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Watch how @lizzyysharp uses Tousle Texture to create volume, and a soft, lived-in, touchable look.

Have you added Tousle Texture to your styling lineup?

#Aveda
#TousleTexture
#AvedaSalons

Tousle Texture anytime, anywhere. | @luxofcourse

#Aveda
#TousleTexture
#AvedaSalons

"There was no better option really, it was Aveda or nothing."

Faces of Aveda, a campaign launched by Aveda Canada, celebrates the passion and people behind our salon community.

Meet Jessica Nguyen & Kyle Mathieson, owners of @embujunction salon. Their journey highlights a shared belief in Aveda’s values and a deep appreciation for the strength of our network.

Tell us your “Why Aveda” in the comments 💬

#AvedaCanada #FacesofAveda #AvedaArtist #WhyAveda

Last weekend, we walked 3.7 miles (5.9 km), the average distance millions travel daily for safe drinking water.* Across salons, stores, institutes and offices, our global Aveda community stepped forward to raise awareness for water scarcity.​
​
One walk. One shared purpose. Care in action.​
#Aveda #AvedaArtist #AvedaWalksForWater​

*Source: World Vision and UN/UNICEF.

Real results, real formulas 🤎 Created with Aveda Full Spectrum Demi-Permanent™ by @tom_frankiesalon, this look features a modern brunette with natural depth, controlled warmth, and a clean, slightly brighter face frame.

Save for your next color application and tag us in your results.

#AvedaArtist #AvedaSalons #AvedaColorCares

Real results, real formulas 🤎 Created with Aveda Full Spectrum Demi-Permanent™ by @tom_frankiesalon, this look features a modern brunette with natural depth, controlled warmth, and a clean, slightly brighter face frame.

Save for your next color application and tag us in your results.

#AvedaArtist #AvedaSalons #AvedaColorCares

Real results, real formulas 🤎 Created with Aveda Full Spectrum Demi-Permanent™ by @tom_frankiesalon, this look features a modern brunette with natural depth, controlled warmth, and a clean, slightly brighter face frame.

Save for your next color application and tag us in your results.

#AvedaArtist #AvedaSalons #AvedaColorCares

We're back, and what a success it was 💫 This month, Aveda returned to America’s Beauty Show in Chicago for an unforgettable few days of artistry, education, and connection.

Thank you to everyone who showed up and showed out 👏 Watch the recap to relive this iconic weekend.

#AmericasBeautyShow | @aveda @avedaartists

This is what effortless looks like. Soft, touchable texture that lasts all day with no residue.

✨ @allenruizstyle's Pro Artist Tip: Try using Aveda Tousle Texture before any ironing service.

#Aveda #AvedaArtist #TousleTexture

Rooted in care from the very beginning.

We’re honored to be recognized by @salonmagazine in the Green Brand category at this year’s Readers’ Choice Awards. Thank you for celebrating our shared commitment.

#SalonReadersChoice #SalonAwards #ProBeautyCanada

Rooted in care from the very beginning.

We’re honored to be recognized by @salonmagazine in the Green Brand category at this year’s Readers’ Choice Awards. Thank you for celebrating our shared commitment.

#SalonReadersChoice #SalonAwards #ProBeautyCanada

Rooted in care from the very beginning.

We’re honored to be recognized by @salonmagazine in the Green Brand category at this year’s Readers’ Choice Awards. Thank you for celebrating our shared commitment.

#SalonReadersChoice #SalonAwards #ProBeautyCanada

Rooted in care from the very beginning.

We’re honored to be recognized by @salonmagazine in the Green Brand category at this year’s Readers’ Choice Awards. Thank you for celebrating our shared commitment.

#SalonReadersChoice #SalonAwards #ProBeautyCanada

Rooted in care from the very beginning.

We’re honored to be recognized by @salonmagazine in the Green Brand category at this year’s Readers’ Choice Awards. Thank you for celebrating our shared commitment.

#SalonReadersChoice #SalonAwards #ProBeautyCanada

Rooted in care from the very beginning.

We’re honored to be recognized by @salonmagazine in the Green Brand category at this year’s Readers’ Choice Awards. Thank you for celebrating our shared commitment.

#SalonReadersChoice #SalonAwards #ProBeautyCanada

Pro tip from Hairbrained cofounder @gerardscarpaci

Try using the new Aveda Tousle Texture to break up the cast on curls that have dried naturally with gel or cream.

Pulse it through the roots into the mids, then loosely shake out with your hands. You’ll get separation, movement, and air into the hair—without losing definition.

Clean finish. Lived-in texture. No crunch.

Your #1 most requested texture essential is here 🎉

Create soft, lived-in texture instantly with long-lasting volume, touchable hold, and built-in heat protection using Aveda's NEW Tousle Texture Dry Texture Spray.

How are you adding that perfectly undone feel behind the chair?

#Aveda #AvedaArtist #TousleTexture

Artists are the soul of Aveda.

This community goes beyond technique, it’s a shared commitment to:
-Caring for every guest who sits in your chair.
-Honoring the craft you refine every day.
-Respecting the world that inspires our work.

Today is about you, the Artists who bring plant-powered beauty to life. Tag an Artist or salon whose work moves you, teaches you, or reminds you why you started.

#ArtistAppreciationDay

Check out this volume and texture! Elevate your blowouts and create soft, touchable volume with lived-in texture that lasts all day by pairing @aveda Tousle Texture and Abundant Blowout. 🙌

New Tousle Texture arrives April 26!
#Aveda #AvedaArtist #TousleTexture #AbundantBlowout