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blakeabbie
Blake Abbie 王立民
EDITOR-IN-CHIEF @amagazinecuratedby
ACTOR @innovativeartists @pacificartists
BLING EMPIRE: NY, METEOR GARDEN @netflix
@tong.world @manyforms
#RakutenFWT 26AW Guest interview🎤
カルト的人気を誇る「A Magazine curated By @amagazinecuratedby 」の編集長を務め、毎号新たなファッションデザイナーとコラボレーションしているBlake Abbie 氏 @blakeabbie がJFWOの招聘プログラムによってRakuten Fashion Week TOKYO 26A/Wに参加した。
アジアマーケットにも明るい彼にとって、東京のファッション・ウィークはどのように映ったのか。
会期中に、公式会場である渋谷ヒカリエにて話を聞いた。
Q.これまで拝見されたショーにおいて、評価したいブランドを教えてください。
A.まずはやはり、全体的な体験に圧倒されたyushokobayashi @yushokobayashi 。ショーだけでなく、白い背景にシンプルなモデルで服を見ても、非常に興味深いルックでした。パーソナリティがあって本当に素晴らしかった。そして、FDMTL @fdmtldenim 。非常によく作られた日本のデニム。もしかしたら既視感があるかもしれないが、クールで私も着たいと思ったコレクションでした。YOKE @yoke_tokyo は、素材やテキスタイルへの理解が本当に深い。プレゼンテーションとしては少し思うところがありましたが、彼が初めて手がけたウィメンズウェアなので判断はできません。新しいことに挑戦しているのですから。服を実際に見て、触って、感じると評価は変わりました。ブランドによっては、着る必要がある服もあり、ただ見るだけではダメなんです。
Blake Abbie, editor-in-chief of the cult-favorite A Magazine curated By, which collaborates with a different fashion designer each issue, attended Rakuten Fashion Week TOKYO 26A/W as part of JFWO’s invitation program. As someone well-versed in the Asian market, how did Tokyo Fashion Week strike him? We spoke with him during the event at Shibuya Hikarie, the official venue.
Q. Of the shows you’ve seen so far, which brands were you most impressed by?
A. I’d have to start with yushokobayashi. I was floored by the whole experience. It wasn’t just the show—even when the clothes were modeled against a simple white backdrop, they remained extremely compelling. They had real personality. FDMTL, too. Japanese denim, executed at a very high level. It felt familiar in a way, but I found the collection very cool, and something I’d want to wear myself. YOKE showed a deep understanding of materials and textiles. I did have some thoughts about the presentation, but it’s his first time creating womenswear, so it’s too early to pass judgment. It’s a new challenge, after all. My impression actually changed after experiencing the clothes in person. With some brands, it’s not enough simply to see the clothes on the runway—you need to wear them.
インタビュー全文はRakutenFWT公式ウェブサイトにて。プロフィールリンクからご覧いただけます！
#RakutenFWT #tokyo #26AW
#RakutenFWT 26AW Guest interview🎤
カルト的人気を誇る「A Magazine curated By @amagazinecuratedby 」の編集長を務め、毎号新たなファッションデザイナーとコラボレーションしているBlake Abbie 氏 @blakeabbie がJFWOの招聘プログラムによってRakuten Fashion Week TOKYO 26A/Wに参加した。
アジアマーケットにも明るい彼にとって、東京のファッション・ウィークはどのように映ったのか。
会期中に、公式会場である渋谷ヒカリエにて話を聞いた。
Q.これまで拝見されたショーにおいて、評価したいブランドを教えてください。
A.まずはやはり、全体的な体験に圧倒されたyushokobayashi @yushokobayashi 。ショーだけでなく、白い背景にシンプルなモデルで服を見ても、非常に興味深いルックでした。パーソナリティがあって本当に素晴らしかった。そして、FDMTL @fdmtldenim 。非常によく作られた日本のデニム。もしかしたら既視感があるかもしれないが、クールで私も着たいと思ったコレクションでした。YOKE @yoke_tokyo は、素材やテキスタイルへの理解が本当に深い。プレゼンテーションとしては少し思うところがありましたが、彼が初めて手がけたウィメンズウェアなので判断はできません。新しいことに挑戦しているのですから。服を実際に見て、触って、感じると評価は変わりました。ブランドによっては、着る必要がある服もあり、ただ見るだけではダメなんです。
Blake Abbie, editor-in-chief of the cult-favorite A Magazine curated By, which collaborates with a different fashion designer each issue, attended Rakuten Fashion Week TOKYO 26A/W as part of JFWO’s invitation program. As someone well-versed in the Asian market, how did Tokyo Fashion Week strike him? We spoke with him during the event at Shibuya Hikarie, the official venue.
