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Entering year two of @obvio.nyc, and we’re just getting started.

Entering year two of @obvio.nyc, and we’re just getting started.

Entering year two of @obvio.nyc, and we’re just getting started.

Entering year two of @obvio.nyc, and we’re just getting started.

Entering year two of @obvio.nyc, and we’re just getting started.

Named one of the best burgers in America, the Vermilion Club Burger is having its well-deserved moment.⁠ ⁠ In the kitchen, Chef John Fraser brings it together with the same precision and care that defines the rest of the menu, captured here by @nick.digiovanni.⁠ ⁠
⁠
See what’s behind it, then join us for a bite. #linkinbio

Spring is here at @lilactampa, with a menu built around ingredients that won’t be around for long: morels, peas, artichokes, green and white asparagus, spring onions, nettles. Looking forward to welcoming guests in to experience it while it’s here.

Spring is here at @lilactampa, with a menu built around ingredients that won’t be around for long: morels, peas, artichokes, green and white asparagus, spring onions, nettles. Looking forward to welcoming guests in to experience it while it’s here.

Spring is here at @lilactampa, with a menu built around ingredients that won’t be around for long: morels, peas, artichokes, green and white asparagus, spring onions, nettles. Looking forward to welcoming guests in to experience it while it’s here.

Spring is here at @lilactampa, with a menu built around ingredients that won’t be around for long: morels, peas, artichokes, green and white asparagus, spring onions, nettles. Looking forward to welcoming guests in to experience it while it’s here.

Spring is here at @lilactampa, with a menu built around ingredients that won’t be around for long: morels, peas, artichokes, green and white asparagus, spring onions, nettles. Looking forward to welcoming guests in to experience it while it’s here.

Mother’s Day is around the corner, and limited reservations remain. Whether you’re in NYC, Boston, or Florida, we look forward to hosting you and your loved ones for the occasion.

Here’s what we’ve planned:
@terraceatedition | Garden Brunch
@lamarchandenyc | French Market Brunch
@northforktable | Brunch or Sunday Supper
@vermilion.club | Family-Style Prix-Fixe Brunch
@lilactampa | Mother’s Day High Tea
Azure at @editiontampa | Coastal Brunch

Mother’s Day is around the corner, and limited reservations remain. Whether you’re in NYC, Boston, or Florida, we look forward to hosting you and your loved ones for the occasion.

Here’s what we’ve planned:
@terraceatedition | Garden Brunch
@lamarchandenyc | French Market Brunch
@northforktable | Brunch or Sunday Supper
@vermilion.club | Family-Style Prix-Fixe Brunch
@lilactampa | Mother’s Day High Tea
Azure at @editiontampa | Coastal Brunch

Mother’s Day is around the corner, and limited reservations remain. Whether you’re in NYC, Boston, or Florida, we look forward to hosting you and your loved ones for the occasion.

Here’s what we’ve planned:
@terraceatedition | Garden Brunch
@lamarchandenyc | French Market Brunch
@northforktable | Brunch or Sunday Supper
@vermilion.club | Family-Style Prix-Fixe Brunch
@lilactampa | Mother’s Day High Tea
Azure at @editiontampa | Coastal Brunch

Mother’s Day is around the corner, and limited reservations remain. Whether you’re in NYC, Boston, or Florida, we look forward to hosting you and your loved ones for the occasion.

Here’s what we’ve planned:
@terraceatedition | Garden Brunch
@lamarchandenyc | French Market Brunch
@northforktable | Brunch or Sunday Supper
@vermilion.club | Family-Style Prix-Fixe Brunch
@lilactampa | Mother’s Day High Tea
Azure at @editiontampa | Coastal Brunch

Mother’s Day is around the corner, and limited reservations remain. Whether you’re in NYC, Boston, or Florida, we look forward to hosting you and your loved ones for the occasion.

Here’s what we’ve planned:
@terraceatedition | Garden Brunch
@lamarchandenyc | French Market Brunch
@northforktable | Brunch or Sunday Supper
@vermilion.club | Family-Style Prix-Fixe Brunch
@lilactampa | Mother’s Day High Tea
Azure at @editiontampa | Coastal Brunch

Mother’s Day is around the corner, and limited reservations remain. Whether you’re in NYC, Boston, or Florida, we look forward to hosting you and your loved ones for the occasion.

Here’s what we’ve planned:
@terraceatedition | Garden Brunch
@lamarchandenyc | French Market Brunch
@northforktable | Brunch or Sunday Supper
@vermilion.club | Family-Style Prix-Fixe Brunch
@lilactampa | Mother’s Day High Tea
Azure at @editiontampa | Coastal Brunch

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

Last night, we celebrated Earth Day in partnership with @depop, gathering friends around the table for an evening centered on sustainable food, fashion, and thoughtful practices.
 
