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In an often crowded internet, @getashelf is a place to track your taste. Last year, we partnered with Shelf to build a new brand identity designed to remix culture the way their users do—combining all the things you love into something unmistakably your own.

Download Shelf: www.shelf.im

Earlier this year, we partnered with Justin Bieber to bring his latest vision to life. Our work with @skylrk began back in 2022, and we’ve been building behind the scenes ever since. Our team led the design and development of SKYLRK’s website to match the hype of its first collection and lay the foundation for an ever-evolving future.

We built a new site for our friends @smalltalk_studio. We tried to give it the same energy as the clothes. You’ll see what we mean.

ST logos by the inimitable @sammiepurulak & @aseltambay !

smalltalkstudio.biz

We built a new site for our friends @smalltalk_studio. We tried to give it the same energy as the clothes. You’ll see what we mean.

ST logos by the inimitable @sammiepurulak & @aseltambay !

smalltalkstudio.biz

We built a new site for our friends @smalltalk_studio. We tried to give it the same energy as the clothes. You’ll see what we mean.

ST logos by the inimitable @sammiepurulak & @aseltambay !

smalltalkstudio.biz

We built a new site for our friends @smalltalk_studio. We tried to give it the same energy as the clothes. You’ll see what we mean.

ST logos by the inimitable @sammiepurulak & @aseltambay !

smalltalkstudio.biz

We built a new site for our friends @smalltalk_studio. We tried to give it the same energy as the clothes. You’ll see what we mean.

ST logos by the inimitable @sammiepurulak & @aseltambay !

smalltalkstudio.biz

@smalltalk_studio is a New York City clothing brand known for hand-sewn garments that balance art practice with everyday uniform. We collaborated closely with their two incredibly creative, hardworking founders to design and develop a new website that captures the distinct humanity of their project.

ST logos by @sammiepurulak!

smalltalkstudio.biz

For @usal.project’s first footwear release, we started with the mysterious Cochno Stone — one of history’s most intriguing ancient rock sites. Those carved spirals are evidence of movement. Of cycles that become growth.

Hesse wrote that the path is a spiral. We thought about that a lot while designing this collaborative clog with @oofos. Movement as meaning. Upward motion.

This shoe stands as a line between then and now, a stepping stone that brings you back to the start — not as repetition, but evolution. We were fortunate to have designed the clog itself and the campaign around its release. Thank you to @michaelwashh and the entire @usal.project team for executing this project in such a beautiful and meaningful way. Much more to come!

For @usal.project’s first footwear release, we started with the mysterious Cochno Stone — one of history’s most intriguing ancient rock sites. Those carved spirals are evidence of movement. Of cycles that become growth.

Hesse wrote that the path is a spiral. We thought about that a lot while designing this collaborative clog with @oofos. Movement as meaning. Upward motion.

This shoe stands as a line between then and now, a stepping stone that brings you back to the start — not as repetition, but evolution. We were fortunate to have designed the clog itself and the campaign around its release. Thank you to @michaelwashh and the entire @usal.project team for executing this project in such a beautiful and meaningful way. Much more to come!

For @usal.project’s first footwear release, we started with the mysterious Cochno Stone — one of history’s most intriguing ancient rock sites. Those carved spirals are evidence of movement. Of cycles that become growth.

Hesse wrote that the path is a spiral. We thought about that a lot while designing this collaborative clog with @oofos. Movement as meaning. Upward motion.

This shoe stands as a line between then and now, a stepping stone that brings you back to the start — not as repetition, but evolution. We were fortunate to have designed the clog itself and the campaign around its release. Thank you to @michaelwashh and the entire @usal.project team for executing this project in such a beautiful and meaningful way. Much more to come!

For @usal.project’s first footwear release, we started with the mysterious Cochno Stone — one of history’s most intriguing ancient rock sites. Those carved spirals are evidence of movement. Of cycles that become growth.

Hesse wrote that the path is a spiral. We thought about that a lot while designing this collaborative clog with @oofos. Movement as meaning. Upward motion.

