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Introduced India to #Gangoogly, Sourav Gangoogly. And it’s already the greatest collab of the year.

Brought back Googlies and OG Cricket era with a bang! ✨

Team Bare Bones: @girishnarayandass @anuyeah @natasha_neroy @swatidua_
Produced by: @cathect.studios
Directed by: @rajatdotm
Post-Production by: @pobox28

Ek raapchik, sitopaladi kha ke, paudha laga ke, script likhela hai apun Prime Video ke liye. 

Client: @primevideoin
Written by:  @anuyeah , @girishnarayandass , @manaswi_m , @rahul_nair88 , and @some_pretentious_name
Creative Directors: @anuyeah and @girishnarayandass
Art Directors: @arzoodles and @arpitaasawant
Management Team: @swatidua_ and @natasha_neroy
Directed by: @rajatdotm
Produced by: @theblipindia

#barebonescollective #amazonprimevideo #jaggudadamode

Presenting our latest ad for YouTube India - GenZ Chudail. She slayed. But not the way you think. She ate. But not the way you think.

Brand @youtubeindia
Creative Agency @barebonescollective
Written by: @girishnarayandass and @anuyeah
Director: @ryanmendonca
Management team: @swatidua_ @natasha_neroy
Art director: arpitasawant
Production house: @bangbangmediacorp

Writer. Creative director. Agency founder. And now, jury member.

Our Co-founder and CCO, Anuya Jakatdar joins the Film Broadcast jury at the Kyoorius Creative Awards 2026.

OOH OOH jaane jaana
Sunscreen laga ke aana

Brand: @mynykaa
Team Nykaa: @rashiwadhera_

Group Creative Director: @mutton_and_me
Copywriters: @yashikaa.kaushik | @goddamnvarun | @bechara_sourabhh
Art Director: @mojochromatic
Account Manager: @panda.in.disguise
Chief Operating Officer: @swatidua_
Chief Creative Officers: @anuyeah | @girishnarayandass

OOH OOH jaane jaana
Sunscreen laga ke aana

Brand: @mynykaa
Team Nykaa: @rashiwadhera_

Group Creative Director: @mutton_and_me
Copywriters: @yashikaa.kaushik | @goddamnvarun | @bechara_sourabhh
Art Director: @mojochromatic
Account Manager: @panda.in.disguise
Chief Operating Officer: @swatidua_
Chief Creative Officers: @anuyeah | @girishnarayandass

OOH OOH jaane jaana
Sunscreen laga ke aana

Brand: @mynykaa
Team Nykaa: @rashiwadhera_

Group Creative Director: @mutton_and_me
Copywriters: @yashikaa.kaushik | @goddamnvarun | @bechara_sourabhh
Art Director: @mojochromatic
Account Manager: @panda.in.disguise
Chief Operating Officer: @swatidua_
Chief Creative Officers: @anuyeah | @girishnarayandass

OOH OOH jaane jaana
Sunscreen laga ke aana

Brand: @mynykaa
Team Nykaa: @rashiwadhera_

Group Creative Director: @mutton_and_me
Copywriters: @yashikaa.kaushik | @goddamnvarun | @bechara_sourabhh
Art Director: @mojochromatic
Account Manager: @panda.in.disguise
Chief Operating Officer: @swatidua_
Chief Creative Officers: @anuyeah | @girishnarayandass

OOH OOH jaane jaana
Sunscreen laga ke aana

Brand: @mynykaa
Team Nykaa: @rashiwadhera_

Group Creative Director: @mutton_and_me
Copywriters: @yashikaa.kaushik | @goddamnvarun | @bechara_sourabhh
Art Director: @mojochromatic
Account Manager: @panda.in.disguise
Chief Operating Officer: @swatidua_
Chief Creative Officers: @anuyeah | @girishnarayandass

OOH OOH jaane jaana
Sunscreen laga ke aana

Brand: @mynykaa
Team Nykaa: @rashiwadhera_

Group Creative Director: @mutton_and_me
Copywriters: @yashikaa.kaushik | @goddamnvarun | @bechara_sourabhh
Art Director: @mojochromatic
Account Manager: @panda.in.disguise
Chief Operating Officer: @swatidua_
Chief Creative Officers: @anuyeah | @girishnarayandass

Nykaa didn’t just put up a billboard.
They scheduled the sun.

At 2PM, when the heat peaks, the message hits harder.
Because the environment becomes the amplifier.

That’s not outdoor advertising.
That’s contextual engineering.

When temperature becomes tension,
and tension meets the right product cue — persuasion feels natural.

No extra media spend.
No louder copy.
Just sharper timing.

This is how modern OOH works.
Not by visibility alone.
But by relevance in the right moment.

Smart brands don’t shout louder.
They choose better moments.

#letsmarkezing #Nykaa #OOHMarketing #ContextualAdvertising

[Nykaa billboard campaign, contextual OOH India, heat-based advertising, smart media timing, moment marketing]

Nykaa didn’t just put up a billboard.
They scheduled the sun.