@chefjohnfraser presented a low-waste, four-course menu highlighting local producers and a full-use approach to each ingredient, paired with wines from @Matthiasson_Wine, a Napa Valley–based leader in sustainable winemaking.
 
It was an evening defined by meaningful conversation and a shared sense of purpose.
 
Floral design by @starbrightnyc.

Shot by @bfa @maxwellpicswell

A one-night collaboration rooted in the season’s best produce.

On April 14, Chef John Fraser welcomes Chef Miguel Guerra of DC’s Michelin-starred MITA. An evening centered on vegetable-driven cuisine, with a first look at Lilac’s new spring menu.

Together, these chefs transform vibrant, garden-forward ingredients into inventive dishes that place vegetables at the heart of fine dining.

Reserve your experience via the link in bio.

#LilacTampa #MITA

A one-night collaboration rooted in the season’s best produce.

On April 14, Chef John Fraser welcomes Chef Miguel Guerra of DC’s Michelin-starred MITA. An evening centered on vegetable-driven cuisine, with a first look at Lilac’s new spring menu.

Together, these chefs transform vibrant, garden-forward ingredients into inventive dishes that place vegetables at the heart of fine dining.

Reserve your experience via the link in bio.

#LilacTampa #MITA

Spring has arrived at The Terrace and Outdoor Gardens. Peak ingredients, vibrant flavors, and dishes made for the season. Experience it today. Reservations via link in bio.

Spring has arrived at The Terrace and Outdoor Gardens. Peak ingredients, vibrant flavors, and dishes made for the season. Experience it today. Reservations via link in bio.

Spring has arrived at The Terrace and Outdoor Gardens. Peak ingredients, vibrant flavors, and dishes made for the season. Experience it today. Reservations via link in bio.

Spring has arrived at The Terrace and Outdoor Gardens. Peak ingredients, vibrant flavors, and dishes made for the season. Experience it today. Reservations via link in bio.

We’ve worked with @patlafrieda for years, so introducing their Prime 850 Club beef to Boston at @vermilion.club marked an important moment for us.

Graded 850+, this is the top 1% of American beef: exceptional marbling, flavor, and tenderness.

Whether guests order the Prime 850 Ribeye Cap, NY Strip, Tomahawk, or Bone-In Ribeye, it’s an offering we stand behind.

We’ve worked with @patlafrieda for years, so introducing their Prime 850 Club beef to Boston at @vermilion.club marked an important moment for us.

Graded 850+, this is the top 1% of American beef: exceptional marbling, flavor, and tenderness.

Whether guests order the Prime 850 Ribeye Cap, NY Strip, Tomahawk, or Bone-In Ribeye, it’s an offering we stand behind.

We’ve worked with @patlafrieda for years, so introducing their Prime 850 Club beef to Boston at @vermilion.club marked an important moment for us.

Graded 850+, this is the top 1% of American beef: exceptional marbling, flavor, and tenderness.

Whether guests order the Prime 850 Ribeye Cap, NY Strip, Tomahawk, or Bone-In Ribeye, it’s an offering we stand behind.

It’s been some time since I’ve shared more about Industry Table, and it felt important to revisit why we started it.

We launched this program in the wake of the pandemic with a simple goal: take care of our own. The price for eating at restaurants has skyrocketed, if we aren’t feeding each other and trading experiences in our own houses, the industry’s spark will fade. Since then, we’ve welcomed thousands of hospitality workers to join us for a meal, at cost.

To my fellow industry friends, you’re always welcome. Join us at @terraceatedition, @northforktable, @lamarchandenyc, @vermilion.club in Boston, and at our Michelin-starred @lilactampa in Tampa. My hope is to continue expanding Industry Table - not only across our own restaurants, but alongside others around the country.

If you’re in the industry and would like to join us, you can find details and apply at www.jfrestaurants.com. And if you’re interested in partnering to help us grow this initiative, I’d love to connect.

It’s been some time since I’ve shared more about Industry Table, and it felt important to revisit why we started it.

We launched this program in the wake of the pandemic with a simple goal: take care of our own. The price for eating at restaurants has skyrocketed, if we aren’t feeding each other and trading experiences in our own houses, the industry’s spark will fade. Since then, we’ve welcomed thousands of hospitality workers to join us for a meal, at cost.

To my fellow industry friends, you’re always welcome. Join us at @terraceatedition, @northforktable, @lamarchandenyc, @vermilion.club in Boston, and at our Michelin-starred @lilactampa in Tampa. My hope is to continue expanding Industry Table - not only across our own restaurants, but alongside others around the country.

