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friends don’t let friends miss out on our biggest sale of the year! the love amika sale is happening now. enjoy 30% off sitewide and exclusive gifts with your purchase on loveamika.com + loveamika.ca

love at first wash 🩷 from first tries to forever faves, now’s the time to stock up on the products that have our community hooked! the love amika sale is happening now on loveamika.com + loveamika.ca 🛍️ drop your current amika obsession below👇

tiny products, BIG love 💗 shop the love amika sale through May 14 for 30% off sitewide. stock up on your faves or try some newbies! tell us what you’re adding to cart 🛒

friend faves 🧡 how did you fall in love with amika?

the love amika sale is our way of saying thank you to the community that makes amika so special. enjoy 30% off sitewide on loveamika.com with code LOVE30 ✨ ends May 14

friend faves 🧡 how did you fall in love with amika?

the love amika sale is our way of saying thank you to the community that makes amika so special. enjoy 30% off sitewide on loveamika.com with code LOVE30 ✨ ends May 14

friend faves 🧡 how did you fall in love with amika?

the love amika sale is our way of saying thank you to the community that makes amika so special. enjoy 30% off sitewide on loveamika.com with code LOVE30 ✨ ends May 14

friend faves 🧡 how did you fall in love with amika?

the love amika sale is our way of saying thank you to the community that makes amika so special. enjoy 30% off sitewide on loveamika.com with code LOVE30 ✨ ends May 14

friend faves 🧡 how did you fall in love with amika?

the love amika sale is our way of saying thank you to the community that makes amika so special. enjoy 30% off sitewide on loveamika.com with code LOVE30 ✨ ends May 14

friend faves 🧡 how did you fall in love with amika?

the love amika sale is our way of saying thank you to the community that makes amika so special. enjoy 30% off sitewide on loveamika.com with code LOVE30 ✨ ends May 14

MET Gala 2026 ✨Which amika-powered look is your favorite?

MET Gala 2026 ✨Which amika-powered look is your favorite?

MET Gala 2026 ✨Which amika-powered look is your favorite?

fan mail > love language 💌 nothing hits like hearing from you. reading your notes, your routines, your ride-or-die faves… 🥹 this is why we do what we do. to celebrate YOU, the love amika sale is on 💥 30% off sitewide, free gifts + even a few surprises up our sleeves. consider this our love letter back to you. shop your favorites (+ maybe a few new ones 👀) while it lasts!

love,
amika 💖

Black Hair Reimagined, The Fifth Silhouette by @vernonfrancois (he/him) for powered by amika.

inspired by the changing of the seasons, Vernon incorporated life-sized trees, leaves, twigs and flower petals he + his team transformed and shaped by hair, using nearly 20 bottles of amika headstrong hairspray.

“For me, this was about honoring that moment of becoming—where identity, texture, and expression are not fixed, but evolving, expanding, and fully alive.”- @vernonfrancois

Black Hair Reimagined, The Fifth Silhouette by @vernonfrancois (he/him) for powered by amika.

inspired by the changing of the seasons, Vernon incorporated life-sized trees, leaves, twigs and flower petals he + his team transformed and shaped by hair, using nearly 20 bottles of amika headstrong hairspray.

“For me, this was about honoring that moment of becoming—where identity, texture, and expression are not fixed, but evolving, expanding, and fully alive.”- @vernonfrancois

Black Hair Reimagined, The Fifth Silhouette by @vernonfrancois (he/him) for powered by amika.

inspired by the changing of the seasons, Vernon incorporated life-sized trees, leaves, twigs and flower petals he + his team transformed and shaped by hair, using nearly 20 bottles of amika headstrong hairspray.

“For me, this was about honoring that moment of becoming—where identity, texture, and expression are not fixed, but evolving, expanding, and fully alive.”- @vernonfrancois

Black Hair Reimagined, The Fifth Silhouette by @vernonfrancois (he/him) for powered by amika.

inspired by the changing of the seasons, Vernon incorporated life-sized trees, leaves, twigs and flower petals he + his team transformed and shaped by hair, using nearly 20 bottles of amika headstrong hairspray.

“For me, this was about honoring that moment of becoming—where identity, texture, and expression are not fixed, but evolving, expanding, and fully alive.”- @vernonfrancois

Black Hair Reimagined, The Fifth Silhouette by @vernonfrancois (he/him) for powered by amika.

inspired by the changing of the seasons, Vernon incorporated life-sized trees, leaves, twigs and flower petals he + his team transformed and shaped by hair, using nearly 20 bottles of amika headstrong hairspray.