Q. Of the shows you’ve seen so far, which brands were you most impressed by?
A. I’d have to start with yushokobayashi. I was floored by the whole experience. It wasn’t just the show—even when the clothes were modeled against a simple white backdrop, they remained extremely compelling. They had real personality. FDMTL, too. Japanese denim, executed at a very high level. It felt familiar in a way, but I found the collection very cool, and something I’d want to wear myself. YOKE showed a deep understanding of materials and textiles. I did have some thoughts about the presentation, but it’s his first time creating womenswear, so it’s too early to pass judgment. It’s a new challenge, after all. My impression actually changed after experiencing the clothes in person. With some brands, it’s not enough simply to see the clothes on the runway—you need to wear them.
インタビュー全文はRakutenFWT公式ウェブサイトにて。プロフィールリンクからご覧いただけます！
#RakutenFWT #tokyo #26AW
#RakutenFWT 26AW Guest interview🎤
カルト的人気を誇る「A Magazine curated By @amagazinecuratedby 」の編集長を務め、毎号新たなファッションデザイナーとコラボレーションしているBlake Abbie 氏 @blakeabbie がJFWOの招聘プログラムによってRakuten Fashion Week TOKYO 26A/Wに参加した。
アジアマーケットにも明るい彼にとって、東京のファッション・ウィークはどのように映ったのか。
会期中に、公式会場である渋谷ヒカリエにて話を聞いた。
Q.これまで拝見されたショーにおいて、評価したいブランドを教えてください。
A.まずはやはり、全体的な体験に圧倒されたyushokobayashi @yushokobayashi 。ショーだけでなく、白い背景にシンプルなモデルで服を見ても、非常に興味深いルックでした。パーソナリティがあって本当に素晴らしかった。そして、FDMTL @fdmtldenim 。非常によく作られた日本のデニム。もしかしたら既視感があるかもしれないが、クールで私も着たいと思ったコレクションでした。YOKE @yoke_tokyo は、素材やテキスタイルへの理解が本当に深い。プレゼンテーションとしては少し思うところがありましたが、彼が初めて手がけたウィメンズウェアなので判断はできません。新しいことに挑戦しているのですから。服を実際に見て、触って、感じると評価は変わりました。ブランドによっては、着る必要がある服もあり、ただ見るだけではダメなんです。
Blake Abbie, editor-in-chief of the cult-favorite A Magazine curated By, which collaborates with a different fashion designer each issue, attended Rakuten Fashion Week TOKYO 26A/W as part of JFWO’s invitation program. As someone well-versed in the Asian market, how did Tokyo Fashion Week strike him? We spoke with him during the event at Shibuya Hikarie, the official venue.
Q. Of the shows you’ve seen so far, which brands were you most impressed by?
A. I’d have to start with yushokobayashi. I was floored by the whole experience. It wasn’t just the show—even when the clothes were modeled against a simple white backdrop, they remained extremely compelling. They had real personality. FDMTL, too. Japanese denim, executed at a very high level. It felt familiar in a way, but I found the collection very cool, and something I’d want to wear myself. YOKE showed a deep understanding of materials and textiles. I did have some thoughts about the presentation, but it’s his first time creating womenswear, so it’s too early to pass judgment. It’s a new challenge, after all. My impression actually changed after experiencing the clothes in person. With some brands, it’s not enough simply to see the clothes on the runway—you need to wear them.
インタビュー全文はRakutenFWT公式ウェブサイトにて。プロフィールリンクからご覧いただけます！
#RakutenFWT #tokyo #26AW
Visa Fashion Week Tashkent Pre-Fall 2026 maxsus mehmoni - Blake Abbie.
Moda, media va zamonaviy madaniyat chorrahasida faoliyat yurituvchi Blake Abbie - muharrir, yozuvchi va aktyor. U A Magazine Curated By jurnalining bosh muharriri bo‘lib, bugungi global moda industriyasini shakllantirayotgan dizaynerlar bilan hamkorlik qiladi.