This shoe stands as a line between then and now, a stepping stone that brings you back to the start — not as repetition, but evolution. We were fortunate to have designed the clog itself and the campaign around its release. Thank you to @michaelwashh and the entire @usal.project team for executing this project in such a beautiful and meaningful way. Much more to come!

For @usal.project’s first footwear release, we started with the mysterious Cochno Stone — one of history’s most intriguing ancient rock sites. Those carved spirals are evidence of movement. Of cycles that become growth.

Hesse wrote that the path is a spiral. We thought about that a lot while designing this collaborative clog with @oofos. Movement as meaning. Upward motion.

This shoe stands as a line between then and now, a stepping stone that brings you back to the start — not as repetition, but evolution. We were fortunate to have designed the clog itself and the campaign around its release. Thank you to @michaelwashh and the entire @usal.project team for executing this project in such a beautiful and meaningful way. Much more to come!

@luccilambrusco is now served, and it arrives with a touch of charm. Partnering with Ashley Graham to launch her latest venture, @alright.studio built a brand identity and packaging system for a dry sparkling Lambrusco that can move easily from day to night.⁠
⁠
Handcrafted in Emilia Romagna, the wine looks unfussy and versatile, which matches the liquid within. The script wordmark is confident, paired with clean supporting type that keeps the label fresh and legible. ⁠
⁠
Link in bio for the full article. #design #branding #linkinbio #graphicdesign #packagingdesign #thedieline #dieline #packaging

@luccilambrusco is now served, and it arrives with a touch of charm. Partnering with Ashley Graham to launch her latest venture, @alright.studio built a brand identity and packaging system for a dry sparkling Lambrusco that can move easily from day to night.⁠
⁠
Handcrafted in Emilia Romagna, the wine looks unfussy and versatile, which matches the liquid within. The script wordmark is confident, paired with clean supporting type that keeps the label fresh and legible. ⁠
⁠
Link in bio for the full article. #design #branding #linkinbio #graphicdesign #packagingdesign #thedieline #dieline #packaging

@luccilambrusco is now served, and it arrives with a touch of charm. Partnering with Ashley Graham to launch her latest venture, @alright.studio built a brand identity and packaging system for a dry sparkling Lambrusco that can move easily from day to night.⁠
⁠
Handcrafted in Emilia Romagna, the wine looks unfussy and versatile, which matches the liquid within. The script wordmark is confident, paired with clean supporting type that keeps the label fresh and legible. ⁠
⁠
Link in bio for the full article. #design #branding #linkinbio #graphicdesign #packagingdesign #thedieline #dieline #packaging

Ephemera from @luccilambrusco's launch event with @ashleygraham on Wednesday, 2/11 in New York City.

Ephemera from @luccilambrusco's launch event with @ashleygraham on Wednesday, 2/11 in New York City.

Ephemera from @luccilambrusco's launch event with @ashleygraham on Wednesday, 2/11 in New York City.

Ephemera from @luccilambrusco's launch event with @ashleygraham on Wednesday, 2/11 in New York City.

Ephemera from @luccilambrusco's launch event with @ashleygraham on Wednesday, 2/11 in New York City.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

Lucci is now served. We partnered with @ashleygraham to launch her latest venture—a dry, sparkling red wine that perfectly balances day and night. Handcrafted in Emilia-Romagna, Italy, Lambrusco is the kind of drink you can enjoy for every occasion or none at all. Our team created a brand identity, packaging system, and digital experience for @luccilambrusco designed to travel seamlessly from table to shelf to screen.

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes
Animation: @jonnymocek

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

What began as a PhD research experiment to compare language models has evolved into Arena, a shared space where human judgment shapes the future of AI. We partnered with Arena to craft a new look rooted in trust, precision, and progress—one that emphasizes the real-world impact of evaluating artificial intelligence. Designed to feel both academic and alive, the result is a brand identity built to measure what matters most.

In collaboration with the Arena team, and animation by @madebyfern. More to come!

@alright.studio builds custom e-commerce systems for clients ranging from Justin Bieber’s SKYLRK brand to outdoor community collective Usal.⁠
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For insights into their approach to unconventional e-commerce as a Shopify Plus’ partner, be sure to read the interview at our link in bio.⁠