COMMERCE
About Spreads
TUE SAT 15:00 - 20:00
BOOK SIGNING
STOP FOLLOWING ME
DAVID LURASCHI
PUBLISHED BY ANURA EDITIONS
14.05.26 H18.30
STOP FOLLOWING ME published by Anura Editions is David Luraschi’s giant collection of Parisian characters. The four hundred photographs paint a vibrant portrait of a city often underestimated for its eccentricity.
Sewn softcover with cardboard slipcase
800 pages
16.5x23.5 cm
ISBN 979-10-415-4807-1
AFTER PARTY AT LA NOTTE BAR
@commerce__commerce
@anuraeditions
@davidluraschi
EDUCATIONAL PRACTICE #01
MICKEY MOUSE PRINTED IN MICKEY MOUSE PRINTING
29.04.206 H 18.30
“Mickey Mouse Printed in Mickey Mouse Printing” is the second installment of “Didactic Tools”, a series that periodically examines editorial design.
This publication explores the offset printing techniques adopted by Mondadori for the “Topolino” comic, in particular those until the 289th of the series, which featured alternating spreads—half in colour and half in black and white—to reduce production costs.
This little-known phenomenon is referred to as “Stampa Topolino” (Mickey Mouse printing). Using the “4+1” method (four-colour plus monochrome), the publication takes the form of a 88x64 cm press sheet containing 128 pages, folded into a sixteen-page signature.
Didactic Tools, a project created and developed by Massimiliano Pace.
This issue designed by Emma Ianes, Francesca Comacchio, Gloria Marinelli.”
@ianeseemma
@francescacomacchio
@glorioschi
@masssimilianopace
“Anyway, books aren’t products, it’s a different territory.”
-John Morgan, 2016
EDUCATIONAL PRACTICE is a new series by Commerce dedicated to schools and pedagogical approaches in editorial and graphic design, with a focus on the book as a central site of experimentation and learning. It brings together projects that reflect on how design is taught and practiced today.

Commerce joins Paris Internationale Milano as our bookshop. A sharp, thoughtful selection in dialogue with the fair.
Come discover it!
@commerce__commerce
Ph. @_matteopasin
#parisinternationale #parisinternationalemilano #artfair #commerce

Commerce joins Paris Internationale Milano as our bookshop. A sharp, thoughtful selection in dialogue with the fair.
Come discover it!
@commerce__commerce
Ph. @_matteopasin
#parisinternationale #parisinternationalemilano #artfair #commerce

Commerce joins Paris Internationale Milano as our bookshop. A sharp, thoughtful selection in dialogue with the fair.
Come discover it!
@commerce__commerce
Ph. @_matteopasin
#parisinternationale #parisinternationalemilano #artfair #commerce

Commerce joins Paris Internationale Milano as our bookshop. A sharp, thoughtful selection in dialogue with the fair.
Come discover it!
@commerce__commerce
Ph. @_matteopasin
#parisinternationale #parisinternationalemilano #artfair #commerce
CHRISTOPHER WILLIAMS
BOOKS 1989–2025
VIDEO SCREENING
20.04.2026 H18.00
While you can find us at Paris Internationale, COMMERCE continues its regular activity and programming at our bookstore in Via Tadino 30.
Christopher Williams
Title: Supplement 04 Ringier Jahresbericht 2003
Year: 2004
Format: book, silkscreened poster, offset card, DVD
Paper: Gmund Colors 19, light brown matt, 100 g/m², wood-free / chlorine-free
Producer: Ringier AG, Unternehmenskommunikation, Zürich
Film duration: 332 min 17 sec
Code: B-CWILLIAMS-.20-0002
On the occasion of Christopher Williams Books 1989–2025, Commerce presents a screening of Supplement 04 Ringier Jahresbericht 2003 (2004), a video included in the publication of the same title by Christopher Williams currently on view in the exhibition. Based on the structure of a television cooking program, the film alters its production rhythm by extending twelve shots so that they coincide with the actual time needed to prepare the food, expanding the overall duration from 50 to 332 minutes. The screening reactivates one of the materials on display and makes clear how, in Williams’s work, the book is an integral part of the artwork, a site in which the dispositifs of production and the circulation of images are made visible.