“For me, this was about honoring that moment of becoming—where identity, texture, and expression are not fixed, but evolving, expanding, and fully alive.”- @vernonfrancois

Black Hair Reimagined, The Fifth Silhouette by @vernonfrancois (he/him) for powered by amika.

inspired by the changing of the seasons, Vernon incorporated life-sized trees, leaves, twigs and flower petals he + his team transformed and shaped by hair, using nearly 20 bottles of amika headstrong hairspray.

“For me, this was about honoring that moment of becoming—where identity, texture, and expression are not fixed, but evolving, expanding, and fully alive.”- @vernonfrancois

Black Hair Reimagined, The Fifth Silhouette by @vernonfrancois (he/him) for powered by amika.

inspired by the changing of the seasons, Vernon incorporated life-sized trees, leaves, twigs and flower petals he + his team transformed and shaped by hair, using nearly 20 bottles of amika headstrong hairspray.

“For me, this was about honoring that moment of becoming—where identity, texture, and expression are not fixed, but evolving, expanding, and fully alive.”- @vernonfrancois

anchored in our mission to be a friend to all people + the planet, we ensure all amika products are:

🌱 powered by responsibly sourced hero ingredients
🧡 infused with our signature superfruit sea buckthorn
❌ free of our brand’s list of non-negotiables

learn more about our friend to the future efforts at loveamika.com

anchored in our mission to be a friend to all people + the planet, we ensure all amika products are:

🌱 powered by responsibly sourced hero ingredients
🧡 infused with our signature superfruit sea buckthorn
❌ free of our brand’s list of non-negotiables

learn more about our friend to the future efforts at loveamika.com

anchored in our mission to be a friend to all people + the planet, we ensure all amika products are:

🌱 powered by responsibly sourced hero ingredients
🧡 infused with our signature superfruit sea buckthorn
❌ free of our brand’s list of non-negotiables

learn more about our friend to the future efforts at loveamika.com

anchored in our mission to be a friend to all people + the planet, we ensure all amika products are:

🌱 powered by responsibly sourced hero ingredients
🧡 infused with our signature superfruit sea buckthorn
❌ free of our brand’s list of non-negotiables

learn more about our friend to the future efforts at loveamika.com

anchored in our mission to be a friend to all people + the planet, we ensure all amika products are:

🌱 powered by responsibly sourced hero ingredients
🧡 infused with our signature superfruit sea buckthorn
❌ free of our brand’s list of non-negotiables

learn more about our friend to the future efforts at loveamika.com

anchored in our mission to be a friend to all people + the planet, we ensure all amika products are:

🌱 powered by responsibly sourced hero ingredients
🧡 infused with our signature superfruit sea buckthorn
❌ free of our brand’s list of non-negotiables

learn more about our friend to the future efforts at loveamika.com

a scalp massage made simple 🩷 the love amika sale is officially on. take 30% off sitewide with code LOVE30.

if you’re a VIP, you already know 👀 our exclusive scalp gua sha turns routines into rituals. not a VIP? consider this your sign. tap the link in bio to become a friend with benefits + earn points, perks, + early access (with extras) next time.

ends 5/14.

a scalp massage made simple 🩷 the love amika sale is officially on. take 30% off sitewide with code LOVE30.

if you’re a VIP, you already know 👀 our exclusive scalp gua sha turns routines into rituals. not a VIP? consider this your sign. tap the link in bio to become a friend with benefits + earn points, perks, + early access (with extras) next time.

ends 5/14.

missed @ultabeauty world? this one’s for you 🧡 we’ve teamed up with our friends @dibsbeauty, @coola + @patchology (all spotted at UBW 👀) to give 5 of you some goodies for you + your bestie!

here’s how to enter for a chance to win:
🧡 like AND save this post
👯 make sure you’re following us @amika, @dibsbeauty, @coola + @patchology
💬 tag your bestie!
🔁 BONUS ENTRY: repost this video

official stuff: giveaway starts on May 1 and ends on May 6 11:59 PM ET. US residents only. this giveaway is not affiliated with Instagram. no purchase is necessary. winners will be randomly selected and contacted by verified @amika. we will never make another account to message winners. we’ve seen spam accounts created pretending to be us/our team to gain information. these are fake!

booked, busy, + not leaving the house 💅 what’s your idea of a perfect friday night in?

@dezzdyanii (she/her)

we asked our friends: what’s one word to describe amika? now we’re asking you! drop a comment down below.

🛍️ the love amika sale starts...NOW! get 30% off sitewide plus, get 2 free gifts when you spend $125. use code LOVE30. ends 5/14.