At 2PM, when the heat peaks, the message hits harder.
Because the environment becomes the amplifier.

That’s not outdoor advertising.
That’s contextual engineering.

When temperature becomes tension,
and tension meets the right product cue — persuasion feels natural.

No extra media spend.
No louder copy.
Just sharper timing.

This is how modern OOH works.
Not by visibility alone.
But by relevance in the right moment.

Smart brands don’t shout louder.
They choose better moments.

#letsmarkezing #Nykaa #OOHMarketing #ContextualAdvertising

[Nykaa billboard campaign, contextual OOH India, heat-based advertising, smart media timing, moment marketing]

Nykaa didn’t just put up a billboard.
They scheduled the sun.

At 2PM, when the heat peaks, the message hits harder.
Because the environment becomes the amplifier.

That’s not outdoor advertising.
That’s contextual engineering.

When temperature becomes tension,
and tension meets the right product cue — persuasion feels natural.

No extra media spend.
No louder copy.
Just sharper timing.

This is how modern OOH works.
Not by visibility alone.
But by relevance in the right moment.

Smart brands don’t shout louder.
They choose better moments.

#letsmarkezing #Nykaa #OOHMarketing #ContextualAdvertising

[Nykaa billboard campaign, contextual OOH India, heat-based advertising, smart media timing, moment marketing]

Nykaa didn’t just put up a billboard.
They scheduled the sun.

At 2PM, when the heat peaks, the message hits harder.
Because the environment becomes the amplifier.

That’s not outdoor advertising.
That’s contextual engineering.

When temperature becomes tension,
and tension meets the right product cue — persuasion feels natural.

No extra media spend.
No louder copy.
Just sharper timing.

This is how modern OOH works.
Not by visibility alone.
But by relevance in the right moment.

Smart brands don’t shout louder.
They choose better moments.

#letsmarkezing #Nykaa #OOHMarketing #ContextualAdvertising

[Nykaa billboard campaign, contextual OOH India, heat-based advertising, smart media timing, moment marketing]

Nykaa didn’t just put up a billboard.
They scheduled the sun.

At 2PM, when the heat peaks, the message hits harder.
Because the environment becomes the amplifier.

That’s not outdoor advertising.
That’s contextual engineering.

When temperature becomes tension,
and tension meets the right product cue — persuasion feels natural.

No extra media spend.
No louder copy.
Just sharper timing.

This is how modern OOH works.
Not by visibility alone.
But by relevance in the right moment.

Smart brands don’t shout louder.
They choose better moments.

#letsmarkezing #Nykaa #OOHMarketing #ContextualAdvertising

[Nykaa billboard campaign, contextual OOH India, heat-based advertising, smart media timing, moment marketing]

Big Deals. Small Prices! The @mynykaa Pink Love Sale is on and so is our work for the fab team!

Team Bare Bones: @swatidua_ @anuyeah @girishnarayandass @panda.in.disguise@yashikaa.kaushik @goddamnvarun @mutton_and_me @mojochromatic

@girishnarayandass, Co-Founder and Chief Creative Officer, @barebonescollective, shares a clear-eyed view on the creative shifts shaping Indian advertising.

Read more on IMPACT Magazine (Link in Bio)

By @bhatiasahab101

#GirishNarayandass #BaresBonesCollective #BrandBuilding #IndianAdvertising #CreativeLeadership #AdIndustry #LongTermBranding

A heartfelt tribute to OGs Shah Rukh Khan @iamsrk and Yash Raj Films @yrf , for Netflix India @netflix_in on the auspicious occasion of King Khan’s birthday.

Client: @netflix_in

Creative Agency: @barebonescollective

Produced by @badstudioproductions

Voiceover: @rotalks

Edited by: @rishabh_shetty_ @thevaje

Music by: @aanandbajpai

Sound Engineer : @tommy8689

Tyohaaris se miliye dobaara.

Our second film for Google India launches Google Search’s new AI Mode.

Creative Team: @girishnarayandass , @anuyeah , @mutton_and_me , @yashikasurii , @goddamnvarun @mojochromatic
Project Management: @swatidua_ , @natasha_neroy, @panda.in.disguise
Produced by: @theducktapestudios
Directed by: @vallesraylin

Meet the Tyohaaris. Our latest film for @googleindialaunches Google Search’s new AI Mode.

Creative Team: @girishnarayandass , @anuyeah , @mutton_and_me, @yashikasurii , @goddamnvarun @mojochromatic
Project Management: @swatidua_ , @natasha_neroy , @panda.in.disguise
Produced by: @theducktapestudios
Directed by: @vallesraylin

IMPACT Magazine spotlights young independent agencies - unveiling their standout campaigns, challenges, and the edge they hold over big networks. Kicking off with Bare Bones Collective, proving how new-age independents are redefining advertising with fresh ideas.

Read more on IMPACT Magazine (Link in Bio)

By @bhatiasahab101

@barebonescollective @anuyeah @girishnarayandass @swatidua_

#IMPACT #IndependentAgencies #Advertising #BareBonesCollective #Young #Bold #FYP