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
VIDEO SCREENING
20.04.2026 H18.00
While you can find us at Paris Internationale, COMMERCE continues its regular activity and programming at our bookstore in Via Tadino 30.
Christopher Williams
Title: Supplement 04 Ringier Jahresbericht 2003
Year: 2004
Format: book, silkscreened poster, offset card, DVD
Paper: Gmund Colors 19, light brown matt, 100 g/m², wood-free / chlorine-free
Producer: Ringier AG, Unternehmenskommunikation, Zürich
Film duration: 332 min 17 sec
Code: B-CWILLIAMS-.20-0002
On the occasion of Christopher Williams Books 1989–2025, Commerce presents a screening of Supplement 04 Ringier Jahresbericht 2003 (2004), a video included in the publication of the same title by Christopher Williams currently on view in the exhibition. Based on the structure of a television cooking program, the film alters its production rhythm by extending twelve shots so that they coincide with the actual time needed to prepare the food, expanding the overall duration from 50 to 332 minutes. The screening reactivates one of the materials on display and makes clear how, in Williams’s work, the book is an integral part of the artwork, a site in which the dispositifs of production and the circulation of images are made visible.

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
VIDEO SCREENING
20.04.2026 H18.00
While you can find us at Paris Internationale, COMMERCE continues its regular activity and programming at our bookstore in Via Tadino 30.
Christopher Williams
Title: Supplement 04 Ringier Jahresbericht 2003
Year: 2004
Format: book, silkscreened poster, offset card, DVD
Paper: Gmund Colors 19, light brown matt, 100 g/m², wood-free / chlorine-free
Producer: Ringier AG, Unternehmenskommunikation, Zürich
Film duration: 332 min 17 sec
Code: B-CWILLIAMS-.20-0002
On the occasion of Christopher Williams Books 1989–2025, Commerce presents a screening of Supplement 04 Ringier Jahresbericht 2003 (2004), a video included in the publication of the same title by Christopher Williams currently on view in the exhibition. Based on the structure of a television cooking program, the film alters its production rhythm by extending twelve shots so that they coincide with the actual time needed to prepare the food, expanding the overall duration from 50 to 332 minutes. The screening reactivates one of the materials on display and makes clear how, in Williams’s work, the book is an integral part of the artwork, a site in which the dispositifs of production and the circulation of images are made visible.

COMMERCE AT PARIS INTERNATIONALE
Here is the schedule of the events we’ll be hosting in the following days at Paris Internationale. We’d love to see you there, come visit us on the 7th floor of Palazzo Galbani.
👉 Paris Internationale Milano
April 18-21, 2026
Preview April 17
📍Via Fabio Filzi, 25R, Milan
👉Commerce Bookstore
We will also continue our regular activity at the bookstore.
📍 Via Tadino 30, Milano
TUE–SAT 15:00–20:00

COMMERCE AT PARIS INTERNATIONALE
Here is the schedule of the events we’ll be hosting in the following days at Paris Internationale. We’d love to see you there, come visit us on the 7th floor of Palazzo Galbani.
👉 Paris Internationale Milano
April 18-21, 2026
Preview April 17
📍Via Fabio Filzi, 25R, Milan
👉Commerce Bookstore
We will also continue our regular activity at the bookstore.
📍 Via Tadino 30, Milano
TUE–SAT 15:00–20:00

COMMERCE AT PARIS INTERNATIONALE
Here is the schedule of the events we’ll be hosting in the following days at Paris Internationale. We’d love to see you there, come visit us on the 7th floor of Palazzo Galbani.
👉 Paris Internationale Milano
April 18-21, 2026
Preview April 17
📍Via Fabio Filzi, 25R, Milan
👉Commerce Bookstore
We will also continue our regular activity at the bookstore.
📍 Via Tadino 30, Milano
TUE–SAT 15:00–20:00

COMMERCE AT PARIS INTERNATIONALE
Here is the schedule of the events we’ll be hosting in the following days at Paris Internationale. We’d love to see you there, come visit us on the 7th floor of Palazzo Galbani.
👉 Paris Internationale Milano
April 18-21, 2026
Preview April 17
📍Via Fabio Filzi, 25R, Milan
👉Commerce Bookstore
We will also continue our regular activity at the bookstore.
📍 Via Tadino 30, Milano
TUE–SAT 15:00–20:00
We are pleased to announce that, on the occasion of Milan Art Week 2026, Commerce will be the official bookshop for the very first edition of Paris International in Milan—from Friday, April 17, to Tuesday, April 21.
You’ll find us on the 7th floor of Palazzo Galbani, hosting many book-signing events. Please check the full program at parisinternational.com.
Come say ciao!
👉 Paris Internationale Milano
April 18-21, 2026
Preview April 17
📍Via Fabio Filzi, 25R, Milan
👉Commerce Bookstore
We will also continue our regular activity at the bookstore.
📍 Via Tadino 30, Milano
TUE–SAT 15:00–20:00