Uning faoliyati moda nashrlari, kino, televideniye va kreativ konsaltingni qamrab oladi. Asosiy e’tibor esa media va storytelling orqali madaniyat, qadriyatlar va zamon ruhini tadqiq qilishga qaratilgan.
Visa Fashion Week Tashkent Pre-Fall 2026 doirasida Blake Abbie Toshkentga mavsumning maxsus mehmoni sifatida tashrif buyuradi.
—
Специальный приглашённый гость Visa Fashion Week Tashkent Pre-Fall 2026 - Blake Abbie.
Редактор, писатель, актёр и одна из заметных фигур современной fashion-культуры, Blake Abbie работает на пересечении моды, медиа и культурных исследований. Как editor-in-chief A Magazine Curated By, он сотрудничает с дизайнерами, формирующими глобальную индустрию сегодня, а его проекты объединяют интеллектуальный взгляд на культуру и современный визуальный язык.
Его опыт охватывает fashion-издания, кино, телевидение и культурный консалтинг, а в центре работы исследование того, как медиа и storytelling формируют восприятие времени, ценностей и идентичности.
В рамках Visa Fashion Week Tashkent Pre-Fall 2026 Blake Abbie посетит Ташкент в качестве специального гостя сезона.
Happy AAPI month🥢Never been one to scream “happy XYZ day” celebrating whatever group of people is supposed to be celebrating this or that month, but this year I feel more responsibility to actually soapbox and speak about how I as an Asian person I move through this world.
As one of the only non-white editors-in-chief in western cultural magazine publishing and media (shout out to @samiranasr @lrpeoples @chiomannadi and to @hanyayanagihara who is departing T Mag soon (side note: notice the trend of BIPOC voices leaving many cultural institutions…)) there’s a need to be louder to talk about where we are in the state of the fashion world, media, art, television and entertainment. There’s now more visibility for non-white faces and voices, but we continue to be tokenized, viewed as sidelined characters often times conflating more than one check-box DEI need, and kept in a silo away from ‘mainstream’ dialogue.
I’m immensely proud of being Chinese-Scottish Canadian, yet I’ve tended to share and show my traditions and background through the work I do and the people I align or collaborate with or the designers I wear — and then in parallel support cultures of the global majority similarly when much of the world I sit in turns away — rather than preaching about it. But this is to change.
A Magazine is a fully BIPOC team, how incredible is that I’m the whitest person on the team! It doesn’t matter what our backgrounds are, but we bring them into a publication that ultimately has an impact on an industry and cultural legacy that is well loved and respected. Taking over the editorship, I’ve taken this responsibility to centre BIPOC voices incredibly seriously, and yes, while we are moving forward we and the cultural industry at large have immense progress to make. My hope is that with the reminder of these celebratory months, we continue to make space for us, collectively.
Photography by dear @quillemons an artist I’ve known since he was 18. Thank you for eye.
Happy AAPI month🥢Never been one to scream “happy XYZ day” celebrating whatever group of people is supposed to be celebrating this or that month, but this year I feel more responsibility to actually soapbox and speak about how I as an Asian person I move through this world.
As one of the only non-white editors-in-chief in western cultural magazine publishing and media (shout out to @samiranasr @lrpeoples @chiomannadi and to @hanyayanagihara who is departing T Mag soon (side note: notice the trend of BIPOC voices leaving many cultural institutions…)) there’s a need to be louder to talk about where we are in the state of the fashion world, media, art, television and entertainment. There’s now more visibility for non-white faces and voices, but we continue to be tokenized, viewed as sidelined characters often times conflating more than one check-box DEI need, and kept in a silo away from ‘mainstream’ dialogue.
I’m immensely proud of being Chinese-Scottish Canadian, yet I’ve tended to share and show my traditions and background through the work I do and the people I align or collaborate with or the designers I wear — and then in parallel support cultures of the global majority similarly when much of the world I sit in turns away — rather than preaching about it. But this is to change.
A Magazine is a fully BIPOC team, how incredible is that I’m the whitest person on the team! It doesn’t matter what our backgrounds are, but we bring them into a publication that ultimately has an impact on an industry and cultural legacy that is well loved and respected. Taking over the editorship, I’ve taken this responsibility to centre BIPOC voices incredibly seriously, and yes, while we are moving forward we and the cultural industry at large have immense progress to make. My hope is that with the reminder of these celebratory months, we continue to make space for us, collectively.
Photography by dear @quillemons an artist I’ve known since he was 18. Thank you for eye.