If you’re in the industry and would like to join us, you can find details and apply at www.jfrestaurants.com. And if you’re interested in partnering to help us grow this initiative, I’d love to connect.

It’s been some time since I’ve shared more about Industry Table, and it felt important to revisit why we started it.

We launched this program in the wake of the pandemic with a simple goal: take care of our own. The price for eating at restaurants has skyrocketed, if we aren’t feeding each other and trading experiences in our own houses, the industry’s spark will fade. Since then, we’ve welcomed thousands of hospitality workers to join us for a meal, at cost.

To my fellow industry friends, you’re always welcome. Join us at @terraceatedition, @northforktable, @lamarchandenyc, @vermilion.club in Boston, and at our Michelin-starred @lilactampa in Tampa. My hope is to continue expanding Industry Table - not only across our own restaurants, but alongside others around the country.

If you’re in the industry and would like to join us, you can find details and apply at www.jfrestaurants.com. And if you’re interested in partnering to help us grow this initiative, I’d love to connect.

It’s been some time since I’ve shared more about Industry Table, and it felt important to revisit why we started it.

We launched this program in the wake of the pandemic with a simple goal: take care of our own. The price for eating at restaurants has skyrocketed, if we aren’t feeding each other and trading experiences in our own houses, the industry’s spark will fade. Since then, we’ve welcomed thousands of hospitality workers to join us for a meal, at cost.

To my fellow industry friends, you’re always welcome. Join us at @terraceatedition, @northforktable, @lamarchandenyc, @vermilion.club in Boston, and at our Michelin-starred @lilactampa in Tampa. My hope is to continue expanding Industry Table - not only across our own restaurants, but alongside others around the country.

If you’re in the industry and would like to join us, you can find details and apply at www.jfrestaurants.com. And if you’re interested in partnering to help us grow this initiative, I’d love to connect.

It’s been some time since I’ve shared more about Industry Table, and it felt important to revisit why we started it.

We launched this program in the wake of the pandemic with a simple goal: take care of our own. The price for eating at restaurants has skyrocketed, if we aren’t feeding each other and trading experiences in our own houses, the industry’s spark will fade. Since then, we’ve welcomed thousands of hospitality workers to join us for a meal, at cost.

To my fellow industry friends, you’re always welcome. Join us at @terraceatedition, @northforktable, @lamarchandenyc, @vermilion.club in Boston, and at our Michelin-starred @lilactampa in Tampa. My hope is to continue expanding Industry Table - not only across our own restaurants, but alongside others around the country.

If you’re in the industry and would like to join us, you can find details and apply at www.jfrestaurants.com. And if you’re interested in partnering to help us grow this initiative, I’d love to connect.

This is Unfiltered. Built by many..

Thank you to our past hosts Touré Folkes, Cristie Norman, Jordan Salcito, June Rodil, Ray Isle, Ivy Mix, Lynnette Marrero. Looking forward to many more, including March with Tahirrah Habibi, April with Lydia Richards, and May with Jopus Grevelink.

A big thank you too our partner Coravin for making it all happen.

The #TampaEDITION brought a curated taste of Tampa’s evolving dining scene to this year’s @sobewff.

Represented by Michelin-Starred @lilactampa + @chefjohnfraser and the vibrant @punchroomedition, the team partnered with @visittampabay to present a menu that spoke to the city’s range and creativity. Lobster tartlets, guajillo-braised beef cheeks, and tropical punch set the tone — refined, layered, and expressive.

The weekend was a clear expression of Tampa’s culinary momentum, highlighting its talent, collaborative sense, and distinct point of view.

One month in! Proud of what we’ve built in Orlando, our newest addition, @hamlinhousesocial. Grateful for the partners and the team who show up and execute every day.

One month in! Proud of what we’ve built in Orlando, our newest addition, @hamlinhousesocial. Grateful for the partners and the team who show up and execute every day.

One month in! Proud of what we’ve built in Orlando, our newest addition, @hamlinhousesocial. Grateful for the partners and the team who show up and execute every day.

One month in! Proud of what we’ve built in Orlando, our newest addition, @hamlinhousesocial. Grateful for the partners and the team who show up and execute every day.

One month in! Proud of what we’ve built in Orlando, our newest addition, @hamlinhousesocial. Grateful for the partners and the team who show up and execute every day.

One month in! Proud of what we’ve built in Orlando, our newest addition, @hamlinhousesocial. Grateful for the partners and the team who show up and execute every day.

One month in! Proud of what we’ve built in Orlando, our newest addition, @hamlinhousesocial. Grateful for the partners and the team who show up and execute every day.