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
Curated by Massimo Spada
Thank you to everyone who joined us the other evening
The exhibition remains on view and we are open today and tomorrow from 3–8 pm, see you later!
Ph. @_matteopasin

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989–2025
26.03.26, 18:30
Curated by Massimo Spada
Here are some spreads from the books included in the exhibition, on view tomorrow.
We look forward to seeing you!

CHRISTOPHER WILLIAMS
BOOKS 1989-2025
26.03.26 H18.30
Curated by Massimo Spada
The project explores a fundamental aspect of Christopher Williams’s practice, in which the book functions not as documentation but as an autonomous space for the construction of the image. Catalogues, artist’s books, invitations, posters, and other printed materials trace his investigation into photographic devices, systems of reproduction, and modes of circulation. Sequence, layout, typography, pauses, and blank pages shape the meaning of the images rather than merely accompanying them. The exhibition highlights how the book form becomes central to his inquiry: a place where photography moves beyond the single print to operate as apparatus, montage, and critical structure.
Thanks to Atelier Impopulaire for his support

EXHIBITION
GENERAL IDEA
Thanks to everyone who came to the General Idea exhibition on Tuesday. Here are a few images of the installation.
The show is still on view, and today we’re open until 20:00. Come see us!
Ph @marcodapino

EXHIBITION
GENERAL IDEA
Thanks to everyone who came to the General Idea exhibition on Tuesday. Here are a few images of the installation.
The show is still on view, and today we’re open until 20:00. Come see us!
Ph @marcodapino

EXHIBITION
GENERAL IDEA
Thanks to everyone who came to the General Idea exhibition on Tuesday. Here are a few images of the installation.
The show is still on view, and today we’re open until 20:00. Come see us!
Ph @marcodapino

EXHIBITION
GENERAL IDEA
Thanks to everyone who came to the General Idea exhibition on Tuesday. Here are a few images of the installation.
The show is still on view, and today we’re open until 20:00. Come see us!
Ph @marcodapino

EXHIBITION
GENERAL IDEA
Thanks to everyone who came to the General Idea exhibition on Tuesday. Here are a few images of the installation.
The show is still on view, and today we’re open until 20:00. Come see us!
Ph @marcodapino

EXHIBITION
GENERAL IDEA
Thanks to everyone who came to the General Idea exhibition on Tuesday. Here are a few images of the installation.
The show is still on view, and today we’re open until 20:00. Come see us!
Ph @marcodapino

EXHIBITION
GENERAL IDEA
Thanks to everyone who came to the General Idea exhibition on Tuesday. Here are a few images of the installation.
The show is still on view, and today we’re open until 20:00. Come see us!
Ph @marcodapino
EXHIBITION
GENERAL IDEA
03.03.2026 H18.30
Pilot (1977) — video by General Idea
Fragment from the 19-minute, 5-part work.
On Tuesday, COMMERCE will present General Idea. A selection of FILE Megazines and other editions, including books, multiples, and objects by General Idea.
See you there!

EXHIBITION
GENERAL IDEA
03.03.2026 H18.30
COMMERCE presents General Idea. A selection of FILE Megazines and other editions curated by Veronica Recchia and Vittorio Dapelo in collaboration with Locus Solus Archive Genova and a contribution by MASSIMODECARLO.
General Idea was founded in Toronto in 1969 by AA Bronson, Felix Partz and Jorge Zontal.
Harnessing humour and parody, General Idea borrowed structures from mass media, such as television, advertising, and magazines, to probe the production, circulation and consumption of images, art and culture. In 1972 they launched the first issue of FILE Megazine, an obvious spoof of the popular American news magazine LIFE.
The exhibition presents a selection of the Megazine’s early issues, as well as the most experimental and avant-garde ones, and a collection of artist’s editions including books, multiples, and objects of various kind.
A special thanks to Matilde Burelli.
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