Happy AAPI month🥢Never been one to scream “happy XYZ day” celebrating whatever group of people is supposed to be celebrating this or that month, but this year I feel more responsibility to actually soapbox and speak about how I as an Asian person I move through this world.
As one of the only non-white editors-in-chief in western cultural magazine publishing and media (shout out to @samiranasr @lrpeoples @chiomannadi and to @hanyayanagihara who is departing T Mag soon (side note: notice the trend of BIPOC voices leaving many cultural institutions…)) there’s a need to be louder to talk about where we are in the state of the fashion world, media, art, television and entertainment. There’s now more visibility for non-white faces and voices, but we continue to be tokenized, viewed as sidelined characters often times conflating more than one check-box DEI need, and kept in a silo away from ‘mainstream’ dialogue.
I’m immensely proud of being Chinese-Scottish Canadian, yet I’ve tended to share and show my traditions and background through the work I do and the people I align or collaborate with or the designers I wear — and then in parallel support cultures of the global majority similarly when much of the world I sit in turns away — rather than preaching about it. But this is to change.
A Magazine is a fully BIPOC team, how incredible is that I’m the whitest person on the team! It doesn’t matter what our backgrounds are, but we bring them into a publication that ultimately has an impact on an industry and cultural legacy that is well loved and respected. Taking over the editorship, I’ve taken this responsibility to centre BIPOC voices incredibly seriously, and yes, while we are moving forward we and the cultural industry at large have immense progress to make. My hope is that with the reminder of these celebratory months, we continue to make space for us, collectively.
Photography by dear @quillemons an artist I’ve known since he was 18. Thank you for eye.
Happy AAPI month🥢Never been one to scream “happy XYZ day” celebrating whatever group of people is supposed to be celebrating this or that month, but this year I feel more responsibility to actually soapbox and speak about how I as an Asian person I move through this world.
As one of the only non-white editors-in-chief in western cultural magazine publishing and media (shout out to @samiranasr @lrpeoples @chiomannadi and to @hanyayanagihara who is departing T Mag soon (side note: notice the trend of BIPOC voices leaving many cultural institutions…)) there’s a need to be louder to talk about where we are in the state of the fashion world, media, art, television and entertainment. There’s now more visibility for non-white faces and voices, but we continue to be tokenized, viewed as sidelined characters often times conflating more than one check-box DEI need, and kept in a silo away from ‘mainstream’ dialogue.
I’m immensely proud of being Chinese-Scottish Canadian, yet I’ve tended to share and show my traditions and background through the work I do and the people I align or collaborate with or the designers I wear — and then in parallel support cultures of the global majority similarly when much of the world I sit in turns away — rather than preaching about it. But this is to change.
A Magazine is a fully BIPOC team, how incredible is that I’m the whitest person on the team! It doesn’t matter what our backgrounds are, but we bring them into a publication that ultimately has an impact on an industry and cultural legacy that is well loved and respected. Taking over the editorship, I’ve taken this responsibility to centre BIPOC voices incredibly seriously, and yes, while we are moving forward we and the cultural industry at large have immense progress to make. My hope is that with the reminder of these celebratory months, we continue to make space for us, collectively.
Photography by dear @quillemons an artist I’ve known since he was 18. Thank you for eye.
Happy AAPI month🥢Never been one to scream “happy XYZ day” celebrating whatever group of people is supposed to be celebrating this or that month, but this year I feel more responsibility to actually soapbox and speak about how I as an Asian person I move through this world.
As one of the only non-white editors-in-chief in western cultural magazine publishing and media (shout out to @samiranasr @lrpeoples @chiomannadi and to @hanyayanagihara who is departing T Mag soon (side note: notice the trend of BIPOC voices leaving many cultural institutions…)) there’s a need to be louder to talk about where we are in the state of the fashion world, media, art, television and entertainment. There’s now more visibility for non-white faces and voices, but we continue to be tokenized, viewed as sidelined characters often times conflating more than one check-box DEI need, and kept in a silo away from ‘mainstream’ dialogue.
I’m immensely proud of being Chinese-Scottish Canadian, yet I’ve tended to share and show my traditions and background through the work I do and the people I align or collaborate with or the designers I wear — and then in parallel support cultures of the global majority similarly when much of the world I sit in turns away — rather than preaching about it. But this is to change.
