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New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

New Chinese新中式
The new retro from @zara inspires a conversation between tradition and now as captured by intimate lens of Fish Zhang.

Talent: @ruiiqijiang @chanchennn
Photographer: @fiiiiiish
Brand Creative：@aachuuuaRodrigo @raquelsanchezmontes
Brand Producer: @0mar.zip@inigo.guzman
Stylist: @cartiercrash
Producer: @cheneng0901 (CS)
PA: @ziabaebae1216 &Thea (CS)
Line Producer: Yangzi
1st Assistant: @hakuuzhao
Digi Tech: @chenboyan204
HMU: @tongtongtong.zhou

#新中式 #dogoodproduction #centralstudios

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela / Bianchetto exhibition was an opportunity for Margiela fans to reworktheir own wardrobe with the trademark Bianchetto white painting method.
Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of the atelier and guests experienced a distinctly Margiela perspective.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Drone Pilot: Doodle
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #bianchetto #shenzhen

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

The iconic Tabi, a silhouette adored by Margiela fans for decades featured recently in an exhibition as part of the Maison Margiela / Folders China project. This exhibition featured some of the world’s most dedicated Tabi collectors with their collections and wardrobes reproduced at the Chengdu event.
We worked with Fish Zhang to document three Asia-based collectors and their collections in Shanghai, Changsha and Seoul.In addition we produced video interviews with all the collectors discussing their beloved Tabis that were all shown at the event.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: Nima Shahm, @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

Collector Shoots - Shanghai / Changsha / Seoul
Tabi Collectors: China: @menthaeyu , Ms. Wang, Seoul: @ziont
Photographer: @fiiiiiish
Set Creative (China): @ivachoff
Set Creative (Seoul): Doeun Kim
Project Manager: Tzuchun Lin
Producer: @cheneng0901 (Seoul)
Line Producer (Seoul): Keith
Post Producer: Caroline Wei
Retouching: Avery
Collector Interviews Editor: @hugobaudinet & Yinshijia Bai

#dogoodproduction #chengdu #tabi

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas,all styled in their favourite Margiela pieces.

Client: @maisonmargiela
Global Art Director: @martins___
Art Director: @martaserras
Brand Producer: @kateharmonyparkerduncan
Post Producer: @joyxjoy

Production: @centralstudios
Exhibition Architectural Photographer: @huxueman
Exhibition Documentary film & stills: @zhongjia.sun
Project Manager: Tzuchun Lin
Producer: Jiang Lin

#dogoodproduction #shanghai

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We spent several days with photographer Wood (秦孟鑫) and the Margiela team, capturing fittings, still life, and the quiet intensity of backstage on show day.
Here is a selection of some of our favourite images.

Client: @maisonmargiela
Creative Director @martins___
Art Director: @jemonsell
Photographer: @woodscrews_
1st Assistant: Yuanhao Han
Digital Tech: Max
Set Designer: Yangchuang闯
Retoucher: Zhijian Gao
Production @centralstudios
EP: @evonzz
Creative producer: @ivachoff
Producer: Jianglin
Backdrop: @schmidlibackdrops

#maisonmargiela #artisanal #fw26

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

We first met Zuo Shutong on a rain-soaked day in a container yard just outside Shanghai. As the light faded, rain and nightfall transformed the space into something eerie, yet undeniably magnificent.
Days later, magnificence shined on the Maison Margiela FW26 Show, the first ever show outside of Paris. And on the night before the show, and in the rain again, Shutong shaped light and smoke into a cinematic narrative, echoing the vision set out by @glennmartens
Some hero looks from the collection.

Client: @maisonmargiela
Creative Director: @martins___
Art Director: @jemonsell
Photographer: @shutongzuo
1st Assistant: Xu
Digital Tech: Johnny Wan
Set Designer: Aerin
Production @centralstudios
EP: @evonzz
Producer: Jianglin

Recent work for Zara Woman takes a peek inside Estelle Chen’s Wardrobe…
Photographed and directed by Julien Ayrault.

Client: @zara
Creative & Stylist: Rodrigo Tunel Otero (Zara), Aa Chu (Zara)
Brand Producer: Iñigo Guzman, Omar Ma

Talent: Estelle Chen @chen_estelle
Director & Photographer: Julien Ayrault @donjulio_sh
1st AD: Nini
Editor: @stanislav.Semeniuk
TC/Online: Vida Xu/ Chris Z @ 8G Studio
Sound Mixer: Timur @FlyingJuice
Art Director: Shawn Ma @xxiaomma
HMU: @jogo.studio
Production: @centralstudios
Producer: Wien Wu @centralstudios
Music: Love I Need by Estelle Chen

#zara #Shanghai #wardrobe #zarawomen

Levi’s Performance Cool for hot summer days.

Client: Levi’s @levis
Director： Dean Ding 丁超@dean_0328
D.O.P: Elephant Fu 付浩杰
EDITOR: 黎子明
COLOR GRADING: 范大大
Stylist: Enji
HMU: Kayi Team

EP : @ivachoff @centralstudios
Creative Director: Lynn Lin @centralstudios
Producer: Lily Lau
PA: Rainy @centralstudios

#levis #levisgcc #denim #centralstudios

For the ultimate running shoe from Under Armour, we created this hyperreal rendition of the new Velociti Distance showcasing the unique HOVR+ sole compression as it strides along a luminous running track.

Having tried the shoes, the feeling is every bit as comfortable as the animation suggests !

Client: @underarmour
Agency: @madebymonks
Production:@centralstudios
Executive Producer: Joy Chiang
Post Producer: Amy Li
Animation Director: @lynnnnnnn.lin @centralstudios
CGl: @kinezastudio
Offline/ Motion Graphic: Bob
Sound Design: @flyingjuice.sound
Retouchers: Eva Jin, Frida Zhang

For the ultimate running shoe from Under Armour, we created this hyperreal rendition of the new Velociti Distance showcasing the unique HOVR+ sole compression as it strides along a luminous running track.

Having tried the shoes, the feeling is every bit as comfortable as the animation suggests !

Client: @underarmour
Agency: @madebymonks
Production:@centralstudios
Executive Producer: Joy Chiang
Post Producer: Amy Li
Animation Director: @lynnnnnnn.lin @centralstudios
CGl: @kinezastudio
Offline/ Motion Graphic: Bob
Sound Design: @flyingjuice.sound
Retouchers: Eva Jin, Frida Zhang

@zara live show featuring @lexieliu_ , director @donjulio_sh
Production @centralstudios

#zara #zaralive #livebroadcast #csproductions #shanghai#livestream #dji #drone #lexieliu

Hat lover @cartiercrash for @zara live show. Portraits and intro films by director @donjulio_sh
Production @centralstudios

#zara #zaralive #livebroadcast #csproductions #shanghai #livestream #arri

Hat lover @cartiercrash for @zara live show. Portraits and intro films by director @donjulio_sh
Production @centralstudios

#zara #zaralive #livebroadcast #csproductions #shanghai #livestream #arri

@rhooossse for @zara live show. Portraits and intro films by director @donjulio_sh
Production @centralstudios

#zara #zaralive #livebroadcast #csproductions #shanghai #livestream #arri

@rhooossse for @zara live show. Portraits and intro films by director @donjulio_sh
Production @centralstudios

#zara #zaralive #livebroadcast #csproductions #shanghai #livestream #arri