨


3
3
2 months ago

At first light this morning, @nzicc marked its Ceremonial Opening.

Led by @ngatiwhatuaorakei , the ceremony signified a new chapter for NZICC. Prime Minister @christopherluxon cut the official ribbon, joined by General Manager Prue Daly and @skycityentertainment Group CEO Jason Walbridge, Ngāti Whātua Ōrākei leadership, government representatives and project partners, united for Te Tumu.

We congratulate NZICC and SkyCity on a truly magical morning and its official opening. ✨


3
3
2 months ago


At first light this morning, @nzicc marked its Ceremonial Opening.

Led by @ngatiwhatuaorakei , the ceremony signified a new chapter for NZICC. Prime Minister @christopherluxon cut the official ribbon, joined by General Manager Prue Daly and @skycityentertainment Group CEO Jason Walbridge, Ngāti Whātua Ōrākei leadership, government representatives and project partners, united for Te Tumu.

We congratulate NZICC and SkyCity on a truly magical morning and its official opening. ✨


3
3
2 months ago

At first light this morning, @nzicc marked its Ceremonial Opening.

Led by @ngatiwhatuaorakei , the ceremony signified a new chapter for NZICC. Prime Minister @christopherluxon cut the official ribbon, joined by General Manager Prue Daly and @skycityentertainment Group CEO Jason Walbridge, Ngāti Whātua Ōrākei leadership, government representatives and project partners, united for Te Tumu.

We congratulate NZICC and SkyCity on a truly magical morning and its official opening. ✨


3
3
2 months ago

At first light this morning, @nzicc marked its Ceremonial Opening.

Led by @ngatiwhatuaorakei , the ceremony signified a new chapter for NZICC. Prime Minister @christopherluxon cut the official ribbon, joined by General Manager Prue Daly and @skycityentertainment Group CEO Jason Walbridge, Ngāti Whātua Ōrākei leadership, government representatives and project partners, united for Te Tumu.

We congratulate NZICC and SkyCity on a truly magical morning and its official opening. ✨


3
3
2 months ago


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