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Mentally, we’re already at the campsite. 🏕️
Shop 20% off sitewide this Memorial Day Weekend — sale ends Monday. Time to get in gear.

#memorialdaysale #mdw #outdooradventure #sunprotection #touchgrass

Mentally, we’re already at the campsite. 🏕️
Shop 20% off sitewide this Memorial Day Weekend — sale ends Monday. Time to get in gear.

#memorialdaysale #mdw #outdooradventure #sunprotection #touchgrass

Mentally, we’re already at the campsite. 🏕️
Shop 20% off sitewide this Memorial Day Weekend — sale ends Monday. Time to get in gear.

#memorialdaysale #mdw #outdooradventure #sunprotection #touchgrass

Mentally, we’re already at the campsite. 🏕️
Shop 20% off sitewide this Memorial Day Weekend — sale ends Monday. Time to get in gear.

#memorialdaysale #mdw #outdooradventure #sunprotection #touchgrass

Making the most of these long summer days, overgrown trail and all. The @blackstrap Sun Hoodie is super breathable and kept me cool from ride-in to swim.

Family fly fishing: unlocked. 🎣
We’ve been working toward this moment since the kids were born. And it finally feels like this is the season we can truly fish together as a family, safely hang out by the river and actually enjoy the experience together.
We kicked things off with a guided day to build confidence and start the season with some success, and it absolutely paid off.
Big Sister cast, hooked, and landed four beautiful fish with just a little help bringing them in. And our little guy started getting the feel for his rod in a nice shallow spot. And bonus: I think I landed my biggest fish ever — on Mother’s Day, nonetheless.

A few things that are helping make fishing successful for our family:
- Easy sun protection with @blackstrap sun hoodies and daily tubes, so we’re not constantly reapplying sunscreen
- Little brother casting a heavier fly with the hook point clipped off to keep everyone safe
- Choosing areas with shallow shoals so the kids never had to wade deeper than their shins
Still learning, but this felt like a really special milestone for our crew.

If you know a skier or snowboarder, check on them. May is a hard month. 🫶🏻

While they work through it, two things from @blackstrap can help keep them upright:

→ EVAP Shorts Active Shorts — made for trail runs, river days, and dusting the cobwebs off your bike to take it for a spin.

→ Aspect Drirelease Ultralight Hoodie — travel-ready, trail-ready, river-ready, and breathable/cool enough to wear to the airport, on the water, or while emotionally processing the forecast.

No brakes. No plan. Just outside. BlackStrap kids sun layers are built to stay cool, stay covered, and move with them, delivering UPF 50+ protection without the overheating or complaints.

#sunprotection #upf50 #summerkidswear #kidsgear #summercamp

What most people get wrong about sun protection:

More coverage doesn’t mean more heat.

The right gear actually keeps you cooler by protecting your skin and regulating body temp.

BlackStrap sun apparel deliversy UPF 50+ protection with lightweight, breathable fabrics that keep you cool while blocking harmful UV rays.

Wear your shade. Stay out longer.

#sunprotection #sunshirt #upf50 #upf50activewear

What most people get wrong about sun protection:

More coverage doesn’t mean more heat.

The right gear actually keeps you cooler by protecting your skin and regulating body temp.

BlackStrap sun apparel deliversy UPF 50+ protection with lightweight, breathable fabrics that keep you cool while blocking harmful UV rays.

Wear your shade. Stay out longer.

#sunprotection #sunshirt #upf50 #upf50activewear

What most people get wrong about sun protection:

More coverage doesn’t mean more heat.

The right gear actually keeps you cooler by protecting your skin and regulating body temp.

BlackStrap sun apparel deliversy UPF 50+ protection with lightweight, breathable fabrics that keep you cool while blocking harmful UV rays.

Wear your shade. Stay out longer.

#sunprotection #sunshirt #upf50 #upf50activewear

“Worn In. Worn Well.” celebrates the evidence of a life lived outside. The new Summer ’26 collection is designed for long trail days, river hangs, road trips, wrong turns, and repeat wear. Check out what’s new this summer.

#dailygear #activewear #getoutside #breathablefabric #activewearforwomen

“Worn In. Worn Well.” celebrates the evidence of a life lived outside. The new Summer ’26 collection is designed for long trail days, river hangs, road trips, wrong turns, and repeat wear. Check out what’s new this summer.

#dailygear #activewear #getoutside #breathablefabric #activewearforwomen

“Worn In. Worn Well.” celebrates the evidence of a life lived outside. The new Summer ’26 collection is designed for long trail days, river hangs, road trips, wrong turns, and repeat wear. Check out what’s new this summer.

#dailygear #activewear #getoutside #breathablefabric #activewearforwomen

To the moms.
To the mother figures. 
To those celebrating, remembering, or carrying something heavier today. 

Mother’s Day can hold a lot—gratitude, joy, complexities, and everything in between.

Today, we’re thinking about the moments that help you reconnect with yourself. Maybe it’s an early morning coffee before the day begins, a long bike ride with your weekly crew, a riverside cook out with friends, or a few quiet miles on the trail.

However you spend the day, we hope it feels like yours.

To the moms.
To the mother figures. 
To those celebrating, remembering, or carrying something heavier today. 

Mother’s Day can hold a lot—gratitude, joy, complexities, and everything in between.

Today, we’re thinking about the moments that help you reconnect with yourself. Maybe it’s an early morning coffee before the day begins, a long bike ride with your weekly crew, a riverside cook out with friends, or a few quiet miles on the trail.

However you spend the day, we hope it feels like yours.

To the moms.
To the mother figures. 
To those celebrating, remembering, or carrying something heavier today. 

Mother’s Day can hold a lot—gratitude, joy, complexities, and everything in between.

Today, we’re thinking about the moments that help you reconnect with yourself. Maybe it’s an early morning coffee before the day begins, a long bike ride with your weekly crew, a riverside cook out with friends, or a few quiet miles on the trail.

However you spend the day, we hope it feels like yours.

New arrivals built for long days outside. The Summer '26 collection is ready to tackle heat, movement, water, and whatever else the day has in store. From the trail to the river and back again. Explore the new arrivals.

#trails #camping #flyfishing #outdoorgear #pnwsummer

Your sign to eat tacos outside today. Happy Cinco De Mayo + Taco Tuesday to all who celebrate 🫡

Your sign to eat tacos outside today. Happy Cinco De Mayo + Taco Tuesday to all who celebrate 🫡

Your sign to eat tacos outside today. Happy Cinco De Mayo + Taco Tuesday to all who celebrate 🫡

If your summers are filled with muddy mountain bike rides, cold river dips, car camps, summit picnics, and saying yes to all side quests...you're exactly who we're looking for. Hi, we're BlackStrap and we'd be stoked to have you join us as a Brand Ambassador this summer.

Submit your application now through Popfly. Link in bio.

#outdoorbrand #mountainbiking #flyfishing #hiking #outdooradventure

Two runs with @jiggly_jackson for @blackstrap