A Magazine is a fully BIPOC team, how incredible is that I’m the whitest person on the team! It doesn’t matter what our backgrounds are, but we bring them into a publication that ultimately has an impact on an industry and cultural legacy that is well loved and respected. Taking over the editorship, I’ve taken this responsibility to centre BIPOC voices incredibly seriously, and yes, while we are moving forward we and the cultural industry at large have immense progress to make. My hope is that with the reminder of these celebratory months, we continue to make space for us, collectively.
Photography by dear @quillemons an artist I’ve known since he was 18. Thank you for eye.
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
thank you to friends near and far who came to Milan to celebrate A Manual for Living Curated for @nike, to @martin_lotti for your trust and partnership and allowing us into your world in a way never before, to the A Mag and Nike teams, to all our contributors, to @luca.pronzato @we.are.ona @daladk, to @dropcity_org and to @karlaotto for your support on the evening.
I can’t reiterate it enough, this publication is special, it makes you think, it makes you curious. I really encourage you to pick up a copy.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
@blakeabbie Editor-in-Chief of @amagazinecuratedby sat down with Fragment Design founder @fujiwarahiroshi and Nike Chief Design Officer Martin Lotti. Together they explored the constant drive for new ideas and the emotional connection to @nike Air and their respective histories with the brand spanning nearly 30 years.
The dialogue reflected on how curation is itself a form of creation and editing is the basic process to amplify one’s creative vision. The panel talk took place at @dropcity_org alongside the launch of A Manual For Living Curated for Nike at NikeAir_Lab during @milan.design.week.
Photography @aria.ruffini
Surprise! An off-schedule talk today with @fujiwarahiroshi and @martin_lotti at @nike air_lab at @dropcity_org
INVITE ONLY — DM me if you want to come.
More than a year in the making, A Manual for Living Curated for Nike, a special project between @amagazinecuratedby and @nike will finally be out next week as we launch during Salone in Milan. An exercise in understanding how if Nike were to be personified it might think and breathe, guided by the voices at the heart of its hybrid intelligence of sports innovation and design.
This is unlike any other publication we’ve done; it is meant to be used as a tool, a way to question your self and the world around you as you read through exercises that use the same prompts asked of the Nike teams.
I’m still shook that our ideas to curate this issue were take and run with — but that’s Nike; they are dreamers and have no fear trying something. We made Nike pillow fights, two chair prototypes, reimagined what athletes rituals could look like like, contemplated the stadium as religious space, looked at how the brain works on Nike, looked to the future of design, there are neuroscience tools to stretch the brain… we even commissioned a comic strip.
No one will ever think that the cover took six week to figure out how to print — but we were dedicated to making this object as technically pushed as possible; to do something that our printers have never done.
Thank you to the A Mag team, to Martin, Sara, Nick, Matt, Deme, John, Golnaz, Janett, Jayden, all the artists and photographers — it’s a very special publication and I cannot wait for you to read.
Vid by @nam_borgers
my dream is to be the face of a tea brand. imagine this mug printed on a cold no sugar milky oolong, thank for getting me closer to that goal @fashionsnapcom. I think I shared some good quotes too in my conversation with @manamihirahira about the current start of fashion and publishing, which is online and out today. It’s in Japanese, which I don’t speak so if it’s about something else, sorry for that! Arigato gozaimasu 🙇🏻
my dream is to be the face of a tea brand. imagine this mug printed on a cold no sugar milky oolong, thank for getting me closer to that goal @fashionsnapcom. I think I shared some good quotes too in my conversation with @manamihirahira about the current start of fashion and publishing, which is online and out today. It’s in Japanese, which I don’t speak so if it’s about something else, sorry for that! Arigato gozaimasu 🙇🏻
my dream is to be the face of a tea brand. imagine this mug printed on a cold no sugar milky oolong, thank for getting me closer to that goal @fashionsnapcom. I think I shared some good quotes too in my conversation with @manamihirahira about the current start of fashion and publishing, which is online and out today. It’s in Japanese, which I don’t speak so if it’s about something else, sorry for that! Arigato gozaimasu 🙇🏻
my dream is to be the face of a tea brand. imagine this mug printed on a cold no sugar milky oolong, thank for getting me closer to that goal @fashionsnapcom. I think I shared some good quotes too in my conversation with @manamihirahira about the current start of fashion and publishing, which is online and out today. It’s in Japanese, which I don’t speak so if it’s about something else, sorry for that! Arigato gozaimasu 🙇🏻
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